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Looking to incorporate social media in your marketing and customer service strategies?<br />Webinar<br />
Overview<br />The three levels of social media integrationDon’t adopt the worst practices which enjoy widespread adoptionU...
- As a standalone program that is not integrated with core processes- As a program integrated with core processes- As a so...
Even though they enjoy widespread adoption<br />Don’t adopt the worst practices<br />
Myth #1: build it and the will come<br />
Myth #2: the “not invented here” syndrome<br />
Myth #3: keep it small so it doesn’t move the needle<br />
Myth #4: my company is smarter than me<br />
Myth #5: finding the one “big idea” that will work magic<br />
Myth #6: it’s my world mr. customer; you happen to live in it<br />
Myth #7: you can control your brand<br />
What are your goals? Who are your tribes? What is their culture? Who are their leaders?<br />Understanding social media in...
Understanding your Tribes <br />Ecosystem Map<br />Map of identifiable tribes that matter with the platform through which ...
Turn your business processes into social processes…and power your brand with people<br />Think differently<br />
Broadvision webinar 03/16/2011
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Broadvision webinar 03/16/2011

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Transcript of "Broadvision webinar 03/16/2011"

  1. 1. Looking to incorporate social media in your marketing and customer service strategies?<br />Webinar<br />
  2. 2. Overview<br />The three levels of social media integrationDon’t adopt the worst practices which enjoy widespread adoptionUnderstanding how to leverage social media as part of:- Marketing - Customer ServiceThink differently when approaching the social<br />
  3. 3. - As a standalone program that is not integrated with core processes- As a program integrated with core processes- As a social process<br />Three levels of social media integration<br />
  4. 4. Even though they enjoy widespread adoption<br />Don’t adopt the worst practices<br />
  5. 5. Myth #1: build it and the will come<br />
  6. 6. Myth #2: the “not invented here” syndrome<br />
  7. 7. Myth #3: keep it small so it doesn’t move the needle<br />
  8. 8. Myth #4: my company is smarter than me<br />
  9. 9. Myth #5: finding the one “big idea” that will work magic<br />
  10. 10. Myth #6: it’s my world mr. customer; you happen to live in it<br />
  11. 11. Myth #7: you can control your brand<br />
  12. 12. What are your goals? Who are your tribes? What is their culture? Who are their leaders?<br />Understanding social media in marketing and customer support<br />
  13. 13. Understanding your Tribes <br />Ecosystem Map<br />Map of identifiable tribes that matter with the platform through which they engage with one another<br />Leader Strategy Map<br />For each tribe you need to identify the leadership structure<br />Engagement Strategy Map<br />For each tribe you need to define an appropriate engagement strategy (online, hyper-local, face-to-face, etc.) and process<br />Map of Strategic Benefits<br />Tie the tribal engagement models with strategic benefits (e.g., Word-of-Mouth, innovation, customer support, etc.)<br />Measurement Strategy<br />Define measurement strategy for the various tribal engagement project lifecycles (beta, launch, ramp-up and ongoing)<br />
  14. 14. Turn your business processes into social processes…and power your brand with people<br />Think differently<br />

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