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Oxfam presentation

Oxfam presentation for the field web2.0 forum held on Thursday 7 May 2009.

Oxfam presentation for the field web2.0 forum held on Thursday 7 May 2009.
Oxfam were unable to deliver at the forum, but provided this presentation for us.



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    Oxfam presentation Oxfam presentation Presentation Transcript

      • Social networking
      • An overview
      • Jeremy Porter
    • What we’ll cover in 20 mins
      • What they are
      • It’s all about your message
      • Getting started
      • Communicate differently
      • Building momentum
      • Staying in the game
      • The big players
      • and some final thoughts
    • What they are
      • A place to interact and share
      • Content is user-contributed
      • People create profiles add their friends and share
    • What about organisations?
      • It’s not just for individuals
      • The charity sector has caught on
      • The Obama campaign made it work for them
      • And so have companies
      • And others
    • It’s about your message
      • First, what do you want to achieve?
      • Consider how you will support your message
      • How do you want people to engage with you?
      • Different networks offer different things
      • Find the tools (networks) that will help you do these things
    • Getting started
      • It’s easier than you might think
      • You can be underway in less than a minute
      • In reality it takes a little longer – but not much
    • Communicate differently
      • Humanise your communication
      • Don’t just sell
      • Ask the community how they want to engage – and embrace it
      • Keep it snappy
      • Commit! Incentivise involvement by updating regularly
    • Building momentum
      • It takes time
      • But it can be done
      • Create relationships with the companies
      • Use celebrities
    • Staying in the game
      • Offer your audience ways to get involved
      • As an advocacy tool
      • Tell them about events
      • It’s difficult to fundraise
      • Keep your eye on the game
    • The big players
      • MySpace – where the young ones are
      • Facebook – massive user base and growing
      • Twitter – short and snappy
      • Flickr – a huge community sharing photos
      • YouTube – the biggest collection of videos online
      • And there are many, many more
    • Some final thoughts
      • Invest in your website
      • Email marketing is still king
      • Consider blogging
      • Add social networking to your communications strategy
      • And remember – it’s about your
      • message – the tools help