Kerrang reader profile
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  • 1. the world’s lArGest UK weeKly The UK’s most influential brands mUsic mAGAzine
  • 2. AWARD W JOURN INNING ALISM l PPA Spe cialist of The Y Mag twice in ear last Dec l Med iaWeek ade B Of the y rand ear WHY ADVERTISE? circUlAtion l Kerrang! has 29 years of heritage and is the biggest music weekly 44,013 * in the world. reAdership l Kerrang! is actually really young with a median age of 22. Having a younger profile is a big advantage as traditionally this age group is 396,000** elusive (and expensive) to reach. As well as music releases this makes Abc1 profile Kerrang! perfect for film and games, and also mobile technology and government messages. 52%** l Kerrang! is the original multimedia platform boasting magazine, meAn AGe online, radio, TV, K! Awards, K! Tour, and K! podcasts. 22** l Kerrang! loves music, especially rock. Kerrang! is considered by its readers to be an integral part of the scene rather than just a70%*** commentator.solUsreAdership l Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national87% average) and 8 times more likely to spend over £200 a year on albums.of K! reAders The readers are also 5.5 times more likely to attend a rock gig.bUy eVery issUeABC Jan - June 2010 **NRS Apr - Sept 2010* The UK’s most influential brands NRS Jan - June 2010 - vs. Mojo, Q & NME***
  • 3. THE MISSIoN Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands.Each issue will include a balance of bands and scenes to guarantee that we’re providingfor our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to NEW MuSIC within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everythingthey need to get into, on top of this the interest in older, harder bands, cementing our role as an educator. Nichola Browne – Editor The UK’s most influential brands
  • 4. THE READERJim, 22, lives and breathes rock music: it informs hischoice of friends, his hobbies, leisure time, attitudes, fashion sense and lifestyle. Above all he is fanatical about THEIR music. He engages with music 24/7, from the minute he wakes up ‘til the minute he falls asleep: when he is not listeningto music or watching music TV, he is talking to his friends about music, attending gigs or playing instruments and dreaming about rock stardom.He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced bymusical icons and scenes. Like the bands he supports he is extremely loyal tothe brands he trusts. The way he looks and the clothes he wears is integral to communicating ‘his identity’ to the world. The UK’s most influential brands
  • 5. INFLuENCE blAcK xs Kerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter their bands to win a recording deal with Search & Destroy Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in the final 4 bands fighting it out at a live gig at the o2. Kerrang! scores 69% for influence versus bauer Act tracker: 15-40. which is made up of the following statements: l Talks to me in my language. l Is the authority in its market. l Has stuff I talk about with my friend. l Makes me feel more knowledgeable. l Like to be seen with this magazine. l Believe what I read in this magazine.Notable comsumer brands that have usedKerrang! in the last 12 months include: The UK’s most influential brands
  • 6. CASE STuDIES the ApproAch Kerrang as part of a cross media campaign were briefed to deliver a creative execution designed to encourage young people to register to vote and communicate the ease of the voting registration process in the run up to the 2010 generalelection. Promotion don’t be part of the silent generation! WANT TO MAKE YOUR VOICE HEARD? THEN MAKE SURE NOTHING STOpS YOU VOTING... I F SOMEONE told you to shut up, you one sent to you in the post by calling wouldn’t be impressed. Neither would 0800 3280 280. Straightforward, right? you be stoked if someone told you your And if you’re worrying that registering to opinion didn’t count so you should keep vote isn’t cool because none of your mates it to yourself. Would you feel the same if are bothered about doing it, or perhaps someone stopped you from voting in the that your vote won’t make any difference, next general election in XX, 2010? then don’t. If you’re 18 or over, don’t give away Voting gives you a say on important issues your right to voice your opinion on what’s that affect you – from roads and recycling happening in the country you live in – in your area, to education and climate make sure you make your voice heard by change. You might think you don’t want to registering to vote. vote now, but if an issue comes up that you Yeah, we know, when it comes to stuff like want to have your say on, if you’re on the politics, things seem complicated. Perhaps register you can then vote on it. Remember, things have stopped you registering and registering to vote doesn’t mean you have voting before or are putting you off from to, it just means you can if you want to. registering this time; thoughts like “it’s In the United States, stars like Green Day’s difficult”, “it’s a hassle”, “it’ll take too much Billie Joe Armstrong and Fall Out Boy have time to fill in a complicated form”, or “I encouraged young people to seize the power don’t know how to register”. But, honestly, of the youth vote, so why not follow their registering to vote couldn’t be simpler. lead and inspire your mates to get involved And it’ll only take you three minutes! too, because their vote – just like yours – All you need to do is fill in a simple and really does count. If you have an opinion and short registration form – it’s as easy as filling have a voice, remember the only way for you in your name, address, and a few other to have your say is by registering to vote! details. Visit