Imaxel IPS introduction

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Imaxel photo solution overview

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Imaxel IPS introduction

  1. 1. Xerox Imaxel Photo Solution IPS introduction Fernando Pruñonosa, April 2009
  2. 2. about imaxel • photo specialized business partner that that covers the full software solution creation process: innovation, design, develop, support and improving. • imaxel business is focus to the design of customized photo solutions for manufacturers, distributors, photofinishers and retail chains during last 7 years. • imaxel has a exclusive partnership with Xerox for the digital printing business (not available via HP, Canon, Konica Minolta etc)
  3. 3. Xerox/Imaxel collaboration scope Imaxel is developing 3 types of solutions for Xerox clients Type of client Client needs Xerox/Imaxel solution Small business: off the self Photokiosk plus home Copy centers or plug & play desktop soft. photo stores economic easy to maintain Medium size business: standard / cost effective IPS Retail chains, commercial skinable under own brand Imaxel Photo solution printers or wholesale customizable photofinishers complete and integrated Specialized business: Adapt platform to their Bespoke project Entrepreneurs, large specific business needs corporations,…
  4. 4. What is IPS? IPS stands for Imaxel photo suite: a professional suite made up of different software modules that: 1. allow companies building their own photo business, launching their printing services into the photographic and personalized print business 2. Create their own photo products portfolio, differenciated from competitors 3. target a specific market, directly or indirectly, using photokiosk, desktop software and web portals 4. handle the one-to-one relation flow of order entry, production and fullfilment eficiently.
  5. 5. IPS suite has two types of components backoffice to control order entry frontends to connect to products, demand and production. consumers touchscreen kiosk at stores Management backoffice to desktop software at create products and control the end users PCs order entry frontends in the market field web portals accessible Production backoffice that via internet. process the demand back to the printing facilities.
  6. 6. Photokiosk frontend • target non skilled consumers • touchscreen interface • basic features • installed at retailers • “cash point” concept
  7. 7. Desktop frontend • target advanced consumers • mouse and keyboard interface • advanced features • installed at consumers PCs • “powerpoint” concept
  8. 8. Web frontend • web oriented consumers • browser interface • standard features • Accesible via web browsers windows, mac or linux
  9. 9. Backoffice – Management backoffice • create products • controls the order entry frontends in the marketfield – Production backoffice • process the demand back to the printing facilities.
  10. 10. IPS characteristics 1. Modular to scale up the solution as business growths. 2. Multichannel 3 different technologies to create demand and do the preprocess using simple and clear user interfaces designed for consumers – Order taking and/or printing Kiosk for the stores – Desktop soft for home ordering (end users PC’s) – Webs for home ordering 3. Customisable to develop partner own products and designs to differentiate form the competence. 4. Profesional backoffice: to keep control and have low running costs – Management backoffice to control the kiosk, desktop and web configurations , publish product templates, and manage orders – Production backoffice to receive, process, print and control fulfillment
  11. 11. IPS suite workflow connectivity Backoffice tools Customer tools to create Demand Web Frontend Management backoffice Desktop Frontend Kiosk Production Frontend backoffice Central Printer Shop Xerox Print provider Xerox Print retailer
  12. 12. IPS family of solutions Imaxel Photo Suite – Lite Imaxel Photo Suite – Professional Imaxel Photo Desktop Solution Imaxel Photo Kiosk Solution Imaxel Photo Web Solution
  13. 13. IPS comparative chart Kiosk Desktop Web Management Production software software software Backoffice Backoffice license license license license license 1 1 1 1 1 Limited to 12 IP Suite Lite licenses unlimited web page license remote orders/hour distribution 5 1 1 1 1 full IP Suite Professional licenses unlimited web page license license distribution 5 1 1 full IP Kiosk licenses license license 1 1 1 full IP Desktop unlimited license license distribution 1 1 1 full IP Web web page license license
  14. 14. IPS Benefits & advantages 1. Simple commercial proposal: partners develop their own business model and operate it autonomously with no business royalties or revenue sharings 2. Flexible to support many different business models and address to many specific market segment 3. Builds a differentiated solution: leverage their own brand (not a franchise) and building a unique product offer with their own products to exploit market trends
  15. 15. phokiosk frontend
  16. 16. Store photokiosk When the kiosk is inactive an animation pops up in order to get the consumer attention in the store. The graphic interface is easy and intuitive so the consumer can prepare the orders without assistance.
  17. 17. Photokiosk workflow The kiosk does the prepress and send the order to the printing location Product design workflow Select template Capture Verifies WYSIWYG Places Order Client uses digital Selects photo product, Validates layout prior to Confirms quantity and camera or phone with template, inserts confirm places the order camera and captures images and edits design images Production Workflow (backoffice) Print Production Print workflow Job Management Finishing Delivery Kiosk backoffice Hotfolder or a queue Order is delivered to Local backoffice Inline or Offline send the order to receives the multi- the consumer receives the order cutting/folding/bindi the remote page PDF ready to be and routes to the ng and finishing backoffice printed specific printer
  18. 18. IPS Kiosk workflow connectivity Backoffice tools Customer tools to create Demand External web backoffice Kiosk Local Frontend backoffice Central Printer Shop Xerox Print provider Xerox Print retailer
  19. 19. desktop frontend
