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A brief history of the brand



        Mrs. Ferris
 Starbucks was originally opened in 1971
   The store was in the Pike Place Market in Seattle and
    sold coffee beans
 The company has grown to have over 17,000 stores in
  55 different countries.
 The company also sells products in other stores
  outside Starbucks locations.
 1971 Starbucks Coffee Tea and Spice opens in Seattle
 1987 Il Giornale buys Starbucks
 1992 Starbucks stock is offered for public sale
 1995   The Frappuccino is introduced
 1997    The Starbucks Foundation is formed
 2001    Introduction of the Starbucks card for payment
 2009   Starbucks VIA Ready Brew Coffee is introduced
 2011   Starbucks celebrates the 40th anniversary
 The Original Starbucks logo was used from 1971 until
 1987. The Siren is the central part of the logo
 In 1987 the company changed it name to the Starbucks
 Corporation after being purchased by Il Giornale. The
 logo was changed to represent both companies and the
 Tea and Spices was dropped. This was the beginnings
 of the modern logo
 In 1992 the logo was made more modern. This
 happened around the same time that the company
 began being publicly traded on the stock market.
 This year, 2011, the logo was changed once again. This
 time the name of Starbucks Coffee was removed from
 the logo. This changed upset many people and caused
 a lot of reactions.




 The old logo is still being used in some areas though.
 Starbucks Coffee is well known for many things. From
  a good cup of coffee to being over priced.
 Even with all the varying opinions, the Starbucks logo
  and cup are well known through the world.
 Starbucks is committed to helping the community.
 Through a variety of programs, the company makes
  sure to reach out to those around them
 The latest campaign is called Create Jobs for USA.
 This program is aimed to raise money in order to
  provide loans to small businesses to let them hire more
  people.
   Right now in stores, you can purchase a bracelet to help
    support this program.
 http://www.brandautopsy.com/2005/06/the_evolution
  _o.html
 http://money.cnn.com/2011/01/05/news/companies/st
  arbucks_new_logo/index.htm
 http://news.starbucks.com/images/10041/StarbucksCo
  mpanyTimeline-JAN2010.pdf
 http://www.starbucks.com/

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Starbucks coffee company

  • 1. A brief history of the brand Mrs. Ferris
  • 2.  Starbucks was originally opened in 1971  The store was in the Pike Place Market in Seattle and sold coffee beans  The company has grown to have over 17,000 stores in 55 different countries.  The company also sells products in other stores outside Starbucks locations.
  • 3.  1971 Starbucks Coffee Tea and Spice opens in Seattle  1987 Il Giornale buys Starbucks  1992 Starbucks stock is offered for public sale  1995 The Frappuccino is introduced  1997 The Starbucks Foundation is formed  2001 Introduction of the Starbucks card for payment  2009 Starbucks VIA Ready Brew Coffee is introduced  2011 Starbucks celebrates the 40th anniversary
  • 4.  The Original Starbucks logo was used from 1971 until 1987. The Siren is the central part of the logo
  • 5.  In 1987 the company changed it name to the Starbucks Corporation after being purchased by Il Giornale. The logo was changed to represent both companies and the Tea and Spices was dropped. This was the beginnings of the modern logo
  • 6.  In 1992 the logo was made more modern. This happened around the same time that the company began being publicly traded on the stock market.
  • 7.  This year, 2011, the logo was changed once again. This time the name of Starbucks Coffee was removed from the logo. This changed upset many people and caused a lot of reactions.  The old logo is still being used in some areas though.
  • 8.  Starbucks Coffee is well known for many things. From a good cup of coffee to being over priced.  Even with all the varying opinions, the Starbucks logo and cup are well known through the world.
  • 9.  Starbucks is committed to helping the community.  Through a variety of programs, the company makes sure to reach out to those around them  The latest campaign is called Create Jobs for USA.  This program is aimed to raise money in order to provide loans to small businesses to let them hire more people.  Right now in stores, you can purchase a bracelet to help support this program.
  • 10.  http://www.brandautopsy.com/2005/06/the_evolution _o.html  http://money.cnn.com/2011/01/05/news/companies/st arbucks_new_logo/index.htm  http://news.starbucks.com/images/10041/StarbucksCo mpanyTimeline-JAN2010.pdf  http://www.starbucks.com/

Editor's Notes

  1. From article—1st Opened in Seattle
  2. From article—2011 is the 40th Anniversary
  3. From article—The Siren is the central part of the logo
  4. From article—New logo was launched in March of 2011
  5. From article—The new logo does not have the company name