FREE REPORT: Cosmetics in Poland

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FREE REPORT: cosmetics in Poland: market and segment trends, and route to market analysis. Channels, consumer point of sale preference, local players and local brands, drill down on the skin care sector.


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FREE REPORT: Cosmetics in Poland

  1. 1. AMATI & Associates COSMETICS IN POLAND: MARKET TRENDS 1
  2. 2. AMATI Cosmetics Trends in Poland & Associates Cosmetics in Poland is soaring in value, steadily in the past 3 years Poland Cosmetics Market in MM EUR •  Poland is one of the top 10 European markets for cosmetics +20% •  International Players: such as L’Oreal, P&G, Avon, Henkel, Beiersdorf, Colgate •  Local Players: such as Bell, Bielenda, Dr Irena Eris, Ziaja, Soraya, Joko •  In the period 07-12 growth in value is around 20% 2007 2008 2009 2010 2011 2012 •  International crisis, led a 35% decline in remittances in 2009, which impacted all major FMCG segments. 2
  3. 3. AMATI Cosmetics Trends in Poland & Associates All top categories are above the size of the 2009 drop Hair Care Perfumes Skin Care 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 •  Hair-care is the biggest segment in value followed by Skin care and then Fragrances •  Growth rates have been slowing down especially after the 2009 drop 3
  4. 4. AMATI Drill-down: Skin Care & Associates Feminine Skin Care leads the segment, followed by Shaving and Men-care. Healthy growth rates, in a fairly segmented market Skin Care Sales by Category (Value; 2012) Shaving and Men-care +18% +24% Sun Protection Shaving and Men Cosmetics 2007 2012 Sun Protection 2007 2012 Concentration Skin Care Leader Others +24% 2007 Top 210 2012 4
  5. 5. AMATI Other segments: trends & Associates Most categories are showing off a double digit growth rate vs. the previous 3 years Dental Care Color Cosmetics +12% +10% 2010 2011 Deodorants 2012 2010 2011 2012 Childcare +6% +6% 2010 2011 2012 2010 2011 2012 5
  6. 6. AMATI Route to market – Quick facts & Associates There are several channels to manage in Poland, and the drugstore takes the lion’s share of the volume Description Drugstores Independents, and/ or chain (e.g. includes chained pharmacies) Hypermarkets COSMETICS Share Large chains Supermarkets Larger and smaller chain Pharmacies Independent pharmacies Other Groceries, Newsstands and Convenience 6
  7. 7. AMATI Consumer channel preference & Associates Female and Male respondents in Poland, have different channel preferences for cosmetics shopping Female Respondents Preferences Male Respondents Preferences Super Super Pharmacies Pharmacies Local stores Internet Hypermarkets •  Male respondents seem to prefer shopping experience which limit educational opportunities as much as interaction with sales staff •  In any case Drugstores and Supermarkets represent the most sought after channels Local stores Internet Hypermarkets Drugstores Drugstores Direct Direct 7
  8. 8. AMATI Route-to-market Drill down: Rossmann & Associates German retailer Rossmann is a market leader in Poland, in which is present since 1993 Number of Outlets 2000 2005 2010 2012 Revenues 2000 2005 2010 2012 •  Entered in the market in 1993 in Łodz. Nowadays it is present in ca. 300 polish cities. •  In Poland they employ ca. 8,000 people 8
  9. 9. Local Players: Brands ILLUSTRATIVE AMATI & Associates 9
  10. 10. AMATI & Associates AMATI & Associates Registered address: ul. Pułku Baszta 4A lok. 26, 02-649 Warszawa, polska nip: pl 5213627346 url: www.filibertoamati.com 10

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