  20. 20. desktop frontend product selection
  21. 21. desktop frontend user images selection
  22. 22. desktop frontend product design & editing
  23. 23. desktop frontend order preview
  24. 24. desktop frontend shopping cart
  25. 25. desktop frontend checkout
  26. 26. Desktop workflow The desktop does the prepress and send the order to the printing location Product design workflow Select template Capture Verifies WYSIWYG Places Order Client uses digital Selects photo Validates layout prior to A shopping cart allows camera or phone with product, template, inser confirm to select the delivery camera and captures ts images and edits and payment options images design and paces the order Production Workflow (backoffice) Print Production Print workflow Job Management Finishing Delivery Kiosk backoffice Hotfolder or a queue Order is delivered to Local backoffice Inline or Offline send the order to receives the multi- the consumer receives the order cutting/folding/bindi the remote page PDF ready to be and routes to the ng and finishing backoffice printed specific printer
  27. 27. IPS desktop workflow connectivity Backoffice tools Customer tools to create Demand Management backoffice Desktop Frontend Kiosk production Frontend backoffice Central Printer Shop Xerox Print provider
  28. 28. web frontend
  29. 29. iWEB overview web based photocommerce platform  offer photo-customisation services such as photobooks, gifts, cards, calendards  can be integrated into an any existing web
  30. 30. iWEB integrates to the client web Client web attracks consumers and internally redirect orders to the iWEB platform iWEB platform is independent and can be accessed from different webs link to the complete catalogue Client web server is managed independently and IPS server handles has their own link to one category of the the iWEB frontend look&feel, sales catalogue and management strategy, backoffice SEM/SEO,...
  31. 31. IPS suite workflow connectivity Backoffice tools Customer tools to create Demand Web Frontend Management backoffice production backoffice Central Printer Xerox Print provider
  32. 32. iWEB front end 4 steps workflow iWEB frontend order creation workflow select a product edit and design add jobs to the Checkout the and select images the product shopping cart order
  33. 33. product selecction  Products are created and published via backoffice.  Product design, icon and brochure is created and integrated in the template.  Catalogue is builded assigning products to families and categories  No limit in the number of products, families or categories.  Each product includes a detail description, pictures and characteristics  Consumer browses until finds the product they want to order  multilingual interface in +12 languages.
  34. 34. image selecction and upload  Consumer images are uploaded from :  their computer  a web cam attached to the computer  an external gallery or social network like Flicker  Images on the PC are scanned and consumer can select the ones to start uploading  Images are filtered so the largest ones are rescaled to a set value before upload  an image can be used as soon as uploaded without having to wait for the rest  More images can be upload and added to an ongoing job any point in time, without exiting the current job
  35. 35. product edition and design  Consumer drag and drops images to the product template.  Images can be edited: rotated, enlarged  Images can be placed as photos or backgrounds  Texts can be added and edited into the specified areas  Page layouts can be changed
  36. 36. consumer design control  images can be enlarged only up to a certain limit and a warning appears on the screen if the resolution is below a level. Consumer can still force to use low resolution images.  WYSIWYG (what you see is what you get)  Album pages can be reviewed any point in time  program flow forces any job to be reviewed, page by page, to be confirmed before being sent to the shopping cart so mistakes can be directly corrected by consumer and no returns can be claimed.
  37. 37. shopping cart  consumer can finish their first product and go back to continue adding more.  shopping cart support an unlimited number of products (later become jobs).  job quantities can be modified and job can be deleted form the shopping cart  consumer can edit a finished job to go back to modify their design
  38. 38. Checkout  required personal data must be filled  delivery methods and payment methods need to be selected. The options offered are chosen in the configuration of the backoffice. Several methods can be available at the same time.  Paypal and some PSP and credit cards are supported. Others could be integrated.  program flow forces to check summary before confirmation  consumer can print a copy of the order.  an automatic confirmation email will be sent to the consumer email address from the backoffice.
  39. 39. iWEB backend 4 steps workflow iWEB backend order management workflow order collected order jobs submitted to finishing and & registered downloaded print workflow delivery
  40. 40. backoffice and servers flow Web Management Frontend backoffice off-site server Production backoffice on-site server Xerox Print provider
  41. 41. iWEB maintenance 4 steps workflow iWEB products mainenance workflow Templates products added new catalogue product available created to backend published in web frontend New products can be created, uploaded and published any time
  42. 42. using backoffice to manage products Web Management Frontend backoffice off-site server Template creator
  43. 43. links:  Links: language selection screen • http://xerox.imaxmanager.com/WebCounter/?dlrid=47 English) • http://xerox.imaxmanager.com/WebCounter/?dlrid=47&lang=en-US Direct access to booklet section • http://xerox.imaxmanager.com/WebCounter/?dlrid=47&lang=en- US&fnm=Booklets
  44. 44. roadmap features for next release (August’09): • integration via iframes (on top of existing page redirection) • upload from addtional social networks (on top of flickr) • upload from own client picture gallery in IPS • account management to register consumers • consumer images, projects and orders storage and reuse • reselling of existing products • additional designing features

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