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Connected we make change happen
REPORT|2013
CONTENTS
PURPOSE.......................................................................3
NETWORK......................................................................6
SEMINAR......................................................................13
MEDIA COVERAGE........................................................27
PLATFORM AND DIGITAL MOBILIZATION.......................34
LAB..............................................................................41
OTHER EXPERIENCES...................................................50
LESSONS LEARNED 2013..............................................56
TEAM............................................................................57
PURPOSE
The vision of the Social Good Brazil
Program is a society where
technology and innovative thinking are
systematically used to solve social
problems.
PURPOSE
Goals:
4
Inspiration - To spread the concept of Social Good, inspiring organizations
and individuals to engage.
Information - To be a hub of information, interaction and practical tools on
how to use technology and innovative thinking to contribute to solve social
problems.
Action - Identify and support innovative experiences through the Social Good
Brazil Lab, in order to increase the number of successful Brazilian cases of
Social Good initiatives and expand their potential to deal with social
PURPOSE
Strategies:
5
· Acting in networks, by partnering
with individuals and organizations
· Striking online activity
· In addition to the digital activity:
Hosting annual seminars
· Acting in the abyss that exists in
the chain of social innovation support
in Brazil, focusing on design, proof of
concept and to structure the ideas
· Work as a radar of trends and a
funnel of social innovation
NETWORK
Establishing a unique network
of social innovation in Brazil
6
In one year, the Social
Good Brazil Program
became a well-known
network, counting on
more than 45 partners
of national relevance
and more than 25
Social Good Brazil
“Links”
It is a qualified and
embracing network
involving a diversity of
sectors and several
media companies.
Together with the partners of the program
since 2012, new partners for 2013 were
7
Institutional
partners:
Partners of the
SGB Seminar:
Media Partners
Bronze Partners
NETWORK
Together with the partners of the program
since 2012, new partners for 2013 were
NETWORK
8
Strategic partnership with Abril Group, who disseminate the SGB Program on the blog
Planeta Sustentável and in the Superinteressante magazine. These two media,
together, count on 1.8 million followers on facebook.
9
Together with the partners of the program
since 2012, new partners for 2013 were
NETWORK
10
NETWORK
New Social Good Brazil “Links” 2013
Kriss Deiglmeier – Director of
the Stanford University’s
Center for Social Innovation
(CSI), with more than 20 years
of experience in Social
Innovation. California, USA
Carla Link – She is responsible
for the planning of Webcitizen,
a company that develops
projects for civic engagement,
such as the project
“Votenaweb”. São Paulo, SP
Alexandre de Maio – Partner
and Technology Manager for
Catraca Livre. São Paulo, SP.
Bia Granja – Cofounder and
curator of YouPIX, the biggest
festival of internet culture in
Brazil. São Paulo, SP.
Alessandra Orofino – founder
member and director of the Meu
Rio movement, an initiative that
develops tools for civic
engagement in Rio de Janeiro.
Rio de Janeiro, RJ.
Thiago Feijão – Cofounder of
Qmágico, a startup company
that works to personalize
teaching and learning. São José
dos Campos, SP.
Claudio Sassaki – Partner and
founder of Geekie, a startup
company that works with
adaptive learning using
technology. São Paulo, SP.
Joaquim Melo – An
entrepreneur that created the
first Brazilian Community Bank
that operates under the
principle of the Solidarity
Economy.
11
New Social Good Brazil “Links” 2013
NETWORK
Marcella Monteiro de Barros
Teixeira Coelho – Coordinator of
the Global Entrepreneurship
Week (Endeavor). São Paulo,
SP.
Gabriela Agustini – Digital
strategist, researcher and
manager of projects related to
technology, culture and
innovation. Rio de Janeiro, RJ.
Felipe Cabral – CSO of Mowa.
He works using technology to
improve the quality of
education in Brazil. São Paulo,
SP.
Simon Mainwaring – One of the
top experts in Branding and
social media in the US. Author
of “We First”. California, USA.
