Chaos in Context: Informed Design Through Analytics

CHAOS IN CONTEXTInformed Design Through Analytics pittsburg state university michael fienen .eduGuru nuCloud @fienen fienen.com http://bit.ly/chaosincontext

{ SUP? }

just call me fienendirector of web marketing – pittsburg state university writer – .eduGuru (doteduguru.com) cto – nucloud (nucloud.com) author – dotCMS From the Ground Up (http://bit.ly/dotcms-book)

{ not talking about design }

{ i’m a crappy designer }

{ be smart }

{ needs an artistic eye }

{ analytics is a lens }

{ pair of glasses }

{ realize full potential }

{ audience participation }

{ resources }

{ boring stat time }

{ mike volpe, cmo @ hubspot }

{ 1/3 are unhappy }

{ <25% are ‘extremely happy’ }

{ 2 years – 84% redesigns }

{ 29% for branding }

{ 35% - old/unmodern }

{ spoiled }

{ $54,596 } (60 sites)

{ $69,586 } (w/ outside vendor)

{ 5.1 months }

{ $128,461/yr }

{ time, money, effort }

{ huge jumps }

{ hard sell }

{ hard to implement }

{ jarring changes }

{ redesignment }

{ realignment }

{ what? }

{ strategic changes }

{ cost }

{ fail gracefully }

{ edustyle.net }

{ analytics }

{ it’s dead jim }

{ screen size }

{ context }

{ browsers }

{ the devil you know }

{ IE6 }

{ 1540 / 216,416 = .007 = .7% }

{ priorities }

{ mobile has 6x traffic of ie6 }

{ increase of >3x last year }

{ ie6 l0st 72% }

{ languages }

{ landing pages }

{ logins }

{ little things }

{ event tracking }

{ example }

{ clicks }

{ 1/5th }

{ the breakdown }

{ pages/visit +18% }(from 10.19 to 12.02 / 16.33% under to 27.75% over average)

{ time on site from 2.69% to 35.38% above average }

{ usage up 51% } (656 to 993 clicks )

{ just the beginning }

{ template sections }

{ one more }

{ education }

Thanks for being here and rocking my face off ???questions???http://bit.ly/chaosincontext @fienen

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Chaos in Context: Informed Design Through Analytics

by Michael Fienen on Jul 22, 2011

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