Trend Truth: Tweet This

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Learn about the consumer demographics of Twitter to support your online marketing campaign.

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Trend Truth: Tweet This

  1. 1. TrendTruth: Tweet This FGI Research follows the 1 in 5 consumers who say that Twitter influences their purchases.
  2. 2. Twitter is on the rise.
  3. 3. <ul><li>14 million visitors </li></ul><ul><li>6 million users </li></ul><ul><li>1.2 billion tweets per month </li></ul><ul><li>50 million tweets per day </li></ul><ul><li>We looked at who’s tweeting… and what about. </li></ul>
  4. 4. Who are these people?
  5. 5. <ul><li>53% male </li></ul><ul><li>48% female </li></ul><ul><li>17% ages 30-34 </li></ul><ul><li>22% ages 35-44 </li></ul><ul><li>17% ages 45-54 </li></ul>
  6. 6. Tweeting by Income
  7. 7. User demographics matter.
  8. 8. Who’s Following Whom? <ul><li>80% of “tweeple” follow someone </li></ul><ul><ul><li>businesses (38%) </li></ul></ul><ul><ul><li>organizations (23%) </li></ul></ul><ul><ul><li>political figures (29%) </li></ul></ul><ul><li>1 in 5 said Twitter influenced their purchases. </li></ul>
  9. 9. Where does Twitter impact choices?
  10. 10. <ul><ul><li>26% restaurant selection </li></ul></ul><ul><ul><li>23% electronics purchases </li></ul></ul><ul><ul><li>20% political opinions </li></ul></ul><ul><ul><li>17% household goods </li></ul></ul><ul><ul><li>16% grocery shopping </li></ul></ul><ul><ul><li>16% clothes and accesories </li></ul></ul><ul><ul><li>14% automobiles </li></ul></ul>
  11. 11. Actionable Insights <ul><li>Certain age groups use Twitter more than others… and it’s not just the younger crowd </li></ul><ul><li>Men use Twitter more than women </li></ul><ul><li>Twitter impacts purchases in restaurants and electronics… and has a big impact on politics </li></ul><ul><li>Find out if your targets are on Twitter to see if it is, in fact, the marketing tool for you </li></ul>
  12. 12. How did we discover this?
  13. 13. Survey Methods <ul><li>Date of Survey: 2/5/2010 </li></ul><ul><li>Respondents: 300 </li></ul><ul><li>Sample Source: FGI SmartPanel </li></ul>This nationally-representative sample consists of adults aged 18 and up and is balanced to the US population using recent census data. One can say with 95% confidence that the maximum margin of sampling error is ±4 percentage points.
  14. 14. Why FGI <ul><li>Custom online panels </li></ul><ul><li>Branded online communities </li></ul><ul><li>SmartPanel: 100,000+ panelists </li></ul><ul><li>SmartPanel Community </li></ul><ul><li>Human experts who handle each step of the process with you and your customers in mind </li></ul>
  15. 15. FGI Research: custom panels, research experts, dynamic approach.
  16. 16. <ul><li>This TrendTruth is produced by FGI Research. Learn more about the market trends online at our TrendTruth blog… </li></ul><ul><li>… or follow us on Twitter! </li></ul><ul><li>We tweet, too. </li></ul><ul><li>@TrendTruth </li></ul><ul><li>www.fgiresearch.com/trendtruth </li></ul>

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