The Top 10 Mistakes to Avoid When Building     and Using a Custom Online Panel
Your exact research needs are  as clear as split pea soup.                How well do you know                  your end u...
The panel fits like a wool  sweater from the drier.        Make sure your panel is the right         size for your busines...
Your panel is like at-shirt at a black tie event.     To be successful, your     panel needs to consist       of the right...
Marketing and management hot potato.Are you over marketing? Or underestimating the commitment?
The panel              Don’t annoyis misused   your panelists. more than  “That’s what she   said.”
Your relationship with panelists is like the Hatfields v. the McCoys.      Take care of your customers.
Privacy rules?There are privacy rules?      Are you adhering to      regulations and best           practices?
Less quality controlmeasures than a gas  station hot dog.
Panel recruitmenttactics = lead balloon          A focused screener survey will help you get           the people you want...
Your panel is a camel,your sample is the straw.  Will your panel  actually support    your study?
Top 10 Mistakes to Avoid When Building and Using a Custom         Online Panel      Make sure your panel generates the    ...
Upcoming SlideShare
Loading in …5
×

Top 10 Mistakes to Avoid When Building and Using a Custom Online Panel

1,623
-1

Published on

Written by marketing science experts, our eReport will help any business better leverage the results from a custom online panel.

This snippet of the definitive guide includes:
- The 10 most common pitfalls of using a custom online panel
- Actionable tips to help you avoid each mistake
- Thought-provoking questions and advice, whether you're seasoned at managing panels, thinking about one, or just starting out

To read the entire eReport visit: http://info.fgiresearch.com/top-10-custom-online-panel

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,623
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Let’s makethis cover snazzier/more indicative of the content it fronts. Also, if possible, let’s have the title on 2 lines instead of 3
  • Text looks like it’s outside the box for me on this computer.
  • I think I like the other picture better.
  • HAHAHAHA
  • Can we do a popped balloon or something like that?
  • Fixed the text here, maybe use a camel crushed by a straw picture instead?
  • Top 10 Mistakes to Avoid When Building and Using a Custom Online Panel

    1. 1. The Top 10 Mistakes to Avoid When Building and Using a Custom Online Panel
    2. 2. Your exact research needs are as clear as split pea soup. How well do you know your end users and their business needs?
    3. 3. The panel fits like a wool sweater from the drier. Make sure your panel is the right size for your business needs.
    4. 4. Your panel is like at-shirt at a black tie event. To be successful, your panel needs to consist of the right people.
    5. 5. Marketing and management hot potato.Are you over marketing? Or underestimating the commitment?
    6. 6. The panel Don’t annoyis misused your panelists. more than “That’s what she said.”
    7. 7. Your relationship with panelists is like the Hatfields v. the McCoys. Take care of your customers.
    8. 8. Privacy rules?There are privacy rules? Are you adhering to regulations and best practices?
    9. 9. Less quality controlmeasures than a gas station hot dog.
    10. 10. Panel recruitmenttactics = lead balloon A focused screener survey will help you get the people you want to participate in your panel.
    11. 11. Your panel is a camel,your sample is the straw. Will your panel actually support your study?
    12. 12. Top 10 Mistakes to Avoid When Building and Using a Custom Online Panel Make sure your panel generates the research and results you need.
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×