i-Transformation: a Decision-Support Tool for Small and Midsize Enterprises

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    i-Transformation: a Decision-Support Tool for Small and Midsize Enterprises - Presentation Transcript

    1. i-Transformation in Swiss Companies: a Decision-Support Tool for Small and Midsize Enterprises Fabrice Holzer University of Applied Sciences – Western Switzerland (HES-SO | Valais) Switzerland
    2. Motivation, problem area
      • “ If you can’t measure it, you can’t manage it.”
      • Samuel Palmisano, CEO, IBM
      • SMEs managers are “in the drivers’ seat”
      • However…
      • Do they really have the map?
      • Do they drive profit and performance with IS?
      • Are they able to accurately measure their success?
    3. Research Objectives
      • Building an easy-to-use decision-support tool for :
      • Improving SMEs investment decisions …
        • IS investments should be directed for maximum ROI.
      • Taking better advantage of their existing IS resources…
        • Improve business process within existing technologies
      • Benchmarking the performance…
        • Yes, but measuring the right things (highly branch related)
    4. Research approach, M ethodology
      • Review of recent literature and best practices
        • Venkatraman’s Strategic Alignment Model (SAM)
        • Forrester Research method based on an IT-maturity index
        • Osterwalder and Pigneur e-business framework
      • Building a model of decision-support tool
        • Analyzing enterprise’s current IS-investments (9 categories)
        • Analyzing their impact on four major business dimensions (converted into 4 easy-to-use KPIs)
          • Product value-added (PAV)
          • Customer relationship (CR)
          • Infrastructure/Operations (I/O)
          • Financials (FI)
    5. Research approach, M ethodology
      • IS-investments (9 categories)
        • Strategic Information Systems (SIS)
        • Management Information Systems (MIS)
        • Office Automation Systems (OAS)
        • Decision Support Systems (DSS)
        • Expert Systems (ES)
        • Group Support Systems (GSS)
        • Knowledge Work Systems (KWS)
        • Executive Information Systems (EIS)
        • Transaction Processing Systems (TPS)
    6. Research approach, M ethodology
      • Four major business dimensions
        • Product value-added (PAV)
          • Increase/decrease of product margin (%)
        • Customer relationship (CR)
          • Increase/decrease of marginal sales turnover (%)
        • Infrastructure/Operations (I/O)
          • Operational cost savings (%)
        • Financials (FI)
          • Net Return On Investment
      • Proposal of the following assessment grid
      Research approach, M ethodology
      • A simple matrix ( based on the BCG growth share matrix )
        • 4 types of strategies suggested
        • A1 Cash cows: Strategy => Milk
        • A2 Stars: Strategy => Invest
        • B1 Dogs: Strategy => Drop
        • B 2 Question marks: Strategy => Invest or drop/outsource
      Research approach, M ethodology
    7. Major O utcomes /Results
      • Case Study: a Swiss SME in the transportation sector
      • A Financial Management System (in 2003)
        • (Office Automation Systems OAS)
      • A Geographical Localization System (in 2005)
        • (Strategic Information Systems SIS)
    8. Major O utcomes /Results
      • Case Study: a Swiss SME in the transportation sector
      • Both IS results fall into the quadrant A2 for all four dimensions
      • According to the model it is recommended to further invest in these systems
    9. Conclusion and outlook
      • Limitations of the method
      • essentially due to the small sample of SME’s committed at this day
      • based on a benchmark app roach -> value of the tool proportional to the number of users of the system (for each sector of activities )
      • In a near future …
      • to offer a benchmark "cockpit" able to compare the results of each enterprise with competitors -> necessary steps towards optimal level of technology implementation.

    + fgholzerfgholzer, 9 months ago

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