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Ashford bus 330 entire course (principles of marketing)
Ashford bus 330 entire course (principles of marketing)
Ashford bus 330 entire course (principles of marketing)
Ashford bus 330 entire course (principles of marketing)
Ashford bus 330 entire course (principles of marketing)
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Ashford bus 330 entire course (principles of marketing)

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  • 1. ASHFORD BUS 330 Entire Course (Principles of Marketing) PLEASE DOWNLOAD HERERole of the Marketing Function. What is the role of the marketing function inbusiness?In 200 to 250 words, explain the role of the marketing function. What are someactivities of the marketing department? Explain how the marketing functiondetermines customer value. Respond to at least two of your classmates’ posts.Guided Response:Review several of your peers’ posts and identify activities of the marketingdepartment they did not include in their post. Respond to at least two of yourpeers and provide recommendations to extend their thinking. Challenge yourpeers by asking a question that may cause them to rethink the marketingfunction.Products and Services. It can be harder to sell an intangible service than atangible product. After reading Chapter 3 of the text, pick one of the cells in Table3.4: “Service Classifications” and name a service offered in that class—forexample, business remodeling service under consulting and operations. In 200 to250 words, describe a service in your chosen category in terms of the four ways aservice is different from a product—its intangibility, inseparability, variability, andperishability. Propose a solution for sale that could be used as a point ofcompetitive differentiation in a marketing campaign.Guided Response:Review several of your peers’ posts. Respond to at least two of your peers andprovide recommendations to extend their thinking. Challenge your peers byasking a question that may cause them to rethink the differences betweenservices and products.Product Life Cycle. By having an understanding of the product life cycle,businesspeople can make savvy marketing choices. What is a popular item todaythat you’ve seen go through the product life cycle? Explain the characteristics foreach phase of the product’s life cycle. How can each phase of the life cycleimpact the product’s brand? You must use the text and at least one additionalscholarly source.Guided Response:
  • 2. Review several of your peers’ posts. Respond to at least two of your peers toprovide recommendations to extend their thinking. Challenge your peers byasking a question that may cause them to rethink the product life cycle.Product Usage Categories. Visit Minimus.biz (Follow the link located in requiredresources), a company specializing in individually-sized products. Review thedifferent product categories along the left navigation panel of the home page.How might these items be combined to create a usage group like a “conventionsurvival package” or “campers’ kit”? Explain the reason for your choice.Which items, if purchased, might create complementary demand for another itemin the line? Explain how it might accomplish this?Which items might substitute for another item? Why did you choose thatsubstitute and how might it affect demand?Guided Response:Review several of your peers’ posts and respond to at least two of your peers.Provide recommendations to extend their thinking. Challenge your peers byasking a question that may cause them to consider other usage groups.Customer Relationship Management. Choose a water park or other vacationdestination. Create a hypothetical marketing campaign that uses what you’velearned about the CRM approach. Describe how you might apply insights aboutdeveloping long-lasting relationships with customers to retain or reactivate pastvisitors. You must use the text and at least one additional scholarly source.Guided Response:Review several of your peers’ posts. Respond to at least two of your peers andprovide recommendations to extend their thinking. Challenge your peers byasking a question that may cause them to rethink the use of CRM in a marketingcampaign.Demographics and Trends. Appraise the three trends described by AmericanDemographics as America the Crowded, The Mighty Mature Market, and TheConsumer Kaleidoscope. Explain how these trends overlap. Select a trend anddescribe how it has contributed to more than one of these population changes.You must use the text and at least one additional scholarly source.Written Assignment. The dramatic population growth underway in China andIndia is currently dominated by the young. Trends toward western-styleconsumption are underway in both nations. Given the emphasis on the youthmarket in the US over the last 60 years (ever since the baby boom), what can youpredict for marketers in these newly youth-oriented consumer economies, as theyfollow the same path?
  • 3. Guided Response:What products and services will interest these new youth markets?Compare and contrast the micro- and macro-environmental forces that caninfluence the marketing strategies for these products and services.Will marketers in these countries use similar marketing strategies to influence thisgroup or will their strategies be different from Western-based consumptionmarketers? Explain your reasoning.What opportunity for U.S. companies might you foresee? Support your reasoning.This assignment is designed to assess your critical thinking, problem solving, andcommunication skills. Your paper will be graded for its clarity, relevance,coherence, logic, and depth.Functions of Marketing Management. Assume you are the Marketing Managerfor Target or another brand. How would you apply the four functions of themarketing management process in your role? In your answer, identify how amarketing manager might realize when it is time to focus on one function oranother. You must use the text and at least one additional scholarly source.Guided Response:If you select Target, you may use Video 9.1: Marketing Success as a source.Approach this discussion from the role of a Marketing Manager. Review severalof your peers’ posts. Respond to at least two of your peers and providerecommendations to extend their thinking. Challenge your peers by asking aquestion that may cause them to reevaluate their explanations for the fourfunctions of management. Provide examples that support your peers’explanations.Marketing Plan. Imagine you are consulting with a manager of a business thatsells cleaning supplies to nursing homes. Your client wants to develop amarketing plan but has a small budget for marketing his business. How would youshow your client the benefits of a marketing plan? If your client does not agreewith your marketing strategy for his business, explain how you would respond andwhat approach you would use to convince the client the marketing plan can besuccessful. You must use the text and at least one additional scholarly source.Guided Response:Respond to at least two of your peers and provide recommendations to extendtheir thinking. Challenge your peers by asking a question that may cause them toreevaluate their explanation of the marketing plan. Assume the role of the clientfor at least one of your peers’ posts and present questions, as well as reasons theclient may not accept the marketing plan based on what you have learned.
  • 4. Corporate Social Responsibility. The BP and Toyota cases concern companiesthat acted in ways that would clearly cause harm to the public and/or the planet.To do so, individuals at many levels played a part. If you worked in the marketingdepartment of BP or Toyota, explain your department’s responsibility related tothese issues. You must use the text and at least one additional scholarly source.Guided Response:Review several of your peers’ posts. Respond to at least two of your peers andprovide recommendations to extend their thinking. Challenge your peers byasking a question that may cause them to reevaluate their explanations. Provideexamples that support your peers’ explanations or that provide a differentperspectiveFocus of the Final PaperThe Final Paper should demonstrate understanding of the reading assignmentsas well as the implications of new knowledge. The eight- to ten-page papershould integrate readings and class discussions into work and life experience. Itmay include explanation and examples from previous experience as well asimplications for future application.Assuming the role of Marketing Manager, select a product that is sold in theUnited States and has sales opportunities in a foreign market. Apply your criticalthinking skills and the knowledge you have acquired throughout this course andaddress the following in your Final Paper:1. Describe the product by analyzing its customer value equation as it relates tothe four utilities of customer value.2. Explain how the marketing process will be applied to the promotion of theproduct you’ve selected. How would you develop, execute, and measure acampaign for this product?3. Applying your knowledge of the four p’s of the marketing mix, describe how youwould apply the segmentation, targeting, and positioning (STP) approach tomarket the product, and how you might incorporate the Customer RelationshipManagement (CRM) philosophy into your marketing program.4. Analyze and explain the major environmental factors and trends in thosecountries that might affect sales of the product?5. Who are currently the largest customers of the product in its home market, andwho would be its likely customers abroad?6. Analyze the competition of the product category in the foreign market you’veidentified. Describe the nature of competition in that product category.
  • 5. 7. Describe the U.S. and international ethical marketing considerations.

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