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FESTIVAL DNA
                                                                                      “How can I make a project happen?”
                                                                                    “How do I get people on board with this?”


                                                                                                  ESTABLISH
                                                                                        TOOLS;
                                                                             Establish and collaborate tool
                                                                          Influence: Getting people on board 
                                                                                 Stakeholder Map Tool 
                                                                                Alter Assumptions Tool 

                                                                                   EVENTS AND ACTIVITIES;
                                                                                         Start a blog! 
                                                                                      Brand your project 
                                                                                    Project kick off meeting  

                                                                                                    EXIT;
                                                                                              Begin your project




                                                                                                                         Exit


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                                                                                                   DELIVER DISCOVER
                                                                         4.1




Exit                                                                                                                                                                                                                                             Exit
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                                           Deliver
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                                                                                                                    3 2                                                                                    opportunitie
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                                                                                                  DEVELOP DEFINE
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                                                                                                                                                   ptions
                                                                                                                             Exit
"Who can we collaborate with to provide a better festival             "Where do we focus our efforts on developing the festival experience?"
experience?"
                                                                      "What do our customers want from the festivals?"
"What is our festival experience like and how can we improve it?”
                                                                      "How do we focus our attention on one part of the festival
                                                                      experience?"
"What other festivals/innovation is happening out there we can
learn from?"



                                       DISCOVER                                                              DEFINE
    1                                                                     2
                                       TOOLS;                                                                TOOLS;
                                       The Interview Lite                                                    Customer Journey Map
                                       50 Things Tool                                                        Persona
                                       Contextual Interview                                                  User Values
                                       Observation                                                           Media Portrait
                                       Shadowing                                                             P.O.P.I. (Problems.Opportunity.Principles.Ideas)
                                       Cultural Probe                                                        Principle Statements




                                                                          DEFINE
                                       Relationship/Stakeholder Map                                          Clustering




    DISCOVER
                                       Generative Tools                                                      Brainstorm
                                       Vox Popping                                                           Idea Voting
                                       Day in the Life
                                       Empathy Tools                                                         EVENTS AND ACTIVITIES;
                                       Service Walkthrough                                                   Newslette
                                                                                                             Co-design Session
                                       EVENTS AND ACTIVITIES;                                                Showcase Event
                                       Customer Day
                                       Tech Day                                                              EXIT;
                                       Asset Map Class                                                       Evaluate and Measure
                                                                                                             Idea Options Book


DISCOVERY STAGES                                                      DEFINITION STAGES
                                       EXIT;                                                                 Brief (define)
                                       Brief (discover)                                                      Slide Deck
                                       Slidedeck of findings




Discovering festival customers
This stage is about finding out who your customers
                                                                      Establishing opportunities/problems
                                                                      This stage is about taking all the research you’ve done
are and developing new customer segments.                             in the discovery stage and making sense of it. You will
                                                                      be able to define problems or opportunities to take
Bigthis stage to tackle those big challenges you
Use
    challenges/festival experiences                                   forward when generating ideas.

face and look at the total experience of your festival.
Is there a wicked problem you should be solving or
                                                                      Define Outcomes what you know and deciding
                                                                      This stage is about taking
an experience you’ve always wanted to deliver?                        where you are going to take the work. Is this about
                                                                      service improvement? A new service or product?
Openingisup gaps in yourwhere there are
                               festival
This stage about understanding
significant gaps in your provision or problematic
                                                                      Co-design Testing of the design process. Use
                                                                      Co-design is an integral part
areas. Tackle them head on rather than ignore them.                   this stage to work with people to generate ideas and
                                                                      test some of your definition work.
Scanning the festival understanding of what
                               horizon
Use this stage to develop your
is happening outside of your festival experience. You
                                                                      Rapid Prototyping mocking up some of the
                                                                      This stage is about quickly
might want to look at what others are doing both                      ideas you’ve been working on to bring them to life to
within and outwith a festivals context.                               help communicate the project and develop your
                                                                      thinking.

                                                                      Evaluate about quickly mocking up some of the
                                                                      This stage is
                                                                                    Prototype
                                                                      ideas you’ve been working on to bring them to life to
                                                                      help communicate the project and develop your
                                                                      thinking.

                                                                      Laying out your idea all the ideas you’ve got
                                                                      This stage is about looking at
                                                                                                     options
                                                                      and making decisions on how to move forward.
"I've got an idea for the festivals, how can I bring it to life?"                           "How can we communicate this new service we are launching
                                                                                            from our organisation?”
"We're planning a new intervention into our festival, how do we know if
it will work and people will use it?"                                                       “How do we make sure we able to deliver what we have
                                                                                            designed?”




