Mbi strategic planning

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  • 1. “Strategic Planning” Capstone ProjectMBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 2. THE PAIN • Someone who needs to buy pre-paid air time for his cell-phone and is not near from a pos.MBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 3. BUSINESS CONCEPT: SOLUTION • Vending machine. • Sells cellular pre- paid air time. • Easy to use and setup.MBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 4. THE VALUE CHAIN OF THE SOLUTION End Customer Customer Our Project Mobile Carrier Margin: 4% Margin: 3% Margin: 91% Needs Activities/Role Activities/Role Activities/Role Buy a $2 USD Prepaid Inventory Time Air Distribution Wireless Network prepaid time Take care of equipment Purchase equipment Avilable Convinent locationMBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 5. Customer Segments: Location Pop & Mom Stores Small Towns Factories HighschoolsMBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 6. GOOD NEWS: THIS IS FOR REAL!!!MBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 7. OUR MOTIVATION • Create a Disruptive Business. – Low Cost – Focused to attack an unserved market. – Technology based. – Designed & Manufactured in Mexico. • Build a convinient solution. – Celullar pre-paid air time. – E-Services eco-systemMBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 8. Our Goals…… • Customer Understanding – Profile and Location – Pain and its circumstances • Executive Proof of Concept (10) – 3 segments – 5 Cities – User Experience – User acceptance – Financial assumption related to revenue and cost. • Market Lauch – Phase I: 100 machines – Phase II: 500 machines – Phase III: 1,000 machinesMBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 9. Market Size • In Mexico 92% of cell phones are under pre-paid plans. • In Mexico are 85M mobile phone under prepaid plans. • The industry of supplying pre-paid air time is a $8b USD Others 10% Paga Todo 14% 45% Diestel Recargas del 31% NoresteMBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 10. Gross Margin Analysis The Project: Customer: • Equipment • Equipment Cost: $650 – Revenue: $650 – Cost: $300 – Margin: $250 • Service (Pre-paid) $1.5 • Service (Pre-paid) $1.5 – Revenue1 (4%): $0.065 – Revenue (3%): $0.045 – Revenue2 (10%) $0.150 – Collection (1%): $0.015 – Collection (1%): $0.015 – Margin: $0.030 – Margin: $0.200MBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 11. Break Even Analysis The Project: Customer: • Equipment Margin: $250 • Equipment Cost: $650 • Fixed Cost:$3,000 – Headcount: $2,000 • Gross Margin $0.200 – Expenses: $1,000 • BEP: 3,250 sales of • BEP: 12 equipments pre-paid plans / 14 per month sales of prepaid plans.MBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 12. THE CASH IS COMING AND IS REAL!!!MBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 13. GO TO MARKET STRATEGY: CHANNELS Mercado Libre Vending Machines Owners Satellite DistributorsMBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 14. THE BUSINESS MODEL Equipment Manufacturer Marketing & Sales Transactional Collection Working Capital Equipment Supply Chain Website Equipment + Service Equipment + ServiceMBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 15. LEARNINGS: EXECUTING BUSINESS PLAN & STRATEGY • Long hanging fruit segments: – Mercado Libre. – Vending Machine Distributors – Satellite Distributors. • Telcel (Major Carrier Issues) • Products & Services – Service: Utility Company – Product: POS, Outdoor equipment, Vending Machine KIT. • Challenges: – Scale & Replicate = HIGH SCALE – Trade-off  Many services & equipments vs One EquipmentMBI Student: Fernando Huerta Email: fhuertamty@gmail.com
  • 16. “Strategic Planning” Capstone ProjectMBI Student: Fernando Huerta Email: fhuertamty@gmail.com