Daniel San Martin Pascal Filho
– Partner and founder of
Fisiogames, an innovative
company that develops games
for education and health.
Florianópolis, SC.
Vanessa Aguiar – Journalist,
specialist in globalization and
culture and one of the creators
of Social Good Brazil.
Florianópolis, SC.
Renata Aquino – Director of the
Impact Hub Curitiba, partner of
the Argos Agency and
coordinator of Shapers
Curitiba. Curitiba, PR.
Beth Kanter – She was awarded
with the prize “The most
influent woman in technology”,
co-author of “The Networked
Nonprofit”. California, USA.
12
New Social Good Brazil “Links” 2013
NETWORK
Anderson França Dinho –
Activist working in favelas of
Rio de Janeiro, Dinho is founder
of the Dharma Agency and
FunkYou. He is a TEDx
Organizer. Rio de Janeiro, RJ.
Bruno Ayers – Cofounder and
CEO of Argus Control,
Cofounder of V2V.net and board
member of Centro Ruth
Cardoso. São Paulo, SP.
Renato Kiyama – Director of
Artemisia, facilitator of
innovation processes and
advisor for several startups.
São Paulo, SP.
Reinaldo Pamponet – Partner
and Cofounder of the ItsNoon
Network and Ashoka Fellow.
São Paulo, SP.
Gregório Marin Júnior – CEO of
Mowa, partner and cofounder of
Universo.mobi and co-creator
of Casa do Zezinho. São Paulo,
SP.
Rodrigo Vieira da Cunha –
Journalist, Founder of Profile
and Senior Ambassador of TEDx
in Brazil. São Paulo, SP.
Maure Pessanha – Executive
Director of Artemisia. Board
member of social enterprises
and nonprofit organizations.
São Paulo, SP.
Marcelo Estraviz – Social
Entrepreneur, Board member
for Greenpeace and
Ambassador of the Impact Hub.
São Paulo, SP.
Rafael Assunção – Business
angel and advisor, cofounder of
several startups. Florianópolis,
SC.
SOCIAL
GOOD
BRAZIL
2013
SOCIAL GOOD BRAZIL 2013
Background
The Social Good Brazil Seminar is a partner and a part of the official program “+ Social
Good” community. + Social Good gathers innovative people from more than 120 countries
and annually holds the Social Good Summit during the UN Week in New York. The Social
Good Brazil Seminar 2013 was held simultaneously with the Social Good Summit in NY.
Others
Press
Corporate Foundations
Nonprofit Organizations
Companies
34%
26%
21%
11%
6%
301 people attended
the seminar held in
the ‘Vivo Theater’ on
September 24th
5.000 views via lives-
tream
PARTICIPANTS PROFILE
14
SOCIAL GOOD BRASIL 2013
More than a seminar, and
environment for innovation
During the seminar, participants could count on a communal room for networking and a
digital media lounge.
73% of the participants considered that the rooms and the environment were as
expected or better than expected.
15
SOCIAL GOOD BRAZIL 2013
30 speakers
SOCIAL GOOD BRAZIL 2013
The speakers were all volunteers. The
audience heard from 29 inspired
Brazilian speakers and an international
keynote.
16
Profile of the audience in the theater
SOCIAL GOOD BRAZIL 2013
301 people were present at
the seminar;
51 declared that they work
in the nonprofit sector;
30 in communication;
22 in consuming goods
industry;
22 as entrepreneurs and
social business;
19 in sustainability.
Entrepreneurs
Directors
Coordinators
Managers, consultants, bloggers,
analysts, journalists and others.
22%
15%
17%
9%
17
Profile of the audience in the theater
SOCIAL GOOD BRAZIL 2013
71% of the participants declared to
have heard about Social Good
before the event
97% declared to have learned
something, even though they were
familiar with the subject
14% considered themselves as
engaged with social causes; 27%
declared themselves as not
engaged in social causes but
intended to after the seminar; and
50% considered themselves as
engaged in social causes and
wanted to get even more engaged.
