There are common questions at the beginning of a project such as who, what, where, when, and why. From a strategic perspective, one question might be: "How does this project align to the organization's mission and vision?" Another might be: "What are the goals for determining if users / customers are successfully using the system?" This interactive workshop will walk through the process of drafting a UX Strategy OneSheet document and the variety of benefits it can provide. This workshop is based on a presentation given at SXSW Interactive 2011 by Robert Hoekman, Jr.