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Business Innovation:  Looking New Horizons<br />–Fernando Huerta<br />Professor: Fernando Huerta<br />Email: fhuertamty@it...
ACT 1: Aboutmyself<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
About me…..<br />Disrupting Business <br />and Education!!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm....
AboutMySelf<br />Name: Fernando Huerta<br />Education:<br />Undergraduate: Computer Science at ITESM<br />Graduate: MBA at...
AboutMySelf<br />My Passions:<br />Education.<br />Innovation.<br />Entrepreneuship.<br />High-Tech.<br />My Goals<br />Wr...
My Students!!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
My Students!!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
My Students!!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
My Students!!!! (WiningAwards)<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
My Dream!!!!<br />Create an Business Innovation <br />Methodology!!!!<br />Innovation in Action  I2A<br />Professor: Ferna...
The Play: Business Innovation<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
ACT 1: TheHamsters<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
The world is……Changing<br />UK & Japan have the strongest Creative Industry Policies in the World.<br />United States is e...
The priority……Post Crisis<br />Innovation is the way to design and deliver significant value to all the stake holders of a...
Innovation……The Video<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
Innovation.…Take Aways<br />Paradox<br />RiskTaking<br />Passion /Creativity<br />EmbraceFailures<br />Free Flow Ideas<br ...
Innovation…The Question<br />Are youanInnovator?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
ACT 2: TheMyth & TheTrick<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
The Myth…....The Eureka<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
The Paradox..Art or Process?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
The Trick…....Magician Story<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
Magician vs Innovation Gurus<br />The Magician<br />They never tell you the secret<br />The Innovation Gurus<br />They nev...
Innovation…The Question<br />Are you a Potential<br />Innovator?<br />Professor: Fernando Huerta<br />Email: fhuertamty@it...
ACT 3: WhyInnovationFails?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
Why Innovation Fails?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
Why Innovation Fails?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
Why Innovation Fails?<br />Because our mindset is not ready to undertakes the innovation challenge:<br />Curiosity<br />Ex...
Why our mind Fails?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
Why our mind Fails?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
Our mind follow patterns and also looks to face challenges with current established Neural Networks…..<br />What we need…....
Challenging your Innovations Skills<br />Problem:  Use your thinking brain and solve the next problem.<br />26 – 63 = 1<br...
Challenging your Innovations Skills<br />Problem:  Use your thinking brain and solve the next problem.<br />26 – 63 = 1<br...
Innovation…The Question<br />Are You<br />ReadytoInnovate?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx...
ACT 4: TheSolution<br />Innovation in Action<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
The Process<br />Define the Customer.<br />Understand the Customer.<br />Identify  Innovation Opportunities.<br />Design, ...
Innovation in Action (I2A)<br />1.- Define your who is your Customer?:  Establish a customer profile statement<br />Profes...
Innovation in Action (I2A)<br />2.- Customer Understanding: Indentify relevant social structure and interactions and lifes...
Innovation in Action (I2A)<br />3.- Identifying Innovation Opportunities Understand the relevance of non-evident Customer’...
Innovation in Action (I2A)<br />4.- Design the Solution Based on the problem, need or restriction build a ICVP (Innovative...
Innovation in Action (I2A)<br />UniqueCustomerValuePropositionStatement<br />UCVP<br />POD 1<br />POD 2<br />POD 3<br />Pu...
Innovation in Action (I2A)<br />5.- Validate the solution.<br />Interviews<br />Ethnography<br />Focus Group<br />Polls<br...
Innovation in Action (I2A)<br />6.- Fine tuning process.<br />Customer definition<br />Restrictions, problems and needs <b...
Innovation in Action (I2A)<br />7.- Launching Process.<br />Friends & Family<br />Alfa/Beta Customers <br />Control Introd...