67%declaredthatduringtheevent
theycontactedpeoplewithwhomthey
cancreateorimprovetheiractivitiesin
innovationorSocialGood.
86%consideredthatthespeakers’
performancewasastheyexpectedor
betterthanexpected.
86%consideredthattheorganization
ofpanelsandpresentationswasas
theyexpectedorbetterthanexpected.
85%considered that the themes of
the panels and presentations were as
they expected or better than
expected.
18
Testimonials
SOCIAL GOOD BRASIL 2013
It was great to see so many successful initiatives happening in Brazil! I
left the seminar very optimistic about the future and confident that it is
possible to build the country we want! Camila Figueiredo
I left wanting to get engaged in new social causes and work for social
projects that can really make a difference. The seminar helped me to
see that we are able to create brilliant initiatives, we just have to
persist. Nicolle Guimarães Silva
The seminar was innovative and broad. Broad because the presentations
brought up deep knowledge and the seminar allowed for strengthening
networks. Moreover, it stimulated the curiosity needed to produce more
knowledge and experiences of high social impact! I wish you lots of
success. Thiago J. Chaves
19
VIP Meeting with Kriss Deiglmeier
SOCIAL GOOD BRAZIL 2013
On September 23rd, the Director of Stanford University’s Center for Social Innovation,
Kriss Deiglmeier, met a group of partners and “links” of the program for a Q & A
session on social innovation. The meeting was held in Centro Ruth Cardoso in São
Paulo, for an audience of approximately 40 people.
20
Twitter
SOCIAL GOOD BRAZIL 2013
On September 24th 2013:
1,940 mentions to #socialgoodbr
Reach of 9.1 million during the day
438 users actively involved
Twitter Trending Topic in the cities: São
Paulo, Rio de Janeiro, Belém, Goiânia and
Guarulhos. Trending Topic Brazil by
3.50pm
Profile of the most active users
54% 46%
21
BRAZILIAN STATES
OTHERS
Instagram: Collaborative coverage
SOCIAL GOOD BRAZIL 2013
22
Coverage on online portals, Blogs,
Youtube, Instagram and Slideshare
SOCIAL GOOD BRAZIL 2013
#socialgoodbr
There was a total of 1,912 occurrences for the terms “Social Good Brasil”,
“#socialgoodbr” and “Social Good Brazil”. The occurrences had a reach of 4.8 million
people on the internet.
Out of the 1,675 mentions to these terms, 1,659 were mapped as ‘positive mentions’.
The most used social media were Twitter (1,675 mentions), Facebook (133 posts) and
Instagram (68 posts). There were mentions also on Google Plus and Blogs.
*mentions collected on Seeker from August 22nd and September 30th 2013.
23
Youtube and Slideshare as source
of relevant content on the web
SOCIAL GOOD BRAZIL 2013
Slideshare is a strong source of
content on Social Good. On the
program’s channel there are 62
presentations (including those
used by the speakers in the
seminar) that sum more than 700
views.
The program’s channel on youtube
has videos about the concept of
social good, interviews and videos
of each of the panels and
presentations of the seminar.
Views sum more than 550, growing
exponentially.
24
Seminar’s international impact
SOCIAL GOOD BRAZIL 2013
Counting on the support of international partners such as the UN Foundation and
+Social Good, as well as the support of ‘Links’ such as Beth Kanter and Simon
MainwaIring, more than 20 posts referring to the Seminar were identified.
25
The Social Good Summit 2013, connected
to the Social Good Brazil Seminar had:
SOCIAL GOOD BRAZIL 2013
83,000 mentions to #2030NOW on
Twitter
81,000 views via livestream from
more than 200 countries (summing
the several concurrent seminars)
The online platform +SocialGood
grew to 15,000 users, counting on
2,500 very active users.