www.aboutmyvote.co.uk right now! Fill one in online by visiting www.aboutmyvote.co.uk or you can get It Only takes 3 MInutes! There’re not many things that hotdogs in 12 minutes... So you can do in three minutes what are you waiting for? – let alone worthwhile things All you need to do is fill in a Optional extra: Free your – but voting is one of them! simple and short registration music with powerful stereo sound. Seriously, it’s really, really form that includes your YOU CAN’T VOTE IF easy to register to vote – you name, address, and a few can be well on your way to other details. Fill one in being registered to vote in online by visiting www. YOU’RE NOT REGISTERED. less time than it takes to aboutmyvote.co.uk. Then read this page! Or in less you just need to print the time than it takes to listen to form, sign it, and send MAKE SURE YOU MAKE Paramore’s new single The it to your local electoral Only Exception (which, fact registration office (you can fans, would take you four get their address on this site YOUR VOICE HEARD. minutes and 27 seconds!) too). Or you can get a form Or in less time than it takes sent to you in the post by to beat the World Record calling 0800 3280 280. How for competitive eating – 37 easy is that? Very easy! www.abOutMyvOte.cO.uk Have your say by registering online the ideAA 5 week multi media campaign that identifies with the core 17-24 audience and encourage them to register to vote. It will demonstrate that their voice counts and that if they don’t register they won’t be able to have their say. ultimately we will drive potential voters to register their vote at www.aboutmyvote.co.uk or by calling. clinton proud, head of campaigns and public information at the electoral commission, said: “Bauers range of brands offered a great opportunity to reach our target audiences - particularly young people - with a tailored and relevant message in the right environment. We were really impressed with the teams creativity, flexibility and excellent projectmanagement. I have no doubt that the campaign will help many young people register to vote. biffy clyro ep Kerrang! negotiated a free exclusive Biffy Clyro EP download covermount with all 12,000 downloads being redeemed on the first day. The UK’s most influential brands
  • 7. BRAND EXTENSIoNS downloAd festiVAl KerrAnG! rAdio Kerrang! is the official media partner 1.3 million listeners – the biggest with Download Festival. With all the commercial radio station exclusive media coverage. outside London and double the audience of XFM KerrAnG! AwArds KerrAnG! tV “This has got to be just about 2009 saw 13% of all viewers with172,600 the best awards ceremony in the MCH TV tune into Kerrang! – thisUniqUe Users world” – Kelly Jones, Stereophonics equates to 7.1million viewers504,912pAGe KerrAnG.comimpressions55,589twitterfollowers12,208fAcebooKfAnsdownloAdAnd K!AwArds microsites All driVepi’s throUGhreAderinterActionAnd VotinG The UK’s most influential brands
  • 8. BuSINESSAD SCHEDuLE copy copyon sale deadline on sale deadlineJAnUAry 2011 JUly 20115th January 21st december 6th July 27th June12th January 3rd January 13th July 4th July19th January 10th January 20th July 11th July26th January 17th January 27th July 18th JulyfebrUAry 2011 AUGUst 20112nd february 24th January 3rd August 25th July9th february 31st January 10th August 1st August16th february 7th february 17th August 8th August23th february 14th february 24th August 15th AugustmArch 2011 september 20112nd march 21st february 31st August 22nd August9th march 28th february 7th september 29th August16th march 7th march 14th september 5th september23rd march 14th march 21st september 12th september30th march 21st march 28th september 19th septemberApril 2011 october 20116th April 28th march 5th october 26th september13th April 5th April 12th october 3rd october20th April 11th April 19th october 10th october27th April 18th April 26th october 17th octobermAy 2011 noVember 20114th may 25th April 2nd november 24th october11th may 2nd may 9th november 31st october18th may 9th may 16th november 7th november25th may 16th may 23rd november 14th novemberJUne 2011 december 20111st June 23rd may 30th november 21st november8th June 30th may 7th december 28th november15th June 6th June 14th december 5th december22nd June 13th June 21st december 12th december29th June 20th June 5th January 2012 20th december The UK’s most influential brands
  • 9. AD SPECS HalF paGe HalF paGeFull paGe VeRTical HoRizonTaltrim 285 x 220 trim 285 x 108 trim 142 x 220bleed 291 x 226 bleed 291 x 114 bleed 148 x 226type 265 x 200 type 265 x 93 type 132 x 200ADVERTISING RATESdisplayFull paGe FH £3,025 pRoducTionFull paGe Rop £2,750 supplied imaGes £2,000 netHalF paGe £1,512 pHoTosHooT £3,000 netibc/ obc £3,575dps FH £5,748 inseRTsdps Rop £5,225 bound-in £65 cpt Tip-on £65 cptadVeRToRials loose inseRT £45 cptFull paGe £5,005dps £9,510HalF paGe £2,752 The UK’s most influential brands
  • 10. CoNTACT ediToRial Team editor news editor nichola browne simon young depUty editor editoriAl AssistAnt reViews editor daniel J. lane bobbie lane nick Ruskell 0207 182 8406 adVeRTisinG heAd of mAGAzines AssociAte mediA director abby carvosso Fiona senior brAnd director mUsic AccoUnt mAnAGer andrew Turner martin bojtos 0207 295 8597 0207 295 5427 film AccoUnt mAnAGer senior sAles execUtiVe ethan Hall stefanie Feldman 0207 208 3702 0207 295 5483 GAmes AccoUnt mAnAGer creAtiVe solUtions director irfan Khan mark stephens 0207 295 8560 0207 295 8589creAtiVe solUtions execUtiVe classiFied lauren shrigley Karen Gardiner 0207 295 6721 01733 468539 pRoducTion loose inseRTs bob soper Howard Foster 0207 182 8068 0161 877 7455 ReGional sales oFFice mediA sAles networK Graham Roby 0161 874 5757 The UK’s most influential brands