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FREE REPORT Global Bottled Water

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Download our free Snapshot on the Global Bottled Water Market …

Download our free Snapshot on the Global Bottled Water Market


---->>>> PDF Version Available for download at the following URL:
http://www.amati-associates.com/free-reports/
In the "Free Download" Tab

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  • 1. AMATI& Associates1MARKET SNAPSHOT:GLOBAL BOTTLED WATER
  • 2. AMATI& Associates2Blurring Boundaries: the bottled water category is building on insights andstrategies from soft drinks, leveraging typical rituals from cocktails,borrowing codes from Ready-to-Serve and Ready-to-Drink beverages
  • 3. AMATI& Associates2007 2008 2009 2010 2011 2012Volume Size (Liter Billions)Market Trends32007 2008 2009 2010 2011 2012Value Size (EUR Billions)Market still positively moving both in volume and value termsSANITIZED SANITIZED
  • 4. AMATI& AssociatesStillUnflavoredSparklingUnflavoredSparklingFlavoredStillFlavoredGlobal Sales by Category (Value; 2011)Market Trends4Traditional Still Water represents largest piece of the category, with Europe being traditionally an exceptionSANITIZEDSANITIZEDAsia PacificEuropeSouth AmericaNorth America
  • 5. AMATI Associates5US, China and Mexico are the biggest markets, with the most interesting growth prospects coming fromThailand, China and IndonesiaSANITIZEDHighest potential MarketCountry Sizes VolumeUSChinaMexicoBrazilIndonesiaThailandItalyGermanyFranceSpainROWCAGR 2008-2011
  • 6. AMATI AssociatesMexicoItalyThailandUAEBeluxFranceGermanyLebanonSpainSwitzerlandUSGlobal AveragePro-capita consumption (liters; 2012)6Mexico and then Italy rank at the top of the pro-capita consumption world listSANITIZEDHighest potential Market
  • 7. AMATI AssociatesSuper/HyperOn-tradeIndependentRetailersConvenienceothersGlobal Sales by Channel (Value; 2012)ChannelsWhile globally the on-premise is the second most important channel, it comes with different weights in US andEuropeSANITIZEDSuper/HyperOn-tradeIndependentRetailersConvenienceothersUS Sales by Channel (Value; 2012)Super/HyperOn-tradeIndependentRetailersConvenienceEurope Sales by Channel (Value;2012)
  • 8. AMATI Associates8Focus United Stated ILLUSTRATIVE
  • 9. AMATI AssociatesAverage Price Structure in US9Marketing and Selling expenses count for a big chunk of the retail price, with distributors margins beingmultiples of the producers’ILLUSTRATIVECost of Goods Marketing Trade Allowances EBITA Retail Margin Retail PriceSANITIZEDSGA
  • 10. AMATI AssociatesUS Market Positioning10The top three distributors of Bottled Waters in the US have found for their brands ownable territories inconsumers’ hearts and mindsWell-beingILLUSTRATIVEMeUsWellnessPleasureEpicureSustainable LifestyleFit look good12311121Bright
  • 11. AMATI Associates11Focus Innovation ILLUSTRATIVE
  • 12. AMATI AssociatesNew Products and Line Extensions12MiO Water Enhancer was launched by Kraft in 2011, with Energy and Light extension reaching market in ‘12and ‘13ILLUSTRATIVE
  • 13. AMATI AssociatesNew Products and Line Extensions13Coca-Cola owned Dasani’s has launched a brand extension in the liquid flavoring additives (Oct ‘12)ILLUSTRATIVE
  • 14. AMATI AssociatesNew Products and Line Extensions14Fruitwater from Coca-Cola’s Glaceau, sparkling fruit-flavored water with no calories launched in 2013ILLUSTRATIVE
  • 15. AMATI AssociatesNew Products and Line Extensions15Evian Limited Edition bottle in collaboration with DVF, launched in Dec ‘12ILLUSTRATIVE
  • 16. AMATI AssociatesNew Products and Line Extensions16Vichy Catalan – the sodium rich Catalan water – just recently launched a brand extension in tonic waters bypositioning as the perfect cocktail mixer (May 2013)ILLUSTRATIVE
  • 17. AMATI AssociatesNew Products and Line Extensions17Nestle also launched a Limited Edition bottle, alongside a campaign celebrating Luciano Pavarotti’s heritageand legacyILLUSTRATIVE
  • 18. AMATI AssociatesNew Products and Line Extensions18Ethical brand ONE enters the booming flavored waters segment (2013)ILLUSTRATIVE
  • 19. AMATI AssociatesNew Products and Line Extensions19Chi Coconut Water, extends into flavored waters and flavored milk (2013)ILLUSTRATIVE
  • 20. AMATI AssociatesAMATI AssociatesRegistered address:ul. Pułku Baszta 4A lok. 26,02-649 Warszawa, polskanip: pl 5213627346url: www.filibertoamati.com20

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