26
MEDIA
COVERAGE
MEDIA COVERAGE
Coverage of Social Good Brazil on
regional media (Santa Catarina)
TV - 5
Radio – 6
Regional Newspaper (Diário Catarinense) – 29
Regional Newspaper (Notícias do Dia) – 22
Other regional newspapers and magazines - 24
Total publications in regional printed newspapers – 75
Total publications in regional based online media - 99
28
Coverage of Social Good Brazil
in national media
Interview in Época Magazine
Interview for Estadão
Interview in PEGN Magazine
Article in Planeta Sustentável portal
Article in Meio e Mensagem portal
Article in Folha de São Paulo online
29
MEDIA COVERAGE
Examples in Newspapers and TV
MEDIA COVERAGE
The program was the cover of Diário
Catarinense and NA newspapers. Diário
Catarinense produced a full page
article about the program
In the same newspapers, several
columnists wrote about the program,
including a two page article by Juliana
Wosgraus and mentions by the widely
read Cacau Menezes and Estela
Bennetti.
Check out some of the articles (in
Portuguese) and interviews on the next
pages.
Carlos Damião, Ponto Final,
Notícias do Dia, Pág.21, 4/10
Juliana Wosgraus,
Variedades, Pág.2, 5/7
30
Examples in Newspapers and TV
MEDIA COVERAGE
Bom Dia SC, RBS TV, 25/7
RIC Record - Programa Ver
Mais
31
Examples in Newspapers and TV
MEDIA COVERAGE
32
Examples in Newspapers and TV
MEDIA COVERAGE
33
PLATFORM
AND DIGITAL
MOBILIZATION
PLATFORM AND DIGITAL MOBILIZATION
Theonlinepositioninganddigitalmobilizationofthe
SocialGoodBrazilProgramisconstantlyincreasing
Facebook: 38.394
Twitter: 2.107
Youtube: 234 subscribed and
15,539 views
Slideshare: 152 followers and
33,961 views
Since the beginning of the program:
Google +: 631 followers
Pinterest: 131 followers
Fale Conosco: + 1,500 e-mails
35
Theonlinepositioninganddigitalmobilizationofthe
SocialGoodBrazilProgramisconstantlyincreasing
The Social Good Brazil Program’s
fanpage on Facebook was launched in
February 2012. In August 2012, after
launching the website, the page
counted on 461 fans. By the end of
2013, the fanpage counted on 38,394
fans, which means a great
development of the program’s presence
on this social media site. The annual
outreach in 2013 was 34.972.932
people.
The Social Good Brazil Seminar was
essential to increase the number of
fans to over 30,000. The stats on
Facebook for September 24th were:
87 posts on the program´s wall (73
photos posted by the participants via
Instagram);
641 likes
186 shares
*numbers collected and updated on
October, 30th 2013.
36
PLATFORM AND DIGITAL MOBILIZATION
Facebook is an essential
channel to raise awareness
PLATFORM AND DIGITAL MOBILIZATION
37
Online Platform Results
PLATFORM AND DIGITAL MOBILIZATION
The platform was launched on September 28th 2012. By December 31st 2013:
240.020* (181,347 single visits)
284 blog posts
26 real cases published in the section “Stories”
70 posts showing options for engagement in the
section “Start Now”.
*Between December 12th and 22nd 2013, the
38
The new Social Good Brazil
Platform was launched
PLATFORM AND DIGITAL MOBILIZATION
39
New features on the platform:
“Start Now” and SGBLab
PLATFORM AND DIGITAL MOBILIZATION
The new platform was launched during the final event of the Social Good Brazil Lab
2013, on December 11th 2013. The platform brings innovation and solutions based on
the demands of the Social Good Brazil Program’s audience:
• A section for entrepreneurs, with multimedia tools to support
the first steps of a social initiative using new technologies
(part of the section “Action”)
• A section dedicated to any citizen that wants to engage in
social causes using the internet. The section presents either a
theme (education, health, or others) or the form of engagement
(donation, volunteering, online petition)
40
SOCIAL GOOD
BRAZIL LAB
SOCIAL GOOD BRAZIL LAB
The importance of partners to disseminate the program
during the application period – Florianópolis, August 5th-28th
The team used two teaser videos, email marketing and posters, distributed among
local partners. Counting on local partners to spread the word about the Social Good
Brazil Lab was an essential part of the dissemination strategy.
