MASTERING
KEYWORD RESEARCH
a detailed guide on keyword
and niche researching
GDI 2014 presentation
KEYWORD RESEARCH
JEWELED CROWN OF SEO STRATEGIES
NO.
The BIG FAT REASON why they are failing is
because they are doing the exact same SEO
methods and keyword research thousand...
On top of that, it is just getting
more and more competitive every day!
There is, literally, no way to get
an edge in SEO ...
Backlinking?
Nope! There are no more backlinking secrets. Everyone is using the
same programs and the same tactics. Even t...
NICHE AND KEYWORD RESEARCH?
NICHE AND KEYWORD RESEARCH?
NICHE and KEYWORD RESEARCH is going to be
our weapon of mass destruction.
YES!
In on-page SEO and backlinking, you will always be at the same starting line with
every other marketer. THIS IS NOT THE CA...
SEARCH INTENT
HOW IMPORTANT IS IT?
NAVIGATIONAL
INFORMATIONAL
COMMERCIAL
TRANSACTIONAL
There are 4 types of searches that’s going on inside a buyer,
searcher...
NAVIGATIONAL INFORMATIONAL
COMMERCIAL TRANSACTIONAL
direct searches for
brands, company,
websites, or a person
typically r...
Surveys and polls
(survey monkeys)
Related
Forums
GKP Adwords
suggested bid
and Adwords
competition
Q and A sites
(Quora, ...
When you are looking for keywords, keep one thing in mind:
Searches represent peoples' problems and when people need
a pro...
BRAINSTORMING
BETTER THAN KEYWORD TOOLS
They are NOT GREAT in finding hidden gems.
KEYWORD RESEARCH TOOLS are great…
only for making your work easier; yet, they a...
95% of web marketers are dependent on using research tools or the very
basic process of finding keywords and niches.
The f...
This puts you in an amazing position. While everyone else is off digging in the
same niche gold mine, you are able to brea...
Without relying too much on using
keyword research tools, you could separate
yourself from those 95% SEO zombies.
What you need to understand:
Keyword research tools and very basic niche research does not
always bring back the best resu...
EPIC TECHNIQUES
IN GETTING THE BEST KEYWORDS
DID YOU KNOW ?
Competitor sites are amazing sources of good keywords and
keyword clouds.
STRATEGY #1 USING YOUR COMPETITORS
DID YOU KNOW ?
Competitor sites are amazing sources of good keywords and
keyword clouds.
HOW?
Sites which are already rank...
STRATEGY #1 USING YOUR COMPETITORS
TWO MOST RECOMMENDED TOOLS TO USE
• Google Keyword Planner (GKP)
• Your Extraordinary B...
Ahrefs
SEMrush
Alexa
Open Site Explorer
Majestic SEO
STRATEGY #1A: WHEN USING WEBSITE CHECKING TOOLS, OBSERVE
THE ANCHOR T...
CHECK IF YOU HAVE A HIGH SUCCESS RATE IN BEATING THESE
COMPETITORS. IF NOT, DIG DEEPER IN GOOGLE KEYWORD PLANNER
USING THE...
STRATEGY #1B: GRAB THE HOMEPAGE URL OR THE TOP LANDING
PAGE OF YOUR COMPETITOR SITE AND COPY PASTE IT IN GOOGLE
KEYWORD PL...
STRATEGY #1C: GET TO THE HOMEPAGE URL OR THE TOP LANDING
PAGE OF YOUR COMPETITOR SITE.
VIEW PAGE SOURCE AND REVIEW THE MET...
STRATEGY #2A: IF YOU REALLY HAVE NO IDEA ON WHAT TO LOOK FOR, TYPE
ANY WORD OR PHRASE YOU WISH TO DIG THEN CHECK THE
RELAT...
STRATEGY #2B: IF YOU HAPPEN TO HAVE A LIVE SITE BUT STILL NEEDS SOME
