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Trend Truth: Tweet This

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Learn about the consumer demographics of Twitter to support your online marketing campaign.

Learn about the consumer demographics of Twitter to support your online marketing campaign.

Published in Business , Technology
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Transcript

  • 1. TrendTruth: Tweet This FGI Research follows the 1 in 5 consumers who say that Twitter influences their purchases.
  • 2. Twitter is on the rise.
  • 3.
    • 14 million visitors
    • 6 million users
    • 1.2 billion tweets per month
    • 50 million tweets per day
    • We looked at who’s tweeting… and what about.
  • 4. Who are these people?
  • 5.
    • 53% male
    • 48% female
    • 17% ages 30-34
    • 22% ages 35-44
    • 17% ages 45-54
  • 6. Tweeting by Income
  • 7. User demographics matter.
  • 8. Who’s Following Whom?
    • 80% of “tweeple” follow someone
      • businesses (38%)
      • organizations (23%)
      • political figures (29%)
    • 1 in 5 said Twitter influenced their purchases.
  • 9. Where does Twitter impact choices?
  • 10.
      • 26% restaurant selection
      • 23% electronics purchases
      • 20% political opinions
      • 17% household goods
      • 16% grocery shopping
      • 16% clothes and accesories
      • 14% automobiles
  • 11. Actionable Insights
    • Certain age groups use Twitter more than others… and it’s not just the younger crowd
    • Men use Twitter more than women
    • Twitter impacts purchases in restaurants and electronics… and has a big impact on politics
    • Find out if your targets are on Twitter to see if it is, in fact, the marketing tool for you
  • 12. How did we discover this?
  • 13. Survey Methods
    • Date of Survey: 2/5/2010
    • Respondents: 300
    • Sample Source: FGI SmartPanel
    This nationally-representative sample consists of adults aged 18 and up and is balanced to the US population using recent census data. One can say with 95% confidence that the maximum margin of sampling error is ±4 percentage points.
  • 14. Why FGI
    • Custom online panels
    • Branded online communities
    • SmartPanel: 100,000+ panelists
    • SmartPanel Community
    • Human experts who handle each step of the process with you and your customers in mind
  • 15. FGI Research: custom panels, research experts, dynamic approach.
  • 16.
    • This TrendTruth is produced by FGI Research. Learn more about the market trends online at our TrendTruth blog…
    • … or follow us on Twitter!
    • We tweet, too.
    • @TrendTruth
    • www.fgiresearch.com/trendtruth