View video 1 and video 2. The link to the
application form is:
https://socialgoodbrasillab.typeform.co
m/to/poHDbz?
42
4 Mini-Labs in the Universities
Florianópolis, August 5th–28th
SOCIAL GOOD BRAZIL LAB
During the period of announcement and application
to participate in the Lab, the Social Good Brazil team
promoted 4 workshops called mini-lab, in the
following universities:
Faculdade SOCIESC/FGV
Faculdades ASSESC
Instituto Federal de Santa Catarina
43
109 applications
SOCIAL GOOD BRAZIL LAB
44
0 2 4 6 8 10
Access/Inclusion
Energy consumption
Culture
Children’s Education
College Education
Sport
Housing
Digital Inclusion
Environment/Conscious consumerism
Environment/other
Mobility/environment
Safety in the traffic
Safety/violence
Tourism
Tourism/Mobility
Accessibility
Maker Culture
Conscious consumerism
Human Rights
Entrepreneurship
Citizenship
Education
Environment
Mobility
Health
02 Meetings of the Selection Committee
Florianópolis, August 30th and September 16th
SOCIAL GOOD BRASIL LAB
The selection committee was formed by the SGB
team and people invited to serve as mentors for
the participating ideas. The group counted 08
people.
The participation of the mentors in the selection
process was proven to be very fruitful. Mentors
could know more about the ideas and prepare
their own activities with the ones selected, as
well as the SGBLab benefitting greatly from the
mentors’ contributions.
45
15 initiatives were selected and started the process
SOCIAL GOOD BRAZIL LAB
Encontros Urbanos – An app to gather and engage
people in offline activities (Diego Max)
Educapais – A virtual platform with tips on education
to help parents and carers (Marcelo Michelson)
FabLab – Place for creative people to put their ideas
in practice (Cláudia Bär)
Mais Saúde – App that offers information and
engages users to follow nutritional plans developed by
their own nutritionists (Thiago Marques)
CorAção – Game to demystify blood donation and
encourage people to donate (Ana Dantas)
CriançAtiva – Platform to prevent child obesity (Djali
Valois)
Social Food – App to track the food production from
its original producer. (Suzeli Simon)
Saúde Delivery – Platform to centralize requests
from customers of organic products and to control
their origin. (Emiliano Machado)
Flagra – App to register problems in the city and alert
the government (Carlos Eduardo Pereira)
Rede PCD – Professional social network to help
people with disabilities enter the labor market (Isabel
Hammes)
Caronilha – Platform to help employees working in
the same companies to organize car share (Simone de
Ávila)
Mensagem de Alegria – Social networks and videos
aiming to take happy messages to people in hospitals,
hospices and orphanages (Ana Jofre)
Motorista Seguro – App to help sober drivers to
detect and avoid zones where drunk drivers are likely
to be found (Rebbeca Goulart)
Wasty – App where users can inform they have
separated their recycling and make it possible for
recycling companies/organizations to pick up the
material. (Rafael Gonçalves)
Plano de aula colaborativo – Platform where
teachers can share, produce and classify teaching
plans (Rodrigo Vieira)
46
Lab’s evaluation questionnaire
SOCIAL GOOD BRAZIL LAB
During the meetings with the participants of the Lab, the team conducted constant
evaluation of the process. The results are great, as can be seen in the graphics below.
47
Satisfaction with the Lab (Please share your opinion with us)
Insufficient
Low satisfaction
Sufficient
Very much satisfied
Insufficient
Low satisfaction
Sufficient
Very much satisfied
Acquired knowledge
Insufficient
Low satisfaction
Sufficient
Very much satisfied
Insufficient
Low satisfaction
Sufficient
Very much satisfied
Evaluation Survey
SOCIAL GOOD BRAZIL LAB
48
In comparison to the survey applied at the first meetings of the Lab, some development was
identified:
• About the meetings/workshops: In the first surveys, 66% of the respondents considered them
“Very Good”. This percentage increased to 88% in the last survey. The other 12% considered
these activities as “good”.