GOOD KEYWORDS, YOU CAN LOOK INTO GOOGLE WEBMASTER TOO...
STRATEGY #3 USING SEARCH SECTION OF SITES
LET’S HOP INTO PINTEREST…
1.) I typed the keyword in the search bar of Pinterest
STRATEGY #3 USING SEARCH SECTION OF SITES
2.) Got the URL http://www.pinterest.com/search/pins/?q=rhinoplasty
3.) Grabbed ...
STRATEGY #3 USING SEARCH SECTION OF SITES
Aside from Pinterest, there are also some websites and
pages which works well fo...
When you are looking for good
keywords, you are actually
“digging for gold”
Cartoons Action Cartoons
Naruto Shippuden
Naru...
When you are looking for good
keywords, you are actually
“digging for gold”
Zoro’s
swords
BINGO!
these are the
keywords th...
STRATEGY #4 CONCEPTUALIZATION
STRATEGY #4 CONCEPTUALIZATION
VISIT ANY OF THESE SITES
• amazon.com
• oDigger.com
• offervault.com
• clickbank.com
How?
FIND
AN AMAZING
PRODUCT TO
PROMO...
I went to Offer Vault to find some good products. After
searching for “diet”, I found these amazing offers.
STRATEGY #5 FO...
I took some searches
on Google to know
more about the
product and found
out that Garcinia
Cambogia is the
close cousin of
...
Since the keyword clouds of Garcinia Cambogia is very
competitive, I decided to take a different route and
dug deeper on m...
THIS KEYWORD IS JUST SITTIN` PRETTY. 
STRATEGY #5 FOLLOWING THE MONEY
Someone should start optimizing a page
using that keyword.
STRATEGY #5 FOLLOWING THE MONEY
STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
Image credits: www.wordtracker.com
STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
ALWAYS KEEP IN MIND THE
IMPORTANCE OF COMMERCIALITY
“There are times when search...
STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
Most SEO’s usually target high traffic keywords that’s why we
needed to avoid th...
STRATEGY #6 LONG TAIL/ACCUMULATION METHOD
3. Listed all the long and odd keywords in notepad; even keywords
with 30, 40, 5...
STRATEGY #7 THE “BEST” APPROACH
MOST PEOPLE WHO DOES KEYWORD
RESEARCH USUALLY GETS KEYWORDS LIKE:
• top PC games 2014
• be...
STRATEGY #7 THE “BEST” APPROACH
This type keywords are
already taken, used and
optimized by large
numbers of competitors.
...
STRATEGY #7 THE “BEST” APPROACH
1. Hopped into Google to search “best PC games 2014” to
get rich ideas of the top pc games...
STRATEGY #7 THE “BEST” APPROACH
3. Thrown Diablo 3 and Reaper of Souls in GKP to get keyword
ideas.
4. Diablo 3 and Reaper...
BONUS
NICHE IDEAS AND DREAM KEYWORDS
BY APPLYING, THE PATTERN IN CONCEPTUALIZATION AND
COMBINING IT TO ANY TECHNIQUE IN KW RESEARCH
YOU’LL BE ABLE TO SEE
UNTAP...
WHAT ABOUT SOME OTHER POPULAR NICHES?
BUSINESS
• names of business coaches
• business books and courses
• marketing slang
• foreign businesses
FITNESS
• work ou...
I GUESS YOU’RE GOOD TO GO!
Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything
Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything
Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything
Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything
Upcoming SlideShare
Loading in...5
×

Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything

6,635

Published on

Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.

Find amazing ways to outwit your competitors and win larger share in organic traffic. :)

More detailed keyword researching techniques at http://bit.ly/1dFkFUz

Published in: Marketing, Internet, Technology
6 Comments
61 Likes
Statistics
Notes
No Downloads
Views
Total Views
6,635
On Slideshare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
144
Comments
6
Likes
61
Embeds 0
No embeds

No notes for slide

Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything

  1. 1. MASTERING KEYWORD RESEARCH a detailed guide on keyword and niche researching GDI 2014 presentation
  2. 2. KEYWORD RESEARCH JEWELED CROWN OF SEO STRATEGIES
  3. 3. NO.
  4. 4. The BIG FAT REASON why they are failing is because they are doing the exact same SEO methods and keyword research thousands of other people are doing.
  5. 5. On top of that, it is just getting more and more competitive every day! There is, literally, no way to get an edge in SEO these days. THINK ABOUT IT… • EVERYONE is getting ideas from the same people • EVERYONE struggles over the same keywords • EVERYONE is doing the same backlinking patterns
  6. 6. Backlinking? Nope! There are no more backlinking secrets. Everyone is using the same programs and the same tactics. Even though backlinking is also important, it is not an effective way to get an upper hand on SEO. On-Page SEO? Nope! MAJORITY of SEOs know about this. This is extremely important; However, this is very common knowledge!
  7. 7. NICHE AND KEYWORD RESEARCH?
  8. 8. NICHE AND KEYWORD RESEARCH? NICHE and KEYWORD RESEARCH is going to be our weapon of mass destruction. YES!
  9. 9. In on-page SEO and backlinking, you will always be at the same starting line with every other marketer. THIS IS NOT THE CASE WITH KEYWORD RESEARCH. Even if you only know the basics of on-page SEO and link building but you have an excellent skill at researching keywords and finding niches, YOU ARE ALREADY OWNING 75% OF THE BATTLE. THIS IS THE REASON WHY KEYWORD RESEARCH IS THE JEWELED CROWN OF SEO STRATEGIES.
  10. 10. SEARCH INTENT HOW IMPORTANT IS IT?
  11. 11. NAVIGATIONAL INFORMATIONAL COMMERCIAL TRANSACTIONAL There are 4 types of searches that’s going on inside a buyer, searcher, or user’s head when searching online.
  12. 12. NAVIGATIONAL INFORMATIONAL COMMERCIAL TRANSACTIONAL direct searches for brands, company, websites, or a person typically represents people looking for quick answers investigational searches leading up to a purchase that help a buyer find information. these searches are largely for purchases and completing a task. Coca-cola, Facebook, Barney and friends Credits: www.skilledup.com Phone numbers, recipes, headlines, sports news Potential customer looking for info Signing up for an SEO service, buy a product There are 4 types of searches that’s going on inside a buyer, searcher, or user’s head when searching online.
  13. 13. Surveys and polls (survey monkeys) Related Forums GKP Adwords suggested bid and Adwords competition Q and A sites (Quora, Yahoo! Answers) Capturing commercial intent comment threads emails WHERE TO PICK IDEAS ON SEARCH INTENT
  14. 14. When you are looking for keywords, keep one thing in mind: Searches represent peoples' problems and when people need a problem solved, depending on the size of the issue, they will pay for it. A keyword can still be profitable, as long as you can understand WHY people are making these searches. “There are times when searches with a low volume can bring in a ton of money! There are also times when searches with a large search volume will fail to bring in any sales at all.”
  15. 15. BRAINSTORMING BETTER THAN KEYWORD TOOLS
  16. 16. They are NOT GREAT in finding hidden gems. KEYWORD RESEARCH TOOLS are great… only for making your work easier; yet, they are NOT great at creatively finding niches.
  17. 17. 95% of web marketers are dependent on using research tools or the very basic process of finding keywords and niches. The fact that people don't know how to look for niches and seem to bank on tools, lots of huge gold mines of niches out there are just waiting to be found. VERY few people know how to find good keywords/niches.
  18. 18. This puts you in an amazing position. While everyone else is off digging in the same niche gold mine, you are able to break and find niches no one else has a chance of finding.
