New Rules for Delivering and Managing Enterprise Mobile Apps
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New Rules for Delivering and Managing Enterprise Mobile Apps

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Learn how to deploy and manage corporate app distribution with MaaS360.

Learn how to deploy and manage corporate app distribution with MaaS360.

Learn more: http://www.maas360.com/products/mobile-application-management/

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  • What are the pains and opportunities that are driving mobile applications strategiesWhat approaches are availableWhat are the characteristics of best-in-class mobile applications management
  • Chart In 2012, 5 mobile apps will be downloaded for every person on earth. 63000/minute Clearly people find mobile apps useful and valuable Huge opportunity for profit and to powerful a trend to ignoreDevices were the first wave Provisioning Devices and mobilizing email was the first wave of mobility. But smartphones are still basically personal communication devices with a little bit of web browsing and media consumption thrown inMobile apps are the next wave -Consumer-led phenomenon -Initially mobile apps were targeted at social media, entertainment, personal productivityHowever, starting last year tablet devices arrived and they married the benefits of mobility with a legitimate application platformCorporate Imperative -Now mobilized versions of Enterprise Apps are being developed and deployed to mobilize the line of business functions in companies, as well as, -Custom mobile apps that leverage the unique properties of mobile technologies to provide innovative way to interact with the marketplace and transact with customers . . . Location awareness, always available, activity/action aware.Consumerization meets software Success of app stores in the consumer space is setting the standard for the corporate space Your employees and customers are used to finding and installing mobile apps quickly and easily through App Stores Apple, Google, RIM, Amazon, Microsoft . . . and through online platforms like Facebook and Salesforce that provide access to applications that leverage these platforms The App Store model is now being applied to laptop software . . . Mac App Store
  • Uninstall not an option for Enterprise Apps
  • Yes End user in control of device and application selection Reduced IT involvement – I did not say NO IT involvement. Enterprise App Stores still need to be managed, reduction is on the end-user sideBut Security must be the primary focusApplication availability and distribution based on User characteristics Geography, Business Unit, Department, Role Device characteristics Device incompatibilities or required features Encryption support, software inventory, available space, etcEnterprise App Stores Blends the benefits of the consumer-driven app store model with the need to control and manage application distribution
  • Distribute private or custom apps65% of companies plan to rollout 5 or more (Sybase/Kelton) 21% of companies plan to rollout 20 or more In the self-service model end users have already adopted and expect They’ve done this 33 billion times alreadyIntegrate best-of public app store content There are many useful personal productivity and collaboration applications that you should leverageSimplifies discovery process 350,000 apps currently in iOS App Store, while choice is a good thing, too much choice may not be. Simplifies discovery process for end users by allowing community feedback and reviews to influence selection process and provides IT with a way to exclude unwanted applicationsSDKs exist that let you pull the meta-data from public app stores to discover new apps or the most popular appsOptimizes software licensing costs By advertising appropriate applications based on user information, device information, and community feedback about applicationSimplifies IT / Support By advertising applications based on device characteristics IT can avoid device-related incompatibilities or security concerns Self-service model means end-users will initiate installs, upgrades, uninstalls Cloud-based models solve storage limitations and distribution bottlenecks
  • Minimum OS Version, Encryption Support, Tablet/PhoneAD User Group, Department, Ownership
  • AD Users and Groups
  • MaaS360 is our Clear Choice Winner based on its strong overall performance, particularly its ease of use.MaaS360 initially shocked us it was so simple to deploy.Everything was easy to set up.

New Rules for Delivering and Managing Enterprise Mobile Apps New Rules for Delivering and Managing Enterprise Mobile Apps Presentation Transcript

