Different cultures, different views on cyclingHow to promote cycling in amulticultural neighbourhoodAmsterdam Nieuw-WestGe...
Thanks toAmsterdamMerlijn Michon, merlijn@wijkwiskunde.nlAnnemarie Honig, stadsdeel Nieuw-WestMarco te Brömmelstroet, Univ...
This round table:Amsterdam• About Amsterdam Nieuw-West• Survey: who (doesn’t) cycle and whydiscussion• Projects for Morocc...
What is“Fietsersbond”? Amsterdam• The Dutch Cyclists’ Union• for 13,5 million cyclists• ‘for save, fast and pleasant cycli...
Amsterdamcapital of the NetherlandsCompact city:•narrow streets•short distances•flat800.000 residents,180 nationalities1 m...
Amsterdam• 500.000 cyclists cycle daily2 mln. km• 90% of the roads/ streets are‘bicycle-friendly’ and safe• 400 km bicycle...
Amsterdam Nieuw-WestAmsterdam• build 1950-60; 1990-now• 130.000 inhabitants• >50% non-Westernimmigrants
Amsterdam Nieuw-WestAmsterdam
Amsterdam Nieuw-WestAmsterdamcyclists/ neighbourhoodin Nieuw-West 39% immigrants and 19% of Dutch never cycle
Increase cycling withAmsterdamHardware:•Urban Planning•Good cycling infrastructure•Discourage other modes of transportSoft...
Wijkwiskunde surveyAmsterdamwww.wijkwiskunde.nl/fietsonderzoek-nieuw-west-amsterdam.htmlphotos, observations, interviews, ...
Wijkwiskunde “Lifecycle”Amsterdammounting & dismounting at career-switches
Wijkwiskunde concludesAmsterdam• “Youngsters and immigrant woman cycle lessthan others in Nieuw-West”• “Immigrant woman an...
What do you think?www.fietsersbondamsterdam.nlwww.fietsersbond.nltwitter: @adamfietstamsterdam@fietsersbond.nlAmsterdam
City policyAmsterdamGeneral: traffic lessons and cycleexams for school kids, ‘traffic-parents’,bike-routes to secondary sc...
Specific groupsAmsterdamdifferent approaches for•“Moroccan mothers”•primary school kids•secondary school pupils (midlevel ...
“Moroccan mothers”Amsterdam• who does cycles is happy• practical problems• need of cycling lessons• need of follow up• mis...
“Moroccan mothers”AmsterdamTell it each other:it’s fun and good for your health-“tupperwareparty”: informationbox ,discoun...
“Moroccan mothers”Amsterdamafter the cycle-lessons-follow-up lessons-short tours with volonteers orexisting local cycle gr...
Bike availabilityAmsterdam• Free bikes are ‘worthless’:lease or save up for it• Bicycle work places:Lucas Community en UpC...
What do you think?www.fietsersbondamsterdam.nlwww.fietsersbond.nltwitter: @adamfietstamsterdam@fietsersbond.nlAmsterdam
Primary School kidsAmsterdam• Continue traffic & bicycle education• Not just savety, also fun• Use bike, not bus for excur...
midlevel secondaryschool kids Amsterdam• Practical lessons with bikes (repair,economy etc. )• Use bike for charity, for ex...
Thanks!What do you think?Follow up @DCE Expo Stand 1.25www.fietsersbondamsterdam.nlwww.fietsersbond.nltwitter: @adamfietst...
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Wenen2013: Different cultures, different views on cycling

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Different cultures, different views on cycling How to promote cycling in a multicultural neighbourhood Amsterdam Nieuw-West

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  • Transcript of "Wenen2013: Different cultures, different views on cycling "