• Understanding the Content: 97% of the participants found it “easy” and “very easy”, showing
the content was well understood.
• All participants declared to have matched their expectations or to have experienced more than
they expected.
Testimonials:
“During the Lab I had all the support I needed to develop my project and put it into practice”.
“It helped me to improve my idea and to come up with a viable product.”
“Social Good Brazil Lab was important to ask some questions about our project and it led us to
validate these questions with potential users/customers in the streets”.
“The challenges put by the program helped to develop and structure the project”.
Social Good Brazil Lab Demoday
SOCIAL GOOD BRAZIL LAB
49
The Lab participants presented their ideas on December
11th in a special night called Demoday which completed
the Lab cycle. Nonprofit organizations, accelerators of
social businesses, angel investors and other invitees
attended the event.
The Demoday took place at Sapiens Park, a technological
park in Florianópolis. During the afternoon, the invitees
were offered the opportunity to visit some projects that
are using social innovation and technology which
included social businesses working in education as well
as a guided tour from the Director of Sapiens Park around
both the park and the company Sábia (also onsite at
Sapiens Park).
OTHER
EXPERIENCES
OTHER EXPERIENCES
Together with the main projects, the Social Good Brazil LAB Program
engaged in other innovative experiences to evaluate new possible projects
#Vemprarua survey
Workshop with nonprofit
organizations
Festival of Ideas
#VemPraRua
51
OTHER EXPERIENCES
Festival of Ideas and the culture of co-creation
A meeting of around 40 people interested in
co-creating ideas was held at ACATE the State
Association of Tech Companies.
In addition, the Social Good Brazil Program
supported some of the ideas so they could
participate at the Great Co-creation Meeting
promoted by the Festival of Ideas in São Paulo in
May 2013.
26 ideas were presented and 03 of them were chosen to go to São Paulo:
#EuTeLevo (Gabriel Lana) (#I take you)
#Rádio Digital em parceira com a juventude da comunidade Vila União (Maçan Guedes)
(#Digital radio station in partnership with youth from the community ‘Vila União’)
#Shopping de Sonhos (Adriana abriella da Silva) (#Mall of Dreams)
52
OTHER EXPERIENCES
Workshop on Social Good for
nonprofit organizations
In June 2013, the program held a
workshop entitled “Strategies for
Social Media”, in partnership with IBM
Brazil. Around 40 participants learned
how to use the internet to leverage the
work done by their organizations and
social projects. There were two
groups, one in the morning and one in
the afternoon.
53
OTHER EXPERIENCES
Survey about the #VemPraRua movement
that happened all over the country in July 2013
The promoters of Social Good Brazil, ICom and IVA, mobilized their networks through a survey to investigate what
took thousands of people in protests all over the country in 2013.
The #VemPraRua survey collected 1,519 responses and showed the following results:
- 95% of the respondents declared that the movement was inspired through social media.
- 37% followed the protests via the internet and other channels, and 32% disseminated information on their
personal networks.
- 28% of the respondents actually participated in protests on the streets, and 60% of them had never participated
in a protest before.
- Education and corruption were the main reasons to lead people to go to the streets in protest (22% of the
responses each), followed by the request for political reform and improvements to health care (21% of the
responses each). Free bus tickets for students was in fifth place (11%).
- 70% declared they were dissatisfied with the problems in the country and through the protests, found the
opportunity to vindicate for their rights; 25% declared it was the first time their generation participated in a
movement such as this one, and they wanted to be part of History.
- Considering those that declared they had not previously participated in any way in the protests, just 8% said they
were not interested at all and 54% said they had not had the time to engage in the protests.
The results proved the impact social media has had in the social movements in our times.
