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Body shop
Body Shop
 A British cosmetics products establish by Dame Anita
  Roddick with 2,085 stores operating in over 63
  countries.
 A company with strong ethical values,
  environmentally-friendly policies, and using high
  quality natural ingredients for their products.
 One of the most successful cosmetic company in the
  world.
 The operation of sole control by L'Oreal of The Body
  Shop in 2006.
 But, L’Oreal does not interfere with the company
  directly due to conflicting values.
 A global brand active in the environmental issues
  such as fair trade and cruelty to animals.

Distribution
 Products distribute by franchise and also fully owned
    stores.
   Body Shop International Ltd. is the franchisor.
   The 2nd largest cosmetic franchise in the world.
   1980s, Body Shop started its own warehousing and
    distribution network, based upon a sophisticated
    stock control system.
   Body shop also manufactures their own products,
    mainly in the United Kingdom.
Franchise
 Franchisees pay an initial fee plus an annual operating
  charge for a fixed term renewable franchise.
 Franchisees buy a ‘turn-key’ system with a tightly
  controlled retail format providing shop fitting and
  layout, staff training, financial and stock control
  systems and even help with site identification.
 Rampai Niaga Sdn Bhd operates as a franchisee of the
  “The Body Shop” store. The company is based in
  Subang Jaya, Malaysia. Rampai Niaga Sdn Bhd was
  formerly a subsidiary of Kejora Harta Bhd.
Body Shop International Ltd.
       (franchisor)


 Rampai Niaga Sdn. Bhd.
   (head franchisee)


        Franchisee



                               End-User
A company with Visions
 The company closely monitors the use of The Body
  Shop trade mark in all franchisees’ literature,
  advertising and other uses.
 In most countries a head franchisee was granted
  exclusive rights as user of the trade mark, distributor
  and also the right to sub-franchise.
 The Body Shop brand is deeply emotional, based
  upon a marketing mix that reinforces the ‘save the
  planet’ image and really does ‘make the heart sing’.
Body shop

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Body shop

  • 2. Body Shop  A British cosmetics products establish by Dame Anita Roddick with 2,085 stores operating in over 63 countries.  A company with strong ethical values, environmentally-friendly policies, and using high quality natural ingredients for their products.  One of the most successful cosmetic company in the world.
  • 3.  The operation of sole control by L'Oreal of The Body Shop in 2006.  But, L’Oreal does not interfere with the company directly due to conflicting values.  A global brand active in the environmental issues such as fair trade and cruelty to animals. 
  • 4. Distribution  Products distribute by franchise and also fully owned stores.  Body Shop International Ltd. is the franchisor.  The 2nd largest cosmetic franchise in the world.  1980s, Body Shop started its own warehousing and distribution network, based upon a sophisticated stock control system.  Body shop also manufactures their own products, mainly in the United Kingdom.
  • 5. Franchise  Franchisees pay an initial fee plus an annual operating charge for a fixed term renewable franchise.  Franchisees buy a ‘turn-key’ system with a tightly controlled retail format providing shop fitting and layout, staff training, financial and stock control systems and even help with site identification.  Rampai Niaga Sdn Bhd operates as a franchisee of the “The Body Shop” store. The company is based in Subang Jaya, Malaysia. Rampai Niaga Sdn Bhd was formerly a subsidiary of Kejora Harta Bhd.
  • 6. Body Shop International Ltd. (franchisor) Rampai Niaga Sdn. Bhd. (head franchisee) Franchisee End-User
  • 7. A company with Visions  The company closely monitors the use of The Body Shop trade mark in all franchisees’ literature, advertising and other uses.  In most countries a head franchisee was granted exclusive rights as user of the trade mark, distributor and also the right to sub-franchise.  The Body Shop brand is deeply emotional, based upon a marketing mix that reinforces the ‘save the planet’ image and really does ‘make the heart sing’.