MAKING THE CASEFOR MOBILE INTELLIGENT CONTENT    Mobile Intelligence          By: Mark Fidelman/@markfidelman - MindTouch
726 MILLION!3G Mobile Subscribers
726 MILLION!3G Mobile Subscribers14% GLOBALMarket penetration
726 MILLION!3G Mobile Subscribers14% GLOBALMarket penetration35% GROWTHYear over year
What is  MobileIntelligent Content?
• Funny image of Einstein on a bike?
NoSeriously…
GPS Location           +    Social Profiles           +Mobile Social Networks          +  Mobile Commerce
& INTELLIGENT DESIGNSOCIAL
ALL WORK  IN CONCERT  FOR A TRULY INTELLIGENTMOBILE EXPERIENCE
BUT IT’S STILL ABOUT THE  CONTENT
AGAINMILLION PEOPLE!
SHAZAM
WHAT ISMOBILE DATING?
WHAT ISMOBILE DATING?
WHAT ISMOBILE DATING?
WHAT ISMOBILE DATING?THERE IS AN APP FoR EVERYONE
Location aware social datingMoVING oN THEN...…
INTELLIGENT MoBILE     Location aware social datingDATING APPS
Location aware social datingTHATDELIVERCoNTEXTUAL                                …
Location aware social datingLOCATIoNBASED                                …
Location aware social dating  ABoUT  PE PLE                           …
IN   Location aware social datingREAL TIME
LooK LocationBEFoRE     UP aware social datingYoU HooK UP
LooK LocationBEFoRE     UP aware social datingYoU HooK UP
LooK LocationBEFoRE     UP aware social datingYoU HooK UP
LooK LocationBEFoRE     UP aware social datingYoU HooK UP
So BEFoREYOU MEET HIM
HIS NETWORTH
So YoU CAN MAKEAN INFORMED
ABoUT WHETHER To MAKETHE NEXT
THE LoW DoWN. . .
SHAZAM
OPRAH
TO GET EXCITED
ABOUT    DEVELOPINGINTELLIGENT       CONTENT
BUT loss Fear of privacy WHATABOUT OUR  PRIVACY?
WHAT ABOUT PRIVACY?Fear of privacy loss                  "I dont know. We’re making                       this up as we go."
WHAT ABOUT PRIVACY?Fear of privacy loss                  "I dont know. We’re making                       this up as we go...
WHAT ABOUT PRIVACY?Fear of privacy loss                  "I dont know. We’re making                       this up as we go...
I know the credit   card companies,social networks like     Facebook, and    many others are       collecting  information...
LESSONS LEARNEDREWARD PEOPLE FOR USAGETHE RIGHT CONTENT AT THERIGHT TIME & PLACEDESIGN INTELLIGENTLY INCONTEXTDESIGN TO SE...
NOW EVERYONELOOK UNDER
LOOK HERE         INSTEADMINDTOUCH.COM The Intelligent Content Solution for HELP
MARK FIDELMANDOWNLOAD THE PRESENTATION ATSLIDESHARE.NET/FIDELMAN        @markfidelman
CREDITS & ATTRIBUTIONSlide     Sources                                                                                Note...
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
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Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content

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There are 726 million 3G mobile phone subscribers. Yet most companies are not designing intelligent content for them. It's a huge opportunity. As part of a Keynote I gave at ICC 2011, I highlight three companies that are doing it well (SCVNGR, Flirt.com, and Shazam.com).

Come follow along as I highlight the reasons why you need to be developing intelligent content for mobile devices.

