0
Using technology to increase
effectiveness of the social
sector and to create social
change
Fernanda Bornhausen Sá
Synergo...
 Why, When and How we decided to use avaiable
technology resources, most of them for free, in
our NGO;
 The IVA´s case;
...
 Involvement in natural disasters;
 Key challenges;
 Articulations with others portals;
 Togheter is Better Seminar;
...
Volunteers in Action Institute
The Volunteers in Action Institute is a Volunteer Centre
which aims to promote the meeting ...
Start of
volunteers and
organizations
registrations Capacity
Building -
Training for
volunteers
and NGOs
Consolidating
IVA...
Most part of those wanting to become a volunteer - 90% - searched us
through the internet
The age group of
people who
sear...
Industrial Society
Knowledge Society
•Excessive
consumption
•Appearance
•TV
•Isolated Groups
•Assistencialism
•Changes
•Im...
Internet in Brazil
* Fonte: TIC Domicílios 2009 – 16.887 entrevistados em área urbana
** Fonte: Ibope – 4°trimestre/2009
*...
 SC ranks first as a user of
technology in Southern Brazil, and
the third in Brazil.
 It is the champion of the Southern...
Since 1999
Organizations: 28,154
Opportunities: 26,434
Volunteers: 207,399
Since 2000
Last year, 14,313 online
volunteerin...
Voluntee
ring
Profile
Internet
user
Profile
Online
Voluntee
ring
Portal
Significant reduction of
costs and thereby the
inc...
Introduce the Online Volunteering in Brazil
Working towards digital inclusion for the Third Sector
Empower NGOs to use the...
Benefits for registered Organizations on the Online
Volunteering Portal
Be eligible to receive collaborations of
volunteer...
ARTICULATION WITH KEY
PARTNERS FOR INSTITUTIONAL
SEAL AND TECHNICAL SUPPORT
The United Nations Volunteers (UNV) programme is the UN
organization that contributes to peace and development through
vol...
UNVolunteers
at IVA
March 2007 - first contact with Douglas Evans - Chief
Arab States, Latin America and the Caribbean Section -
Operations Gr...
Articulation UNVolunteers Partnership
Jul 2008 - Signing of MOU to launch the Portal
Jan to March 2009 - Selection Process...
Enabled
detailed study
on Online
Volunteering;
Added new
expertise and
diverse
professional
experience;
Enabled
significan...
UNESCO works to create the conditions for dialogue
among civilizations, cultures and peoples, based
upon respect for commo...
Search for a technical-institutional
partnership with great reputation in
Brazil and worldwide to give more
credibility to...
Google's role can be defined as the
organization of the vast amount of
information available on the web in a
systematic wa...
Seek of an institutional and technical partnership with high
reputation in Brazil and worldwide to give more credibility t...
Promotes digital inclusion in rural areas and fishing
communities in Santa Catarina State through
telecentres, centers equ...
Registration of 113 telecenters in SC
state in small rural and fishing
communities;
Provision of 332 volunteer
opportuniti...
Registered NGOs working in network
IVA mobilized NGOs that were
established in many cities in SC:
IVA
Women's
Network
Agai...
Aiming to systematize the dissemination, implementation
and consolidation of concepts, ideas and experiences
related to vo...
The RBV has a great partner to the UN Volunteer
Program - UNVolunteers who supported its creation from
the beginning and i...
IVA has worked with capacity
building and trainings of CVs
that are part of RBV causing
them to use online volunteering
in...
The RIOVOLUNTÁRIO has often used the Online Volunteering Portal and
through the 5 volunteer opportunities that we register...
Technical - Institutional Partnerships
ARTICULATION WITH KEY FINANCIAL
PARTNERS
Financial Partners of Volunteers in Action
Institute
STRATEGIES FOR LAUNCHING
ONLINE VOLUNTEERING PORTAL
Main mission of a site - to give credibility to a
social cause.
First contact with the non-profit
organizations through th...
Must have effective tools, good usability, information
architecture, efficient and persuasive writing.
Key Points for a pr...
Technology has allowed different stakeholders discuss and share
views on global level in a fast and direct communication i...
Shares of media that preceded VOL
launching
New web site, modern and interactive;
Video contest to celebrate 10 years of
I...
Blog Volunteer Movement 2009:
• 544 registered Blogs
• More than 400 posts
• 3.635 citations on Google Blog Search
• 894 f...
MAIN RESULTS FROM THE FIRST 2
YEARS OF THE ONLINE
VOLUNTEERING PORTAL
Main Numbers of the Portal
Visits 525.413
Registered Volunteers 26.656
Registered Organizations 425
Volunteer Opportunitie...
Age Groups & Gender
Gender Number
F 17998
M 8658
67.52
%
32.48
%
Gender
F
M
8.85%
71.56%
16.99%
1.48%0.03%
1.10%
Age Group...