54
OTHER EXPERIENCES
Partnership with Centro Ruth Cardoso
and the Festival of Education
At the beginning of the year we spoke to two youth groups participating in social projects
in the region of Florianópolis and neighboring cities (Centro Cultura Escrava Anastácia and
Conselho Comunitário Ponte do Imaruim). They were invited to help in the co-creation of
an initiative to be implemented with Centro Ruth Cardoso. The initiative aimed to engage
youth as protagonists of the challenges in education. The groups were made up of around
16 – 20 underprivileged young people with an average age of 15 years old, who
participated in reflective and informative programs outside school hours. It was striking
to realize that all of them were facebook users and very familiar with social media.
One of the schools where the Festival of Education
organized by Centro Ruth Cardoso is piloted is IFSC
– São José, in the region of Florianópolis and
neighboring cities. The idea chosen as the finalist of
the Festival of Education and that went to the
national meeting in November 2013 is a laboratory
for innovative ideas inside the school.
55
LESSONS LEARNED
• Thepowerofco-creationtobuildinitiativesinamorecreativeandparticipativeway
• TheimportanceforSGBtogatherdiversesectorsinaneutraldebateonsocialinnovationduringtheannualSeminars
• SGBhasafundamentalroleofsharingpracticalexperiencesfromanewtypeofentrepreneur.Theyarethemovement
entrepreneurs,withfocusonmicro-revolutions
• Theopportunitytomakeuseofthegeneralknowledgeobtainedinthefirsttwoseminars,aswellasinresearchdonetoorganize
thosemeetings.Thisknowledgecanbetransformedintomultimediacontentandintegratedintherestoftheinitiativesofthe
ThepilotoftheSGBLabhasvalidatedsomehypothesis
andprovidedseverallessonstobelearned:
•Itispossibletooffercontenttobeaccessedonlineanduse
themeetingsasopportunitytostimulatepeer-to-peer
exchange,mentorship,workshopsandtoofferpractical
exercises.
• Prototypingdoesnotneedalotoffinancialresources.In
mostofthecases,thisactivitydidnotuseanymoneyandcost
lessthanUSD150.
•Thephaseofapplicationandselectionarecrucialforthe
successoftheLab.Ithastobefocusedmoreonthe
entrepreneur’sprofilethanontheideas,anduseagamified
processthathelpstoassesstherealefforttheentrepreneuris
willingtoputtodeveloptheiridea.Themodelalsooffersthe
possibilityfortheentrepreneurtoleavetheLabwhentheyare
notabletoaccomplishtheexigenciesoftheprogram.
•Itisnecessarytoputtogetheracombinationofmentalmodels,
includinghiredconsultants,SGBteamandvolunteerentrepreneurs.
•ThecalendarofactivitiesoftheLabcanbelighteratthebeginning
oftheprogram,andoffermoretimefortheparticipantstotesttheir
ideas.Inthiswaytheycanvalidatemoreelementsoftheirideaand
improvetheirmodel.
•ThemajorityoftheideasparticipatingintheSocialGoodBrazilLab
in2013preferredtoberegisteredassocialbusinesses.
56
SOCIAL GOOD BRAZIL TEAM
From the experience obtained in 2012 and our ambition for 2013, two new people
integrated the team:
• Fernanda Bornhausen Sá – Strategic Committee
• Lucia Dellagnelo – Strategic Committee
• Carolina de Andrade – General Coordinator
• Bruna Pires – Communications Coordinator
• Ana Paula Santos – Content Analysis (platform)
• Bruno Evangelista – Lab Coordinator
• Cecília da Silva – Event Consultant
57
• Anderson Giovani da Silva –
Executive Manager of ICom
• Ana Maria Warken do Vale Pereira
General Coordinator IVA
Special thanks to our Master partners, who believe in the power of Social Good Brazil
58

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Social Good Brasil program 2013 report

  • 1. Connected we make change happen REPORT|2013
  • 2. CONTENTS PURPOSE.......................................................................3 NETWORK......................................................................6 SEMINAR......................................................................13 MEDIA COVERAGE........................................................27 PLATFORM AND DIGITAL MOBILIZATION.......................34 LAB..............................................................................41 OTHER EXPERIENCES...................................................50 LESSONS LEARNED 2013..............................................56 TEAM............................................................................57
  • 3. PURPOSE The vision of the Social Good Brazil Program is a society where technology and innovative thinking are systematically used to solve social problems.
