INARTS - Mobile Merch Application

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Mobile Merch is a complete mobile retail execution solution to gather as many as field data and turn it into an actionable information

For more further information, send email to info@inarts.co.id
or call us at +62217509077 (Fernando)

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INARTS - Mobile Merch Application

  1. 1. mobile merch Mobile Merchandising Solution Wednesday, July 3, 2013
  2. 2. Why Mobile Merchandising Solution? Mobile Merchandising Solution is a complete mobile retail execution solution to gather as many as field data and turn it into an actionable information. Mobile Merchandising Solution helps Consumer Products companies transform their retail execution operations - including field sales, merchandising, in- store marketing, direct store delivery and van sales- by automating day-to-day field activities and by providing a constant, real-time flow of information between field personnel and head-office. This allows companies to achieve measurable gains in efficiency and effectiveness and to optimize the value of interactions in the field. In the field, representatives access Mobile Merchandising on their mobile devices, giving them the functionality they need to boost the efficiency and effectiveness of their day-to-day activities. At head office, managers use Mobile Merchandising to direct, manage, and monitor their operations out in the field. And for executives, Mobile Merchandising provides an important new stream of real-world business intelligence to support decision making and to feed back into the in-field processes. Head-Office application allows field management to manage, monitor, analyze, and improve their field operation Inteligent messaging transfer data instantly to and from field Reporting & Analytics provides real-world business inteligence to support decision making and feed back into the in-field processes Mobile application Optimizes efficiency and effectiveness of day-to-day tasks. 1 2 3 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday, July 3, 2013
  3. 3. Why Mobile Merchandising Solution? Intuitive mobile applications boost field rep performance The Mobile Merchandising provides a user-friendly interface with intuitive workflows and detailed business logic on a handheld device. It comprise of field-proven functionality, developed over many years working closely with leading Consumer Products organizations. The application provides a solution to field representatives who are influencing the last three feet of the sale in store and provides access to information such as customer details; planograms, promotional campaigns and order history. ‘Real-time’ intelligence captured in store is transferred to Mobile Merchandising upon synchronization for immediate analysis which can then drive remedial action back into the field. Field personnel can perform routine tasks quickly with ‘institutionalized’ workflows guiding them through their activities. They also have the ability to better service their customers; identify, capture and follow-up business opportunities; and drive incremental revenue using detailed analytics from the customer’s trading history. The transfer of operational metrics to head office becomes an automatic by-product of daily activities, not a task in itself. Optimizes field efficiency and effectiveness Mobile Merchandising transform the way representatives operate in the field. Workflow driven processes, running on ergonomic mobile devices, streamline day-to-day tasks to boost productivity. At the same time, sophisticated business functionality allows reps to focus on high-value activities.Wireless connectivity increases information velocity to and from the field, resulting in actionable synergy between head-office objectives and in-field observations. Improves management visibility and control Mobile Merchandising gives managers comprehensive controls for optimizing day-to-day field activity, as well as tools for efficient field force administration.On-screen reporting and analysis provides a clear picture of field performance. And intelligent activemessaging allows managers to act in time to make a difference, for example, to fix stock-outs, increase promotion compliance, or thwart competitor pricing. Mobile Merchandising are equipped with with GPS-tracking, Geo-location recording, Coordi- nates tagging, Data log book for each entry, picture taking capabilities –with supporting Android base devices. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday, July 3, 2013
  4. 4. Broad range of in-store merchandising tasks - activity management - calendar/journey planning - call card - Competitor activity/price checks - competitor products - customer details and management - daily sales volume by SKU - distribution checks - images/planograms - New product display - on-shelf availability - orders - out of stocksbroad - POSM catalog/order/placement - price checks - product catalogue - product facings - promotional compliance - promotions - reports/sales analysis - setup/management - share of shelf - store audits - surveys - to-do items - ….and many more . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Merchandiser visit store Check In (create auto log-time, geolocation) Audit, survey,CRM Sales Activity Business Inteligence Activity Store data on device Internet Connection Store data On Server Check OutShelf promo pictorial activity ................................................................................................... Wednesday, July 3, 2013