Schooling Level & Profession
2.42%
21.27% 76.30%
Schooling Level
Ensino Fundamental
Ensino Médio + Curso
Técnico
Ensino Su...
Performed volunteer work before
59.44%
40.56%
Performed Volunteer Work?
N
S
Performed Volunteer Work Number
N 15845
Y 10811
26.82%
2.92%
55.39%
1.46%
9.91%
3.50%
Acting Field
Assistência Social Cultura Educação Preservação do Meio Ambiente Saúde ...
23.19%
11.02%
2.89%
0.14%
1.74%
8.47%
3.23%
17.00%
32.33%
Divulgador Tradutor
Blogueiro Webdesigner
Professor Pesquisador
...
Public Schools registered in the Portal and
their numbers
6.25%
12.50%
56.25%
18.75%
6.25%
Hometowns Public Schools
Não In...
GENERAL
OBJECTIVES
SPECIFIC OBJECTIVES INDICATOR MEASURE
STATUS OCT
2010
Mobilization and
visibility for
volunteer
1. Incr...
Online Mix
Range & Presence
On July 15, 2009, the Online Volunteering Portal completed a
year of existence and to commemorate this date, we were
prese...
On October 21, 2009, the Online Volunteering Portal was
featured in Veja magazine:
Recognition
ONLINE VOLUNTEERING PORTAL
TRAINING
Apart from the intermediary between volunteers
and organizations, IVA is concerned with the
training work of everyone invo...
One of IVA’s goal - working
for digital inclusion of the
Third Sector and train
volunteers to conduct a
more qualified wor...
Initial training
for volunteer
Training for
Managing
Online
Volunteers
Training for
Social Projects
Management
Training fo...
INVOLVEMENT OF ONLINE
VOLUNTEERING PORTAL IN
NATURAL DISASTERS
Tragedy in the Itajai Valley
with hundreds of people
homeless and more than a
hundred deaths;
Volunteers from all over Bra...
Learning:
The rain took a lot away, but also left many lessons
 IVA realized it had a role to play
 Prior knowledge of o...
Força Voluntária - Campaign
Campaign created with collaboration from teachers and students of
Advertising at the Estacio d...
Scope and capillarity in social networks
Força Voluntária - Campaign
Força Voluntária - Manual
Creation and production of the Força Voluntária Manual:
FORÇA VOLUNTÁRIA Project
The Project main
goal is to mobilize,
organize, and train
groups of volunteers
to act in disaster...
Conclusion
• Disasters are inevitable. We need to learn about them so we can give
better answers to the affected populatio...
PORTAL’s SUCCESS CASES FROM ITS
FIRST 2 YEARS OF ACTIVITY
ORGANIZATION OPPORTUNITY TYPE OF
OPPORTUNITY
SUMMARY OF THE ACTIVITY
Victor Meirelles
Museum
Events
Coordinator
Onsite Thr...
ORGANIZAÇÃO OPPORTUNITY TYPE OF
OPPORTUNITY
SUMMARY OF THE ACTIVITY
Irmão Joaquim
Assossiation
Fund Raising
Organiser
Onli...
FINDINGS AND CHALLENGES AFTER 2
YEARS OF PORTAL’s ACTIVIT
Brazil is increasingly voluntary
The more qualified volunteers,
professionals and young people are fully
open and availabl...
 Work intensively in the capacity building of NGOs to use the
Portal and other tools available on the internet
 Continuo...
ARTICULATION WITH OTHER PORTALS
Emergence of the 3 Portals
Link between people who wish to put their skills and time available to NGOs and
organizations i...
VOL –
IVA - SC
Transparência
– ICOM - SC
Portal
Social –
FMSS -
RS
Common Difficulties to the 3 Portals
Need to integrate the 3 Portals
integration
Need for integration with other
sectors
How tecnology can help Organizations to promote social change and sustentability
- Need to join forces and act in network to fight
against common difficulties;
- Connected to Internet = Connected to
coll...
Information technology
and internet can help
nonprofit organizations
to explore and build
communities to leverage
positive...
Technology and communication as a facilitator and agent
of social change has already been a subject to non-profit
organiza...
International and National Speakers: Emmett Carson, Ph.D,
President and CEO da Silicon Valley Community Foundation and
Vyr...
Publicizing
Necessity to continue
working on digital
inclusion of NGOs
Development of tools that
assist the process of
familiarization...
Benchmarking led us to the site WWW.GRASSROOTS.ORG
How can this happen
Project that will work the digital inclusion of NGOs through
an online platform that will provide training and digital too...
 Some of the Avaiable Free tools and
services for NGO´s
 www.techsoupglobal.org
 http://www.google.com/grants/domains.h...
www.voluntariosemacao.org.br
www.voluntariosonline.org.br
www.voluntariosonlinecursos.org.br
www.forcavoluntaria.org.br
ww...
