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Community manager

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Community manager Community manager Presentation Transcript

  • TALLER MULTIMEDIA
    Mg. Fernando Irigaray
    Especialización en Comunicación Ambiental
    Facultad de Ciencia Política y RR.II
    UNIVERSIDAD NACIONAL DE ROSARIO
  • Community Manager
  • Community Manager
    Encargado de sostener, acrecentar y, en cierta forma, defender las relaciones de la empresa con sus clientes en el ámbito digital, gracias al conocimiento de las necesidades y planteamientos estratégicos de la organización y los intereses de los clientes.
    AERCO (Asociación Española de Responsables de Comunidades Online)
  • Responsabilidades del
    Community Manager
  • Aptitudes Técnicas del
    Community Manager
    Conocimiento sectorial
    Conocimiento de marketing, publicidad y comunicación corporativa
    Redacción
    Creatividad
    Experiencia en comunicación online
    Cultura 2.0
  • Habilidades Sociales del
    Community Manager
    Generador de Diálogo
    Resolutivo
    Agitador
    Empático
    Asertivo
    Comprensivo
    Trabajo en Equipo
    Lider
    Moderador
    Incentivador