  19. 19. Without relying too much on using keyword research tools, you could separate yourself from those 95% SEO zombies.
  20. 20. What you need to understand: Keyword research tools and very basic niche research does not always bring back the best results. They also overlook a TON of amazing Niches/keywords…
  21. 21. EPIC TECHNIQUES IN GETTING THE BEST KEYWORDS
  22. 22. DID YOU KNOW ? Competitor sites are amazing sources of good keywords and keyword clouds. STRATEGY #1 USING YOUR COMPETITORS
  23. 23. DID YOU KNOW ? Competitor sites are amazing sources of good keywords and keyword clouds. HOW? Sites which are already ranking in Google have a list of keywords they’re aiming to develop. By conducting an SEO analysis on your competition, you can easily determine their keywords and the keyword clouds. STRATEGY #1 USING YOUR COMPETITORS
  24. 24. STRATEGY #1 USING YOUR COMPETITORS TWO MOST RECOMMENDED TOOLS TO USE • Google Keyword Planner (GKP) • Your Extraordinary Brain OTHERS • Ahrefs • SEMRush • Open Site Explorer • Majestic SEO • Alexa • Other website checking tools you know
  25. 25. Ahrefs SEMrush Alexa Open Site Explorer Majestic SEO STRATEGY #1A: WHEN USING WEBSITE CHECKING TOOLS, OBSERVE THE ANCHOR TEXT VARIATION AND BACKLINK PROFILE. STRATEGY #1 USING YOUR COMPETITORS
  26. 26. CHECK IF YOU HAVE A HIGH SUCCESS RATE IN BEATING THESE COMPETITORS. IF NOT, DIG DEEPER IN GOOGLE KEYWORD PLANNER USING THEIR KEYWORD CLOUDS. THE BEST KEYWORDS AREN’T ONLY FOUND ON ONE SITE. IF YOU ARE KEEN TO GET THE BEST KEYWORDS OUT THERE, CHECK MULTIPLE SITES, COMPARE AND ANALYZE THE DATA. STRATEGY #1 USING YOUR COMPETITORS STRATEGY #1A: WHEN USING WEBSITE CHECKING TOOLS, OBSERVE THE ANCHOR TEXT VARIATION AND BACKLINK PROFILE.
  27. 27. STRATEGY #1B: GRAB THE HOMEPAGE URL OR THE TOP LANDING PAGE OF YOUR COMPETITOR SITE AND COPY PASTE IT IN GOOGLE KEYWORD PLANNER. THE MOST RELEVANT KEYWORDS WILL APPEAR IN RESULTS. STRATEGY #1 USING YOUR COMPETITORS
  28. 28. STRATEGY #1C: GET TO THE HOMEPAGE URL OR THE TOP LANDING PAGE OF YOUR COMPETITOR SITE. VIEW PAGE SOURCE AND REVIEW THE META DATA SECTION. KEYWORDS ARE USUALLY FOUND IN META-TITLE, META-DESCRIPTION AND IN META KEYWORDS (SPECIALLY ON SITES WHICH ARE KEYWORD OPTIMIZED). STRATEGY #1 USING YOUR COMPETITORS
  29. 29. STRATEGY #2A: IF YOU REALLY HAVE NO IDEA ON WHAT TO LOOK FOR, TYPE ANY WORD OR PHRASE YOU WISH TO DIG THEN CHECK THE RELATED SEARCHES AT THE BOTTOM OF RESULTS. Get all these related terms and check them on Google Keyword Planner. STRATEGY #2 USING GOOGLE
  30. 30. STRATEGY #2B: IF YOU HAPPEN TO HAVE A LIVE SITE BUT STILL NEEDS SOME GOOD KEYWORDS, YOU CAN LOOK INTO GOOGLE WEBMASTER TOOLS’ SEARCH QUERIES SECTION. STRATEGY #2 USING GOOGLE Check keywords by Impressions or Average position.
  31. 31. STRATEGY #3 USING SEARCH SECTION OF SITES LET’S HOP INTO PINTEREST… 1.) I typed the keyword in the search bar of Pinterest
  32. 32. STRATEGY #3 USING SEARCH SECTION OF SITES 2.) Got the URL http://www.pinterest.com/search/pins/?q=rhinoplasty 3.) Grabbed and copy pasted the URL in GKP 4.) GKP revealed some amazing keywords ready for checking after clicking on “get ideas”.
  33. 33. STRATEGY #3 USING SEARCH SECTION OF SITES Aside from Pinterest, there are also some websites and pages which works well for this strategy… • Blog posts • News articles • Wikipedia entries • Press release sites
  34. 34. When you are looking for good keywords, you are actually “digging for gold” Cartoons Action Cartoons Naruto Shippuden Naruto Kyuubi Anime One Piece Zoro’s swords STRATEGY #4 CONCEPTUALIZATION
  35. 35. When you are looking for good keywords, you are actually “digging for gold” Zoro’s swords BINGO! these are the keywords that we need STRATEGY #4 CONCEPTUALIZATION Naruto Kyuubi
  36. 36. STRATEGY #4 CONCEPTUALIZATION
  37. 37. STRATEGY #4 CONCEPTUALIZATION
  38. 38. VISIT ANY OF THESE SITES • amazon.com • oDigger.com • offervault.com • clickbank.com How? FIND AN AMAZING PRODUCT TO PROMOTE STRATEGY #5 FOLLOWING THE MONEY
  39. 39. I went to Offer Vault to find some good products. After searching for “diet”, I found these amazing offers. STRATEGY #5 FOLLOWING THE MONEY
  40. 40. I took some searches on Google to know more about the product and found out that Garcinia Cambogia is the close cousin of mangosteen. I was stunned after checking the searches for Garcinia Cambogia in Google Keyword Planner. Take a quick look... STRATEGY #5 FOLLOWING THE MONEY
