Designing the right mobile experience

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Speech from Helene Cosenza at mobile2.0 conférence in Paris (March 11th, 2009)

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  • Nous allons vous présenter en quelques minutes notre méthode pour analyser et créer une experience mobile Pour une expérience mobile utile, utilisable et utilisée
  • Designing the right mobile experience

    1. 1. Designing the right Mobile User Experience Hélène Cosenza Head of Mobile experience [email_address] 11 mars 2009
    2. 2. Content <ul><li>Who are we? </li></ul><ul><li>Why is it important to provide a good experience? </li></ul><ul><li>What is a typical mobile experience? </li></ul><ul><li>How to create a good mobile user experience? </li></ul><ul><li>Lessons from our experience </li></ul>Le mobile 2.0 Axance user experience design
    3. 3. WHO ARE WE? <ul><li>axance user experience design </li></ul>
    4. 4. Who are we? <ul><li>Design consulting firm: specialized in incorporating user-centered design principles into online product lifecycle </li></ul><ul><li>Date of creation: 1999 </li></ul><ul><li>Number of Employees: 35/40 </li></ul><ul><li>Total clients: 200+ </li></ul><ul><li>Turnover (2008): 3,8 M€ </li></ul><ul><li>Mobile: 20% </li></ul>Le mobile 2.0 Axance user experience design
    5. 5. Our method <ul><li>Create with user© </li></ul><ul><li>How user interact with the service? </li></ul><ul><li>How to provide the best experience for user </li></ul><ul><li>Build innovative and unique user experience </li></ul>Le mobile 2.0 Axance user experience design Create with user©
    6. 6. WHY IS IT IMPORTANT TO PROVIDE A GOOD USER EXPERIENCE? <ul><li>good user experience </li></ul>
    7. 7. Experience = Branding <ul><li>When your product helps people feel good… that positive feeling will contribute to your brand! </li></ul><ul><li>… the opposite is true too! </li></ul>Le mobile 2.0 Axance user experience design
    8. 8. Experience ≠ Technology <ul><li>When technology delivers basic needs …user experience dominates (Donald Norman) </li></ul>Le mobile 2.0 Axance user experience design source: nngroup.com
    9. 9. Experience = multifaceted <ul><li>n. The overall experience and satisfaction a user has when using a product or system </li></ul>Le mobile 2.0 Axance user experience design source: http://semanticstudios.com
    10. 10. WHAT IS A TYPICAL MOBILE USER EXPERIENCE? <ul><li>good user experience </li></ul>
    11. 11. Statement today <ul><li>Poor physical interaction </li></ul><ul><li>Mobile contexts are variable </li></ul><ul><li>Cognitive load is high </li></ul>Axance user experience design Le mobile 2.0
    12. 12. Too much features = bad experience <ul><li>Make a call </li></ul><ul><li>Send a msg </li></ul><ul><li>Browse internet </li></ul><ul><li>Manage contact </li></ul><ul><li>Take a picture </li></ul><ul><li>Make a movie </li></ul><ul><li>Listen to music or radio </li></ul><ul><li>Play games </li></ul><ul><li>Manage podcats </li></ul><ul><li>… </li></ul><ul><li>Every features has its own interface </li></ul>Le mobile 2.0 axance user experience design
    13. 13. It’s a “Mobile Only” experience <ul><li>Where’s the closest subway station? </li></ul><ul><li>What’s the door code for Paul? </li></ul><ul><li>What’s the weather forecaster for tomorrow? </li></ul><ul><li>At what time is the next train? </li></ul><ul><li>How much make 150 RMB in Euros? </li></ul><ul><li>What time it is in Bangalore? </li></ul><ul><li>Set the alarm at 7 for tomorrow morning? </li></ul><ul><li>… </li></ul>axance user experience design Le mobile 2.0 Same difference between a Swiss Army knife and a real Toolbox ≠
    14. 14. Axance user experience design Le mobile 2.0
    15. 15. Axance user experience design Le mobile 2.0
    16. 16. Interactions ≠ tasks <ul><li>Mobile experience is less </li></ul><ul><li>about task completion </li></ul><ul><li>than interaction </li></ul>Le mobile 2.0 Axance user experience design
    17. 17. HOW TO CREATE A GOOD MOBILE USER EXPERIENCE? <ul><li>Create with user© </li></ul>
    18. 18. <ul><li>At multiple level of design development </li></ul>Prototyping Le mobile 2.0 Axance user experience design
    19. 19. Observe users in context Le mobile 2.0 Axance user experience design
    20. 20. Test prototypes <ul><li>In context </li></ul>Le mobile 2.0 Axance user experience design
    21. 21. Test prototypes in labs and interviews Le mobile 2.0 Axance user experience design
    22. 22. User testing in labs Le mobile 2.0 Axance user experience design
    23. 23. Evaluate user experience <ul><li>Thorough the design process </li></ul>Le mobile 2.0 Axance user experience design
    24. 24. LESSONS FROM OUR EXPERIENCE
    25. 25. Lessons learned from our experience <ul><li>Pay attention to context (people, places, devices…) </li></ul><ul><li>Focus on what makes a mobile experience unique (…) </li></ul><ul><li>Design for poor attention (interruption : very short tasks) </li></ul><ul><li>Don’t get hung by technology (techno is changing rapidly, innovation comes from usage) </li></ul><ul><li>Explore new ideas with users (participatory design, social networking) </li></ul>Axance user experience design Le mobile 2.0
    26. 26. Questions?  Visit our site: www.axance.fr

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