ACT 4: ThePracticalChallenge<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
Innovation…Challenge<br />Watchthisfirst!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
Innovation…Challenge<br />Watchthisfirst!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
Thank YOU<br />Questions are Welcome!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
Business Innovation:  Looking New Horizons<br />–Fernando Huerta<br />Professor: Fernando Huerta<br />Email: fhuertamty@it...
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LIN DAY: BUSINESS INNOVATION

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LIN DAY: BUSINESS INNOVATION

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Transcript of "LIN DAY: BUSINESS INNOVATION"

  1. 1. Business Innovation: Looking New Horizons<br />–Fernando Huerta<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  2. 2. ACT 1: Aboutmyself<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  3. 3. About me…..<br />Disrupting Business <br />and Education!!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  4. 4. AboutMySelf<br />Name: Fernando Huerta<br />Education:<br />Undergraduate: Computer Science at ITESM<br />Graduate: MBA at ITESM / MSTC at IC2 University of Texas at Austin – CIMAV (2010)<br />Relevant career Experience: ICT (Information and Telecommunication Technologies) – Alestra an AT&T JV<br />Marketing Director<br />Product Manager<br />Strategic Planning Manager<br />Teaching Experience: ITESM (www.itesm.mx) and CEDIM (www.cedim.edu.mx) <br />Innovation<br />Entrepreneurship<br />Marketing<br />Product Development<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  5. 5. AboutMySelf<br />My Passions:<br />Education.<br />Innovation.<br />Entrepreneuship.<br />High-Tech.<br />My Goals<br />Writing a book about Innovation (Innovation in Action)<br />Promote a culture of Innovation in Mexico.<br />Build a great community of Entrepreneurs in Mexico.<br />Find the next Steve Jobs, Da Vinci, Bill gates.<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  6. 6. My Students!!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  7. 7. My Students!!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  8. 8. My Students!!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  9. 9. My Students!!!! (WiningAwards)<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  10. 10. My Dream!!!!<br />Create an Business Innovation <br />Methodology!!!!<br />Innovation in Action I2A<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  11. 11. The Play: Business Innovation<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  12. 12. ACT 1: TheHamsters<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  13. 13. The world is……Changing<br />UK & Japan have the strongest Creative Industry Policies in the World.<br />United States is executing<br />the largest Investment <br />in Science & Technology.<br />No Mexican Company in the Rank of Top 50 world’s most innovative Corporations.<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  14. 14. The priority……Post Crisis<br />Innovation is the way to design and deliver significant value to all the stake holders of a value chain in a way that competitors are not able to do.<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  15. 15. Innovation……The Video<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  16. 16. Innovation.…Take Aways<br />Paradox<br />RiskTaking<br />Passion /Creativity<br />EmbraceFailures<br />Free Flow Ideas<br />FacetoFaceComm.<br />Others?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  17. 17. Innovation…The Question<br />Are youanInnovator?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  18. 18. ACT 2: TheMyth & TheTrick<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  19. 19. The Myth…....The Eureka<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  20. 20. The Paradox..Art or Process?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  21. 21. The Trick…....Magician Story<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  22. 22. Magician vs Innovation Gurus<br />The Magician<br />They never tell you the secret<br />The Innovation Gurus<br />They never tell you the secret<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  23. 23. Innovation…The Question<br />Are you a Potential<br />Innovator?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  24. 24. ACT 3: WhyInnovationFails?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  25. 25. Why Innovation Fails?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  26. 26. Why Innovation Fails?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  27. 27. Why Innovation Fails?<br />Because our mindset is not ready to undertakes the innovation challenge:<br />Curiosity<br />Exploring<br />Discovering<br />Thinking<br />Executing…….Innovation<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  28. 28. Why our mind Fails?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  29. 29. Why our mind Fails?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  30. 