    1. 1. Different cultures, different views on cyclingHow to promote cycling in amulticultural neighbourhoodAmsterdam Nieuw-WestGerrit FaberAdviser Cyclists’ UnionAmsterdam branchthe NetherlandsAmsterdamg.faber@fietsersbond.nl www.fietsersbondamsterdam.nl/english
    2. 2. Thanks toAmsterdamMerlijn Michon, merlijn@wijkwiskunde.nlAnnemarie Honig, stadsdeel Nieuw-WestMarco te Brömmelstroet, University of AmsterdamAngela van der Kloof, Mobicon…… and many more
    3. 3. This round table:Amsterdam• About Amsterdam Nieuw-West• Survey: who (doesn’t) cycle and whydiscussion• Projects for Moroccan mothersdiscussion• Projects for kids and youngstersdiscussion• Follow up @DCE Expo Stand 1.25
    4. 4. What is“Fietsersbond”? Amsterdam• The Dutch Cyclists’ Union• for 13,5 million cyclists• ‘for save, fast and pleasant cycling’• 35.000 members, 4.500 in Amsterdam• 150 local branches, 1 in Amsterdam• 1500 active volunteers,100 in Amsterdam• 40 employees (2 in Amsterdam)
    5. 5. Amsterdamcapital of the NetherlandsCompact city:•narrow streets•short distances•flat800.000 residents,180 nationalities1 mln. (?) bicyclesAmsterdam
    6. 6. Amsterdam• 500.000 cyclists cycle daily2 mln. km• 90% of the roads/ streets are‘bicycle-friendly’ and safe• 400 km bicycle lanes, separatedfrom other traffic• 225.000 parking facilities for 1mln (?) bikes• 60% of rides in center by bikeAmsterdam
    7. 7. Amsterdam Nieuw-WestAmsterdam• build 1950-60; 1990-now• 130.000 inhabitants• >50% non-Westernimmigrants
    8. 8. Amsterdam Nieuw-WestAmsterdam
    9. 9. Amsterdam Nieuw-WestAmsterdamcyclists/ neighbourhoodin Nieuw-West 39% immigrants and 19% of Dutch never cycle
    10. 10. Increase cycling withAmsterdamHardware:•Urban Planning•Good cycling infrastructure•Discourage other modes of transportSoftware:•Cycling skills•Bike availability (buy, own, maintain)•Image, attitude (promote, communicate)
    11. 11. Wijkwiskunde surveyAmsterdamwww.wijkwiskunde.nl/fietsonderzoek-nieuw-west-amsterdam.htmlphotos, observations, interviews, group-talks
    12. 12. Wijkwiskunde “Lifecycle”Amsterdammounting & dismounting at career-switches
    13. 13. Wijkwiskunde concludesAmsterdam• “Youngsters and immigrant woman cycle lessthan others in Nieuw-West”• “Immigrant woman and men who do cycle areenthusiastic about cycling. Cycling comes withfreedom and independence for immigrant woman”• “For kids of immigrant parents who do not cycle,the bicycle is a toy for playing, not a means oftransport”• “Immigrant parents hardly cycle with their kids.”• “Bad image of cycling is an important barrier for12 years up youngster to cycle to school.”
    14. 14. What do you think?www.fietsersbondamsterdam.nlwww.fietsersbond.nltwitter: @adamfietstamsterdam@fietsersbond.nlAmsterdam
    15. 15. City policyAmsterdamGeneral: traffic lessons and cycleexams for school kids, ‘traffic-parents’,bike-routes to secondary schoolnot:•specific approach for different groups•grassroots approach•coherence•‘low hanging fruit’
    16. 16. Specific groupsAmsterdamdifferent approaches for•“Moroccan mothers”•primary school kids•secondary school pupils (midlevel andupper)•commuters, elderly, handicapped,expats
    17. 17. “Moroccan mothers”Amsterdam• who does cycles is happy• practical problems• need of cycling lessons• need of follow up• misunderstandings: need of information• (low budget) bicycle availability
    18. 18. “Moroccan mothers”AmsterdamTell it each other:it’s fun and good for your health-“tupperwareparty”: informationbox ,discountcards for bicycle lessons , bicyclemaintanance etc.-‘health’ as triggering issue-health insurance company as sponsor
    19. 19. “Moroccan mothers”Amsterdamafter the cycle-lessons-follow-up lessons-short tours with volonteers orexisting local cycle groups-‘cycling girlfriends’ project-recreational tours with kids& family
    20. 20. Bike availabilityAmsterdam• Free bikes are ‘worthless’:lease or save up for it• Bicycle work places:Lucas Community en UpCycles• Repair workshops• “Ciclofficina”: local workshop & activities• Re-use ‘orphan bikes’• Bicycle shops and industry
    21. 21. What do you think?www.fietsersbondamsterdam.nlwww.fietsersbond.nltwitter: @adamfietstamsterdam@fietsersbond.nlAmsterdam
    22. 22. Primary School kidsAmsterdam• Continue traffic & bicycle education• Not just savety, also fun• Use bike, not bus for excursions• Bike for charity• Bike and bikeparking available• involve parrents
    23. 23. midlevel secondaryschool kids Amsterdam• Practical lessons with bikes (repair,economy etc. )• Use bike for charity, for excursions• make it cool: gamefication, role models,personification• reward cyclist at sportclub• bike parking at school
    24. 24. Thanks!What do you think?Follow up @DCE Expo Stand 1.25www.fietsersbondamsterdam.nlwww.fietsersbond.nltwitter: @adamfietstamsterdam@fietsersbond.nlAmsterdam

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