What Does Apple DoApple is an innovative company thatmanufactures, markets, and sells manykinds of consumer electronic devices.Apple has developed a series ofcomputers, phones, portable mediaplayers, software, and many otherproducts that have advanced technologyfrom what it used to be, as well ascreating new needs from the consumers.
History of apple company 1.1 1976–1980: The early years 1.2 1981–1985: Lisa and Macintosh 1.3 1986–1993: Rise and fall 1.4 1994–1997: Attempts at reinvention 1.5 1998–2005: Return to profitability 1.6 2005–2007: The Intel transition 1.7 2007–2011: iPhone, iPod Touch and iPad 1.8 2011: Post–Steve Jobs era 2012 present post Tim cook
Apple, Inc.Mission Statement: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” “
Apple Inc.. Vission StatmentApple is committed to bringing thebeast personal computing experienceto students, educators, creativeprofessional, and consumers aroundthe world through its innovativehardware, software, and Internetofferings
Apple Inc.. Products2.1 Mac and accessories2.2 iPad2.3 iPod2.4 iPhone2.5 Apple TV2.6 Software
Apple Inc Ceo,s 1977 to 1981: Michael Scott 1981 to 1983: Mike Markkula, 1983 to 1993: John Sculley, 1993 to 1996: Michael Spindler, 1996 to 1997: Gil Amelio, 2000 to 2011: Steve Jobs 2011: Tim Cook,Apple’s Tim Cook Ranked First Among Top 25 Highest Rated CEOs of 2012
Apple Inc..Current scnerio of the company is toincreased investment and innovationgoing.
SWOT AnalysisStrengths: Opportunities:Retail Store Stock InvestmentsProducts/Branding Jobs-Moving UpSteve JobsMarketing/ AdvertisingInnovation Threats:Weaknesses: Copy-Cat ProductsNon-Compatibility Market Share-PC’sPrice Too BroadProprietary Steve Jobs Health
Profile - Apple Corporation iPod and Computer Growthin2011Apple shipped 2,319,000 Macintosh computers,representing 44 percent unit growth and 47percent revenue growth over the ending 2007quarter.Apple sold 22,121,000 iPods during the quarter,representing five percent unit growth and 17percent revenue growth over the same quarter.Quarterly iPhone sales were 2,315,000
Profile - Apple Corporation Financial Results2007: Revenue-$9.6 billion & net quarterly profit of$1.58 billion.2006: Revenue-$7.1 billion & net quarterly profit of$1 billion.Gross margin increased from 31.2% to 34.7% ayear ago. International sales account for 45% ofrevenue.Share Holders:As of November 2, 2007, there were 30,336shareholders of record.
Financial ResultsApple Earnings Per Share Growth:92.19% in 2011In its fiscal year ending in September2011, Apple Inc. hit new heightsfinancially with $108 billion inrevenues (increased significantly from$65 billion in 2010) and nearly $82billion in cash reserves
Apple Inc. Divident decalration Apple to Pay Dividend will pay its first dividend in 17 years and buy back $10 billion in stock, heeding investors who urged it to return part of the $97.6 billion in cash amassed by robust demand for iPhones and iPads.
Profile - Apple Corporation Markets & DistributionApple Consumer’sEducation: Throughout its history, the Company has focused on theuse of technology in education and has been committed todelivering tools to help educators teach and students learn.Creative Professionals: Creative customers utilize a variety of activities includingdigital video and film production and editing; special effects,compositing/titling; digital still photography; graphic design,publishing, print production; music creation/production; audioproduction/sound design; web design, development, andadministration.
Profile - Apple CorporationMarkets & DistributionOther Market Segments: Apple also provides hardware &software product solutions for: Science,Business, Government, InformationTechnology.
The Apple Retail Store Activities:•Employees: •Local Gathering Place•Apple Specialist: Knows •Free Musicalsoftware, inside and out Performances•One-to-One Personal •Entertaining/InformativeTraining: Hour Long Presentations•Free Workshop-Group: •Youth Workshops: Year-Training round•Genius Bar: Damaged •Apple Camp: Summerproduct assessment •School Night: Students &•Concierge: Help you find Teachers showcase ownanything is in the store work done on Mac
“People don’t want to just buypersonal computers anymore.They want to know what theycan do with them, and we’regoing to show people exactlythat.
Apple vs. PC Price:Price: $1,299$1,199 $239 -3 Year extended warranty.$169 -3 Year extended warranty. $69.99 Norton Internet security.$0 Internet security not necessary. $149.99 Microsoft Office 2007.$149.99 Microsoft Office 2007. Total: $1,757.98 Total: $1,517.99 Features:Features: Windows Vista operating system 22” screen.Apple’s Leopard Operating System 2.5 GHz processor Intel Core2 Duo,20” screen. 4 GB of SDRAM, and2.4 GHz processor, 320 GB of Storage Space.1 GB of RAM, and Burn and watch personal videos with the250 GB of Storage Space. built-in slot-load DVDBurn and watch personal videos with Watch, pause, rewind, & record live TVthe built-in Get quick, easy touch-screen access to slot-load DVD. your programs.
Employee Benefits Apple Inc. offers each full-time employee health, disability and life insurance through a program called Flexible Benefits. Apple employees are given FlexDollars to purchase basic benefits or have the option to allocate the money to a different department. Full-time employees are offered 401(k) plans, stock options and financial education. Corporate employees can take part in the Apple- Health fitness program located at the two corporate locations.
Most Famous Ad Campaigns 1997: “Think Different” ad campaign was created 2002: “Apple Switch” ads 2006: “Get a Mac” more famously known as PC vs. Mac