SVT open archives, Eva-Lis Green & Irene Tolstar, SVT

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SVT open archives, Eva-Lis Green & Irene Tolstar, SVT

  1. 1. “SVT Open Archive” Irene Tostar, Eva-Lis Green , Sveriges Television Get in contact: Irene.Tostar@svt.se Eva-Lis.Green@svt.se Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s). #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green “SVT Open Archive” Replace box with your company logo
  2. 2. Presentation SVT and Sweden •Sweden The size of the country is number five in Europe and Sweden has 9,5 million people •Public Service Broadcaster since 1956 •Size of Archive 300 000 hours of SVT owned material 80 % is digitized or born digital 15 % is still on analogue film base #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  3. 3. FRONT PAGE #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  4. 4. TOP - Changes with different highlights #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  5. 5. Recommended User requests Genres News in the archive #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  6. 6. NAVIGATION #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  7. 7. BLOG #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  8. 8. SVT Open Archive BACKGROUND •Limited open archive since 2000 •A new copyright legislation 2011 •Archive license agreements with the collecting societies Copyswede, IFPI/SAMI and STIM (music rights) •In-house productions published before July 2005 #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  9. 9. AIMS AND GUIDELINES • A public site, geo blocked to Sweden • Titles published before 2005 in all genres such as drama, entertainment, sports event, documentaries, children’s programmes, and news clips etc. 1. Public service values, interest for as many groups as possible 2. To be of current interest and importance 3. To respond to the requirements from our audience #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  10. 10. Continued…. •Changes in the society, the language and the values of the citizens. Ethical considerations •No co productions or in house productions containing clips from feature films etc. •No “grand rights” = opera or ballet performances •Each right holder has the right to advise a veto to SVT or Copyswede #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  11. 11. STATISTICS • When the updated SVT Open Archive site was launched the 16th of April this year it contained approx 300 titles (200 hours of video). • Today we have 2000 titles and approx. 1500 hours of video. • The goal for this service is 10 000 hours of video content reached in a six-year period • Every month we publish 100 - 150 hours. • A quite big group, about 1.5 millions, 20-44 years old, (without children staying with them) are using the service. • And they stay for approximately 85 minutes every time visiting the site. #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  12. 12. PHONE INTERVIEW Twice a year SVT conducts a large phone interview with thousands of Swedes. (Sifo) This survey took place in May and the archive was launched in April. • When being asked 37% said they knew about the Open Archive compared to Netflix that 52% knew about. • 15% claims to have used the archive at any point this year, compared to the 19% who claims to have used Netflix. • One explanation is of course that the threshold for trying out the Open Archive is basically non-existent since it is a free service and doesn’t require an account. • So approx 5% of the population between 9-99 years are using it on a weekly basis according to our numbers. That’s roughly 400.000 individuals #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  13. 13. NOT ONLY TO OPEN UP A project group was formed in spring 2012,” a core group of five persons from the SVT Interactive, Channel controlling and Archive and Rights department.” There was one content project manager and one project manager for infrastructure appointed in the group. Expert was engaged when needed Active part in the negotiations with the rights holder’s organizations was handed out by members from the project group. •Some sample of questions to discussed and solved •How should the work be organized? •What new workflows and tools were needed? •What content should be publish? •What content was digitized and what needed to be digitized? •When was subtitling needed? •When to launch the service? #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  14. 14. SVT OPEN ARCHIVE ORGANIZATION It was decided that the work with the new service should be performed in the existing organisation. Research, media management, rights control and reporting was the responsibility for the Archives and Rights department (6 persons in total) The editorial work (2 persons) should be done at SVT Interactive department. A research and rights team and the media managers was in place in November 2012 but it lasted until February 2013 before we had the editorial department in place. #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  15. 15. WORKFLOW A decision was made early on that we should use as much as possible from the broadcast publishing workflow Planning Vision Production META (MAM) Publication LC Playout Delivery Control Automation integration TX-rights All Plattforms ”Mediafilies and Metadata #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  16. 16. NEW TOOLS 1. The new web site and the streaming process had to be defined and implemented. 2. A new workflow tool “digit” that has shown to be very useful. 3. Reporting Tool #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  17. 17. DIGIT WORKFLOW TOOL Activities Metadata ROLES #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  18. 18. DIGIT #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  19. 19. REPORTING #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  20. 20. NEXT STEP Still refining end development to do. The web site can be extended with more interesting tools. The workflow can be optimized even more Enhancement in the area of navigation and tagging #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive” Replace box with your company logo
  21. 21. “SVT Open Archive” Irene Tostar, Eva-Lis Green, Sveriges Television Get in contact: Irene.Tostar@svt.se Eva-Lis.green@svt.se Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s). ( #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green “SVT Open Archive” Replace box with your company logo

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