web2.0 forum presentation

Field web 2.0 forum Thursday 7 May 2009

Watch the video “Social Network for Two” by Zefrank on YouTube http:// www.youtube.com/watch?v =Q06xFf6Xe8o

field
field – furthering inclusive learning and development
A major aim of our organization is to incorporate new technologies into the disability sector for the purposes more successful recruitment and retention and to strengthen and widen learning and development

Forum Overview
Web2.0, social software and social media are some of the terms that are being used widely. This forum will provide an introduction into web2.0 technologies and some of the various tools.

Forum agenda
Introduction – Peter Roberts: field CEO
What is web2.0?
Why should you or your organisation engage with web2.0?
Advantages and challenges of using web2.0 technologies
Examples of web 2.0 tools
BREAK
Guest presenter – Anthony Harrison, Reactive
Case studies
Our experience
What next

web1.0 and web2.0
Web1.0: The information published on the web in a static manner. It is like your word document on the web with pictures and formatting done neatly. Hyper-linking the web-pages and bookmarking were two of the most important aspect of Web1.0 world. . Even today more than 70% users are only familiar with Web1.0.
Web2.0: This term was coined by Tim O’Reilly The information published in web2.0 world is very different from web1.0. There is a very high importance given on usability and sharing. The information published in Web2.0 world travels like wild fire, either partially or in full. Web2.0 world has less clutter coupled with easy retrieval of precise information and furthermore building upon that information and sharing it further. Widgets and Tagging are two important features of Web2.0. For a comprehensive information on web2.0, click here
Arun Prabhudesai was published on August 13th, 2007

Key aspects web2.0 dialogue conversation collaboration participation sharing

Terms
Web2.0 tools
Web2.0 technologies
Social media
Social software

Social Software – a definition
Is defined as a tool that must meet at least two of the three following conditions:
It allows people to communicate, collaborate, and build community online.
It can be syndicated, shared, reused, or remixed, or it facilitates syndication.
It lets people learn easily from and capitalize on the behavior or knowledge of others.
David Lee King – Social Software in Libraries

Web 2.0 tools

Examples of social software
Blogs
Forums
Wikis
Social Bookmarking
Virtual Conferencing
Writeboards
Skype
Mobile Phone network
Photo Publishing
Digital Stories
Podcasting
3D (eg second life)
RSS (really simple syndication)
Slideshare

Common concerns
Loss of control over your organization's branding and marketing messages
Dealing with negative comments
Addressing personality versus organizational voice
Not being successful, fear of failure
Perception of wasted of time and resources
Suffering from information overload
Source wearemedia

Advantages
reverse mentoring
greater participation
flexibility of information sharing
appeals to the ‘net gen’ (future) – RECRUITMENT
fluid
new level of interaction and knowledge sharing
new level of interaction and knowledge sharing

Advantages
re-usable (videos on youtube can be reused in different situations)
everyone can be a producer, creator, a teacher, a learner
access to collective knowledge
connects distance people
knowledge sharing
ability to bring information together
software often free

Web2.0 stats 2009
1,596,270,108 people are actively using the internet
1,000,000,000,000 webpages
133,000,000 - is the number of blogs 346 million people worldwide read blogs
Number of tweets as of right now! - 1,691,543, 819
facebook – 200 million active users
YouTube nears 5 billion views
Source http://www.letsrefresh.com.au/blog/web-20/interesting-web20-stats-2009 /

Web2.0 tools
Communication
Blogs: Blogger, LiveJournal, TypePad, WordPress, Vox
Internet forums: vBulletin, phpBB
Micro-blogging: twitter
Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5
Social network aggregation: FriendFeed, Youmeo

Forums
Forums
An Internet forum is a web application which provides for discussion, often in conjunction with online communities
Difference between Forum and Blog?
Forums are created for discussion between several people while Blogs are mainly designed for a single user input, with possibility for other people to comment
Examples vanilla, phpbb
http:// getvanilla.com /

Blogs
Weblog
Journal/diary publishing organisational news, sharing conference notes and reflections, sharing photos
Great for subject matter specialists
Search engine friendly
Supplement websites
Blog example: http://beth.typepad.com/
Blog definition: http:// en.wikipedia.org/wiki/Blog

Wordpress
Wordpress is a blog publishing application
www.wordpress.com
Field uses wordpress for their blog: http:// fieldweb.wordpress.com

