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Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
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Symbolic Systems Master's Program Seminar - Research Update, Fall 2012

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A presentation I gave on the area of focus for my thesis, which is on individual persuasive design

A presentation I gave on the area of focus for my thesis, which is on individual persuasive design

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  • 1. Persuasive Technology Francisco Guzman October 18, 2012Monday, October 15, 12
  • 2. Peitho ΠειθωMonday, October 15, 12
  • 3. Persuasion "...a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice." (Perloff, 2003)Monday, October 15, 12
  • 4. Reeves & Nass (1996) Our relationship with our computer and other interactive technologies is fundamentally socialMonday, October 15, 12
  • 5. A BMonday, October 15, 12
  • 6. Monday, October 15, 12
  • 7. BJ Fogg (2002) Persuasive Design (Captology) interactive systems that are intentionally designed to change user’s attitudes or behaviorMonday, October 15, 12
  • 8. Monday, October 15, 12
  • 9. "The Perils of Obedience", 1974Monday, October 15, 12
  • 10. individual attitude and behavior changeMonday, October 15, 12
  • 11. authority appeal control “A fitness instructor “You should have a 30 recommends you to minute run today” have a 30 minute run today”Monday, October 15, 12
  • 12. How can the means in which a persuasive request is made by a persuasive system be personalized to increase its impact?Monday, October 15, 12
  • 13. authority consensus consistency + commitment liking scarcity reciprocityMonday, October 15, 12
  • 14. Both physicians and general authority practitioners recommend at least 30 minutes of moderate activity, such as walking, during a day. The lunch walks are a great place to start! scarcity We expect a lot of people so please sign up before all available slots are filled. In other companies 1000’s of consensus people are already joining in on similar initiatives.Monday, October 15, 12
  • 15. persuasion profiles means endMonday, October 15, 12
  • 16. implicationsMonday, October 15, 12

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