ASTINA is taken from Hastinapura, the great kingdom in Wayang Tales. Hastina was a place where God’s Light (wisdom) and ru...
PROVOCATIVE ASPIRATIVE INSPIRATIVE MOTIVATIVE PUBLIC SERVICE  ADVERTISEMENT EMOTIONAL = DIFFERENTIATION from other agency
S ITUATION ANALYSIS O BJECTIVE S TRATEGY T ACTICS A CTIONS C ONTROL WHERE ARE WE NOW – COMPETITIVE POSITION | SWOT ANALYSI...
THE CAMPAIGN - SCOPE OF WORK UMBRELLA  CAMPAIGN ATL  STRATEGIC LVL ACTIVATION BTL ACTIVITY ONLINE PLACEMENT /  TALKSHOW / ...
UNDERSTANDING THE INSIGHT UNTIL INDEPTH ABOUT THE CLIENT PRODUCTS AND SERVICES AND THE TARGET MARKET “ HOW” AND “EXECUTION...
<ul><li>PRINT : </li></ul><ul><ul><li>ADS  </li></ul></ul><ul><ul><li>BILLBOARD </li></ul></ul><ul><ul><li>POSTER, FLYERS,...
OUR DESIGNS
 
 
#1 :  DIFFERENTIATION  : CONTROVERSIAL + EMOTIONAL (PSA) = OUTSTANDING (THE ADS OR CREATIVE CONCEPT MUST BE DIFFERENT WITH...
HOW TO REACH US? Mail :  [email_address] In the Hindu epic Ramayana,  Jatayu  (Sanskrit:  जटायू ,  jatāyū ) is the son of ...
THE MIRACLE IS TODAY…
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Astinarupa

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ASTINA is taken from Hastinapura, the great kingdom in Wayang Tales. Hastina was a place where God’s Light (wisdom) and ruthlessness battled for power of the kingdom. Finally, baratayudha decided that wisdom was the king.

Astinarupa was an Advertising Agency / Marketing Communication Agency that have several unique values.

Astinarupa = Wise/Strong Image/Art

We have fighting spirit, strong concept and idea, control in our area of work and original creation

