Designing the right Mobile User Experience Hélène Cosenza Head of Mobile experience [email_address] 11 mars 2009

Content Who are we? Why is it important to provide a good experience? What is a typical mobile experience? How to create a good mobile user experience? Lessons from our experience Le mobile 2.0 Axance user experience design

Who are we?

Why is it important to provide a good experience?

What is a typical mobile experience?

How to create a good mobile user experience?

Lessons from our experience

WHO ARE WE? axance user experience design

axance user experience design

Who are we? Design consulting firm: specialized in incorporating user-centered design principles into online product lifecycle Date of creation: 1999 Number of Employees: 35/40 Total clients: 200+ Turnover (2008): 3,8 M€ Mobile: 20% Le mobile 2.0 Axance user experience design

Design consulting firm: specialized in incorporating user-centered design principles into online product lifecycle

Date of creation: 1999

Number of Employees: 35/40

Total clients: 200+

Turnover (2008): 3,8 M€

Mobile: 20%

Our method Create with user© How user interact with the service? How to provide the best experience for user Build innovative and unique user experience Le mobile 2.0 Axance user experience design Create with user©

Create with user©

How user interact with the service?

How to provide the best experience for user

Build innovative and unique user experience

WHY IS IT IMPORTANT TO PROVIDE A GOOD USER EXPERIENCE? good user experience

good user experience

Experience = Branding When your product helps people feel good… that positive feeling will contribute to your brand! … the opposite is true too! Le mobile 2.0 Axance user experience design

When your product helps people feel good… that positive feeling will contribute to your brand!

… the opposite is true too!

Experience ≠ Technology When technology delivers basic needs …user experience dominates (Donald Norman) Le mobile 2.0 Axance user experience design source: nngroup.com

When technology delivers basic needs …user experience dominates (Donald Norman)

Experience = multifaceted n. The overall experience and satisfaction a user has when using a product or system Le mobile 2.0 Axance user experience design source: http://semanticstudios.com

n. The overall experience and satisfaction a user has when using a product or system

WHAT IS A TYPICAL MOBILE USER EXPERIENCE? good user experience

good user experience

Statement today Poor physical interaction Mobile contexts are variable Cognitive load is high Axance user experience design Le mobile 2.0

Poor physical interaction

Mobile contexts are variable

Cognitive load is high

Too much features = bad experience Make a call Send a msg Browse internet Manage contact Take a picture Make a movie Listen to music or radio Play games Manage podcats … Every features has its own interface Le mobile 2.0 axance user experience design

Make a call

Send a msg

Browse internet

Manage contact

Take a picture

Make a movie

Listen to music or radio

Play games

Manage podcats

…

Every features has its own interface

It’s a “Mobile Only” experience Where’s the closest subway station? What’s the door code for Paul? What’s the weather forecaster for tomorrow? At what time is the next train? How much make 150 RMB in Euros? What time it is in Bangalore? Set the alarm at 7 for tomorrow morning? … axance user experience design Le mobile 2.0 Same difference between a Swiss Army knife and a real Toolbox ≠

Where’s the closest subway station?

What’s the door code for Paul?

What’s the weather forecaster for tomorrow?

At what time is the next train?

How much make 150 RMB in Euros?

What time it is in Bangalore?

Set the alarm at 7 for tomorrow morning?

…

Axance user experience design Le mobile 2.0

Axance user experience design Le mobile 2.0

Interactions ≠ tasks Mobile experience is less about task completion than interaction Le mobile 2.0 Axance user experience design

Mobile experience is less

about task completion

than interaction

HOW TO CREATE A GOOD MOBILE USER EXPERIENCE? Create with user©

Create with user©

At multiple level of design development Prototyping Le mobile 2.0 Axance user experience design

At multiple level of design development

Observe users in context Le mobile 2.0 Axance user experience design

Test prototypes In context Le mobile 2.0 Axance user experience design

In context

Test prototypes in labs and interviews Le mobile 2.0 Axance user experience design

User testing in labs Le mobile 2.0 Axance user experience design

Evaluate user experience Thorough the design process Le mobile 2.0 Axance user experience design

Thorough the design process

LESSONS FROM OUR EXPERIENCE

Lessons learned from our experience Pay attention to context (people, places, devices…) Focus on what makes a mobile experience unique (…) Design for poor attention (interruption : very short tasks) Don’t get hung by technology (techno is changing rapidly, innovation comes from usage) Explore new ideas with users (participatory design, social networking) Axance user experience design Le mobile 2.0

Pay attention to context (people, places, devices…)

Focus on what makes a mobile experience unique (…)

Design for poor attention (interruption : very short tasks)

Don’t get hung by technology (techno is changing rapidly, innovation comes from usage)

Explore new ideas with users (participatory design, social networking)

Questions?  Visit our site: www.axance.fr