THE UNIVERSITY OF TEXAS AT AUSTIN<br />BPS-Cardiac Medical Device:  <br />ChimeraTeam: <br />Michele Gonzalez<br />Viridia...
BPS-Cardiac: Presentation<br />Pain<br />Patient<br />&<br />StakeHolders<br />ValueProposition &<br />Technology<br />Mar...
BPS-Cardiac: Presentation<br />Pain<br />Patient<br />&<br />StakeHolders<br />ValueProposition<br />& Technology<br />Mar...
Did You Know?<br />“Hearth blood pressure is highly related to Cardiac diseases and cause 7 million deaths worldwide” – WH...
PAIN: Blood Pressure methods.(Background)<br />Central Venous Blood Pressure:<br />Procedure: Measured inside the thoracic...
Goal: Register the External venous Blood pressure  by event it helps to identify at given moment of time how the  blood is...
Method:by event / Best effort.</li></li></ul><li>PAIN: Circumstances<br />People who experience a:<br />Heart attack<br />...
PAIN: Cardiac Catheterization<br />Time Comsuming<br />Painful<br />Risky<br />Expensive<br />
BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Ma...
Patient & Stakeholders Analysis<br />Stake Holder<br />Patient and his Family<br />Physician & Nurse<br />Payers (Public &...
BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Ma...
Value Proposition<br />A non invasive, painless, low cost, easy to use technology to measure Central Venous Blood Pressure...
Value Proposition: The Technology<br />A disruptive non-invasive technology that measure through a sensor the mechanical a...
Technology: Good News!! <br />A full functional Prototype is ready!!<br />
Technology Applications<br />(+)<br />Market Size (Units)<br />(-)<br />(+)<br />(+)<br />ICU<br />Hospital Rooms.<br />Pr...
Technology: Current IP Status<br />Mexico<br />Filing: Ago ‘09<br />Inventor: Teodoro Cordova, PhD<br />Owner: Guanajuato ...
Technology Competitiveness<br />
Technology Competitiveness<br />
BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Ma...
Market Opportunity ICU– US <br />Total Market<br />Equipment: Device Manufacturer<br />58K units.<br />$232 MUSD Revenues<...
Market Opportunity ICU– Mexico <br />Total Market<br />Equipment: (Device Manufacturer)<br />4K units.<br />$16 MUSD Reven...
Medical Devices – Hot Deal<br />VC investment in Medical Devices Startups $719MUSD / Q4 2009 <br />Med. Devices<br />
Medical Devices – Hot Deal<br />Medical Device Startups had raised from $64M usd to $1M usd<br />
BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Ma...
Business Model Options<br />
Business Model Options<br />
Business Model<br />Goal: License the technology to a major Medical Device Manufacturer<br />GE Medical Systems<br />Johns...
Business Model: Where we add value?<br />Disruptive Technology<br />Patent<br />Exclusivity for US/Mexico Markets<br />Reg...
BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Ma...
MANAGEMENT TEAM<br />CEO & CFO<br />Fernando Huerta<br />(Innovation/ Telecom Consultant)<br />Tec de Monterrey MBA<br />C...
Operational Plan: Timeline<br />EXIT STRATEGY: Licensing the technology to a Medical DeviceManufacturer<br />2012<br />201...
BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Ma...
Funds Required<br />$  1.57 MUSD<br />Equity: 30%<br />Funds used for:<br />a) Exclusivity (US/Mex)<br />b) FDA/COFEPRIS A...
BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Ma...
Capital Structure<br />
BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Ma...
Financials: Value Creation<br />Investors & Founders: $8.9M usd<br />Investors: 2.9 M usd<br />Founders: $6.0M usd<br />Me...
Financials: Cost & Expenses<br />Assumptions (Total Revenues 2010-2012 MUSD)<br />Regulatory: USPTO/COFEPRIS/FDA:       	$...
BPS Cardiac: Remember!!!!!!	<br />This is an Excellent Opportunity to invest in a non-invasive low risk disruptive technol...