Using Technology for Social Change Synergos Namibia
Using Technology for Social Change Synergos Namibia
Using Technology for Social Change Synergos Namibia
Using Technology for Social Change Synergos Namibia
Using Technology for Social Change Synergos Namibia
Using Technology for Social Change Synergos Namibia
Using Technology for Social Change Synergos Namibia
Using Technology for Social Change Synergos Namibia
Using Technology for Social Change Synergos Namibia
Using Technology for Social Change Synergos Namibia
Using Technology for Social Change Synergos Namibia
Using Technology for Social Change Synergos Namibia
Upcoming SlideShare
Loading in...5
×

Using Technology for Social Change Synergos Namibia

332

Published on

Presentation about Technology for Social Change at Synergo´s Seniors Fellows Metting Namibia 2010

Published in: Technology, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
332
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Pictures in SmartArt graphic peek into view(Basic)To reproduce the SmartArt effects on this page, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Illustrations group, click SmartArt.In the Choose a SmartArt Graphic dialog box, in the left pane, click Matrix. In the Matrix pane, double-click Titled Matrix (second option from the left) to insert the graphic into the slide. Select the graphic. Under SmartArt Tools, on the Format tab, click Size, and then do the following:In the Height box, enter 5.67”.In the Width box, enter 8.5”.Under SmartArt Tools, on the Format tab, click Arrange, click Align, and then do the following:Click Align to Slide.Click Align Middle. Click Align Center. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text in the top-level bullet only (text for the rounded rectangle at the center of the graphic). To remove the [Text] placeholder in the second-level bullets, select each bullet and press SPACE.On the slide, select the graphic. Under SmartArtTools, on the Design tab, in the SmartArtStyles group, click More, and then under Best Match for Document click Moderate Effect (fourth option from the left).Select the rounded rectangle at the center of the graphic. On the Home tab, in the Font group, select 28 from the Font Size list, click the arrow next to Font Color, and then click White, Background 1 (first row, first option from the left).Also on the Home tab, in the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, in the Fill pane, do the following:In the Type list, select Linear. In the Angle box, enter 270.Under Gradient stops, click Add gradient stop or Remove gradient stop until three stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following: In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).In the Transparency box, enter 0%. Select the next stop in the slider, and then do the following: In the Position box, enter 80%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).In the Transparency box, enter 0%. Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).(first row, first option from the left).In the Transparency box, enter 0%. Right-click the top left shape in the graphic, and then click Format Shape. In the Format Shape dialog box, in the left pane, click Fill. In the Fill pane, click Picture or texture fill,and then under Insert from, click File.In the Insert Picture dialog box, select a picture and then click Insert. Right-click the top right shape in the graphic, and then click Format Shape. In the Format Shape dialog box, in the left pane, click Fill. In the Fill pane, click Picture or texture fill,and then under Insert from, click File.In the Insert Picture dialog box, select a picture and then click Insert. Right-click the bottom left shape in the graphic, and then click Format Shape. In the Format Shape dialog box, in the left pane, click Fill. In the Fill pane, click Picture or texture fill,and then under Insert from, click File.In the Insert Picture dialog box, select a picture and then click Insert. Right-click the bottom right shape in the graphic, and then click Format Shape. In the Format Shape dialog box, in the left pane, click Fill. In the Fill pane, click Picture or texture fill,and then under Insert from, click File.In the Insert Picture dialog box, select a picture and then click Insert. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Subtle, click Expand, and then click OK. Also on the Animations tab, in the Timing group, do the following:In the Duration box, enter 1.00.In the Start list, select After Previous.Also on the Animations tab, in the Animation group, click Effect Options, and then click One by One.Also on the Animations tab, in the AdvancedAnimation group, click Animation Pane. In the Animation Pane, click the double arrow to expand the list of animations.Press and hold CTRL, and then in the Animations Pane, select the third, fourth, and fifth animation effects (expand effects for the picture-filled rectangles). On the Animations tab, do the following:In the Animation group, click More, and then select More Entrance Effects. In the Add Entrance Effect dialog box, under Basic, click Peek In, and then click OK.In the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 1.00. In the Animation Pane, select the second animation effect. On the Animations tab, do the following:In the Animation group, click More, and then select More Entrance Effects. . In the Add Entrance Effect dialog box, under Basic, click Peek In, and then click OK.In the Timing group, do the following:In the Start list, select After Previous.In the Duration box, enter 1.00. In the Animation Pane, select the third animation effect. On the Animations tab, in the Animation group, click Effect Options, and then click From Left.In the Animation Pane, select the fourth animation effect. On the Animations tab, in the Animation group, click Effect Options, and then click From Right.In the Animation Pane, select the fifth animation effect. On the Animations tab, in the Animation group, click Effect Options, and then click From Top.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Corner (fifth option from the left)Under Gradient stops, click Add gradient stop or Remove gradient stop until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select last stop in the slider, and then do the following: In the Position box, enter 71%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).
