* TIP The tracking code can be “included” as part of your page template Photo by BigTallGuy cc s ome rights reserved
Menu translation Menu item English translation Dashboard General overview of site activity Intelligence Email and/or text alerts Visitors How man people, where they come from, what systems they’re using Traffic Sources How people are getting to and/or finding your site Content What do people look at on your site
Key metrics METRIC DEFINITION NOTE Bounce rate % of visits that immediately left High bounce rate can be good or bad Goal Page someone reaches once they’ve completed some task Hit Request for a file from a webserver Artifically inflated Pageview Display of a complete webpage Visits Series of pageviews from same visitor Within 30 minutes
Rule of thumb TRENDS in the data are more important than the numbers themselves
Visitors Photo reserved by Scott Clark Some rights
Name the goal something intuitive. In this example it might be “Class Registration”
Choose whether or you want the goal to be active (on) now
Choose a type of goal. Most library scenario goals will probably fall under the “URL Destination” type, meaning the goal is to get the user to a specific place, in this case the “thank you for registering” page.
Enter the URL for this goal page
Under “Goal Funnel” click yes
On the following page add the URL(s) of the page(s) along the path a user would take to get from the homepage all the way through to the thank you page.