BPS-Cardiac: Presentation<br />Thanks!!!<br />We are ready for Q&A<br />
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Business Plan Bps Cardiac Mc Combs School Of Business March 26 2010

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Business Plan Bps Cardiac Mc Combs School Of Business March 26 2010

  1. 1. THE UNIVERSITY OF TEXAS AT AUSTIN<br />BPS-Cardiac Medical Device: <br />ChimeraTeam: <br />Michele Gonzalez<br />Viridiana Omana<br />Marco Sanchez<br />Fernando Huerta<br />Business Plan Competition: <br />MSTC Monterrey Program<br />McCombs School of Business<br />March 26th, 2010<br />
  2. 2. BPS-Cardiac: Presentation<br />Pain<br />Patient<br />&<br />StakeHolders<br />ValueProposition &<br />Technology<br />MarketOpportunity<br />Business Model<br />Operational<br />Plan<br />Funds Required<br />Capital Structure<br />Financials<br />
  3. 3. BPS-Cardiac: Presentation<br />Pain<br />Patient<br />&<br />StakeHolders<br />ValueProposition<br />& Technology<br />MarketOpportunity<br />Business Model<br />Operational<br />Plan<br />Funds Required<br />Capital Structure<br />Financials<br />
  4. 4. Did You Know?<br />“Hearth blood pressure is highly related to Cardiac diseases and cause 7 million deaths worldwide” – WHO report.<br />“Worldwide 418,000 persons die every year because of hearth strokes” – WHO report.<br />
  5. 5. PAIN: Blood Pressure methods.(Background)<br />Central Venous Blood Pressure:<br />Procedure: Measured inside the thoracic cava vena near the right atrium via catheterization.<br />Goal: Identify problems related ability of the hearth to pump blood during trauma, hearth stroke in emergency rooms and/or ICU or ER.<br />Method: Continuously / Accurate.<br />External Venous Blood Pressure:<br /><ul><li>Procedure: Measured externally via a device or with an stethoscope.
  6. 6. Goal: Register the External venous Blood pressure by event it helps to identify at given moment of time how the blood is flowing.
  7. 7. Method:by event / Best effort.</li></li></ul><li>PAIN: Circumstances<br />People who experience a:<br />Heart attack<br />Intensive Care Units<br />Trauma<br />To save their lives….is critical to measure the Central Venous Pressure<br />
  8. 8. PAIN: Cardiac Catheterization<br />Time Comsuming<br />Painful<br />Risky<br />Expensive<br />
  9. 9. BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Market Opportunity<br />Business Model<br />Operational<br />Plan<br />Funds Required<br />Capital Structure<br />Financials<br />
  10. 10. Patient & Stakeholders Analysis<br />Stake Holder<br />Patient and his Family<br />Physician & Nurse<br />Payers (Public & Private)<br />Hospitals<br />Government Regulator<br />Needs & Concerns related to CVBP<br />Pain and suffering<br />Lawsuitsfor wrong catheterizations<br />Cost of the procedure<br />Facilities,Lawsuits, Productivity, Reputation<br />Secure and effective treatments (Law/Reg.)<br />
  11. 11. BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Market Opportunity<br />Business Model<br />Operational<br />Plan<br />Funds Required<br />Capital Structure<br />Financials<br />
  12. 12. Value Proposition<br />A non invasive, painless, low cost, easy to use technology to measure Central Venous Blood Pressure (CVBP) to save peoples lives.<br />
  13. 13. Value Proposition: The Technology<br />A disruptive non-invasive technology that measure through a sensor the mechanical activity of CVBP<br />
  14. 14. Technology: Good News!! <br />A full functional Prototype is ready!!<br />
  15. 15. Technology Applications<br />(+)<br />Market Size (Units)<br />(-)<br />(+)<br />(+)<br />ICU<br />Hospital Rooms.<br />Price<br />Margin %<br />Doctors Office<br />Home<br />Personal<br />(-)<br />(-)<br />(-)<br />Precision<br />(+)<br />
  16. 16. Technology: Current IP Status<br />Mexico<br />Filing: Ago ‘09<br />Inventor: Teodoro Cordova, PhD<br />Owner: Guanajuato University<br />Testing: Lab and field testing already conducted<br />COFEPRIS approval: Pending<br />
  17. 17. Technology Competitiveness<br />
  18. 18. Technology Competitiveness<br />
  19. 19. BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Market Opportunity<br />Business Model<br />Operational<br />Plan<br />Funds Required<br />Capital Structure<br />Financials<br />
  20. 20. Market Opportunity ICU– US <br />Total Market<br />Equipment: Device Manufacturer<br />58K units.<br />$232 MUSD Revenues<br />Procedures: Hospitals<br />408K procedures.<br />$3.2 BUSD<br />Catheterization CVP<br />(0.4M)<br />Catheterization <br />(1.2M)<br />
  21. 21. Market Opportunity ICU– Mexico <br />Total Market<br />Equipment: (Device Manufacturer)<br />4K units.<br />$16 MUSD Revenues<br />Procedures: (Hospitals)<br />40K procedures.<br />$120 MUSD<br />Catheterization CVP<br />(40K)<br />Catheterization <br />(120K)<br />
