Body Shop A British cosmetics products establish by Dame Anita Roddick with 2,085 stores operating in over 63 countries. A company with strong ethical values, environmentally-friendly policies, and using high quality natural ingredients for their products. One of the most successful cosmetic company in the world.
The operation of sole control by LOreal of The Body Shop in 2006. But, L’Oreal does not interfere with the company directly due to conflicting values. A global brand active in the environmental issues such as fair trade and cruelty to animals.
Distribution Products distribute by franchise and also fully owned stores. Body Shop International Ltd. is the franchisor. The 2nd largest cosmetic franchise in the world. 1980s, Body Shop started its own warehousing and distribution network, based upon a sophisticated stock control system. Body shop also manufactures their own products, mainly in the United Kingdom.
Franchise Franchisees pay an initial fee plus an annual operating charge for a fixed term renewable franchise. Franchisees buy a ‘turn-key’ system with a tightly controlled retail format providing shop fitting and layout, staff training, financial and stock control systems and even help with site identification. Rampai Niaga Sdn Bhd operates as a franchisee of the “The Body Shop” store. The company is based in Subang Jaya, Malaysia. Rampai Niaga Sdn Bhd was formerly a subsidiary of Kejora Harta Bhd.
Body Shop International Ltd. (franchisor) Rampai Niaga Sdn. Bhd. (head franchisee) Franchisee End-User
A company with Visions The company closely monitors the use of The Body Shop trade mark in all franchisees’ literature, advertising and other uses. In most countries a head franchisee was granted exclusive rights as user of the trade mark, distributor and also the right to sub-franchise. The Body Shop brand is deeply emotional, based upon a marketing mix that reinforces the ‘save the planet’ image and really does ‘make the heart sing’.
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