LIN DAY: BUSINESS INNOVATION
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LIN DAY: BUSINESS INNOVATION

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LIN DAY: BUSINESS INNOVATION

LIN DAY: BUSINESS INNOVATION

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    LIN DAY: BUSINESS INNOVATION LIN DAY: BUSINESS INNOVATION Presentation Transcript

    • Business Innovation: Looking New Horizons
      –Fernando Huerta
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • ACT 1: Aboutmyself
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • About me…..
      Disrupting Business
      and Education!!!!
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • AboutMySelf
      Name: Fernando Huerta
      Education:
      Undergraduate: Computer Science at ITESM
      Graduate: MBA at ITESM / MSTC at IC2 University of Texas at Austin – CIMAV (2010)
      Relevant career Experience: ICT (Information and Telecommunication Technologies) – Alestra an AT&T JV
      Marketing Director
      Product Manager
      Strategic Planning Manager
      Teaching Experience: ITESM (www.itesm.mx) and CEDIM (www.cedim.edu.mx)
      Innovation
      Entrepreneurship
      Marketing
      Product Development
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • AboutMySelf
      My Passions:
      Education.
      Innovation.
      Entrepreneuship.
      High-Tech.
      My Goals
      Writing a book about Innovation (Innovation in Action)
      Promote a culture of Innovation in Mexico.
      Build a great community of Entrepreneurs in Mexico.
      Find the next Steve Jobs, Da Vinci, Bill gates.
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • My Students!!!!
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • My Students!!!!
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • My Students!!!!
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • My Students!!!! (WiningAwards)
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • My Dream!!!!
      Create an Business Innovation
      Methodology!!!!
      Innovation in Action I2A
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • The Play: Business Innovation
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • ACT 1: TheHamsters
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • The world is……Changing
      UK & Japan have the strongest Creative Industry Policies in the World.
      United States is executing
      the largest Investment
      in Science & Technology.
      No Mexican Company in the Rank of Top 50 world’s most innovative Corporations.
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • The priority……Post Crisis
      Innovation is the way to design and deliver significant value to all the stake holders of a value chain in a way that competitors are not able to do.
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation……The Video
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation.…Take Aways
      Paradox
      RiskTaking
      Passion /Creativity
      EmbraceFailures
      Free Flow Ideas
      FacetoFaceComm.
      Others?
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation…The Question
      Are youanInnovator?
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • ACT 2: TheMyth & TheTrick
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • The Myth…....The Eureka
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • The Paradox..Art or Process?
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • The Trick…....Magician Story
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Magician vs Innovation Gurus
      The Magician
      They never tell you the secret
      The Innovation Gurus
      They never tell you the secret
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation…The Question
      Are you a Potential
      Innovator?
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • ACT 3: WhyInnovationFails?
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Why Innovation Fails?
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Why Innovation Fails?
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Why Innovation Fails?
      Because our mindset is not ready to undertakes the innovation challenge:
      Curiosity
      Exploring
      Discovering
      Thinking
      Executing…….Innovation
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Why our mind Fails?
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Why our mind Fails?
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Our mind follow patterns and also looks to face challenges with current established Neural Networks…..
      What we need….. Establish new neural networks in our mind
      But How?........
      Because our mind can Fail!!
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Challenging your Innovations Skills
      Problem: Use your thinking brain and solve the next problem.
      26 – 63 = 1
      Rules: No rules….SOLVE IT.
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Challenging your Innovations Skills
      Problem: Use your thinking brain and solve the next problem.
      26 – 63 = 1
      Rules:
      A) You can not add or delete anything.
      B) The equation has to be right.
      B) You can change one number or sign to any position.
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation…The Question
      Are You
      ReadytoInnovate?
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • ACT 4: TheSolution
      Innovation in Action
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • The Process
      Define the Customer.
      Understand the Customer.
      Identify Innovation Opportunities.
      Design, Look or Create the Solution.
      Do a Pilot Test for Validation.
      Make adjustments.
      Ready to Sell!!!!!
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation in Action (I2A)
      1.- Define your who is your Customer?: Establish a customer profile statement
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation in Action (I2A)
      2.- Customer Understanding: Indentify relevant social structure and interactions and lifestyles according to their importance through an everyday life.
      Social Structure: Closest Family and friends.
      Life Style: Frequent values, habits, religion, hobbies, restaurants, vacations, car, dressing style and ethnic group
      Habitat: Work, home, school, etc
      Tools: Ethnography, interviews, focus group.
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation in Action (I2A)
      3.- Identifying Innovation Opportunities Understand the relevance of non-evident Customer’s needs, problems and restrictions over their social structure and lifestyle.
      Identify 3 frequent-intense-wide non evident problems.
      Answer the who, why, how, when, where of the problems
      Draw a mental map of the problems
      Draw an Story Board: How the problems is related to him or her and also to the closest social (relevance / timing)
      Mental map of the obstacles and circumstances who produces the problems
      Select one problem based on attractiveness (size, grow, easy to do)
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation in Action (I2A)
      4.- Design the Solution Based on the problem, need or restriction build a ICVP (Innovative Customer Value Proposition)
      Mental map of the attributes of the ideal solution
      Take the top 5 attributes of the mental map
      UCVP statement: What am I selling? / What are they buying?
      Understand Purchasing Drivers and circumstances: When they Buy? Where they Buy? Why they buy, How they buy?
      Benefits: Functional, Rational, Psychological
      Competition: Why my product is significantly attractive vs competition and what is going to be the competitors reactions?
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation in Action (I2A)
      UniqueCustomerValuePropositionStatement
      UCVP
      POD 1
      POD 2
      POD 3
      Purchasing Drivers
      Racional Benefits
      RationalBenefitstatement
      FunctionalBenefits
      FunctionalBenefitStatement
      PsycologicalBenefits
      Emotional-PsycologicalBenefits
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation in Action (I2A)
      5.- Validate the solution.
      Interviews
      Ethnography
      Focus Group
      Polls
      Experts Panel
      Lead Consumers
      Heavy Users
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation in Action (I2A)
      6.- Fine tuning process.
      Customer definition
      Restrictions, problems and needs
      Unique Customer Value Proposition
      Heavy Users
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation in Action (I2A)
      7.- Launching Process.
      Friends & Family
      Alfa/Beta Customers
      Control Introduction
      Market Trial / Soft Launch
      Massive Launch/ General Availability
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • ACT 4: ThePracticalChallenge
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation…Challenge
      Watchthisfirst!!!
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Innovation…Challenge
      Watchthisfirst!!!
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Thank YOU
      Questions are Welcome!
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx
    • Business Innovation: Looking New Horizons
      –Fernando Huerta
      Professor: Fernando Huerta
      Email: fhuertamty@itesm.mx