  22. 22. Medical Devices – Hot Deal<br />VC investment in Medical Devices Startups $719MUSD / Q4 2009 <br />Med. Devices<br />
  23. 23. Medical Devices – Hot Deal<br />Medical Device Startups had raised from $64M usd to $1M usd<br />
  24. 24. BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Market Opportunity<br />Business Model<br />Operational<br />Plan<br />Funds Required<br />Capital Structure<br />Financials<br />
  25. 25. Business Model Options<br />
  26. 26. Business Model Options<br />
  27. 27. Business Model<br />Goal: License the technology to a major Medical Device Manufacturer<br />GE Medical Systems<br />Johnson & Johnson Medical System<br />Baxter <br />Etc.<br />
  28. 28. Business Model: Where we add value?<br />Disruptive Technology<br />Patent<br />Exclusivity for US/Mexico Markets<br />Regulatory Compliance<br />Paperwork<br />USPTO, FDA, COFEPRIS<br />Clinical trials<br />Manufacturing & Testing (1,000 Units)<br />
  29. 29. BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Market Opportunity<br />Business Model<br />Operational<br />Plan<br />Funds Required<br />Capital Structure<br />Financials<br />
  30. 30. MANAGEMENT TEAM<br />CEO & CFO<br />Fernando Huerta<br />(Innovation/ Telecom Consultant)<br />Tec de Monterrey MBA<br />Chief Marketing Officer<br />Michele Gonzalez <br />(Mexico City Technology Council)<br />Master in Science IPN<br />Regulatory & Oper. Officer<br />Viridiana Omana<br />(IT Tecnológico de Celaya)<br />Computer Science<br />Chief Technology Officer<br />Marco Sanchez<br />Guanajuato University<br />Computer Science Tec de Monterrey<br />
  31. 31. Operational Plan: Timeline<br />EXIT STRATEGY: Licensing the technology to a Medical DeviceManufacturer<br />2012<br />2011<br />Conducting Clinical Trials to Hospitasl and R&D Centers<br />Medical Device Manufacturer Start the Commercialization phase<br />Manufacturing 1000 EQUIPMENTS<br />COFEPRIS /FDA APROVALS/USPTO<br />$<br />8yrs Time Frame (2010-2017)<br />
  32. 32. BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Market Opportunity<br />Business Model<br />Operational<br />Plan<br />Funds Required<br />Capital Structure<br />Financials<br />
  33. 33. Funds Required<br />$ 1.57 MUSD<br />Equity: 30%<br />Funds used for:<br />a) Exclusivity (US/Mex)<br />b) FDA/COFEPRIS Approvals<br />c) USPTO filing<br />d) Clinical Trials<br />e) Manufacturer 1,000 units<br />f) Due diligence for contracting MDM<br />Exit: Selling IP to a major Medical <br />Device Manufacturer.<br />
  34. 34. BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Market Opportunity<br />Business Model<br />Operational<br />Plan<br />Funds Required<br />Capital Structure<br />Financials<br />
  35. 35. Capital Structure<br />
  36. 36. BPS-Cardiac: Presentation<br />Pain<br />Value Proposition &<br />Technology<br />Patient<br />&<br />StakeHolders<br />Market Opportunity<br />Business Model<br />Operational<br />Plan<br />Funds Required<br />Capital Structure<br />Financials<br />
  37. 37. Financials: Value Creation<br />Investors & Founders: $8.9M usd<br />Investors: 2.9 M usd<br />Founders: $6.0M usd<br />Medical Device Manufacturer: $14.1M usd<br />High Margin Product:<br />Price per Unit: $4,000<br />Cost: $80 USD<br />Sales Channel: Commission 28%<br />
  38. 38. Financials: Cost & Expenses<br />Assumptions (Total Revenues 2010-2012 MUSD)<br />Regulatory: USPTO/COFEPRIS/FDA: $0.60<br />Clinical Trials $0.60<br />IP Lawyers $0.30<br />Deal Lawyers $0.30<br />Headcount, Travel & Office Expenses $0.30<br />Insurances $0.30<br />Manufacturing 1,000 units $0.10<br />Exclusivity fee Guanajuato University: $ 0.08<br />Manufacturing 1,000 units $0.10<br />
  39. 39. BPS Cardiac: Remember!!!!!! <br />This is an Excellent Opportunity to invest in a non-invasive low risk disruptive technology that saves people lives.<br />Business Upsides: More applications, can be expanded worldwide and with a potential of developing a recurrent business disposals.<br />That requires an investment of $1.57 MUSD used for: Clinical trials, Lawyers, Regulatory fee, manufacturing 1,000 units, insurance, due diligence with a major device manufacturing.<br />And creates a value of $23M usd for investor, founders and the Device Manufacturer.<br />
  40. 40. BPS-Cardiac: Presentation<br />Thanks!!!<br />We are ready for Q&A<br />
  41. 41. THE UNIVERSITY OF TEXAS AT AUSTIN<br />BPS-Cardiac Medical Device: <br />ChimeraTeam: <br />Michele Gonzalez<br />Viridiana Omana<br />Marco Sanchez<br />Fernando Huerta<br />Business Plan Competition: <br />MSTC Monterrey Program<br />McCombs School of Business<br />March 26th, 2010<br />
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