  • Transcript of "Using Technology for Social Change Synergos Namibia "

    1. 1. Using technology to increase effectiveness of the social sector and to create social change Fernanda Bornhausen Sá Synergos Fellows Global Meeting 2010 Windhoek, Namibia, October 12-15
    2. 2.  Why, When and How we decided to use avaiable technology resources, most of them for free, in our NGO;  The IVA´s case;  Building strategic partnerships;  Google Grants;  Strategies to launch the portal;  Some results;  Online training and capacity building;
    3. 3.  Involvement in natural disasters;  Key challenges;  Articulations with others portals;  Togheter is Better Seminar;  Some avaiable technology tools for free for NGO´s
    4. 4. Volunteers in Action Institute The Volunteers in Action Institute is a Volunteer Centre which aims to promote the meeting among those willing to donate part of their time and their skills in working for a social cause, and organizations that need this kind of work.
    5. 5. Start of volunteers and organizations registrations Capacity Building - Training for volunteers and NGOs Consolidating IVA’s work after 10 years of activities Idea of establishing an organization to attract volunteers Consultation with NGOs to check the viability of the Project March 1998 May 1998 July 2008June 1997 November 1997 The Path of IVA STARTING A NEW STAGE AT IVA
    6. 6. Most part of those wanting to become a volunteer - 90% - searched us through the internet The age group of people who searched us changed substantially and now we have 76% of the volunteers registered in the ages between 16 to 40 years old. The level of instruction found in most of today's volunteers - 82% - is enrolled in college degree or higher level. 44% are employed and 28% are studying, total 72%. Demystifies the previous idea that volunteering was a practice used by retired or unemployed to escape from boredom. No longer an exclusively female activity. Male engagement increase almost 10% compared to females in the past years. Findings from 2006 about the profile of volunteers registered in IVA
    7. 7. Industrial Society Knowledge Society •Excessive consumption •Appearance •TV •Isolated Groups •Assistencialism •Changes •Imposition •Search for a conscious consumer •Transparency •Internet •Networks •Co-participation •Transformation •Construction Period of transition Years 00 Century XVIII until XX Century XXI A new Context
    8. 8. Internet in Brazil * Fonte: TIC Domicílios 2009 – 16.887 entrevistados em área urbana ** Fonte: Ibope – 4°trimestre/2009 *** Fonte: Jeffrey Group – Empresas e Consumidores nas Mídias Sociais – 407 entrevistados – Jan/2010 67.5 million Brazilians have Internet access** Média de tempo de conexão mensal** Brasil 44 horas EUA 40 horas Austrália 39 horas França 38 horas 66% broadband connection
    9. 9.  SC ranks first as a user of technology in Southern Brazil, and the third in Brazil.  It is the champion of the Southern Region on computers and Internet usage  26.5% of residences have computers Internet in Santa Catarina
    10. 10. Since 1999 Organizations: 28,154 Opportunities: 26,434 Volunteers: 207,399 Since 2000 Last year, 14,313 online volunteering assignments Since 1998 Organizations: 74,406 Opportunities: 58,802 Referrals: 5,052,707 Since 2000 Opportunities: 1367 Referrals: 1697975http://www.1-800-volunteer.org/ http://www.hacesfalta.org/ http://www.volunteermatch.org/ http://www.unvolunteers.org/ Benchmarking conducted in 2006 and 2007
    11. 11. Voluntee ring Profile Internet user Profile Online Voluntee ring Portal Significant reduction of costs and thereby the increase of work dimension. Ability to offer opportunities for, capacity building, training, activities and even referral of volunteers 24 hours a day, 7 days a week Online Volunteering Portal - Integration point for organizations and individuals involved in volunteering
    12. 12. Introduce the Online Volunteering in Brazil Working towards digital inclusion for the Third Sector Empower NGOs to use the Portal Attract more qualified volunteers, professionals and young people Attract first-time volunteers Empower NGOs to harness the potential of more qualified volunteers, professionals and young people Main challenges before the launch of Online Volunteering Portal
    13. 13. Benefits for registered Organizations on the Online Volunteering Portal Be eligible to receive collaborations of volunteers for specific actions and mobilize them through the Portal; Having access to a large database of volunteers and may invite them to collaborate with their organizations. Being able to use the tools of empowerment and online library offered by the Portal; To post online volunteering opportunities, attracting volunteers from anywhere in the world; Opportunity to utilize the most modern tools of communication with other organizations and volunteers; To attract more and skilled volunteers; Being present 24 / 7 on the computers of thousands of Internet users in SC, Brazil and worldwide; Website with effective visibility in Google search engines;
    14. 14. ARTICULATION WITH KEY PARTNERS FOR INSTITUTIONAL SEAL AND TECHNICAL SUPPORT
    15. 15. The United Nations Volunteers (UNV) programme is the UN organization that contributes to peace and development through volunteerism worldwide. UNV contributes to peace and development by advocating for recognition of volunteers, working with partners to integrate volunteerism into development programming, and mobilizing an increasing number and diversity of volunteers, including experienced UNV volunteers, throughout the world. UNVolunteers – First Portal Partner
    16. 16. UNVolunteers at IVA
    17. 17. March 2007 - first contact with Douglas Evans - Chief Arab States, Latin America and the Caribbean Section - Operations Group United Nations Volunteers 2007/2008 - presentation and studies on the partnership proposal to the Online Volunteering Portal Jan to Jul 2008 - negotiation of partnerships with the UNV Programme Officer in Brazil and indicators definition for the Portal Articulation UNVolunteers Partnership
