02 alternative approaches lov vs vals

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Market Segmentation LOV vs VAL Approaches

Market Segmentation LOV vs VAL Approaches

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  • 1. Research in Brief Alternative Measurement Approaches to Consumer Values: The ... LYNN R KAHLE; SHARON E BEATTY; PAMELA HOMER Journal of Consumer Research (1986-1998); Dec 1986; 13, 3; ABI/INFORM Global pg. 405 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  • 2. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  • 3. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  • 4. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  • 5. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.