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Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
 

Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content

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There are 726 million 3G mobile phone subscribers. Yet most companies are not designing intelligent content for them. It's a huge opportunity. As part of a Keynote I gave at ICC 2011, I highlight ...

There are 726 million 3G mobile phone subscribers. Yet most companies are not designing intelligent content for them. It's a huge opportunity. As part of a Keynote I gave at ICC 2011, I highlight three companies that are doing it well (SCVNGR, Flirt.com, and Shazam.com).

Come follow along as I highlight the reasons why you need to be developing intelligent content for mobile devices.

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  • Thanks Jas and Bhatt. I agree, there are many business models that will emerge as a result of the dynamic connections created by these new emerging technologies.
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  • The first compelling glimpse of web 3.0 -- people, web content, locations, service providers dynamically connecting intelligently to provide new realms of experience. Hats off Mark for a wonderful presentation. You made me think about the possibilities in this emerging mobile digital experience and how we all can particiapte in realizing it.

    Bhatt Vadlamani, Ph.D.
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  • Mark -- excellent presentation. I especially love the 'Schazam' example that shows the power of the connected eco-system that comes into play in the background to provide further benefits to the end consumer, and lasts far beyond the first transaction event.

    Jas Dhillon
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    Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content Presentation Transcript

    • MAKING THE CASEFOR MOBILE INTELLIGENT CONTENT Mobile Intelligence By: Mark Fidelman/@markfidelman - MindTouch
    • 726 MILLION!3G Mobile Subscribers
    • 726 MILLION!3G Mobile Subscribers14% GLOBALMarket penetration
    • 726 MILLION!3G Mobile Subscribers14% GLOBALMarket penetration35% GROWTHYear over year
    • What is MobileIntelligent Content?
    • • Funny image of Einstein on a bike?
    • NoSeriously…
    • GPS Location + Social Profiles +Mobile Social Networks + Mobile Commerce
    • & INTELLIGENT DESIGNSOCIAL
    • ALL WORK IN CONCERT FOR A TRULY INTELLIGENTMOBILE EXPERIENCE
    • BUT IT’S STILL ABOUT THE CONTENT
    • AGAINMILLION PEOPLE!
    • SHAZAM
    • WHAT ISMOBILE DATING?
    • WHAT ISMOBILE DATING?
    • WHAT ISMOBILE DATING?
    • WHAT ISMOBILE DATING?THERE IS AN APP FoR EVERYONE
    • Location aware social datingMoVING oN THEN...…
    • INTELLIGENT MoBILE Location aware social datingDATING APPS
    • Location aware social datingTHATDELIVERCoNTEXTUAL …
    • Location aware social datingLOCATIoNBASED …
    • Location aware social dating ABoUT PE PLE …
    • IN Location aware social datingREAL TIME
    • LooK LocationBEFoRE UP aware social datingYoU HooK UP
    • LooK LocationBEFoRE UP aware social datingYoU HooK UP
    • LooK LocationBEFoRE UP aware social datingYoU HooK UP
    • LooK LocationBEFoRE UP aware social datingYoU HooK UP
    • So BEFoREYOU MEET HIM
    • HIS NETWORTH
    • So YoU CAN MAKEAN INFORMED
    • ABoUT WHETHER To MAKETHE NEXT
    • THE LoW DoWN. . .
    • SHAZAM
    • OPRAH
    • TO GET EXCITED
    • ABOUT DEVELOPINGINTELLIGENT CONTENT
    • BUT loss Fear of privacy WHATABOUT OUR PRIVACY?
    • WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go."
    • WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go." “Come now, you have the grand gift of discourse Oprah; you deal in the business of exposing private matters yourself.”
    • WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go." Come now, you have the grand gift of discourse Oprah; you deal in the business of exposing private matters yourself. “Do you even have to ask my opinion?”
    • I know the credit card companies,social networks like Facebook, and many others are collecting information about us, but please – let us have an opt out!
    • LESSONS LEARNEDREWARD PEOPLE FOR USAGETHE RIGHT CONTENT AT THERIGHT TIME & PLACEDESIGN INTELLIGENTLY INCONTEXTDESIGN TO SELLALLOW FOR PRIVACY OPT OUTS
    • NOW EVERYONELOOK UNDER
    • LOOK HERE INSTEADMINDTOUCH.COM The Intelligent Content Solution for HELP
    • MARK FIDELMANDOWNLOAD THE PRESENTATION ATSLIDESHARE.NET/FIDELMAN @markfidelman
    • CREDITS & ATTRIBUTIONSlide Sources Notes6 California Institute of Technology - Copyright9 http://research.nokia.com/research/sensing_and_data_intelligence14 Fan Art by the Iconfactory – authorized by LucasFilms42 - 44 Courtesy of Reuters - Copyright47 Courtesy of Reuters - Copyright51 http://www.filmofilia.com/2009/03/29/sherlock-holmes-teaser-poster/52 Copyright Warner Brothers61 http://lori-baxter.deviantart.com/art/Sherlock-Holmes-Wallpaper- Deviant Art 159794784?qj=2&q=sort:time+favby:LauraZel&qo=48065 http://www.dailymail.co.uk/tvshowbiz/article-1229446/Oprah-Winfrey-time-iconic-chat- 2011.html