    18. 18. Articulation UNVolunteers Partnership Jul 2008 - Signing of MOU to launch the Portal Jan to March 2009 - Selection Process for the National UNV - starting date  March 2009 Jun a Outubro 2009 – Selection Process for the International UNV – starting date  October 2009 Jun a Outubro 2010 – Selection Process for the second International UNV – starting date  October 2010
    19. 19. Enabled detailed study on Online Volunteering; Added new expertise and diverse professional experience; Enabled significant approximation with registered NGOs; Allowed a greater and better use of the Portal by NGOs and volunteers. Results of this partnership
    20. 20. UNESCO works to create the conditions for dialogue among civilizations, cultures and peoples, based upon respect for commonly shared values. UNESCO
    21. 21. Search for a technical-institutional partnership with great reputation in Brazil and worldwide to give more credibility to our work. Partnership started: 2001 Articulation UNESCO Partnership
    22. 22. Google's role can be defined as the organization of the vast amount of information available on the web in a systematic way, for all its users. GOOGLE
    23. 23. Seek of an institutional and technical partnership with high reputation in Brazil and worldwide to give more credibility to our work; Possibility of using Google’s tools for free - Google grants, Adwords and Analytics; Possibility of optimizing the Online Volunteering Portal to improve its visibility and use. Articulation Google Partnership Partnership started: 2008
    24. 24. Promotes digital inclusion in rural areas and fishing communities in Santa Catarina State through telecentres, centers equipped with computers and Internet, installed in public places - schools, fishing colony, libraries, civil society associations. Spaces for community integration, learning, personal growth and social mobilization. Government Partnership - Beija Flor Programme
    25. 25. Registration of 113 telecenters in SC state in small rural and fishing communities; Provision of 332 volunteer opportunities; 64 volunteer opportunities selected from volunteers registered on the Portal. Articulation Beija Flor Partnership
    26. 26. Registered NGOs working in network IVA mobilized NGOs that were established in many cities in SC: IVA Women's Network Against Cancer Pastoral da Criança (Pastoral Care for Children) Committee for Information Democratiza tion Networki ng
    27. 27. Aiming to systematize the dissemination, implementation and consolidation of concepts, ideas and experiences related to volunteerism in Brazil and worldwide CVs of Sao Paulo, Rio de Janeiro, Rio Grande do Sul, Parana and Santa Catarina, operating since 1997 on the promotion, dissemination and recognition volunteering have joined forces and created the RBV REDE BRASIL VOLUNTÁRIO(BRAZIL VOLUNTEER NETWORK). Rede Brasil Voluntário Brazil Volunteer Network
    28. 28. The RBV has a great partner to the UN Volunteer Program - UNVolunteers who supported its creation from the beginning and is a partner in their work and annual event – Semana Brasil Voluntário – SBV since 2008, helded the week of International Volunteer Day. Rede Brasil Voluntário Brazil Volunteer Network
    29. 29. IVA has worked with capacity building and trainings of CVs that are part of RBV causing them to use online volunteering in their activities; 4 trainings were conducted in person and another one online regarding the subject: Online Volunteering. so that their use could be increased. The result was the increased use of this type of volunteering. RBV and Online Volunteering
    30. 30. The RIOVOLUNTÁRIO has often used the Online Volunteering Portal and through the 5 volunteer opportunities that we registered in the last year, we received 158 volunteers who have been extremely dedicated and helpful. Eduardo Lang Communications Coordinator - Riovoluntário - RJ – Brazil The Centro de Ação Voluntária - CAV believes that the Online Volunteering Porta methodology have been quite effective in recruiting new volunteers. In the first year of the Portal operations CAV registered 5 online volunteer opportunities for researchers and production of communication materials for which we had a great demand. The relationship with volunteers is generating good results, which is due to the commitment of all. Thiago Baise / Daniela Souza Nunes Projects Area from CAVCentro de voluntariado de Curitiba - PR - Brazil Testemonials
    31. 31. Technical - Institutional Partnerships
    32. 32. ARTICULATION WITH KEY FINANCIAL PARTNERS
    33. 33. Financial Partners of Volunteers in Action Institute
    34. 34. STRATEGIES FOR LAUNCHING ONLINE VOLUNTEERING PORTAL
    35. 35. Main mission of a site - to give credibility to a social cause. First contact with the non-profit organizations through the internet. Important position in the web to communicate mission, values, etc.. Brand Experience – NGOs attributes should be reflected on the web. Sites – no more online portfolio, but strategic role in their goals Online Publicizing Strategies
    36. 36. Must have effective tools, good usability, information architecture, efficient and persuasive writing. Key Points for a promotion of a cause on the web. Social Media + Internet = new social structure - technology transfers command from institutions to communities Online Publicizing Strategies
    37. 37. Technology has allowed different stakeholders discuss and share views on global level in a fast and direct communication in real time. Being present on the Internet and interact with your audience effectively means that your question will be social and with doors open to the world, 24 hours a day, seven days a week. The Online Volunteering Portal from its inception, positioned itself in an online host, where dialogue and interaction prevail. Without such well-defined and differentiated strategy, we could not have achieved the impressive results we have in 27 months of existence. Online Publicizing Strategies
    38. 38. Shares of media that preceded VOL launching New web site, modern and interactive; Video contest to celebrate 10 years of IVA which was the highlight of Portal’s launch. Mobilization of advertising communication students; Movimento Blog Voluntário (Blog Volunteer Movement).