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Transcript of "Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content"

  1. 1. MAKING THE CASEFOR MOBILE INTELLIGENT CONTENT Mobile Intelligence By: Mark Fidelman/@markfidelman - MindTouch
  2. 2. 726 MILLION!3G Mobile Subscribers
  3. 3. 726 MILLION!3G Mobile Subscribers14% GLOBALMarket penetration
  4. 4. 726 MILLION!3G Mobile Subscribers14% GLOBALMarket penetration35% GROWTHYear over year
  5. 5. What is MobileIntelligent Content?
  6. 6. • Funny image of Einstein on a bike?
  7. 7. NoSeriously…
  8. 8. GPS Location + Social Profiles +Mobile Social Networks + Mobile Commerce
  9. 9. & INTELLIGENT DESIGNSOCIAL
  10. 10. ALL WORK IN CONCERT FOR A TRULY INTELLIGENTMOBILE EXPERIENCE
  11. 11. BUT IT’S STILL ABOUT THE CONTENT
  12. 12. AGAINMILLION PEOPLE!
  13. 13. SHAZAM
  14. 14. WHAT ISMOBILE DATING?
  15. 15. WHAT ISMOBILE DATING?
  16. 16. WHAT ISMOBILE DATING?
  17. 17. WHAT ISMOBILE DATING?THERE IS AN APP FoR EVERYONE
  18. 18. Location aware social datingMoVING oN THEN...…
  19. 19. INTELLIGENT MoBILE Location aware social datingDATING APPS
  20. 20. Location aware social datingTHATDELIVERCoNTEXTUAL …
  21. 21. Location aware social datingLOCATIoNBASED …
  22. 22. Location aware social dating ABoUT PE PLE …
  23. 23. IN Location aware social datingREAL TIME
  24. 24. LooK LocationBEFoRE UP aware social datingYoU HooK UP
  25. 25. LooK LocationBEFoRE UP aware social datingYoU HooK UP
  26. 26. LooK LocationBEFoRE UP aware social datingYoU HooK UP
  27. 27. LooK LocationBEFoRE UP aware social datingYoU HooK UP
  28. 28. So BEFoREYOU MEET HIM
  29. 29. HIS NETWORTH
  30. 30. So YoU CAN MAKEAN INFORMED
  31. 31. ABoUT WHETHER To MAKETHE NEXT
  32. 32. THE LoW DoWN. . .
  33. 33. SHAZAM
  34. 34. OPRAH
  35. 35. TO GET EXCITED
  36. 36. ABOUT DEVELOPINGINTELLIGENT CONTENT
  37. 37. BUT loss Fear of privacy WHATABOUT OUR PRIVACY?
  38. 38. WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go."
  39. 39. WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go." “Come now, you have the grand gift of discourse Oprah; you deal in the business of exposing private matters yourself.”
  40. 40. WHAT ABOUT PRIVACY?Fear of privacy loss "I dont know. We’re making this up as we go." Come now, you have the grand gift of discourse Oprah; you deal in the business of exposing private matters yourself. “Do you even have to ask my opinion?”
  41. 41. I know the credit card companies,social networks like Facebook, and many others are collecting information about us, but please – let us have an opt out!
  42. 42. LESSONS LEARNEDREWARD PEOPLE FOR USAGETHE RIGHT CONTENT AT THERIGHT TIME & PLACEDESIGN INTELLIGENTLY INCONTEXTDESIGN TO SELLALLOW FOR PRIVACY OPT OUTS
  43. 43. NOW EVERYONELOOK UNDER
  44. 44. LOOK HERE INSTEADMINDTOUCH.COM The Intelligent Content Solution for HELP
  45. 45. MARK FIDELMANDOWNLOAD THE PRESENTATION ATSLIDESHARE.NET/FIDELMAN @markfidelman
  46. 46. CREDITS & ATTRIBUTIONSlide Sources Notes6 California Institute of Technology - Copyright9 http://research.nokia.com/research/sensing_and_data_intelligence14 Fan Art by the Iconfactory – authorized by LucasFilms42 - 44 Courtesy of Reuters - Copyright47 Courtesy of Reuters - Copyright51 http://www.filmofilia.com/2009/03/29/sherlock-holmes-teaser-poster/52 Copyright Warner Brothers61 http://lori-baxter.deviantart.com/art/Sherlock-Holmes-Wallpaper- Deviant Art 159794784?qj=2&q=sort:time+favby:LauraZel&qo=48065 http://www.dailymail.co.uk/tvshowbiz/article-1229446/Oprah-Winfrey-time-iconic-chat- 2011.html
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