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Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter
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Google Analytics - Web Managers Academy 2011 by Jeff Wisniewski and Darlene Fichter

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Web Managers Academy 3.0: Seamless Websites & Expanded Presence …

Web Managers Academy 3.0: Seamless Websites & Expanded Presence

Computers in Libraries 2011

http://www.infotoday.com/cil2011/day.asp?day=Sunday

Published in: Technology
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  • 1. What are people doing on your site? Computers in Libraries 2011 Jeff Wisniewski University of Pittsburgh Darlene Fichter University of Saskatchewan
  • 2. We can learn… <ul><li>Who is coming to our site </li></ul><ul><li>What they’re doing </li></ul><ul><li>How long they stay </li></ul><ul><li>The systems they’re using to access our site </li></ul><ul><li>If they’re able to complete tasks </li></ul><ul><li>Friction points </li></ul>
  • 3. Add tracking
  • 4. * TIP The tracking code can be “included” as part of your page template Photo by BigTallGuy cc s ome rights reserved
  • 5. Menu translation Menu item English translation Dashboard General overview of site activity Intelligence Email and/or text alerts Visitors How man people, where they come from, what systems they’re using Traffic Sources How people are getting to and/or finding your site Content What do people look at on your site
  • 6.  
  • 7. Key metrics METRIC DEFINITION NOTE Bounce rate % of visits that immediately left High bounce rate can be good or bad Goal Page someone reaches once they’ve completed some task Hit Request for a file from a webserver Artifically inflated Pageview Display of a complete webpage Visits Series of pageviews from same visitor Within 30 minutes
  • 8. Rule of thumb TRENDS in the data are more important than the numbers themselves
  • 9. Visitors Photo reserved by Scott Clark Some rights
  • 10.  
  • 11. *TIP <ul><li>New vs. returning, unique visitors, visitor loyalty all rely on cookie data. </li></ul><ul><li>Cookie caveats - b rowser specific : </li></ul><ul><ul><li>They expire </li></ul></ul><ul><ul><li>They can be blocked or deleted </li></ul></ul><ul><ul><li>Public computers </li></ul></ul>
  • 12. Visitors <ul><li>Visitor technical information </li></ul><ul><ul><li>OS </li></ul></ul><ul><ul><li>Browser </li></ul></ul><ul><ul><li>Screen color & resolution </li></ul></ul><ul><ul><li>Flash </li></ul></ul><ul><ul><li>Java </li></ul></ul><ul><ul><li>Network properties - Connection speed, location </li></ul></ul><ul><ul><li>Mobile </li></ul></ul>
  • 13. Visitors: Browser
  • 14. Visitors: Mobile
  • 15. Visitors – Friction Points <ul><li>Bounce rates – leave immediately </li></ul><ul><li>Site design – a good match for visitors? </li></ul><ul><ul><li>Screen size vs fixed width? </li></ul></ul><ul><li>Site load time – yslow from developer.yahoo.com/yslow/ </li></ul><ul><li>Expected location of access vs actual location </li></ul>
  • 16. Content: Top Content
  • 17. Content – Friction Points <ul><li>Are low use and high use pages likely? </li></ul><ul><li>Search engine keywords; mistaking site search for catalogue search, vice versa? </li></ul><ul><li>Search terms using different words than your labels and links? </li></ul><ul><li>Repeat the searches, are the results excellent? </li></ul>
  • 18. Content – Friction Points <ul><li>Lack of content </li></ul><ul><li>Demand for new content </li></ul><ul><li>Path data – optimal route? </li></ul><ul><li>Path data – red flag use of back buttons </li></ul>
  • 19. Goals <ul><li>A “goal” is the page which a visitor reaches once they have completed a desired action, such as a registration or download. </li></ul><ul><li>A “funnel” is the pages they need to visit on the way to a goal. </li></ul><ul><li>EXAMPLE: Library legislative history course sign up </li></ul>
  • 20. Goals: Setting up goals and funnels <ul><li>Name the goal something intuitive. In this example it might be “Class Registration” </li></ul><ul><li>Choose whether or you want the goal to be active (on) now </li></ul><ul><li>Choose a type of goal. Most library scenario goals will probably fall under the “URL Destination” type, meaning the goal is to get the user to a specific place, in this case the “thank you for registering” page. </li></ul><ul><li>Enter the URL for this goal page </li></ul><ul><li>Under “Goal Funnel” click yes </li></ul><ul><li>On the following page add the URL(s) of the page(s) along the path a user would take to get from the homepage all the way through to the thank you page. </li></ul>
  • 21. Goals
  • 22. Goals
  • 23. Goals
  • 24. *TIP <ul><li>When you first begin collecting data, or change/add, set an alert for verification that it’s working as expected </li></ul>
  • 25.  
  • 26. Discussion Photo by foxypar4 – cc some rights reserved

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