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Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content

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There are 726 million 3G mobile phone subscribers. Yet most companies are not designing intelligent content for them. It's a huge opportunity. As part of a Keynote I gave at ICC 2011, I highlight …

There are 726 million 3G mobile phone subscribers. Yet most companies are not designing intelligent content for them. It's a huge opportunity. As part of a Keynote I gave at ICC 2011, I highlight three companies that are doing it well (SCVNGR, Flirt.com, and Shazam.com).

Come follow along as I highlight the reasons why you need to be developing intelligent content for mobile devices.

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  • Thanks Jas and Bhatt. I agree, there are many business models that will emerge as a result of the dynamic connections created by these new emerging technologies.
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  • The first compelling glimpse of web 3.0 -- people, web content, locations, service providers dynamically connecting intelligently to provide new realms of experience. Hats off Mark for a wonderful presentation. You made me think about the possibilities in this emerging mobile digital experience and how we all can particiapte in realizing it.

    Bhatt Vadlamani, Ph.D.
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  • Mark -- excellent presentation. I especially love the 'Schazam' example that shows the power of the connected eco-system that comes into play in the background to provide further benefits to the end consumer, and lasts far beyond the first transaction event.

    Jas Dhillon
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  • 1. MAKING THE CASEFOR MOBILE INTELLIGENT CONTENT Mobile Intelligence By: Mark Fidelman/@markfidelman - MindTouch
  • 2. 726 MILLION!3G Mobile Subscribers
  • 3. 726 MILLION!3G Mobile Subscribers14% GLOBALMarket penetration
  • 4. 726 MILLION!3G Mobile Subscribers14% GLOBALMarket penetration35% GROWTHYear over year
  • 5. What is MobileIntelligent Content?
  • 6. • Funny image of Einstein on a bike?
  • 7. NoSeriously…
  • 8. GPS Location + Social Profiles +Mobile Social Networks + Mobile Commerce
  • 9. & INTELLIGENT DESIGNSOCIAL
  • 10. ALL WORK IN CONCERT FOR A TRULY INTELLIGENTMOBILE EXPERIENCE
  • 11. BUT IT’S STILL ABOUT THE CONTENT
  • 12. AGAINMILLION PEOPLE!
  • 13. SHAZAM
  • 14. WHAT ISMOBILE DATING?
  • 15. WHAT ISMOBILE DATING?
  • 16. WHAT ISMOBILE DATING?
  • 17. WHAT ISMOBILE DATING?THERE IS AN APP FoR EVERYONE
  • 18. Location aware social datingMoVING oN THEN...…
  • 19. INTELLIGENT MoBILE Location aware social datingDATING APPS
  • 20. Location aware social datingTHATDELIVERCoNTEXTUAL …
  • 21. Location aware social datingLOCATIoNBASED …
  • 22. Location aware social dating ABoUT PE PLE …
  • 23. IN Location aware social datingREAL TIME
  • 24. LooK LocationBEFoRE UP aware social datingYoU HooK UP
  • 25. LooK LocationBEFoRE UP aware social datingYoU HooK UP
  • 26. LooK LocationBEFoRE UP aware social datingYoU HooK UP
  • 27. LooK LocationBEFoRE UP aware social datingYoU HooK UP
  • 28. So BEFoREYOU MEET HIM
  • 29. HIS NETWORTH
  • 30. So YoU CAN MAKEAN INFORMED
  • 31. ABoUT WHETHER To MAKETHE NEXT
  • 32. THE LoW DoWN. . .
  • 33. SHAZAM
  • 34. OPRAH
  • 35. TO GET EXCITED
  • 36. ABOUT DEVELOPINGINTELLIGENT CONTENT
  • 37. BUT loss Fear of privacy WHATABOUT OUR PRIVACY?
  • 38. WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go."
  • 39. WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go." “Come now, you have the grand gift of discourse Oprah; you deal in the business of exposing private matters yourself.”
  • 40. WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go." Come now, you have the grand gift of discourse Oprah; you deal in the business of exposing private matters yourself. “Do you even have to ask my opinion?”
  • 41. I know the credit card companies,social networks like Facebook, and many others are collecting information about us, but please – let us have an opt out!
  • 42. LESSONS LEARNEDREWARD PEOPLE FOR USAGETHE RIGHT CONTENT AT THERIGHT TIME & PLACEDESIGN INTELLIGENTLY INCONTEXTDESIGN TO SELLALLOW FOR PRIVACY OPT OUTS
  • 43. NOW EVERYONELOOK UNDER
  • 44. LOOK HERE INSTEADMINDTOUCH.COM The Intelligent Content Solution for HELP
  • 45. MARK FIDELMANDOWNLOAD THE PRESENTATION ATSLIDESHARE.NET/FIDELMAN @markfidelman
  • 46. CREDITS & ATTRIBUTIONSlide Sources Notes6 California Institute of Technology - Copyright9 http://research.nokia.com/research/sensing_and_data_intelligence14 Fan Art by the Iconfactory – authorized by LucasFilms42 - 44 Courtesy of Reuters - Copyright47 Courtesy of Reuters - Copyright51 http://www.filmofilia.com/2009/03/29/sherlock-holmes-teaser-poster/52 Copyright Warner Brothers61 http://lori-baxter.deviantart.com/art/Sherlock-Holmes-Wallpaper- Deviant Art 159794784?qj=2&q=sort:time+favby:LauraZel&qo=48065 http://www.dailymail.co.uk/tvshowbiz/article-1229446/Oprah-Winfrey-time-iconic-chat- 2011.html