                                           DEVELOP                                                                              DELIVER
                               3                                                                                      4
                                           TOOLS;                                                                                TOOLS;
                                           Idea Sketch                                                                           Blueprint Lite (small)
                                           Storyboarding                                                                         Service Evidencing Poster
                                           Prototype Challenge lite                                                              Wwwwwh
                                           Prototype Challenge (Take Prototypes to Users)                                        Service Blueprint
                                           Staging                                                                               Service Evidencing
                                           Desktop Walkthrough




        DEVELOP
                                           Mock Up                                                                               EVENTS AND ACTIVITIES;




                                                                                                    DELIVER
                                           Experience Prototyping                                                                Exhibition

                                           EVENTS AND ACTIVITIES;                                                                EXIT;
                                           Make Day                                                                              Evaluation Tool after delivery
                                           Intervention Day                                                                      All previous exit tools
                                           Hack Day

                                           EXIT;
                                           Funding Bid
                                           Brief




DEVELOP STAGES                                                                              DEVELOP STAGES
Developing stop onidea This stage is about
                your a napkin,                                                              Communicating your idea new idea
                                                                                            This stage is about communicating the
An idea doesn’t
developing it into a fully formed concept.                                                  around your organisation and partners. It’s
                                                                                            important to get buy in at this stage with partners
Making allows time to make plans and develop how
This stage
           your prototype                                                                   who have not beein involved in the development
                                                                                            process to ensure smooth implimentation.
you will run a prototype and evaluate it.
                                                                                            Establishing ownership who is
Deliver is the time where you will run your prototypes
This stage
           Prototype                                                                        It’s important at this stage to consider
                                                                                            responsbile for delivering the idea you have
                                                                                            developed. Consider who will front capital for
and test your target audiecnes response to it.                                              assets that need built and who will cover and take

Repeat is an iterative process. It doesn’t start and
                                                                                            responsbility for operational costs.

Prototyping
stop anywhere in particular. Repeat these stages, on a
                                                                                            Write briefsbuilding any detail
                                                                                            This stage is for
                                                                                                              / build new channels/assets
larger and more detailed scale until you are happy with                                     you have outlined in the delivery stage to make
how the concept works.                                                                      your concept a reality.

                                                                                            Wrap up at wraporganisationan
                                                                                            It’s important to
                                                                                                              an the project up at level
                                                                                            organisational level. Share the project and process
                                                                                            around your organisation and partners. Take time
                                                                                            after delivery to reflect on how the process has
                                                                                            worked.

                                                                                            Evaluate anddoesn't finish. This is what we
                                                                                            In truth, a project
                                                                                                                Measure
                                                                                            call continuous improvement. This stage can be
                                                                                            used to look at the impact of what you have
                                                                                            delivered. You can gather both qualitative and
                                                                                            quantitative feedback at this stage. If something
                                                                                            isn’t working, fix it, consider yourself working in
                                                                                            ‘perpetual beta’.

