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Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
Marketing chapter 1 with video
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Marketing chapter 1 with video

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Transcript

  • 1. Marketing Chapter 1
    Marketing Today and Tomorrow
  • 2. Newsline
    Page 2
  • 3. Section 1-1
    What is Marketing?
  • 4. Why Study Marketing?
    Where does Marketing Take Place?
    Marketing includes:
    Advertisements in all types of media
    Products being transported by truck, train and airplane
    Market researches surveying shoppers in the mall
  • 5. Why Study Marketing?
    Everyone makes marketing decisions everyday
    Whether to use cash or a debit card
    To buy at the store or have it shipped to your house
    Bring your lunch or buy at school
  • 6. What is Marketing?
    The 9 Marketing Functions:
    Market Planning
    Product and Service Management
    Distribution
    Pricing
    Promotion
    Selling
    Marketing-Information Management
    Financing
    Risk Management
  • 7. The Marketing Functions
    Market Planning—identifying and understanding the markets a company wants to serve and developing effective marketing strategies for each market
    Does Hollister want to go after 30-45 year olds?
  • 8. The Marketing Functions Cont…
    Product and Service Management—Assisting in the design and development of products and services to meet the needs of prospective customers
    Apple combined an iPod, a cell phone and an internet browser to create the iPhone
  • 9. The Marketing Functions Cont…
    Distribution—determining the best methods and procedures to be used so prospective customers are able to locate, obtain, and use the products and services of an organization
    Rental car companies, led by Hertz, made it so people can reserve a vehicle and pick it up when arriving at the airport
  • 10. The Marketing Functions Cont…
    Pricing—Establishing and communicating the value of products and services to prospective customers
    Instead of cutting prices a store offers a free product when a certain amount is spent at the store
  • 11. The Marketing Functions Cont…
    Promotion—Communicating information to prospective customers through advertising and other promotional methods to encourage them to purchase the organization’s products and services. (this is the most well known to most people)
    Companies send CDs and brochures to
    people at their homes to try and get them
    to purchase the product or service
  • 12. The Marketing Functions Cont…
    Selling—Direct, personal communication with prospective customers in order to assess needs and satisfy those needs with appropriate products and services
    Lawyers, accounts and banks have people who have the job of attracting new clients
  • 13. The Marketing Functions Cont…
    Marketing-Information Management—Obtaining, managing and using marketing information to improve decision making and the performance of marketing activities
    A grocery store uses the bar scanner to track
    what has been purchased and what needs
    to be reordered
  • 14. The Marketing Functions Cont…
    Financing—Budgeting for necessary financing and providing financial assistance to customers to assist them with purchasing products and services
    Car companies offer financing directly from the company to get people to purchase vehicles
  • 15. The Marketing Functions Cont…
    Risk Management—Providing security for products, personnel, and customers and reducing the risk associated with marketing activities and activities
    The loss control people at stores like Target and Best Buy that check bags as you leave
    Security Tags on clothing
  • 16. Judgment Call
    Page 8
  • 17. Activity
    Using the 9 Marketing Functions create a visual to help show all functions. See Page 8 for an example
    This can be done using paper and crayons/markers or it can be done on the computer. Turn in when complete.
  • 18. Define Marketing
    • Old definition—the performance of business activities that direct the flow of goods and services from producer to consumer or user
    • 19. New definition—the creation and maintenance of satisfying exchange relationships
  • New Definition of Marketing
    • The creation and maintenance of satisfying exchange relationships
    Creation—suggests that marketing is involved from the beginning as products and services are being developed
    Maintenance—means that marketing must continue to be used as long as a business or organization is operating
    Satisfaction of both the business and the customer is an important goal of marketing
    Exchange relationship applies the definition to any exchange where people are giving and receiving something of value
  • 20. Section 1-2
    Business Needs Marketing
  • 21. Activity
    Think of 3 things you have purchased (or services you have used ) that you were not what you expected. Why did you make the purchase in the beginning and what did you do when you were dissatisfied. How could the business do a better job satisfy customers?
    Email your responses to ferrer01@southredford.net
  • 22. The Need for Marketing
    Ever since people began exchanging things with each other there has been a need for marketing
  • 23. The Development of Marketing in Business
    Self-sufficient—you do not need to rely on other for the things you need to survive
    This is very difficult to do and takes a lot of hard work.
    Bartering—exchanging products and services with other by agreeing on their values. This was the first example of marketing
    A hunter would trade meat with a farmer to get grain
  • 24. The Development of Marketing in Business
    Specialization of Labor—concentrating on one thing or a few related activities so that they can be done well
    A farmer focuses only on growing corn because they do it well
    Money system—established the use of currency as a recognized medium of exchange
    Allowed people to obtain goods and services even if they do not have something to exchange
    Central market—a location where people bring products to be conveniently exchanged.
    Towns and cities formed at these locations
  • 25. The Function of Business
    Production—creates and obtains products for services and sale
    Merchandising—offering products produced or manufactured by others for sale to customers
    Operations—ongoing activities designed to support the primary function of a business and keep it operating efficiently
    Equipment operated and maintained, products must be obtained, transported and store, paperwork must be kept
  • 26. The Function of Business Cont…
    Accounting and Finance—plans and manages financial resources and maintains records and information related to a business’s finances.
    Management—involves developing, implementing and evaluating the plans and activities of a business
  • 27. Virtual Marketing
    Page 16
  • 28. Section 1-3
    Understanding the Marketing Concept
  • 29. The Marketing Concept
    Satisfying Customer Needs
    Marketing Concept—using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service.
    Identify the needs of customers
    Develop and market products or services
    Operate a business profitably
    Operate profitably
    Develop and Market
    Identify Needs
  • 30. The Marketing Concept Cont…
    When Customer Needs are NOT Satisfied
    If customer needs are not met, products are not sold
    Car companies that do not build cars that people want/need will not sell them
    Poorly made products will be returned or not sold.
  • 31. Implementing the Marketing Concept
    Identify the Market
    Market—a description of a unique group of prospective customers a business wants to serve and their location
  • 32. What is the Target Market?
  • 33. Developing a Marketing Mix
    4 Ps of Marketing
    Product—anything offered to the market by the business to satisfy needs (products, services, ideas)
    Place (Distribution)—locations and methods used to make the product available to customers
    Price—amount that customers pay and the methods of increasing the value of the product
    Promotion—methods used and information communicated to encourage customers to purchase and to increase their satisfaction
  • 34. The Kindle
  • 35. Activity
    Find pictures for 25 different products or services (harder to find pictures though). Identify who is the main target market for each one. You have to have at least 7 different groups (you can have more).You can use images from magazines or create a collage from online images.Extra Credit—Find 2 commercials and send the links through email explaining who is the Target Market for each one.
    Email your project to ferrer01@southredford.net

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