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Humanizing your brand starts with your employees…<br />or…<br />Is Your Brand Powered By People? <br />Francois Gossieaux<...
in the beginning…your brand was controlled by ads (=YOU)<br />
Then we found we could get our information from our tribes…<br />…based on Reciprocity and Fairness<br />
So we no longer had to listen to companies (=YOU)<br />
..and instead could rely on friends and colleagues…people who want to help us and warn us…<br />
Of course…<br />
So how do you regain some control of your brand??<br />
1) Fix the great divide between marketing & customer support –  your brand is only as good as your last transaction…<br />
2) Bring down that wall!<br />
…and get a seat at those tables where recommendations are being made<br />
Find your internal and external tribes and let them help one another<br />
“To the extent that we can be ‘human’ we will be fostering a deeper level of trust with consumers” <br />– Barry Judge, CM...
http://www.facebook.com/hypersocialorg<br />Francois Gossieaux<br />@fgossieaux<br />w. http://www.human1.com<br />e. fran...
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Is your brand powered by people?

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Presentation given at the 2010 Brand Conference in NYC

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Transcript of "Is your brand powered by people?"

  1. 1. Humanizing your brand starts with your employees…<br />or…<br />Is Your Brand Powered By People? <br />Francois Gossieaux<br />@fgossieaux<br />
  2. 2. in the beginning…your brand was controlled by ads (=YOU)<br />
  3. 3. Then we found we could get our information from our tribes…<br />…based on Reciprocity and Fairness<br />
  4. 4. So we no longer had to listen to companies (=YOU)<br />
  5. 5. ..and instead could rely on friends and colleagues…people who want to help us and warn us…<br />
  6. 6.
  7. 7. Of course…<br />
  8. 8. So how do you regain some control of your brand??<br />
  9. 9. 1) Fix the great divide between marketing & customer support – your brand is only as good as your last transaction…<br />
  10. 10. 2) Bring down that wall!<br />
  11. 11. …and get a seat at those tables where recommendations are being made<br />
  12. 12. Find your internal and external tribes and let them help one another<br />
  13. 13. “To the extent that we can be ‘human’ we will be fostering a deeper level of trust with consumers” <br />– Barry Judge, CMO Best Buy<br />
  14. 14. http://www.facebook.com/hypersocialorg<br />Francois Gossieaux<br />@fgossieaux<br />w. http://www.human1.com<br />e. francois@human1.com<br />b. http://www.emergencemarketing.com<br />c. http://www.marketingtwo.com<br />

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