ASHFORD BUS 330 Week 5 Final Paper                     PLEASE DOWNLOAD HEREFocus of the Final PaperThe Final Paper should ...
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Ashford bus 330 week 5 final paper

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Ashford bus 330 week 5 final paper

  1. 1. ASHFORD BUS 330 Week 5 Final Paper PLEASE DOWNLOAD HEREFocus of the Final PaperThe Final Paper should demonstrate understanding of the reading assignmentsas well as the implications of new knowledge. The eight- to ten-page papershould integrate readings and class discussions into work and life experience. Itmay include explanation and examples from previous experience as well asimplications for future application.Assuming the role of Marketing Manager, select a product that is sold in theUnited States and has sales opportunities in a foreign market. Apply your criticalthinking skills and the knowledge you have acquired throughout this course andaddress the following in your Final Paper:1. Describe the product by analyzing its customer value equation as it relates tothe four utilities of customer value.2. Explain how the marketing process will be applied to the promotion of theproduct you’ve selected. How would you develop, execute, and measure acampaign for this product?3. Applying your knowledge of the four p’s of the marketing mix, describe how youwould apply the segmentation, targeting, and positioning (STP) approach tomarket the product, and how you might incorporate the Customer RelationshipManagement (CRM) philosophy into your marketing program.4. Analyze and explain the major environmental factors and trends in thosecountries that might affect sales of the product?5. Who are currently the largest customers of the product in its home market, andwho would be its likely customers abroad?6. Analyze the competition of the product category in the foreign market you’veidentified. Describe the nature of competition in that product category.7. Describe the U.S. and international ethical marketing considerations.

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