2014 Must-Watch Trends for Your Enterprise Mobility Plan - with Ovum


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What should you be focusing on as you build your 2014 enterprise mobility plan? Your Enterprise Mobility Management (EMM) strategy must evolve beyond basic Mobile Device Management (MDM) to include all aspects of mobile as a first point of contact between your business and your customers and employees.

Ovum analyst, Richard Absalom, highlights EMM trends to watch and consider in 2014 to stay ahead of the mobile consumerization curve such as:

- Multi-screening: Meeting employee expectations and productivity needs
- Mobile first: Defining a mobility policy that addresses how employees are already using mobile (hint: it's so much more than email)
- Mobile apps: Creating easy-to-use modern business apps to mobilize core tasks

Ovum is the leading independent global IT & Telecoms Research & Analysis firm based in London. Ovum provides strategic advice to telecom operators, IT vendors, service providers and enterprise IT leaders.

Richard Absalom is an analyst with Ovum's Enterprise Mobility and Productivity practice, particularly focusing on mobile consumerization. His research examines the impact that mobile devices and applications designed for consumers are having on the corporate environment: identifying the challenges and opportunities it creates for both the enterprise and supply-side vendors; defining the vendor competitive landscape; and providing best-practice recommendations for enterprises and vendors alike.

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2014 Must-Watch Trends for Your Enterprise Mobility Plan - with Ovum

  1. 1. Must-Watch Trends for Your Enterprise Mobility Plan Richard Absalom and Rob Patey
  2. 2. Today’s Agenda 1. Introduction 2. Multi-screening behavior crossed the consumer– enterprise divide 3. Businesses go mobile first 4. Mobile apps drive the next phase of enterprise mobility 5. Q&A #MobilityTrends14 2
  3. 3. Ovum Overview • Leading independent global IT & Telecoms Research & Analysis firm • 150 analysts covering a broad set of technologies and markets • Providing strategic advice to telecoms operators, IT vendors, service providers and enterprise IT leaders • Headquartered in London • 24 Month history of investment in understanding consumerization behaviors #MobilityTrends14 3
  4. 4. Fiberlink Overview 2013 and 2012 Magic Quadrant Leader for Mobile Device Management • 8 Years in Enterprise Mobility Management (EMM) • High customer success rate • 5,000 Customers across all verticals • Millions of devices on MaaS360 platform • 450 Employees worldwide • Recently acquired by IBM #MobilityTrends14 4
  5. 5. Poll Question How is your organization currently using mobile devices (select all that apply)? (a) (b) (c) (d) Email Store Apps Custom Corporate Apps Content sharing and editing (MS Office, Google & Apple Productivity) (e) Network Access (SharePoint, Windows File Share, File Drives) (f) All of the above #MobilityTrends14 5
  6. 6. Multi-Screening Behavior Crossing the Consumer-Enterprise Divide #MobilityTrends14 6
  7. 7. Consumers Use Multiple Screens #MobilityTrends14 7
  8. 8. BYOD Enables Multi-Screen for Enterprise 56.8% of full-time employees access corporate data from a personally owned smartphone or tablet 67.8% 70.8% of full-time employees who are smartphone owners use their smartphone for work (not incl. calls/SMS) of full-time employees who are laptop owners use their laptop for work occasionally 69.7% of full-time employees who are tablet owners use their tablet for work #MobilityTrends14 8
  9. 9. Poll Question What percent of work does your organization do on mobile? (a) (b) (c) (d) #MobilityTrends14 25% 50% 75% 100% 9
  10. 10. Enterprise Multi-Screening Behavior #MobilityTrends14 10
  11. 11. Multi-Screening Driven by BYO App #MobilityTrends14 11
  12. 12. Why are Employees Finding their Own Apps? #MobilityTrends14 12
  13. 13. Businesses Go Mobile First #MobilityTrends14 13
  14. 14. First Point of Contact • Strong mobile presence is vital for businesses • This is not the death of PC • Mobile devices are a new “digital limb” • Don’t lose out on doing business #MobilityTrends14 14
  15. 15. Mobile, Business and Employees • Embracing mobile first is not obvious in the enterprise • More employees are mobile than ever before • Employees are consumers first and will bring those habits into the workplace • Mobilize core tasks to enable flexible working, and increase engagement and productivity #MobilityTrends14 15
  16. 16. Implementing a Corporate Mobility Policy Have you agreed to a specific set of terms in order to use your own smartphone at work? 5.1% 24.2% Yes No Don't know 70.6% #MobilityTrends14 16
  17. 17. Key Driver: Security • Ensure device and data security • Prevent data loss • Deployment • In-house or third-party • Lost or stolen device • Malware infected #MobilityTrends14 17
  18. 18. Breakdown of Users Enforcing Passcodes #MobilityTrends14 18
  19. 19. Protecting Privacy • Do users understand the apps installed on their device? • Do they understand scenarios in which their device may be locked, wiped, etc? • Do they agree to apps running on their personal devices? #MobilityTrends14 19
  20. 20. Protecting Privacy: Including Customer #MobilityTrends14 20
  21. 21. Transform Business Processes and Boost Productivity • Are employees more productive? • Applications and roles benefiting from mobilization • Measuring device and app usage • Gauge ROI #MobilityTrends14 21
  22. 22. Developing for Mobile First • • • • Changing the focus for developers Getting the right experience on small screen devices Adapting from large screen to small screen is not easy Meet the demand for B2C, B2B and B2E mobile apps #MobilityTrends14 22
  23. 23. Mobile Apps Driving the Next Phase of Enterprise Mobility #MobilityTrends14 23
  24. 24. Apps are Kind of a Big Deal … • Apple App Store contains more than 1.25 million apps • 60 Billion iOS apps have been downloaded • Developers have made $13B through the App Store - $5B in last year • Over 1 million Android apps available – catching up to iOS • 2.5 Billion Android apps downloaded every month #MobilityTrends14 24
  25. 25. … And are Making a Move into the Enterprise • • • • Enterprise mobility revolved around mobile email Apps enable employees to perform on the move Modernizing mobile business practices Predicting upward trend in next 24 months #MobilityTrends14 25
  26. 26. Top White Listed Enterprise Apps iOS/Android iOS Android iBooks NITDroid Adobe Reader Adobe Reader Google Lookout Citrix Receiver Google Numbers Skype Dropbox Citrix Receiver Pages Android Translator itunes U Antivirus Keynote ZXing WebEx #MobilityTrends14 Google 26 Maps
  27. 27. B2E Mobile App Use Cases Healthcare Utilities Banking Legal Insurance Aviation Retail Pharma #MobilityTrends14 27
  28. 28. UX is the Key to Effective Apps • • • • Slick, fast, easy to use – people want apps that work Create a fantastic user experience for both B2C and B2E apps Bad apps mean loss of customers in consumer space Bad apps mean low adoption, usage and ROI in enterprise space #MobilityTrends14 28
  29. 29. Poll Question What are your wearable tech predictions in your organization in 2014? (a) That’s just a fad and won’t last (b) It’s cool, but it’s not office-ready (c) Only some employees will adopt wearables into their work patterns (d) We’re cutting edge and will integrate wearables into mobility strategy quickly #MobilityTrends14 29
  30. 30. For More Information Follow-up: richard.absalom@ovum.com rpatey@fiberlink.com Make informed business and technology decisions: Ovum.com Visit the MaaSters Center to discuss IT in the cloud: MaaS360.com/maasters • Forum – announcements, discussions and questions • Blog • Webinars • Resources • Social media