Intellectual property

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  • {"5":"Motivations for Patenting \nDeterrent \nMaintain exclusive control over the patented invention\nPrevent competitors from market entry\nDefensive \nPrevent competitors from obtainingpatents for known subject matter\nLicensing and Commercialization\nLicensing fees and royalty income\nDemonstration of Organizational Capabilities \n","6":"A word (or words), a design, or a combination of these used to distinguish the goods and services of one person or organization from those of others in the marketplace \nThe owner of a registered trademark may prevent unauthorized use of that trademark. However, registration is not required. The owner of a common law trademark may also file suit, but an unregistered mark may be protectable only within the geographical area within which it has been used or in geographical areas into which it may be reasonably expected to expand.\n","7":"Rights derived from any original literary, dramatic, musical or artistic work can be registered from the moment this work is created. \n","2":"You are about to journey into the world of IP. The following presentation will introduce you to the strategic value of IP. You will learn about the five main types of intellectual property rights which play a key role in supporting innovation and productivity by delivering and granting quality \n","3":"Intellectual property (IP) refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.\nIP is divided into two categories:  Industrial property, which includes inventions (patents), trademarks, industrial designs, and geographic indications of source; and Copyright, which includes literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs.\nAlthough many of the legal principles governing intellectual property have evolved over centuries, it was not until the 19th century that the term intellectual property began to be used, and not until the late 20th century that it became commonplace in the United States.[2] The British Statute of Anne 1710 and the Statute of Monopolies 1623 are now seen as the origin of copyright and patent law respectively.\n","10":"IP plays an important role in facilitating the process of taking innovative technology to the market place. At the same time, IP plays a major role in enhancing competitiveness of technology-based enterprises, whether such enterprises are commercializing new or improved products or providing service on the basis of a new or improved technology. Intellectual property rights can be used effectively  to facilitate successful innovation. Innovative technologies stand a better chance of successfully reaching the marketplace if IP is used strategically.\n"}
  • Intellectual property

    1. 1. Intellectual Property Alexander Zhuravlev MSLU 2010
    2. 2. Contents • • • • • • Intellectual Property(IP) Patent Trademark Copyright Industrial design IP system at a glance
    3. 3. What is Intellectual Property? "...the ownership of ideas and control over the tangible or virtual presentation of those ideas..." Intellectual property (IP) is a term referring to a number of distinct types of creations of the mind for which property rights are recognised and the corresponding fields of law
    4. 4. Patents New inventions or any new and useful improvement of an existing invention A patent is a set of exclusive rights granted by a state (national government) to an inventor or their assignee for a limited period of time in exchange for a public disclosure of an invention. 1. Must be new 2. Must not be obvious 3. Must have a useful application Should be Better or Cheaper or Different Non-Patentable Subject Matter 1.Mathematical formulae,algorithms 2.Naturally occurring organisms 3.Laws of nature 4.Abstract ideas 5.Natural phenomenon
    5. 5. What can you patent? Using a doorlock as an example : A Product: a doorlock A Composition: a chemical composition in lubricants for doorlocks An Apparatus: a machine for making doorlocks A Process: a method for making doorlocks … or an improvement on any of these 90% of patents are for improvements to existing patented inventions
    6. 6. Trademarks A trademark or trade mark is a distinctive sign used by an individual or legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products from those of other entities A trademark is designated by the following symbols: ™ (for an unregistered trade mark, that is, a mark used to promote or brand goods) ℠ (for an unregistered service mark, that is, a mark used to promote or brand services) ® (for a registered trademark) What can be Registered: • • • • • • • Name (e.g. Gillette) Logo (e.g. Tick - Nike) Slogan (e.g. Mr Kipling - 'Exceedingly Good Cakes) Colour (e.g. Orange - Mobile phone & Easyjet) Shape (e.g. Coke bottle) Sound (e.g. Intel) Domain Name (e.g. www.amazon.com)
    7. 7. Copyright Copyright is the set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work. • • • • • Can be bought, sold or licensed Lasts up to 70 years after the author’s death Automatic right Not registered Cost is free What does it Cover? • Artistic Works (inc. engravings, photographs, Drawings) • Literary Works (inc. computer programs, song lyrics, newspaper articles, website content etc) • Dramatic Works (including dance or mime) • Musical Works (scores - written) • Layouts (used to publish a work, for a book) • Recordings (sound and film) • Broadcasts
    8. 8. Industrial design right Features that appeal to the eye An Industrial design right protects the visual design of objects that are not purely utilitarian. An industrial design consists of the creation of a shape, configuration or composition of pattern or color, combination of pattern and color in three dimensional form containing aesthetic value. • • • • Design must be original Can be two- or three-dimensional Can be bought, sold, licensed Don’t last forever – 25 years standard Designs, such as those featured in these products, are known for their visual appeal.
    9. 9. The IP behind the BlackBerry Patent Patent CA 2508239 A display for a handheld computing device includes a display panel; a circuit board carrying display electronics for the display panel Owner: RESEARCH IN MOTION LIMITED Trade-mark Trademark Registration TMA 638068 Industrial design Industrial Design Registration 125919 Title: Handheld Electronic Device Wares/Services: Electronic Registrant: RESEARCH IN handheld units MOTION LIMITED Registrant: RESEARCH IN MOTION LIMITED
    10. 10. The Canadian IP system at a glance Patents Trademarks Copyrights Industrial designs Term Up to 20 years after filing Renewable 15-year period Generally life plus 50 years Up to 10 years Protection Apply nationally Apply nationally Automatic, apply internationally (but registration can be sought in Canada) Apply nationally Protects against Use, sale, manufacture Use Copying, reproducing Manufacture, sale, rent or importation What is protected Inventions Identity of your products and services: words, symbols and designs Original literary, artistic, musical and dramatic works, and other subject matters: sound recordings, performances, communication signals Visual appearance of a product: ornamentation, shape, pattern, configuration
    11. 11. Thank you for attention Alexander Zhuravlev MSLU 2010

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