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Users' Story: UX Storyboarding

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A User Experience Storyboarding activity, based upon a presentation at SxSW 2011 by: Joseph O’Sullivan, Intuit & Rachel Evans, Intuit

A User Experience Storyboarding activity, based upon a presentation at SxSW 2011 by: Joseph O’Sullivan, Intuit & Rachel Evans, Intuit

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  • Start with an hypothesis and use wireframes through storyboards to explore the story.Try to get more honest feedbackGo broad to go narrow – a funnelRapid experimentation with customers
  • For this presentation, we will refer to a storyboard as a panel or series of panels of rough sketches outlining the sequence of events a customer will experience before, during, and after using our product.
  • Our basic structure for the storyboard to tell the end-users’ storyFocus on the idea / concept, not the artwork3-4 bullet points will go into each cell block
  • What actually is the end-users’ problem, prior to use?Do you understand the problem?Is it an important problem?
  • Mad Lib: I’m trying to (insert end-users’ goal), but (insert end-users’ problem)
  • Mad Lib: I’m trying to (insert end-users’ goal), but (insert end-users’ problem)
  • Does the solution solve the problem completely?What are the important, “trigger” moments that need to occur for the solution to execute?
  • Does the solution solve the problem completely?What are the important, “trigger” moments that need to occur for the solution to execute?
  • What is good about your idea from the users’ perspective?What would a user say is great about your solution? (Do not repeat the feature list)If they are currently using something else, would they switch to your solution? Would they never go back to their previous solution?
  • What is good about your idea from the users’ perspective?What would a user say is great about your solution? (Do not repeat the feature list)If they are currently using something else, would they switch to your solution? Would they never go back to their previous solution?
  • What do you want to learn about this?Which components are you concerned about?Which components do you feel need further exploration?
  • What do you want to learn about this?Which components are you concerned about?Which components do you feel need further exploration?
  • Focus on the idea / concept, not the artwork
  • Focus on the idea / concept, not the artwork
  • Focus on the idea / concept, not the artwork
  • Focus on the idea / concept, not the artwork
  • Focus on the idea / concept, not the artwork

Users' Story: UX Storyboarding Users' Story: UX Storyboarding Presentation Transcript

  • Esri User Experience TeamThe Users’ Story:UX StoryboardingFrank GarofaloEsri User Experience Team
  • CREDIT• Derived from a SxSW 2011 presentation by:• Joseph O’Sullivan, Intuit• Rachel Evans, Intuit• http://schedule.sxsw.com/events/event_IAP7349• http://www.slideshare.net/IntuitInc/conserve-code-storyboard-experiences-with-customers-first
  • STORY BOARD
  • STORY BOARDA panel or series of panels of rough sketchesoutlining the sequence of eventsa customer will experiencebefore, during, and after using our product.
  • OUR STORYBOARD STRUCTUREProblemSolutionBenefit
  • OUR STORYBOARD STRUCTURE
  • OUR STORYBOARD STRUCTUREProblem Problem
  • OUR STORYBOARD STRUCTURESolutionSolutionSolution
  • OUR STORYBOARD STRUCTUREBenefit
  • EXAMPLE• Scenario:- Small Café – serving soups, salads, sandwiches- 5-10 employees- Currently only excepts Cash payments- Limited Budget- Trying to be “high-tech” & “going green”
  • END-USER• Be specific• Don’t be everything to no one
  • END-USER• Be specific• Don’t be everything to no one
  • END-USER• Be specific• Don’t be everything to no one1minCafé Owner & EmployeesFor example:
  • PROBLEM• I am trying to: ____________BUT ____________________• Prior to use• CAREFUL: Don’t insert yoursolutions as the problemProblem Problem
  • PROBLEMProblem Problem• I am trying to: ____________BUT ____________________• Prior to use• CAREFUL: Don’t insert yoursolutions as the problem
  • PROBLEMProblem Problem• I am trying to: ____________BUT ____________________• Prior to use• CAREFUL: Don’t insert yoursolutions as the problem3minI’m trying to offer credit card payments,but I can’t afford monthly payments for traditional CC service
  • SOLUTION• What are the importantmoments that need to occurfor the solution to execute• “Trigger Moments”Solution Solution
  • SOLUTION• What are the importantmoments that need to occurfor the solution to execute• “Trigger Moments”4minSolution SolutionSmartphone app & reader device to accept POS transactionsand online service for transaction ledger & reports
  • BENEFIT• What would a customer say isgreat about your solution.• Do not regurgitate the featurelist.Benefit
  • BENEFIT• What would a customer say isgreat about your solution.• Do not regurgitate the featurelist.3minBenefitCustomers are now happy they can pay by credit card.Café owner finds the app easy to use and increased productivity.
  • LEARNING• Goal:Gather as much newfeedback as possibleCustomerProblemDo you understand the problem?Is it an important problem?SolutionDoes your solution solve theproblem completely?CustomerBenefitWhat is good about your ideafrom the user’s perspective?
  • LEARNING• Goal:Gather as much newfeedback as possibleWhat is the familiarity of the Café Owner & employees withSmartphone applications?CustomerProblemDo you understand the problem?Is it an important problem?SolutionDoes your solution solve theproblem completely?CustomerBenefitWhat is good about your ideafrom the user’s perspective?
  • TIME TO DRAW
  • BUT, I CAN’T DRAW
  • 1 MINUTE DRAWING LESSON1min
  • Quick Drawing Lesson
  • Quick Drawing Lesson
  • Quick Drawing Lesson
  • Quick Drawing Lesson
  • Quick Drawing Lesson
  • Quick Drawing Lesson
  • Quick Drawing Lesson
  • Quick Drawing Lesson
  • Quick Drawing Lesson
  • My Example StoryboardHandheld device, credit card processingCafé Owner & EmployeesCashOnly?Easy Set-up & ConfigurationProcessFrustrated Customers b/ccan only pay with cashLimited budget to affordtraditional CC processingEmployees use reader device& smartphone for transactionsCafé Owner can see ledger& generate reports onlineCafé Owner’s & employee familiarity with smartphone apps?Customers can pay withcredit cards, revenue increase
  • DRAW5min
  • SHARE4min