Business Design and Innovation CircleBusiness Modeling for Start-ups                Dr Erwin Fielt                e.fielt@...
Business Design and Innovation Circle    (Brisbane, Australia)     Organizers:         Michael Eales         Alan Scott...
Business models?3   Erwin Fielt - Business Modeling for Start-ups   5/11/2012
Business models!     Sell the car     Sell car parts     Rent the car out     Taxi     Advertising     Mobile coffee...
Source: Hugh MacLeod (http://www.gapingvoid.com/ )5   Erwin Fielt - Business Modeling for Start-ups                       ...
What about Gillette?                            Razor and blade6   Erwin Fielt - Business Modeling for Start-ups   5/11/2012
What about SouthWest Airlines?                            Low-cost carrier7   Erwin Fielt - Business Modeling for Start-up...
What about Google Search?    Keyword advertising and auctioning8   Erwin Fielt - Business Modeling for Start-ups   5/11/2012
What about Threadless?                Customer is the company9   Erwin Fielt - Business Modeling for Start-ups   5/11/2012
Business model      A business model describes the value logic of an organization in       terms of creating and capturin...
How can you ............. a business model in a      holistic and systematic way?            • Describe                   ...
Business model frameworks        The Business Model Canvas (Osterwalder & Pigneur)        The Four-Box Business Model (J...
Business Model Canvas                     Business Model TV, http://www.youtube.com/watch?v=QoAOzMTLP5s13   Erwin Fielt - ...
Visualisation                                                     Source: Business models Inc (2010)14   Erwin Fielt - Bus...
Business Model Canvas Sheet                www.businessmodelgeneration.com                                                ...
Business Model Generation Book                www.businessmodelgeneration.com                 Download a free 72 pages pre...
Upcoming SlideShare
Loading in...5
×

Fielt - Business Modeling for Start-ups

991

Published on

Published in: Business, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
991
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
46
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Fielt - Business Modeling for Start-ups

  1. 1. Business Design and Innovation CircleBusiness Modeling for Start-ups Dr Erwin Fielt e.fielt@qut.edu.au Information Systems School Queensland University of Technology Wednesday, 9th of May 2012
  2. 2. Business Design and Innovation Circle (Brisbane, Australia)  Organizers:  Michael Eales  Alan Scott  Erwin Fielt  Harpreet Singh  Matt Kelly2 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  3. 3. Business models?3 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  4. 4. Business models!  Sell the car  Sell car parts  Rent the car out  Taxi  Advertising  Mobile coffee bar  Racing  First prize in a lottery  ...4 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  5. 5. Source: Hugh MacLeod (http://www.gapingvoid.com/ )5 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  6. 6. What about Gillette? Razor and blade6 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  7. 7. What about SouthWest Airlines? Low-cost carrier7 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  8. 8. What about Google Search? Keyword advertising and auctioning8 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  9. 9. What about Threadless? Customer is the company9 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  10. 10. Business model  A business model describes the value logic of an organization in terms of creating and capturing customer value  The central element is the value proposition: the value (or benefits) the provider promises to deliver to the customers  Often the focal organization is part of a business network, which needs to be taken into account.10 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  11. 11. How can you ............. a business model in a holistic and systematic way? • Describe • Analyse • Design • Innovate • Communicate • Etcetera11 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  12. 12. Business model frameworks  The Business Model Canvas (Osterwalder & Pigneur)  The Four-Box Business Model (Johnson)  The STOF model (Bouwman, De Vos & Haaker)  Business Model Schematics (Weill & Vitale)  Technology/market mediation (Chesbrough & Rosenbloom)  Entrepreneur’s business model (Morris, Schindehutte & Allen)  e3-value (Gordijn & Akkerman) See also the whitepaper “Understanding business models” (Fielt, 2011), available via http://eprints.qut.edu.au/41609/12 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  13. 13. Business Model Canvas Business Model TV, http://www.youtube.com/watch?v=QoAOzMTLP5s13 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  14. 14. Visualisation Source: Business models Inc (2010)14 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  15. 15. Business Model Canvas Sheet www.businessmodelgeneration.com Source: Osterwalder & Pigneur (2009)15 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  16. 16. Business Model Generation Book www.businessmodelgeneration.com Download a free 72 pages preview! Source: Osterwalder & Pigneur (2009)16 Erwin Fielt - Business Modeling for Start-ups 5/11/2012
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×