Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content

MAKING THE CASEFOR MOBILE INTELLIGENT CONTENT Mobile Intelligence By: Mark Fidelman/@markfidelman - MindTouch

726 MILLION!3G Mobile Subscribers

726 MILLION!3G Mobile Subscribers14% GLOBALMarket penetration

726 MILLION!3G Mobile Subscribers14% GLOBALMarket penetration35% GROWTHYear over year

What is MobileIntelligent Content?

• Funny image of Einstein on a bike?

NoSeriously…

GPS Location + Social Profiles +Mobile Social Networks + Mobile Commerce

& INTELLIGENT DESIGNSOCIAL

ALL WORK IN CONCERT FOR A TRULY INTELLIGENTMOBILE EXPERIENCE

BUT IT’S STILL ABOUT THE CONTENT

AGAINMILLION PEOPLE!

SHAZAM

WHAT ISMOBILE DATING?

WHAT ISMOBILE DATING?THERE IS AN APP FoR EVERYONE

Location aware social datingMoVING oN THEN...…

INTELLIGENT MoBILE Location aware social datingDATING APPS

Location aware social datingTHATDELIVERCoNTEXTUAL …

Location aware social datingLOCATIoNBASED …

Location aware social dating ABoUT PE PLE …

IN Location aware social datingREAL TIME

LooK LocationBEFoRE UP aware social datingYoU HooK UP

So BEFoREYOU MEET HIM

HIS NETWORTH

So YoU CAN MAKEAN INFORMED

ABoUT WHETHER To MAKETHE NEXT

THE LoW DoWN. . .

SHAZAM

TO GET EXCITED

ABOUT DEVELOPINGINTELLIGENT CONTENT

BUT loss Fear of privacy WHATABOUT OUR PRIVACY?

WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go."

WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go." “Come now, you have the grand gift of discourse Oprah; you deal in the business of exposing private matters yourself.”

WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go." Come now, you have the grand gift of discourse Oprah; you deal in the business of exposing private matters yourself. “Do you even have to ask my opinion?”

I know the credit card companies,social networks like Facebook, and many others are collecting information about us, but please – let us have an opt out!

LESSONS LEARNEDREWARD PEOPLE FOR USAGETHE RIGHT CONTENT AT THERIGHT TIME & PLACEDESIGN INTELLIGENTLY INCONTEXTDESIGN TO SELLALLOW FOR PRIVACY OPT OUTS

NOW EVERYONELOOK UNDER

LOOK HERE INSTEADMINDTOUCH.COM The Intelligent Content Solution for HELP

MARK FIDELMANDOWNLOAD THE PRESENTATION ATSLIDESHARE.NET/FIDELMAN @markfidelman

CREDITS & ATTRIBUTIONSlide Sources Notes6 California Institute of Technology - Copyright9 http://research.nokia.com/research/sensing_and_data_intelligence14 Fan Art by the Iconfactory – authorized by LucasFilms42 - 44 Courtesy of Reuters - Copyright47 Courtesy of Reuters - Copyright51 http://www.filmofilia.com/2009/03/29/sherlock-holmes-teaser-poster/52 Copyright Warner Brothers61 http://lori-baxter.deviantart.com/art/Sherlock-Holmes-Wallpaper- Deviant Art 159794784?qj=2&q=sort:time+favby:LauraZel&qo=48065 http://www.dailymail.co.uk/tvshowbiz/article-1229446/Oprah-Winfrey-time-iconic-chat- 2011.html

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Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content

by Mark Fidelman on Feb 21, 2011

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Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content — Presentation Transcript