How social networks contribute to responsible tourism

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Social media, review sites & the sharing economy are among the disruptive factors in the tourism industry. Here’s how they can contribute to responsible tourism and how destinations ought to embrace these disruptive technologies.

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How social networks contribute to responsible tourism

  1. 1. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7 Social Networks and Responsible Tourism
  2. 2. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7 What about social media? The rise of social networks and mobile device adoption worldwide means power has shifted from big corporations to individual consumers…
  3. 3. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7
  4. 4. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7
  5. 5. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7
  6. 6. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7
  7. 7. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7
  8. 8. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7 Making sense of “sense of place”
  9. 9. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7 Making sense of “sense of place”
  10. 10. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7 Some DMO examples…
  11. 11. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7 Some DMO examples…
  12. 12. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7 Some DMO examples…
  13. 13. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7 Some DMO examples…
  14. 14. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7 Some DMO examples…
  15. 15. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7 Takeaways • Travelers are in charge • Locals have influence • DMO role must change from destination marketing to conversation MC & leadership in responsible tourism • Social platforms hold great power: will you embrace it?
  16. 16. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013 By Frederic Gonzalo, aka @gonzogonzo #RTD7 Questions? Comments? www.fredericgonzalo.com

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