    39. 39. Blog Volunteer Movement 2009: • 544 registered Blogs • More than 400 posts • 3.635 citations on Google Blog Search • 894 followers on Twitter. Blog Volunteer Movement 2008: • 470 registered Blogs • 661 posts • 425 citations on Google Blog Search • 63.305 readers de RSS • 124 followers on Twitter Total: • 1014 registered Blogs • More than 1061 posts • 4060 citations on Google Blog Search
    40. 40. MAIN RESULTS FROM THE FIRST 2 YEARS OF THE ONLINE VOLUNTEERING PORTAL
    41. 41. Main Numbers of the Portal Visits 525.413 Registered Volunteers 26.656 Registered Organizations 425 Volunteer Opportunities Chosen 12.924 Online Volunteer Opportunitie Chosen 9.111 Onsite Volunteer Opportunitie Chosen 3.813 Number of States w/ Registered Volunteers 26 States + DF Number of States w/ Registered Organizations 16 States + DF Number of Cities w/ Registered Volunteers 1557 Number of Cities w/ Registered Organizations 172 Number of Campaigns to Mobilize Volunteers made by the Portal 27 Portal operates in 28% of the municipalities of Brazil
    42. 42. Age Groups & Gender Gender Number F 17998 M 8658 67.52 % 32.48 % Gender F M 8.85% 71.56% 16.99% 1.48%0.03% 1.10% Age Groups16 |-- 19 20 |-- 39 40 |-- 59 60 |-- 79 Acima de 80 anos
    43. 43. Schooling Level & Profession 2.42% 21.27% 76.30% Schooling Level Ensino Fundamental Ensino Médio + Curso Técnico Ensino Superior + Pós Graduação Schooling Level Number Elementary School 646 High School +Technical School 5671 Higher Education + Postgraduate 20339 1.50% 83.26% 15.23% Profession Aposentado Empregado Estudante Profession Number Retired 401 Employee 22195 Student 4060
    44. 44. Performed volunteer work before 59.44% 40.56% Performed Volunteer Work? N S Performed Volunteer Work Number N 15845 Y 10811
    45. 45. 26.82% 2.92% 55.39% 1.46% 9.91% 3.50% Acting Field Assistência Social Cultura Educação Preservação do Meio Ambiente Saúde Esporte Acting Field of our Registered Organizations
    46. 46. 23.19% 11.02% 2.89% 0.14% 1.74% 8.47% 3.23% 17.00% 32.33% Divulgador Tradutor Blogueiro Webdesigner Professor Pesquisador Conteudista Voluntários p/ ajudar campanhas de doações Outros Major Volunteer Opportunities Chosen
    47. 47. Public Schools registered in the Portal and their numbers 6.25% 12.50% 56.25% 18.75% 6.25% Hometowns Public Schools Não Informado Biguaçu/SC Florianópolis/SC Palhoça/SC São José/SC 1.79% 15.18% 83.04% Schooling level of volunteers in Public Schools Ens. Fundamental Ens. Médio + Curso Técnico Ens. Superior + Pós Graduação 0 10 20 30 40 50 15 |- - 21 21 |- - 27 27 |- - 33 33 |- - 39 39 |- - 45 45 |- - 51 51 |- - 57 57 |- - 63 Age Groups of volunteers in Public Schools 26.15% 21.54% 7.69% 44.62% States of origin of volunteers in Public Schools SP SC RJ Outros 19 Estados
    48. 48. GENERAL OBJECTIVES SPECIFIC OBJECTIVES INDICATOR MEASURE STATUS OCT 2010 Mobilization and visibility for volunteer 1. Increase visibility on volunteer work Number of opportunities in which the subject was present in the media Trimestralmente e em datas comemorativas para o Setor Achieved 2. Increase volunteering mobilization Number of hits to Online Volunteering Portal per day Thousand hits daily Partially achieved (700) 3. Increase number of volunteers Number of people who have been affected as volunteers were registered through the Portal / year 10,000 applications per year Partially achieved(5.800) 4. Mobilize first-time volunteers Number of volunteers engaged for the first time 10% of all volunteers engaged Achieved (more than 50%) 5. Increase mobilized students for volunteering Number of students who became volunteer through the Portal 50% of volunteers engaged via the Portal Achieved (more than 70%) 6. Promote events of volunteer mobilization Nº of events in partnership with the voluntary mobilization of Portal in the environmental area 2 annual events Achieved Training and guidance of volunteer 7. Increase