  5. 5. The scenario, below, illustrates one example of how the Mobile Merchandising application can be used to capture in-store conditions –in this case an out-of-stock and trigger an automatic action to remedy the situation. Field manager/administrator uses Inarts Mobile Merch Management Suite to distribute audit tasks to the field, and to set up automatic alert triggers for field sales reps. Account manager/sales rep using Inarts Mobile Merch Sales & Merchandising sees automatic out-of-stock alert and sells in replenishment order. DSD/Van Sales driver delivers new stock and confirms replenishment back to management 3 4 1 3 Merchandising worker using Inarts Mobile merchandising’s Field Audit Application checks product on shelf and records out-of-stock Wednesday, July 3, 2013
  6. 6. System Architecture Stock management, ie : - Minimum stock level per product per store - Parameter : Lead time & sales trend - And many more Internet Connection Internet Connection Data gathered through mobile apps, ie : - Product info (stock & price ) - Product display photos - Competitor Act. photos - And many more Merchandiser visit store Company User Company AdminMerchandiser Coordinator Data configuration, ie : - Merchandiser data - Store data - Stock parameter - And many more Report, ie : - Summarized report (dashboard) - Drill-down report - Report generator - Chart - Print & export to excel - And many more Merchandiser peformance and incentives, and many more... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Web Apps Wednesday, July 3, 2013
  7. 7. Activity : Check In • Merchandiser pick a store from the location based generated list and push the “check in” button. • Merchandiser is able to add a new store instantly. • All store information along with geo-location data are stored safely in the main server. • The design emphasisesspeed and simplicity. A flat hierarchy of input screens avoids the need to drill deep into the application to com plete a task. Wednesday, July 3, 2013
  8. 8. Activity : Stock Management • Merchandiser can fill information on number of items and price for certain product • Merchandiser can see the planogramas her/his reference • Mobile Merchandising can be configured to trigger automatic, rules-based actions in response to data coming in from the Field. For example, an out-of-stock condition in-store can trigger an alert that can be routed to the appropriate sales rep or area manager for remedial action. Wednesday, July 3, 2013
  9. 9. Activity : Shelf Monitoring • Merchandiser can fill information on number of items and price for certain product • Merchandiser can see the planogramas her/his reference • Mobile Merchandising can be configured to trigger automatic, rules-based actions in response to data coming in from the Field. For example, an out-of-stock condition in-store can trigger an alert that can be routed to the appropriate sales rep or area manager for remedial action. Wednesday, July 3, 2013
  10. 10. Activity : Shelf Monitoring • Acquire picture of competitor activity and send it to main server automatically • Merchandiser can give caption / description about the picture • The regular flow of up-to-date data gives managers greater visibility into key success factors (such as distribution, pricing, share of shelf, promotions, and competitor activity) across all visited outlets. Wednesday, July 3, 2013
  11. 11. Feature : Direct Messaging • Broadcast Message from HQ to merchandiser • Merchandiser Shout Box -to inform HQ about Competitor activities, product order problem, etc. Wednesday, July 3, 2013
  12. 12. Management Information System Wednesday, July 3, 2013
  13. 13. Management Information System Report Getting down to details MIS Reporting includes a range of standard reports combining retail execution best-practice and key performance indicators. The result is a set of reports which have been designed for quick and easy navigation and which companies can use to analyze the main drivers that will impact their success at the shelf. Report charting enables summary level reporting, and drill- down capabilities help users to quickly identify exceptions, while custom reports can also be created to address the specific requirements of different businesses. 90% 8% 2% Rated Store Comment Picture Carefour Lb Bulus Mudah dijangkau anak2 Giant Lb Bulus Mudah dijangkau anak2 Indomaret Tomang Circle K Terogong Letak ada di rak paling atas Circle K Cipete Mudah dijangkau anak2 Wednesday, July 3, 2013
  14. 14. Management Information System Dashboard MIS Dashboard contains a number of displays, or ‘dashlets’, designed to monitor the health of retail execution activities and provide information on a range of key performance measures. They can be configured by field managers based on their business goals and performance targets and include: •Promotional Compliance percentage •Out of Stock percentage •Call Coverage •New Product into Market •Key Product Ranging percentage •Field efficiency … and many more For example, which outlets are falling below acceptable thresholds for out-of-stocks; which stores within a particular banner are not meeting agreed promotion compliance targets; or which reps need to improve their call rates. ........................................................................... Wednesday, July 3, 2013 MIS Dashboard present managers with a clear, at-a- glance presentation of important in-field operations data. Dashboard reports include visual indicators which help managers to quickly assess the state of key performance indicators; including trend lines of results for a specific time period, the use of ‘traffic light’ alerts, and status bars to track results and values.
  15. 15. Wednesday, July 3, 2013

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