15. Human Translation Pros: More natural Increased customer satisfaction Multiple language options for customers Focus on core business Cons: Expensive Slow Quality concerns Industry standard – No market advantage
16. Machine Translation Pros: Much faster translations Cheaper than translators No software to develop Focus on core business Cons: Software not customizable Stilted website – not natural feeling No significant market advantage
17. Hybrid Translation Pros: Customized solution Existing staff capable of development Centralized solution for all PayPal locations Much faster translations Cheaper than translators Potential for market advantage Cons: Large investment in time, manpower, and money Focus moves away from core business Software or service to buy Organizational concerns Project may fail
18. Decision Matrix Simple placement scoring 1 thru 3 with three being the best Importance Value consideration to company 1 thru 10 with 10 being highly important to the company
22. Reasons for Hybrid Translation Reduced costs over time Translation speed and quality Customer usability and satisfaction
23. References Articles Balko, R. (2005). Who killed PayPal?. Reason Magazine, August/September 2005. Retrieved from http://www.reason.com/0508/cr.rb.who.shtml Bodow, S. (2001). The money shot. Wired, September. Retrieved from http://www.wired.com/wired/archive/9.09/paypal.html?pg=5&topic=&topic_set= Schneider, B. How PayPal Makes Money With Your Money. About PayPal. Retrieved from http://www.aboutpaypal.org/how_paypal_makes_money_with_your_money Weinberg, A. (2002). PayPal runs up against competition. Forbes, August 8. Retrieved from http://www.forbes.com/2002/03/08/0308paypalPayPal_2.html Wilson, R. (2002). Assessing criticism of PayPal. Web Commerce Today, March 15. Retrieved from http://www.wilsonweb.com/wct5/paypal_assess.htm PayPal Inc. (2011). Corporate Backgrounder. Retrieved from https://www.paypal-media.com/assets/pdf/fact_sheet/CorporateBackgrounder2010.pdf PayPal Inc. (2011). History. Retrieved from https://www.paypal-media.com/history Locklear, F. (2001). PayPal picks up steam. arstechnica, December 5. Retrieved from http://arstechnica.com/old/content/2001/12/2499.ars Logos and Images Stanford Logo, Big S. Retrieved from http://www.stanford.edu/~djenter/ Stanford Logo, School name. Retrieved from http://www.gostanford.com/index-main.html PayPal Logo. Retrieved from https://www.paypal.com/uk/cgi-bin/webscr?cmd=xpt/Marketing/general/AcceptanceMarkLogos-outside EbayLogo. Retrieved from http://symbolphotos.blogspot.com/2010/07/ebay-logo-photos.html Yahoo logo. Retrieved from - http://www.digitaltrends.com/computing/yahoo-confirms-more-less-drastic-layoffs/ Western Union logo. Retrieved from - http://menexis.com/payment-news/2010/07/26/family-dollar-and-western-union-ink-agreement-to-offer-western-union-gocash/ Internet Explorer logo. Retrieved from - http://thenextweb.com/microsoft/2011/01/28/internet-explorer-9-rc-set-to-launch-on-february-10/ Iphone image. Retrieved from - http://www.mclibrary.duke.edu/training/mobiledevices/apple PayPal website screenshots retrieved 10 Mar 2011 from http://www.paypal.de/de ; https://www.paypal.com/cn ; http://www.paypal.jp/jp Photo of Peter Thiel. Retrieved from - http://www.nypost.com/p/news/business/thiel_facing_big_loss_5uBnDnncMbzrf1yL6cFbOI Photo of Max Levchin. Retrieved from - http://money.cnn.com/galleries/2009/fortune/0910/gallery.biggest_mistake_40_under_40.fortune/7.html Photo of Luke Nosek. Retrieved from - http://halcyonmolecular.com/2009/09/24/paypal-co-founder-luke-nosek-joins-halcyon-as-president/ Photo of Ken Howery. Retrieved from - http://blogs.reuters.com/small-business/2010/08/04/hot-prospects-ken-howery-founders-fund/ Palm Pilot image. Retrieved from - http://mrwriteon.wordpress.com/2010/01/03/hows-your-palm-pilot-working-these-days/ Prius image. Retrieved from - http://www.toyota.com/sem/prius.html?srchid=K610_p394130994