number of trained volunteers No of hits indicating online training made by volunteers through the Portal Number of hits Unreached 8. Increase number of non- profits that receive volunteers Nº of NGO's registered in the Portal / year 300 NGO´s per year Partially achieved Strengthening NGO's to manage volunteers 9. Increase training of non- profits that receive volunteers No of registered NGO´s online trained through the Portal Total registered NGOs Partially achieved 10. Increase number of digital included non-profits No of NGO `s equipped with computer (s) and internet Total NGO `s registered in Portal Partially achieved 11. Financial impact of volunteer hours mobilized by Portal Summation of the number of hours worked by volunteers registered on the site, multiplied by the hours / volunteer. Not scaled - Enlarge beneficiaries 12. Increasing number of municipalities served by volunteers No of municipalities with organizations registered in Portal 5,000 municipalities Partially achieved(1.500) 13. Increasing the amount of people served directly / indirectly for voluntary actions Summation of the public attended by NGO's registered in Portal Not scaled -
    49. 49. Online Mix Range & Presence
    50. 50. On July 15, 2009, the Online Volunteering Portal completed a year of existence and to commemorate this date, we were presented with a story on National News: Recognition
    51. 51. On October 21, 2009, the Online Volunteering Portal was featured in Veja magazine: Recognition
    52. 52. ONLINE VOLUNTEERING PORTAL TRAINING
    53. 53. Apart from the intermediary between volunteers and organizations, IVA is concerned with the training work of everyone involved, so that organizations can rely on skilled and motivated volunteers, ensuring the sustainability of our actions in the community. Training & Capacity Building
    54. 54. One of IVA’s goal - working for digital inclusion of the Third Sector and train volunteers to conduct a more qualified work. Online Volunteering Training - a platform for distance education courses that enables NGOs and volunteers from Brazil and worldwide to receive training on issues related to voluntary and third sector. Training & Capacity Building
    55. 55. Initial training for volunteer Training for Managing Online Volunteers Training for Social Projects Management Training for Força Voluntária Project Training Available
    56. 56. INVOLVEMENT OF ONLINE VOLUNTEERING PORTAL IN NATURAL DISASTERS
    57. 57. Tragedy in the Itajai Valley with hundreds of people homeless and more than a hundred deaths; Volunteers from all over Brazil and daily online updates of municipalities demands; Over 1,800 volunteers were recruited ; The mobilizing force of the internet made the difference. November 2008
    58. 58. Learning: The rain took a lot away, but also left many lessons  IVA realized it had a role to play  Prior knowledge of other experiences: Help in Disaster - www.1-800-volunteer.org
    59. 59. Força Voluntária - Campaign Campaign created with collaboration from teachers and students of Advertising at the Estacio de Sa University, in Santa Catarina:
    60. 60. Scope and capillarity in social networks Força Voluntária - Campaign
    61. 61. Força Voluntária - Manual Creation and production of the Força Voluntária Manual:
    62. 62. FORÇA VOLUNTÁRIA Project The Project main goal is to mobilize, organize, and train groups of volunteers to act in disasters situations in Santa Catarina. More than 600 registered volunteers 6 groups established 3 groups in formation 9 onsite trainings 2 online trainings Statistics:
    63. 63. Conclusion • Disasters are inevitable. We need to learn about them so we can give better answers to the affected populations. We must warn them to minimize its consequences. • Volunteers can help make that come true. It was proved in 2008 that trained and prepared volunteers can make all the difference.
