Is your brand powered by people?

Humanizing your brand starts with your employees…
or…
Is Your Brand Powered By People?
Francois Gossieaux
@fgossieaux

in the beginning…your brand was controlled by ads (=YOU)

Then we found we could get our information from our tribes…
…based on Reciprocity and Fairness

So we no longer had to listen to companies (=YOU)

..and instead could rely on friends and colleagues…people who want to help us and warn us…

Of course…

So how do you regain some control of your brand??

1) Fix the great divide between marketing & customer support – your brand is only as good as your last transaction…

2) Bring down that wall!

…and get a seat at those tables where recommendations are being made

Find your internal and external tribes and let them help one another

“To the extent that we can be ‘human’ we will be fostering a deeper level of trust with consumers”
– Barry Judge, CMO Best Buy

http://www.facebook.com/hypersocialorg
Francois Gossieaux
@fgossieaux
w. http://www.human1.com
e. francois@human1.com
b. http://www.emergencemarketing.com
c. http://www.marketingtwo.com

Is your brand powered by people?

by Francois Gossieaux on Dec 02, 2010

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Is your brand powered by people? — Presentation Transcript