1. FESTIVAL DNA
“How can I make a project happen?”
“How do I get people on board with this?”
ESTABLISH
TOOLS;
Establish and collaborate tool
Influence: Getting people on board
Stakeholder Map Tool
Alter Assumptions Tool
EVENTS AND ACTIVITIES;
Start a blog!
Brand your project
Project kick off meeting
EXIT;
Begin your project
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2. "Who can we collaborate with to provide a better festival "Where do we focus our efforts on developing the festival experience?"
experience?"
"What do our customers want from the festivals?"
"What is our festival experience like and how can we improve it?”
"How do we focus our attention on one part of the festival
experience?"
"What other festivals/innovation is happening out there we can
learn from?"
DISCOVER DEFINE
1 2
TOOLS; TOOLS;
The Interview Lite Customer Journey Map
50 Things Tool Persona
Contextual Interview User Values
Observation Media Portrait
Shadowing P.O.P.I. (Problems.Opportunity.Principles.Ideas)
Cultural Probe Principle Statements
DEFINE
Relationship/Stakeholder Map Clustering
DISCOVER
Generative Tools Brainstorm
Vox Popping Idea Voting
Day in the Life
Empathy Tools EVENTS AND ACTIVITIES;
Service Walkthrough Newslette
Co-design Session
EVENTS AND ACTIVITIES; Showcase Event
Customer Day
Tech Day EXIT;
Asset Map Class Evaluate and Measure
Idea Options Book
DISCOVERY STAGES DEFINITION STAGES
EXIT; Brief (define)
Brief (discover) Slide Deck
Slidedeck of findings
Discovering festival customers
This stage is about finding out who your customers
Establishing opportunities/problems
This stage is about taking all the research you’ve done
are and developing new customer segments. in the discovery stage and making sense of it. You will
be able to define problems or opportunities to take
Bigthis stage to tackle those big challenges you
Use
challenges/festival experiences forward when generating ideas.
face and look at the total experience of your festival.
Is there a wicked problem you should be solving or
Define Outcomes what you know and deciding
This stage is about taking
an experience you’ve always wanted to deliver? where you are going to take the work. Is this about
service improvement? A new service or product?
Openingisup gaps in yourwhere there are
festival
This stage about understanding
significant gaps in your provision or problematic
Co-design Testing of the design process. Use
Co-design is an integral part
areas. Tackle them head on rather than ignore them. this stage to work with people to generate ideas and
test some of your definition work.
Scanning the festival understanding of what
horizon
Use this stage to develop your
is happening outside of your festival experience. You
Rapid Prototyping mocking up some of the
This stage is about quickly
might want to look at what others are doing both ideas you’ve been working on to bring them to life to
within and outwith a festivals context. help communicate the project and develop your
thinking.
Evaluate about quickly mocking up some of the
This stage is
Prototype
ideas you’ve been working on to bring them to life to
help communicate the project and develop your
thinking.
Laying out your idea all the ideas you’ve got
This stage is about looking at
options
and making decisions on how to move forward.
3. "I've got an idea for the festivals, how can I bring it to life?" "How can we communicate this new service we are launching
from our organisation?”
"We're planning a new intervention into our festival, how do we know if
it will work and people will use it?" “How do we make sure we able to deliver what we have
designed?”
DEVELOP DELIVER
3 4
TOOLS; TOOLS;
Idea Sketch Blueprint Lite (small)
Storyboarding Service Evidencing Poster
Prototype Challenge lite Wwwwwh
Prototype Challenge (Take Prototypes to Users) Service Blueprint
Staging Service Evidencing
Desktop Walkthrough
DEVELOP
Mock Up EVENTS AND ACTIVITIES;
DELIVER
Experience Prototyping Exhibition
EVENTS AND ACTIVITIES; EXIT;
Make Day Evaluation Tool after delivery
Intervention Day All previous exit tools
Hack Day
EXIT;
Funding Bid
Brief
DEVELOP STAGES DEVELOP STAGES
Developing stop onidea This stage is about
your a napkin, Communicating your idea new idea
This stage is about communicating the
An idea doesn’t
developing it into a fully formed concept. around your organisation and partners. It’s
important to get buy in at this stage with partners
Making allows time to make plans and develop how
This stage
your prototype who have not beein involved in the development
process to ensure smooth implimentation.
you will run a prototype and evaluate it.
Establishing ownership who is
Deliver is the time where you will run your prototypes
This stage
Prototype It’s important at this stage to consider
responsbile for delivering the idea you have
developed. Consider who will front capital for
and test your target audiecnes response to it. assets that need built and who will cover and take
Repeat is an iterative process. It doesn’t start and
responsbility for operational costs.
Prototyping
stop anywhere in particular. Repeat these stages, on a
Write briefsbuilding any detail
This stage is for
/ build new channels/assets
larger and more detailed scale until you are happy with you have outlined in the delivery stage to make
how the concept works. your concept a reality.
Wrap up at wraporganisationan
It’s important to
an the project up at level
organisational level. Share the project and process
around your organisation and partners. Take time
after delivery to reflect on how the process has
worked.
Evaluate anddoesn't finish. This is what we
In truth, a project
Measure
call continuous improvement. This stage can be
used to look at the impact of what you have
delivered. You can gather both qualitative and
quantitative feedback at this stage. If something
isn’t working, fix it, consider yourself working in
‘perpetual beta’.