Tumblr
A tumblelog is a type of blog
Uses short-form, mixed-media posts
Posts can be text, links quotes, photos and video
Allows importing of varions tools such at YouTube, bookmarks, other blogs, etc.
http://fieldlearning.tumblr.com/

Microblogging
Twitter
Twitter is a free micro-blogging service that enables its users to send and read other users' text based posts
Posts are known as tweets .
Tweets can be up to 140 characters in length
Tweets are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ).
using SMS may incur phone service provider fees.
http://twitter.com/fieldld
Twitter guide - http:// www.twitterguide.com.au / Twitter handbook – http:// twitterhandbook.com /

Social networking in plain English Watch video – “Social network in Plain English on YouTube” http:// www.youtube.com/watch?v =6a_KF7TYKVc

facebook
Facebook is a social utility that connects you with the people around you
Organisations can set up facebook pages
Facebook pages need to be set up from an individuals facebook profile
You can separate your facebook profile from your organisations facebook page
field facebook page
web2.0_forum facebook page

ning
Another example of a platform to create social network
See ning definition: http://en.wikipedia.org/wiki/Ning
Ning website http:// www.ning.com /

Web conferencing
Web conferencing is used to conduct live meetings or presentations via the Internet.
Examples of webconferencing software are: Elluminate and Redback

Elluminate
Elluminate software which is a “live” interactive virtual environment for which will enable you to take part from your computer in this interactive session by talking, text messaging and listening.

Elluminate

How we have used Elluminate
Online workshops
Workshop facilitated by international expert on recruitment and retention
Focus group meetings
Consultation sessions
Potential use vocationally as a forum for people to discuss disability work

Elluminate - benefits
Access to interstate and international experts
Connect with people in rural areas
Good demonstration of new technology
East to use and very interactive
Live environment
Elluminate Vroom - http://www.elluminate.com/vroom/index.jsp

Redback Conferencing 2009 Webconferencing Screen Shots

Login Page

Holding Page – can be customised with clients company logo

Desktop Sharing – Sharing a webpage – Moderator view

Desktop Sharing – Sharing a webpage – Moderator controls and tools

Desktop Video Conferencing – launched easily by the Moderator

Sharing a Presentation from the Library – Participants can advance slides and use annotation tools

Sharing Video from the Online Library

Whiteboard Application – All Participants can view and contribute without the need to download any software.

Video sharing - YouTube
field on YouTube YouTube is a site for uploading and sharing videos
Saved space on field website server
New audiences
Generated greater desire to produce content in new formats
Realistic visual profiles of disability work
Can import YouTube videos into other applications

YouTube

Photo Sharing - Flickr
Flickr (web album)
Flickr is an image and webhosting service
Flickr has RSS functionality that allows you to import images onto other platforms such as a website, facebook or blog
See field on flickr http://www.flickr.com/photos/field_inc/

Survey Monkey
Online survey software
Free and paid versions
field has used survey monkey to collect responses from the sector on using social software
www.surveymonkey.com

Wikis
Type of webspace where users can add and edit content collectively
http:// clcommunity.wikispaces.com /Evaluation
Allows you to build knowledge together

VOIP - skype
Skype is software that allow calls to be made over the internet
VOIP
New iphone application for Skype
Skype definition http:// en.wikipedia.org/wiki/Skype
www.skype.com

Social Bookmarking
Social bookmarks
Social bookmarking is a method to store, organize, search, and manage webpage bookmarks.
Tags which are one-word descriptions that are assigned to your bookmarks.
Allows sharing topics of interest with others
Examples – delicious, digg
http://delicious.com/web2.0_forum

My Space
MySpace is a popular social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos internationally.
Could be framed as a community of practice for new or potential recruits
http:// www.myspace.com

Podcast/Vodcast
Podcast/Vodcast
A podcast is an audio or visual file available via the Internet that you can download and listen to at any time on your computer or portable player.
Practical podcasting guide

Slideshare
SlideShare is a place to host and share presentations. Upload all your slide decks, and find / download interesting presentations
http:// www.slideshare.net /
http://www.slideshare.net/fieldld
http://www.field.org.au/events/resources/quality/presentations/josie.html

RSS Feed
RSS feed
Stands for - Really Simple Syndication
Technology that allows information to be fed into other platforms.
Allows people to know content is updated
Used to publish frequently updated content such as blog entries, news headlines or podcasts.
http:// en.wikipedia.org/wiki/RSS_(file_format )