30. Our mind follow patterns and also looks to face challenges with current established Neural Networks…..<br />What we need….. Establish new neural networks in our mind<br />But How?........<br />Because our mind can Fail!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  31. 31. Challenging your Innovations Skills<br />Problem: Use your thinking brain and solve the next problem.<br />26 – 63 = 1<br />Rules: No rules….SOLVE IT.<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  32. 32. Challenging your Innovations Skills<br />Problem: Use your thinking brain and solve the next problem.<br />26 – 63 = 1<br />Rules: <br />A) You can not add or delete anything.<br />B) The equation has to be right.<br />B) You can change one number or sign to any position.<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  33. 33. Innovation…The Question<br />Are You<br />ReadytoInnovate?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  34. 34. ACT 4: TheSolution<br />Innovation in Action<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  35. 35. The Process<br />Define the Customer.<br />Understand the Customer.<br />Identify Innovation Opportunities.<br />Design, Look or Create the Solution.<br />Do a Pilot Test for Validation.<br />Make adjustments.<br />Ready to Sell!!!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  36. 36. Innovation in Action (I2A)<br />1.- Define your who is your Customer?: Establish a customer profile statement<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  37. 37. Innovation in Action (I2A)<br />2.- Customer Understanding: Indentify relevant social structure and interactions and lifestyles according to their importance through an everyday life.<br />Social Structure: Closest Family and friends.<br />Life Style: Frequent values, habits, religion, hobbies, restaurants, vacations, car, dressing style and ethnic group<br />Habitat: Work, home, school, etc<br />Tools: Ethnography, interviews, focus group.<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  38. 38. Innovation in Action (I2A)<br />3.- Identifying Innovation Opportunities Understand the relevance of non-evident Customer’s needs, problems and restrictions over their social structure and lifestyle.<br />Identify 3 frequent-intense-wide non evident problems.<br />Answer the who, why, how, when, where of the problems<br />Draw a mental map of the problems<br />Draw an Story Board: How the problems is related to him or her and also to the closest social (relevance / timing)<br />Mental map of the obstacles and circumstances who produces the problems<br />Select one problem based on attractiveness (size, grow, easy to do)<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  39. 39. Innovation in Action (I2A)<br />4.- Design the Solution Based on the problem, need or restriction build a ICVP (Innovative Customer Value Proposition)<br />Mental map of the attributes of the ideal solution<br />Take the top 5 attributes of the mental map<br />UCVP statement: What am I selling? / What are they buying?<br />Understand Purchasing Drivers and circumstances: When they Buy? Where they Buy? Why they buy, How they buy?<br />Benefits: Functional, Rational, Psychological<br />Competition: Why my product is significantly attractive vs competition and what is going to be the competitors reactions?<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  40. 40. Innovation in Action (I2A)<br />UniqueCustomerValuePropositionStatement<br />UCVP<br />POD 1<br />POD 2<br />POD 3<br />Purchasing Drivers<br />Racional Benefits<br />RationalBenefitstatement<br />FunctionalBenefits<br />FunctionalBenefitStatement<br />PsycologicalBenefits<br />Emotional-PsycologicalBenefits<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  41. 41. Innovation in Action (I2A)<br />5.- Validate the solution.<br />Interviews<br />Ethnography<br />Focus Group<br />Polls<br />Experts Panel<br />Lead Consumers<br />Heavy Users<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  42. 42. Innovation in Action (I2A)<br />6.- Fine tuning process.<br />Customer definition<br />Restrictions, problems and needs <br />Unique Customer Value Proposition<br />Heavy Users<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  43. 43. Innovation in Action (I2A)<br />7.- Launching Process.<br />Friends & Family<br />Alfa/Beta Customers <br />Control Introduction<br />Market Trial / Soft Launch<br />Massive Launch/ General Availability<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  44. 44. ACT 4: ThePracticalChallenge<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  45. 45. Innovation…Challenge<br />Watchthisfirst!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  46. 46. Innovation…Challenge<br />Watchthisfirst!!!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  47. 47. Thank YOU<br />Questions are Welcome!<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
  48. 48. Business Innovation: Looking New Horizons<br />–Fernando Huerta<br />Professor: Fernando Huerta<br />Email: fhuertamty@itesm.mx<br />
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