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Festivals Design DNA Wheel

  • 1. FESTIVAL DNA “How can I make a project happen?” “How do I get people on board with this?” ESTABLISH TOOLS; Establish and collaborate tool Influence: Getting people on board  Stakeholder Map Tool  Alter Assumptions Tool  EVENTS AND ACTIVITIES; Start a blog!  Brand your project  Project kick off meeting   EXIT; Begin your project Exit ers el custom s ev ce nl en asure io eri t isa xp estival le n Me a va rg sti ate and no ering f il a l /fe et a a tiv d es s t fe pa ld ui ng r Discov ou lu /b u lle y Eva n ap si fs ha rie p Wr ip gc ga h b ers p e Bi rit u n w ng go i in W n pe h blis 4.5 1.1 ta 4.4 1.2 O izon Es or tival h .3 es 4 r idea you ef ng th 1.3 nicating canni 4.2 mu Com 4 1 S 1.4 DELIVER DISCOVER 4.1 Exit Exit Establishing 2.1 3.6 Deliver Prototy 3 2 opportunitie s/problems pe 2.2 DEVELOP DEFINE 3.5 Def Ma 2.3 ine 4 kin 3. Out gy 2. com our 4 3.3 pro De 3.2 2.5 Co es -d ve 3.1 2.6 tot ype lo es ign D pi Ra eli ng Te M p s v Eva yo tin id e De Laying akin ur g r Pr Pr lua id veloping yo ot ea o g yo to ot te P yp t yp out you u in rot e r pr g o typ o toty ur ide r idea o e pe a ptions Exit
  • 2. "Who can we collaborate with to provide a better festival "Where do we focus our efforts on developing the festival experience?" experience?" "What do our customers want from the festivals?" "What is our festival experience like and how can we improve it?” "How do we focus our attention on one part of the festival experience?" "What other festivals/innovation is happening out there we can learn from?" DISCOVER DEFINE 1 2 TOOLS; TOOLS; The Interview Lite Customer Journey Map 50 Things Tool Persona Contextual Interview User Values Observation Media Portrait Shadowing P.O.P.I. (Problems.Opportunity.Principles.Ideas) Cultural Probe Principle Statements DEFINE Relationship/Stakeholder Map Clustering DISCOVER Generative Tools Brainstorm Vox Popping Idea Voting Day in the Life Empathy Tools EVENTS AND ACTIVITIES; Service Walkthrough Newslette Co-design Session EVENTS AND ACTIVITIES; Showcase Event Customer Day Tech Day EXIT; Asset Map Class Evaluate and Measure Idea Options Book DISCOVERY STAGES DEFINITION STAGES EXIT; Brief (define) Brief (discover) Slide Deck Slidedeck of findings Discovering festival customers This stage is about finding out who your customers Establishing opportunities/problems This stage is about taking all the research you’ve done are and developing new customer segments. in the discovery stage and making sense of it. You will be able to define problems or opportunities to take Bigthis stage to tackle those big challenges you Use challenges/festival experiences forward when generating ideas. face and look at the total experience of your festival. Is there a wicked problem you should be solving or Define Outcomes what you know and deciding This stage is about taking an experience you’ve always wanted to deliver? where you are going to take the work. Is this about service improvement? A new service or product? Openingisup gaps in yourwhere there are festival This stage about understanding significant gaps in your provision or problematic Co-design Testing of the design process. Use Co-design is an integral part areas. Tackle them head on rather than ignore them. this stage to work with people to generate ideas and test some of your definition work. Scanning the festival understanding of what horizon Use this stage to develop your is happening outside of your festival experience. You Rapid Prototyping mocking up some of the This stage is about quickly might want to look at what others are doing both ideas you’ve been working on to bring them to life to within and outwith a festivals context. help communicate the project and develop your thinking. Evaluate about quickly mocking up some of the This stage is Prototype ideas you’ve been working on to bring them to life to help communicate the project and develop your thinking. Laying out your idea all the ideas you’ve got This stage is about looking at options and making decisions on how to move forward.
  • 3. "I've got an idea for the festivals, how can I bring it to life?" "How can we communicate this new service we are launching from our organisation?” "We're planning a new intervention into our festival, how do we know if it will work and people will use it?" “How do we make sure we able to deliver what we have designed?” DEVELOP DELIVER 3 4 TOOLS; TOOLS; Idea Sketch Blueprint Lite (small) Storyboarding Service Evidencing Poster Prototype Challenge lite Wwwwwh Prototype Challenge (Take Prototypes to Users) Service Blueprint Staging Service Evidencing Desktop Walkthrough DEVELOP Mock Up EVENTS AND ACTIVITIES; DELIVER Experience Prototyping Exhibition EVENTS AND ACTIVITIES; EXIT; Make Day Evaluation Tool after delivery Intervention Day All previous exit tools Hack Day EXIT; Funding Bid Brief DEVELOP STAGES DEVELOP STAGES Developing stop onidea This stage is about your a napkin, Communicating your idea new idea This stage is about communicating the An idea doesn’t developing it into a fully formed concept. around your organisation and partners. It’s important to get buy in at this stage with partners Making allows time to make plans and develop how This stage your prototype who have not beein involved in the development process to ensure smooth implimentation. you will run a prototype and evaluate it. Establishing ownership who is Deliver is the time where you will run your prototypes This stage Prototype It’s important at this stage to consider responsbile for delivering the idea you have developed. Consider who will front capital for and test your target audiecnes response to it. assets that need built and who will cover and take Repeat is an iterative process. It doesn’t start and responsbility for operational costs. Prototyping stop anywhere in particular. Repeat these stages, on a Write briefsbuilding any detail This stage is for / build new channels/assets larger and more detailed scale until you are happy with you have outlined in the delivery stage to make how the concept works. your concept a reality. Wrap up at wraporganisationan It’s important to an the project up at level organisational level. Share the project and process around your organisation and partners. Take time after delivery to reflect on how the process has worked. Evaluate anddoesn't finish. This is what we In truth, a project Measure call continuous improvement. This stage can be used to look at the impact of what you have delivered. You can gather both qualitative and quantitative feedback at this stage. If something isn’t working, fix it, consider yourself working in ‘perpetual beta’.