Technologies as tools for learning
Tutorials on the web through
YouTube
Podcasts
Example – Audacity installation and use

Case studies
CP Blogs
Oxfam
Not just work

CP Blogs
Courtesy of Robyn Cummins – Spastic Society
Hey Dad – written by the father of a 12 year old with a disability about the challenges facing families and positive ways to resolving those issues. www.heydad.org.au
Web2Go – written by a young journalist with cerebral palsy about Web 2.0 technologies and other exciting places on the net. www.web2go.org.au
Freefall – written by a young woman with cerebral palsy about taking chances in life after leaving the security of home. www.freefall.org.au

CP Blogs
Blogs came out of 2007-2010 Strategic Plan
Advantages/disadvantages of the blogs to the organisation
Offers a public platform for greater understanding of the issues facing people with a disability and their families.
Hey Dad and Freefall are written from a strengths-based, solution-focused approach, which assists people with CP and families to reframe their thinking about living with cerebral palsy into a more positive approach.
It provides the opportunity for the public to directly communicate with the authors and for them to engage in a dialogue in some instances – e.g. Freya’s post about being bullied at school http:// www.cpblogs.org.au/freefall/index.php?option = com_myblog&show =School- reunions.html&Itemid =3
The blogs put a more human face to the organisation’s corporate communications
Freefall and Hey Dad blogs has been as ‘discussion-starters’ in our face-to-face parent support groups.
Disadvantages
additional time that is needed to moderate the comments (see below) but that is far outweighed by the benefits.

CP blogs - How they manage the blogs
Once the blog platforms were built, there are four elements involved in their administration/ maintenance.
Content:
Selecting the right bloggers for each blog
Mentoring the bloggers on web content writing
Teaching bloggers to use the blog software – so they can draft the blog posts online, upload images, etc
Editing / final authorisation for each blog (risk management strategy)
Comments:
Moderate and authorise comments daily (even on weekends) – authorisation required by admin before comments are published (protects the commenter as much as protecting the organisation).
Hosting/Backups/Stats:
The blogs are hosted by the company that developed the Joomla blog platforms for us and they are responsible for the regular backups.
We run stats reports on the blogs each month to track site usage, see which entries were most popular, etc. This helps to inform other TSC communications/parent-education activities.
Promotion:
the team is often asked to present to conferences / meetings about the blog project and other promotional activities such as printing and distribution of DL cards advertising the blogs, etc.

“ Not Just Work Blog”
“ Not Just Work Blog” http:// notjustwork.info /
This blog came from the field Learning Partnership project. The blog is maintained by Ricky Buchanan .
This blog explores the dynamics of the relationships that are forged by people with disabilities and the workers who provide necessary support. It contains stories from people with a disability and support workers
Not just work on facebook

People can add stories and Ricky moderates those that get published. She uses the guidelines of the LPP project to determine whether it is suitable.

Benefits of the blog
People with a disability and support workers can add stories that don’t normally get heard
Stories can be shared widely with others
Trying to promote the importance of disability support work to new audiences.

Issues/ Challenges
Establishing trust ( Fear or suspicion of some users)
Time
Issues with software
Constant change
Picking the right tool
Change of culture
Access issues for organisations
Reluctant users
Time taken to win people over
Pre-testing requirements

Accessibility
Media Access
Dr Scott Hollier
http://www.mediaaccess.org.au/
Podcast at Making Links conference 2008 http://makinglinks08.blogspot.com/

Our experience
Become immersed in social software
Tinker and try
Be a risk taker
Incorporate into day to day activities
Look at different ways of doing things
Promote flexibility and accessibility
Modernise sector in relation to its competitors
Talk it up
Look for good examples

The Everett Rogers Diffusion of innovations theory
For any given product category, there are five categories of product adopters:
Innovators – venturesome, educated, multiple info sources;
Early adopters – social leaders, popular, educated;
Early majority – deliberate, many informal social contacts;
Late majority – skeptical, traditional, lower socio-economic status;
Laggards – neighbours and friends are main info sources, fear of debt.

What next
23 things to do
Try, try, try
Pick a couple of tools
Join field facebook - field facebook page -
Join web2.0 facebook web2.0_forum facebook page
Twitter field

Contact field about this presentation Linda Budd [email_address] 03 8686 5622

web2.0 forum presentation

by field - furthering inclusive learning and development on May 12, 2009

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