  41. 41. Since the keyword clouds of Garcinia Cambogia is very competitive, I decided to take a different route and dug deeper on mangosteen related terms... STRATEGY #5 FOLLOWING THE MONEY GUESS WHAT I DISCOVERED?
  42. 42. THIS KEYWORD IS JUST SITTIN` PRETTY.  STRATEGY #5 FOLLOWING THE MONEY
  43. 43. Someone should start optimizing a page using that keyword. STRATEGY #5 FOLLOWING THE MONEY
  44. 44. STRATEGY #6 LONG TAIL/ACCUMULATION METHOD Image credits: www.wordtracker.com
  45. 45. STRATEGY #6 LONG TAIL/ACCUMULATION METHOD ALWAYS KEEP IN MIND THE IMPORTANCE OF COMMERCIALITY “There are times when searches with a low volume can bring in a ton of money! There are also times when searches with a large search volume will fail to bring in any sales at all.” LONG TAIL KEYWORDS ARE BEST TO AFTER FOR FEW REASONS: • small number of competitors • often neglected by many even with high profitability • comprised of many head terms and seed keywords • accurately hits user’s search intent
  46. 46. STRATEGY #6 LONG TAIL/ACCUMULATION METHOD Most SEO’s usually target high traffic keywords that’s why we needed to avoid those terms if we intend to use this method. 1. I picked and searched on GKP “animation” and “motion graphics” to get keyword ideas. 2. I purposely ignored the high traffic keywords. Keeping in mind that these are already taken by competitors, I went to target the keywords with 300 monthly searches and below.
  47. 47. STRATEGY #6 LONG TAIL/ACCUMULATION METHOD 3. Listed all the long and odd keywords in notepad; even keywords with 30, 40, 50 SP(searches per month). Final step is to create a readable lengthy title by incorporating the listed keywords and optimize these terms in a single page. motion graphics background - 50 SPM cool motion backgrounds - 40 SPM animated motion backgrounds - 40 SPM motion backgrounds hd - 90 SPM download motion background - 30 SPM free motion video backgrounds - 70 SPM motion video backgrounds - 140 SPM video motion backgrounds - 110 SPM free video motion backgrounds - 30 SPM animated video backgrounds - 140 SPM animated backgrounds free - 140 SPM hd animated backgrounds - 90 SPM These are all high converting keywords totaling 830 SPM Free cool motion graphics & animated video backgrounds HD
  48. 48. STRATEGY #7 THE “BEST” APPROACH MOST PEOPLE WHO DOES KEYWORD RESEARCH USUALLY GETS KEYWORDS LIKE: • top PC games 2014 • best diet plan • most watched YouTube videos • popular songs 2014
  49. 49. STRATEGY #7 THE “BEST” APPROACH This type keywords are already taken, used and optimized by large numbers of competitors. You’re still half-way of the digging process. MOST PEOPLE WHO DOES KEYWORD RESEARCH USUALLY GETS KEYWORDS LIKE: • top PC games 2014 • best diet plan • most watched YouTube videos • popular songs 2014
  50. 50. STRATEGY #7 THE “BEST” APPROACH 1. Hopped into Google to search “best PC games 2014” to get rich ideas of the top pc games today. 2. Clicked on some few sites to check the games I am familiar of and I saw Diablo 3: Reaper Of Souls
  51. 51. STRATEGY #7 THE “BEST” APPROACH 3. Thrown Diablo 3 and Reaper of Souls in GKP to get keyword ideas. 4. Diablo 3 and Reaper of Souls are already big sub-niches themselves. If you would dig within these sub-niches, you will succeed in getting highly targeted traffic keywords that could sell. 5. Besides, D3: Reaper Of Souls just a part of the “best pc games 2014”, you can find more other games if you can’t find any hole in this sub-niche.
  52. 52. BONUS NICHE IDEAS AND DREAM KEYWORDS
  53. 53. BY APPLYING, THE PATTERN IN CONCEPTUALIZATION AND COMBINING IT TO ANY TECHNIQUE IN KW RESEARCH YOU’LL BE ABLE TO SEE UNTAPPED NICHES AND DREAM KEYWORDS Credits: www.nichehacks.com
  54. 54. WHAT ABOUT SOME OTHER POPULAR NICHES?
  55. 55. BUSINESS • names of business coaches • business books and courses • marketing slang • foreign businesses FITNESS • work out slang • foreign work outs (yoga) • certain names of vitamins • specific work out programs TECHNOLOGY • software downloads • tech languages and slang • video games series • acronyms ENTERTAINMENT • celebrities and brands • reality tv stars • tv shows • actor names • popular names of characters • video games HEALTH • names of certain drugs/pills • long and complicated disease names • symptoms or side effect of some medications
  56. 56. I GUESS YOU’RE GOOD TO GO!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×