Market Segmentation: LOV vs VALS Approaches

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Market Segmentation: LOV vs VALS Approaches

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Market Segmentation: LOV vs VALS Approaches

  1. 1. Research in Brief Alternative Measurement Approaches to Consumer Values: The ... LYNN R KAHLE; SHARON E BEATTY; PAMELA HOMER Journal of Consumer Research (1986-1998); Dec 1986; 13, 3; ABI/INFORM Global pg. 405 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  2. 2. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  3. 3. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  4. 4. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  5. 5. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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