Wenen2013: Different cultures, different views on cycling

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Different cultures, different views on cycling How to promote cycling in a multicultural neighbourhood Amsterdam Nieuw-West

Different cultures, different views on cycling How to promote cycling in a multicultural neighbourhood Amsterdam Nieuw-West

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  • 1. Different cultures, different views on cyclingHow to promote cycling in amulticultural neighbourhoodAmsterdam Nieuw-WestGerrit FaberAdviser Cyclists’ UnionAmsterdam branchthe NetherlandsAmsterdamg.faber@fietsersbond.nl www.fietsersbondamsterdam.nl/english
  • 2. Thanks toAmsterdamMerlijn Michon, merlijn@wijkwiskunde.nlAnnemarie Honig, stadsdeel Nieuw-WestMarco te Brömmelstroet, University of AmsterdamAngela van der Kloof, Mobicon…… and many more
  • 3. This round table:Amsterdam• About Amsterdam Nieuw-West• Survey: who (doesn’t) cycle and whydiscussion• Projects for Moroccan mothersdiscussion• Projects for kids and youngstersdiscussion• Follow up @DCE Expo Stand 1.25
  • 4. What is“Fietsersbond”? Amsterdam• The Dutch Cyclists’ Union• for 13,5 million cyclists• ‘for save, fast and pleasant cycling’• 35.000 members, 4.500 in Amsterdam• 150 local branches, 1 in Amsterdam• 1500 active volunteers,100 in Amsterdam• 40 employees (2 in Amsterdam)
  • 5. Amsterdamcapital of the NetherlandsCompact city:•narrow streets•short distances•flat800.000 residents,180 nationalities1 mln. (?) bicyclesAmsterdam
  • 6. Amsterdam• 500.000 cyclists cycle daily2 mln. km• 90% of the roads/ streets are‘bicycle-friendly’ and safe• 400 km bicycle lanes, separatedfrom other traffic• 225.000 parking facilities for 1mln (?) bikes• 60% of rides in center by bikeAmsterdam
  • 7. Amsterdam Nieuw-WestAmsterdam• build 1950-60; 1990-now• 130.000 inhabitants• >50% non-Westernimmigrants
  • 8. Amsterdam Nieuw-WestAmsterdam
  • 9. Amsterdam Nieuw-WestAmsterdamcyclists/ neighbourhoodin Nieuw-West 39% immigrants and 19% of Dutch never cycle
  • 10. Increase cycling withAmsterdamHardware:•Urban Planning•Good cycling infrastructure•Discourage other modes of transportSoftware:•Cycling skills•Bike availability (buy, own, maintain)•Image, attitude (promote, communicate)
  • 11. Wijkwiskunde surveyAmsterdamwww.wijkwiskunde.nl/fietsonderzoek-nieuw-west-amsterdam.htmlphotos, observations, interviews, group-talks
  • 12. Wijkwiskunde “Lifecycle”Amsterdammounting & dismounting at career-switches
  • 13. Wijkwiskunde concludesAmsterdam• “Youngsters and immigrant woman cycle lessthan others in Nieuw-West”• “Immigrant woman and men who do cycle areenthusiastic about cycling. Cycling comes withfreedom and independence for immigrant woman”• “For kids of immigrant parents who do not cycle,the bicycle is a toy for playing, not a means oftransport”• “Immigrant parents hardly cycle with their kids.”• “Bad image of cycling is an important barrier for12 years up youngster to cycle to school.”
  • 14. What do you think?www.fietsersbondamsterdam.nlwww.fietsersbond.nltwitter: @adamfietstamsterdam@fietsersbond.nlAmsterdam
  • 15. City policyAmsterdamGeneral: traffic lessons and cycleexams for school kids, ‘traffic-parents’,bike-routes to secondary schoolnot:•specific approach for different groups•grassroots approach•coherence•‘low hanging fruit’
  • 16. Specific groupsAmsterdamdifferent approaches for•“Moroccan mothers”•primary school kids•secondary school pupils (midlevel andupper)•commuters, elderly, handicapped,expats
  • 17. “Moroccan mothers”Amsterdam• who does cycles is happy• practical problems• need of cycling lessons• need of follow up• misunderstandings: need of information• (low budget) bicycle availability
  • 18. “Moroccan mothers”AmsterdamTell it each other:it’s fun and good for your health-“tupperwareparty”: informationbox ,discountcards for bicycle lessons , bicyclemaintanance etc.-‘health’ as triggering issue-health insurance company as sponsor
  • 19. “Moroccan mothers”Amsterdamafter the cycle-lessons-follow-up lessons-short tours with volonteers orexisting local cycle groups-‘cycling girlfriends’ project-recreational tours with kids& family
  • 20. Bike availabilityAmsterdam• Free bikes are ‘worthless’:lease or save up for it• Bicycle work places:Lucas Community en UpCycles• Repair workshops• “Ciclofficina”: local workshop & activities• Re-use ‘orphan bikes’• Bicycle shops and industry
  • 21. What do you think?www.fietsersbondamsterdam.nlwww.fietsersbond.nltwitter: @adamfietstamsterdam@fietsersbond.nlAmsterdam
  • 22. Primary School kidsAmsterdam• Continue traffic & bicycle education• Not just savety, also fun• Use bike, not bus for excursions• Bike for charity• Bike and bikeparking available• involve parrents
  • 23. midlevel secondaryschool kids Amsterdam• Practical lessons with bikes (repair,economy etc. )• Use bike for charity, for excursions• make it cool: gamefication, role models,personification• reward cyclist at sportclub• bike parking at school
  • 24. Thanks!What do you think?Follow up @DCE Expo Stand 1.25www.fietsersbondamsterdam.nlwww.fietsersbond.nltwitter: @adamfietstamsterdam@fietsersbond.nlAmsterdam