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Co-creation with Experts: Diageo Show your spirit Initiative

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Spirits Leader Diageo has launched an co-creation initiative with top European bartenders, as part of their bartender masterclass platform. Selected bartenders have challenged one another into …

Spirits Leader Diageo has launched an co-creation initiative with top European bartenders, as part of their bartender masterclass platform. Selected bartenders have challenged one another into developing a new spirit, which will be launched as part of Diageo's reserve portfolio.

Published in: Business
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