0
The shift
in real estate
  marketing
The shift of homebuyers
                                behavior
                                                         ...
NAR 2008 Profile of Home Buyers & Sellers
              What is Working and what is not
                                  ...
Who is on the Internet?

Every age bracket has embraced the Internet




                 Source: National Association of ...
Who is the Internet Buyer?
$80,000                      Avg. Income of Buyers
                                          (I...
Did you know?




87% of Internet buyers used
a Realtor® vs. only 72% of
    traditional buyers




                      ...
Is the Internet Where
Prospects Really Go?




         Source: National Association of REALTORS®, Profile of Home Buyers ...
OK, They go Online to do Research,
                        but do they Take Action?



There is an opportunity to capture ...
How to leverage the 87% of
homebuyers who shop online to
     get more business
What is a Website
                    Supposed to be?

                                  Is it supposed to just be informa...
BE IN THE RIGHT PLACE AT
             THE RIGHT TIME

  Engage potential customers on the web to
             have a conve...
What Could it Look Like?
 ABC
Realty
TURN YOUR WEBSITE
      VISITORS INTO CLIENTS


Are your agents instantly
available when
your website
visitors have a ques...
We do all the work!


                                                    We proactively engage your web visitor


       ...
In depth
reporting of      Track your site traffic live
 traffic and
   activity

Access to all
sites inside
    your
orga...
The competitive edge

           Technology edge: Be an early adopter of a solution that generates
              immediate...
Frédéric
                                                  Frédéric Guitton
                                              ...
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Real estate marketing shift

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Real estate consumers have shifted their behavior. 88% of them shop online. How can you leverage that shift?

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Transcript of "Real estate marketing shift"

  1. 1. The shift in real estate marketing
  2. 2. The shift of homebuyers behavior 87% 84% 77% 74% 71% 41% 37% % of Buyers 18% using the Internet 2% It is key to be where buyers are ⓒ 2007-2009 activEngage Inc. All Rights Reserved.
  3. 3. NAR 2008 Profile of Home Buyers & Sellers What is Working and what is not 2008 60 Signs Print ads Internet Realtors® Internet as a source to find a home has 50 grown by 430% in 7 years 40 Realtors® as a 2004: More buyers found 30 source have their home on the Internet than from signs decreased by 31% 31% 20 10 2002: Internet surpassed print ads 0 1997 1999 2001 2003 2004 2005 2006 2007 2008 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  4. 4. Who is on the Internet? Every age bracket has embraced the Internet Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  5. 5. Who is the Internet Buyer? $80,000 Avg. Income of Buyers (Internet vs. Traditional) $70,000 $60,000 Internet buyers $50,000 earn 50% more $40,000 than traditional buyers $30,000 $20,000 $10,000 $0 Median Household Income Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  6. 6. Did you know? 87% of Internet buyers used a Realtor® vs. only 72% of traditional buyers Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  7. 7. Is the Internet Where Prospects Really Go? Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  8. 8. OK, They go Online to do Research, but do they Take Action? There is an opportunity to capture more buyers online! Over 70% of online shoppers do not find their ® Realtor online! Why? Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  9. 9. How to leverage the 87% of homebuyers who shop online to get more business
  10. 10. What is a Website Supposed to be? Is it supposed to just be informational? = Most visitors come and leave without taking action Is it supposed to be conversational? = Visitors have an opportunity to connect live Shift from being ON the Internet to being IN the Internet
  11. 11. BE IN THE RIGHT PLACE AT THE RIGHT TIME Engage potential customers on the web to have a conversation. Enjoy exponential growth in the number of qualified leads you will generate from your site.
  12. 12. What Could it Look Like? ABC Realty
  13. 13. TURN YOUR WEBSITE VISITORS INTO CLIENTS Are your agents instantly available when your website visitors have a question?
  14. 14. We do all the work! We proactively engage your web visitor We meet and greet website shoppers We convert the visitor into a live prospect You gain more opportunities Be first to connect with prospective buyers! ⓒ 2007-2009 activEngage Inc. All Rights Reserved.
  15. 15. In depth reporting of Track your site traffic live traffic and activity Access to all sites inside your organization Review live traffic data You can monitor all the chats
  16. 16. The competitive edge Technology edge: Be an early adopter of a solution that generates immediate and measurable results. Capture more buyers, get more sellers and grow your business Grow your franchise by being on the forefront of technology Increase profit by generating new revenue streams ⓒ 2007-2009 activEngage Inc. All Rights Reserved.
  17. 17. Frédéric Frédéric Guitton édé fguitton@activsalesagent.com www.activSalesAgent.com 945- ext- (800) 945-5551 ext- 7717 ⓒ 2007-2009 activEngage Inc. All Rights Reserved.
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