    64. 64. PORTAL’s SUCCESS CASES FROM ITS FIRST 2 YEARS OF ACTIVITY
    65. 65. ORGANIZATION OPPORTUNITY TYPE OF OPPORTUNITY SUMMARY OF THE ACTIVITY Victor Meirelles Museum Events Coordinator Onsite Through the Portal the organization recruited two volunteers to organize the events logistics of the organization, from the reception for speakers and event participants to the storage site, frequency control and issuance of certificates. Victor Meirelles Museum Translator Online Through the Portal the organization recruited two online translators, translate documents and chapters from a book. The result was the publication of a book. Support Group for HIV / AIDS Prevention from Criciúma – GAPAC Online Promoter Online Through the Portal the organization works with online researchers. Their job forward materials to the Organization so they can publish new information every day, collaboration with HIV / AIDS prevention.
    66. 66. ORGANIZAÇÃO OPPORTUNITY TYPE OF OPPORTUNITY SUMMARY OF THE ACTIVITY Irmão Joaquim Assossiation Fund Raising Organiser Online Through the Portal the organization recruited a volunteer to organize a raffle for a Brazilian soccer team jersey. The volunteer planed all the logistics and materials needed to the raffle come true. The money raised served to build a physiotherapy room that serves 40 seniors. Volunteer in Action Institute - IVA Translator Online All documents, reports and publicity materials used by IVA, when needed translations, are sent to online translators volunteers, all recruited through the Portal. Volunteer in Action Institute - IVA Researcher for Blogs Online IVA has two blogs and a site that is updated daily thanks to materials researched and submitted by researchers volunteers.
    67. 67. FINDINGS AND CHALLENGES AFTER 2 YEARS OF PORTAL’s ACTIVIT
    68. 68. Brazil is increasingly voluntary The more qualified volunteers, professionals and young people are fully open and available for volunteering The internet has a transformative potential for the Third Sector Online Volunteering is a reality in Brazil Findings after 2 years of Portal’s activity
    69. 69.  Work intensively in the capacity building of NGOs to use the Portal and other tools available on the internet  Continuous training of NGOs to the use of online volunteering  Strengthen the strategies relationship with all audiences  Publicize the importance of this new volunteer for Brazil’s social development  Association with other Portals that are acting for social transformations Key Challenges
    70. 70. ARTICULATION WITH OTHER PORTALS
    71. 71. Emergence of the 3 Portals Link between people who wish to put their skills and time available to NGOs and organizations in need of volunteers to provide better services. Apart from the intermediary between volunteers and organizations, works with Capacity Building of those involved. Approaching social organizations of people who want to help them through financial donations, helping them get their projects into practice. Online search platform where NGOs can provide their information to the community: indicators of identity, results, management and partnerships, becoming an interactive platform that supports NGOs and their managers, investors, volunteers and beneficiaries.
    72. 72. VOL – IVA - SC Transparência – ICOM - SC Portal Social – FMSS - RS Common Difficulties to the 3 Portals
    73. 73. Need to integrate the 3 Portals integration
    74. 74. Need for integration with other sectors
    75. 75. How tecnology can help Organizations to promote social change and sustentability
    76. 76. - Need to join forces and act in network to fight against common difficulties; - Connected to Internet = Connected to collective intelligence and all possible knowledge, groups and individuals; - Internet is alive and democratic. Why TiB
    77. 77. Information technology and internet can help nonprofit organizations to explore and build communities to leverage positive social change. Through this technology we are able to connect, share and act on behalf of a cause on global scale and speed never seen before. Why TiB
    78. 78. Technology and communication as a facilitator and agent of social change has already been a subject to non-profit organizations, technology companies, professionals and volunteers in the U.S. in the past 10 years. TiB 2010
    79. 79. International and National Speakers: Emmett Carson, Ph.D, President and CEO da Silicon Valley Community Foundation and Vyria Paselk, Senior Director, International Partnership for TechSoup Global; Lucia Delagnello – ICOM Coordinator Presentation of successful experiences of social investment of companies in Silicon Valley and other U.S. companies and multinational companies operating in Brazil, such as Google and IBM Formal presentation of the 3 Portals Training workshops for NGOs Summary Schedule
    80. 80. Publicizing
    81. 81. Necessity to continue working on digital inclusion of NGOs Development of tools that assist the process of familiarization with the information technology Post Seminar Expectations
    82. 82. Benchmarking led us to the site WWW.GRASSROOTS.ORG How can this happen
    83. 83. Project that will work the digital inclusion of NGOs through an online platform that will provide training and digital tools for free, involving the work of volunteers and volunteer companies in the IT field. Ação na Rede / Capacity Building and digital inclusion for the Third Sector
    84. 84.  Some of the Avaiable Free tools and services for NGO´s  www.techsoupglobal.org  http://www.google.com/grants/domains.h tml  www.onlinevolunteering.org  www.volunteermatch.org
    85. 85. www.voluntariosemacao.org.br www.voluntariosonline.org.br www.voluntariosonlinecursos.org.br www.forcavoluntaria.org.br www.seminariotib.org.br www.portaltransparencia.org.br www.portalsocial.org.br www.grassroots.org Learn more...
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×