Using Analytics to Figure Out What to Improve on your site(s)

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What tools? Getting beyond counting.

What tools? Getting beyond counting.

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  • Social media is not free.It takes people, technology and time all of which are finite resources

Transcript

  • 1. Social Media
    Darlene Fichter
    &
    Jeff Wisniewski
  • 2. Why Measure?
    Free puppies
    Puppy photo by paul+photos=moodySome rights reserved
    Dog ownship by ASPCA
  • 3. Investment in Social Media
    Produces?
    What are your goals?
    Cost savings? More use? Library support?
    Blog or flickr or youtube channel
    Readers, commenting, following, linking
    Useful to track but it’s just the start
    And the result is ? Goals met or not met.
  • 4. Qualitative and Quantitative
    Photo by findingthenowSome rights reserved
  • 5. Abundance of Counting Tools
    How
    Specific tools for specific channels
    Message Boards
    Facebook
    Twitter
    Flickr, YouTube, media/video
    Social bookmarking
    “Overview/Aggregate”
    Who
    When
    Where
  • 6. Tools
    Google Analytics
    Facebook Insights
  • 7. Facebook Insights
  • 8. Indicators
    Strength
    likelihood of being discussed
    do you have a fan base that repeated talk about you?
    ration of positive mentions to negative ones
    Passion
    Sentiment
  • 9. Tools
    Social mention
    Twendz
  • 10.
  • 11.
  • 12. Discussion