  • New Rules for Delivering and Managing Enterprise Mobile Apps Josh Lambert Joe Pappano© 2010 Fiberlink Communications MORE Webinar Series © 2010 Fiberlink Communications
  • What will I learn today?> What are the trends driving App Stores> What approaches are available> What are the characteristics of best-in-class mobile applications management> MaaS360 Mobile App Management Guided Tour> Q&A MORE Webinar Series © 2010 Fiberlink Communications
  • What is happening? > Devices were the first wave > Apps are the next wave > Consumer-led phenomenon > Now a corporate imperative > Consumerization meets softwareSource: iSuppli MORE Webinar Series © 2010 Fiberlink Communications View slide
  • What is all the App Store fuss about?> What is really new here?  Desktop management tools  Shareware sites  Virtualization environments> Consumerization meets software  End users are in control • Users discover, purchase, install, upgrade, uninstall  Self-service pull model • Little/no IT involvement or support overhead> Works well for  Consumer-centric app ecosystems  Platform-centric app ecosystems MORE Webinar Series © 2010 Fiberlink Communications View slide
  • Is this a realistic model for Enterprise Apps?> Yes  End user in control  Reduced IT involvement> But with a caveat  Enterprise applications and custom applications have unique distribution requirements> Availability based on  User characteristics  Device characteristics> Enterprise App Store  Model for distributing public and private mobile applications within an enterprise MORE Webinar Series © 2010 Fiberlink Communications
  • What are the benefits of an Enterprise App Store> Distribute private or custom applications> Integrate “best-of” public App Store content> Simplifies application discovery process> Optimizes software licensing costs> Reduces IT / Support overhead> But be aware of the implications  Mission critical business functions are now dependent on your mobile infrastructure  Mobile Device Management is a prerequisite  Mobile Application Management (MAM) MORE Webinar Series © 2010 Fiberlink Communications
  • Enterprise App Management Functionality> Public Apps  “Recommend” apps off the store or market  Expense tracking, validation> Private Apps  Install private apps  Update private apps  Update provisioning profile (iOS only)> App Management  Control Apps that are allowed to run  “Carrot and Stick”> Audit logs MORE Webinar Series © 2010 Fiberlink Communications
  • Qualities of Best-in-Class App Management> Notifications  Alert users to new content without action required  Alert users if they have a disallowed app> Integration with market and store metadata  Automatically list apps without worrying about icons, description, or screenshots> Flexible Distribution  Device Information, User Information> Enterprise App Toolkit  Easy integration for common services  Authentication, Auditing, Usage, Updates, Data MORE Webinar Series © 2010 Fiberlink Communications
  • Better Together: App and Device Management> App access and device status should be linked  Restrict app access if device out of compliance • Device is lacking encryption? • User installed app that is not allowed?  Require specific apps to be in compliance • If you do not have them, you are pushed them • Action can be taken if not installed> Provisioning profiles can be pushed silently  Without MDM, requires manual intervention> Common requirements  Active Directory  Certificates MORE Webinar Series © 2010 Fiberlink Communications
  • MaaS360 Mobile App Management Guided Tour> Managing Apps> Distributing Apps> Tracking Apps MORE Webinar Series © 2010 Fiberlink Communications
  • Managing Apps in MaaS360> Manage the Apps your users will see  Upload Package • Enterprise Application (Android) • Market Store Application (Android)  Manage Packages • Update to new version • Delete • Track downloads MORE Webinar Series © 2010 Fiberlink Communications
  • Distributing Apps to Users> Flexible deployment options  All Users  Specific Device Group (Sales Department, Engineering, etc.)  Specific Device (Testing)> Description for internal use MORE Webinar Series © 2010 Fiberlink Communications
  • Tracking App Installations- Per Device> List all Apps that have been installed through App store for a specific device  New “Package Distributions” section in Device View  Distributions will show status of • Not Relevant: Device does not meet the distribution criteria • Pending: Device meets the distribution criteria but has not installed • Success: Device has installed the App  Also reported in “Software Installed” section in Device Communications MORE Webinar Series © 2010 Fiberlink View
  • Network World’s Clear Choice Winner for MDM> http://links.maas360.com/networkWorld-mdmTest MORE Webinar Series © 2010 Fiberlink Communications
  • Questions or follow-up? Wrap-up Joe Pappano jpappano@fiberlink.com> Up-coming Webinars (http://maasters.maas360.com/webinars/)  June 9 – Customer Spotlight  June 23 – Securing Data on Androids with MaaS360 and Touchdown> Past Webinars (http://links.maas360.com/webinars/)  Forrester - Map Your Mobility Strategy to Meet New Demands  Aberdeen - Best-In-Class Practices for Managing iPhones, iPads, and Androids  Philippe Winthrop - Managing Personal Mobile Devices In Your Business> Plus lots of How-To content at the MaaSters Center  Mobile Device Management Best Practices • http://links.maas360.com/mdm/  Mobile Device Management Strategy Series from Lopez Research • http://links.maas360.com/mdmstrategy/  Mobile Device Management Glossary • http://links.maas360.com/mdmglossary/ MORE Webinar Series © 2010 Fiberlink Communications 15