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Astinarupa

  1. 2. ASTINA is taken from Hastinapura, the great kingdom in Wayang Tales. Hastina was a place where God’s Light (wisdom) and ruthlessness battled for power of the kingdom. Finally, baratayudha decided that wisdom was the king. RUPA MEANS IMAGE/ART WHO WE ARE? ASTINARUPA = Wise/Strong Image/Art 3 Point in Logo <ul><li>Hastinapura : </li></ul><ul><li>Hastina = Elephant( Strong ), Pura = City </li></ul><ul><li>Lotus : </li></ul><ul><li>Honest & Ingenuous : Original (as a token of appreciation, gived by Gajendra when he was saved from a crocodile for God Wisnu) </li></ul><ul><li>7 Trunks & 4 Ivory : </li></ul><ul><li>Airavata is an elephant king and as God Indra carriage, 4 Ivory describe as a strength and a guardian of 4 angle , 7 trunks illustrate as a power and control . Known as Arda Matanga (elephant from sky) or Naga Malla (Fighting elephant) </li></ul>We have fighting spirit, strong concept and idea, control in our area of work and original creation
  2. 3. PROVOCATIVE ASPIRATIVE INSPIRATIVE MOTIVATIVE PUBLIC SERVICE ADVERTISEMENT EMOTIONAL = DIFFERENTIATION from other agency
  3. 4. S ITUATION ANALYSIS O BJECTIVE S TRATEGY T ACTICS A CTIONS C ONTROL WHERE ARE WE NOW – COMPETITIVE POSITION | SWOT ANALYSIS | PEST ANALYSIS WHERE WE WANT TO GO? HOW ARE WE GOING TO GET THERE? DETAILS OF THE STRATEGY : TOOLS : COMMUNICATION IMPLEMENTATION PROSESS : PUTTING THE STRATEGIC PLAN TO WORK TRACK THE PROGRESS THROUGH MEASURING:MONITORING:REVIEWING:UPDATING:MODIFYING ONE SINGLE BRIEF FROM CLIENTS (INSIGHT + INDEPTH) OUR CREATIVE SOLUTIONS IMPLEMENTATION CLIENTS FEEDBACK THE WAY WE WORKS
  4. 5. THE CAMPAIGN - SCOPE OF WORK UMBRELLA CAMPAIGN ATL STRATEGIC LVL ACTIVATION BTL ACTIVITY ONLINE PLACEMENT / TALKSHOW / BLOCKING TIME ROADSHOW / EVENT / SEMINAR BRANDING / POS MATERIAL / OUTDOOR MEDIA / SPONSORSHIP INTERACTIVE GAMES on FACEBOOK / BLOG / FORUM IMPLEMENTATION TACTICAL LVL SITUATION ANALYSIS OBJECTIVE STRATEGY ACTION CONTROL TACTIC
  5. 6. UNDERSTANDING THE INSIGHT UNTIL INDEPTH ABOUT THE CLIENT PRODUCTS AND SERVICES AND THE TARGET MARKET “ HOW” AND “EXECUTION” FOR CLIENT’S ACTIVITY THE WAY WE THINKS
  6. 7. <ul><li>PRINT : </li></ul><ul><ul><li>ADS </li></ul></ul><ul><ul><li>BILLBOARD </li></ul></ul><ul><ul><li>POSTER, FLYERS, BANNERS </li></ul></ul><ul><ul><li>LAYOUT MAGAZINE </li></ul></ul><ul><ul><li>COMPANY PROFILE, CREDENTIAL </li></ul></ul><ul><ul><li>ANNUAL REPORT </li></ul></ul><ul><li>WEBSITE </li></ul><ul><li>INTERACTIVE MULTIMEDIA </li></ul><ul><li>FLASH GAMES ONLINE </li></ul>OUR SERVICES
  7. 8. OUR DESIGNS
  8. 11. #1 : DIFFERENTIATION : CONTROVERSIAL + EMOTIONAL (PSA) = OUTSTANDING (THE ADS OR CREATIVE CONCEPT MUST BE DIFFERENT WITH OTHERS FROM THE SAME CLIENTS INDUSTRY – OUTSTANDING) #2 : VALUE : QUALITY + REASONABLE COST + SPEED LOW COST – HIGHT IMPACT #3 : CONCEPT DESIGN : FEATURE PRODUCT/SERVICES + EMOTIONAL BENEFIT ADS THAT CREATE EMOTIONAL BOUNDING TO STIMULATE THE PURCHASE INTENTIONS #4 : HAVE DEEP UNDERSTANDING ABOUT THE CLIENT, PRODUCT, TARGET INDUSTRY ANALYSIS, MARKET ANALYSIS, CUSTOMER INSIGHT SO… WHY US?
  9. 12. HOW TO REACH US? Mail : [email_address] In the Hindu epic Ramayana, Jatayu (Sanskrit: जटायू , jatāyū ) is the son of Aruna and nephew of Garuda. A demi-god who has the form of a vulture, he was an old friend of Dasharatha (Rama's father). He tries to rescue Sita from Ravana when Ravana is on his way to Lanka after kidnapping Sita. Jatayu fought valiantly with Ravana, but as Jatayu was very old Ravana soon got the better of him. As Rama and Lakshmana chanced upon the stricken and dying Jatayu in their search for Sita, he informs them of the fight between him and Ravana and the direction in which Ravana had gone (i.e., south). The place where Lord Rama found the dying Jatayu was named JatayuMangalam . While Jatayu was wounded and laying on the ground when Lord Rama arrived, Lord Rama sensed the end result and decided that Jatayu get moksha. Lord Rama hit an arrow in the ground so as to call all seven sacred rivers, called teertha. Six rivers waters arrived, one river water failed to obey Lord Rama's call. Since Lord Rama was himself an incarnation of Lord Vishnu, He forced the Gaya teertha to arrive at the spot. Finally Jatayu was given the waters of seven rivers and He attained moksha. Today, the six river waters are seen together in one pond, whilst the seventh is few feet away as a punishment. It mixes with the remaining six waters in an invisible manner.
  10. 13. THE MIRACLE IS TODAY…

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