Real estate marketing shift
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Real estate marketing shift

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Real estate consumers have shifted their behavior. 88% of them shop online. How can you leverage that shift?

Real estate consumers have shifted their behavior. 88% of them shop online. How can you leverage that shift?

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    Real estate marketing shift Real estate marketing shift Presentation Transcript

    • The shift in real estate marketing
    • The shift of homebuyers behavior 87% 84% 77% 74% 71% 41% 37% % of Buyers 18% using the Internet 2% It is key to be where buyers are ⓒ 2007-2009 activEngage Inc. All Rights Reserved.
    • NAR 2008 Profile of Home Buyers & Sellers What is Working and what is not 2008 60 Signs Print ads Internet Realtors® Internet as a source to find a home has 50 grown by 430% in 7 years 40 Realtors® as a 2004: More buyers found 30 source have their home on the Internet than from signs decreased by 31% 31% 20 10 2002: Internet surpassed print ads 0 1997 1999 2001 2003 2004 2005 2006 2007 2008 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
    • Who is on the Internet? Every age bracket has embraced the Internet Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
    • Who is the Internet Buyer? $80,000 Avg. Income of Buyers (Internet vs. Traditional) $70,000 $60,000 Internet buyers $50,000 earn 50% more $40,000 than traditional buyers $30,000 $20,000 $10,000 $0 Median Household Income Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
    • Did you know? 87% of Internet buyers used a Realtor® vs. only 72% of traditional buyers Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
    • Is the Internet Where Prospects Really Go? Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
    • OK, They go Online to do Research, but do they Take Action? There is an opportunity to capture more buyers online! Over 70% of online shoppers do not find their ® Realtor online! Why? Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
    • How to leverage the 87% of homebuyers who shop online to get more business
    • What is a Website Supposed to be? Is it supposed to just be informational? = Most visitors come and leave without taking action Is it supposed to be conversational? = Visitors have an opportunity to connect live Shift from being ON the Internet to being IN the Internet
    • BE IN THE RIGHT PLACE AT THE RIGHT TIME Engage potential customers on the web to have a conversation. Enjoy exponential growth in the number of qualified leads you will generate from your site.
    • What Could it Look Like? ABC Realty
    • TURN YOUR WEBSITE VISITORS INTO CLIENTS Are your agents instantly available when your website visitors have a question?
    • We do all the work! We proactively engage your web visitor We meet and greet website shoppers We convert the visitor into a live prospect You gain more opportunities Be first to connect with prospective buyers! ⓒ 2007-2009 activEngage Inc. All Rights Reserved.
    • In depth reporting of Track your site traffic live traffic and activity Access to all sites inside your organization Review live traffic data You can monitor all the chats
    • The competitive edge Technology edge: Be an early adopter of a solution that generates immediate and measurable results. Capture more buyers, get more sellers and grow your business Grow your franchise by being on the forefront of technology Increase profit by generating new revenue streams ⓒ 2007-2009 activEngage Inc. All Rights Reserved.
    • Frédéric Frédéric Guitton édé fguitton@activsalesagent.com www.activSalesAgent.com 945- ext- (800) 945-5551 ext- 7717 ⓒ 2007-2009 activEngage Inc. All Rights Reserved.