Social Music 2011
2004
2004...back when everyone still bought CDs
2004
2004
2004
2004
“Music itself is going to become like running water orelectricity.”David Bowie (in the New York Times, June 2002)
2011
2011...when *almost* nobody pays for music anymore
8-Track
Digital8-Track          Album
MySpace?
“Maybe it’s your space– it’s not my space. In fact, it doesn’tseem to be anyone’s space anymoreAt this point, any A&R guy ...
2010
2010
2010
2011
2011
2011
2011
2011
2011
The conversation has moved   from mass-marketing anddistribution, to fan-engagement      and personalisation.
Imogen Heap
Imogen Heap
Imogen HeapIt’s really her
Imogen HeapIt’s really herShe draws inspiration from social media
Imogen HeapIt’s really herShe draws inspiration from social mediaShe is creating with material sourced online - and paying!
Imogen HeapIt’s really herShe draws inspiration from social mediaShe is creating with material sourced online - and paying...
SoundCloud hack suggestions
SoundCloud hack suggestions“SoundCards”: Moocards+SoundCloud. Secret tracklinks, invite-codes, waveform-displays and comme...
SoundCloud hack suggestionsStreet musicians of the world : world map of all therecorded street music on SoundCloud
SoundCloud hack suggestionsLast.fm + SoundCloud : Enter your last.fm usernameand get suggestions on who to follow on Sound...
SoundCloud hack suggestions   Audiogram : an Instagram style app to   record sounds, applying audio filters and   share on ...
SoundCloud hack suggestionsRap battle: hiphop a la http://takesquestions.combut for rappers
2012
2012...when musicians act like web entrepreneurs?
Direct to Fan
Direct to Fan
Direct to Fan
"If a bands got their shit on the Internet,theyve got fans in Japan."Michael Chugg - legendary concert promoter
“If music sounds good no explanation isnecessary and if music sounds bad noexplanation will help.”Rick Peckham - Assistant...
Thank Youwww.fernandogros.com
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Social music

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Social Media Options For Musicians

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  • Social music

    1. 1. Social Music 2011
    2. 2. 2004
    3. 3. 2004...back when everyone still bought CDs
    4. 4. 2004
    5. 5. 2004
    6. 6. 2004
    7. 7. 2004
    8. 8. “Music itself is going to become like running water orelectricity.”David Bowie (in the New York Times, June 2002)
    9. 9. 2011
    10. 10. 2011...when *almost* nobody pays for music anymore
    11. 11. 8-Track
    12. 12. Digital8-Track Album
    13. 13. MySpace?
    14. 14. “Maybe it’s your space– it’s not my space. In fact, it doesn’tseem to be anyone’s space anymoreAt this point, any A&R guy faced with the prospect ofhaving to search through Myspace to source talent shouldreceive hazard pay. The time it takes to load, the numberof pop-up ads, and the generally ghastly design make it amind-numbing experience (and most A&R’s minds arepretty numb already). Plus, it’s just not cool.”Eric Beall, Vice-President of A&R at Shapiro Bernstein
    15. 15. 2010
    16. 16. 2010
    17. 17. 2010
    18. 18. 2011
    19. 19. 2011
    20. 20. 2011
    21. 21. 2011
    22. 22. 2011
    23. 23. 2011
    24. 24. The conversation has moved from mass-marketing anddistribution, to fan-engagement and personalisation.
    25. 25. Imogen Heap
    26. 26. Imogen Heap
    27. 27. Imogen HeapIt’s really her
    28. 28. Imogen HeapIt’s really herShe draws inspiration from social media
    29. 29. Imogen HeapIt’s really herShe draws inspiration from social mediaShe is creating with material sourced online - and paying!
    30. 30. Imogen HeapIt’s really herShe draws inspiration from social mediaShe is creating with material sourced online - and paying!She uses social metrics to plan tours and marketing
    31. 31. SoundCloud hack suggestions
    32. 32. SoundCloud hack suggestions“SoundCards”: Moocards+SoundCloud. Secret tracklinks, invite-codes, waveform-displays and comments onthe cards.
    33. 33. SoundCloud hack suggestionsStreet musicians of the world : world map of all therecorded street music on SoundCloud
    34. 34. SoundCloud hack suggestionsLast.fm + SoundCloud : Enter your last.fm usernameand get suggestions on who to follow on SoundCloud
    35. 35. SoundCloud hack suggestions Audiogram : an Instagram style app to record sounds, applying audio filters and share on SoundCloud
    36. 36. SoundCloud hack suggestionsRap battle: hiphop a la http://takesquestions.combut for rappers
    37. 37. 2012
    38. 38. 2012...when musicians act like web entrepreneurs?
    39. 39. Direct to Fan
    40. 40. Direct to Fan
    41. 41. Direct to Fan
    42. 42. "If a bands got their shit on the Internet,theyve got fans in Japan."Michael Chugg - legendary concert promoter
    43. 43. “If music sounds good no explanation isnecessary and if music sounds bad noexplanation will help.”Rick Peckham - Assistant Chair of the Berklee College of Music GuitarDepartment
    44. 44. Thank Youwww.fernandogros.com

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