  • 4. PURPOSE Goals: 4 Inspiration - To spread the concept of Social Good, inspiring organizations and individuals to engage. Information - To be a hub of information, interaction and practical tools on how to use technology and innovative thinking to contribute to solve social problems. Action - Identify and support innovative experiences through the Social Good Brazil Lab, in order to increase the number of successful Brazilian cases of Social Good initiatives and expand their potential to deal with social
  • 5. PURPOSE Strategies: 5 · Acting in networks, by partnering with individuals and organizations · Striking online activity · In addition to the digital activity: Hosting annual seminars · Acting in the abyss that exists in the chain of social innovation support in Brazil, focusing on design, proof of concept and to structure the ideas · Work as a radar of trends and a funnel of social innovation
  • 6. NETWORK Establishing a unique network of social innovation in Brazil 6 In one year, the Social Good Brazil Program became a well-known network, counting on more than 45 partners of national relevance and more than 25 Social Good Brazil “Links” It is a qualified and embracing network involving a diversity of sectors and several media companies.
  • 7. Together with the partners of the program since 2012, new partners for 2013 were 7 Institutional partners: Partners of the SGB Seminar: Media Partners Bronze Partners NETWORK
  • 8. Together with the partners of the program since 2012, new partners for 2013 were NETWORK 8 Strategic partnership with Abril Group, who disseminate the SGB Program on the blog Planeta Sustentável and in the Superinteressante magazine. These two media, together, count on 1.8 million followers on facebook.
  • 9. 9 Together with the partners of the program since 2012, new partners for 2013 were NETWORK
  • 10. 10 NETWORK New Social Good Brazil “Links” 2013 Kriss Deiglmeier – Director of the Stanford University’s Center for Social Innovation (CSI), with more than 20 years of experience in Social Innovation. California, USA Carla Link – She is responsible for the planning of Webcitizen, a company that develops projects for civic engagement, such as the project “Votenaweb”. São Paulo, SP Alexandre de Maio – Partner and Technology Manager for Catraca Livre. São Paulo, SP. Bia Granja – Cofounder and curator of YouPIX, the biggest festival of internet culture in Brazil. São Paulo, SP. Alessandra Orofino – founder member and director of the Meu Rio movement, an initiative that develops tools for civic engagement in Rio de Janeiro. Rio de Janeiro, RJ. Thiago Feijão – Cofounder of Qmágico, a startup company that works to personalize teaching and learning. São José dos Campos, SP. Claudio Sassaki – Partner and founder of Geekie, a startup company that works with adaptive learning using technology. São Paulo, SP. Joaquim Melo – An entrepreneur that created the first Brazilian Community Bank that operates under the principle of the Solidarity Economy.
  • 11. 11 New Social Good Brazil “Links” 2013 NETWORK Marcella Monteiro de Barros Teixeira Coelho – Coordinator of the Global Entrepreneurship Week (Endeavor). São Paulo, SP. Gabriela Agustini – Digital strategist, researcher and manager of projects related to technology, culture and innovation. Rio de Janeiro, RJ. Felipe Cabral – CSO of Mowa. He works using technology to improve the quality of education in Brazil. São Paulo, SP. Simon Mainwaring – One of the top experts in Branding and social media in the US. Author of “We First”. California, USA. Daniel San Martin Pascal Filho – Partner and founder of Fisiogames, an innovative company that develops games for education and health. Florianópolis, SC. Vanessa Aguiar – Journalist, specialist in globalization and culture and one of the creators of Social Good Brazil. Florianópolis, SC. Renata Aquino – Director of the Impact Hub Curitiba, partner of the Argos Agency and coordinator of Shapers Curitiba. Curitiba, PR. Beth Kanter – She was awarded with the prize “The most influent woman in technology”, co-author of “The Networked Nonprofit”. California, USA.
  • 12. 12 New Social Good Brazil “Links” 2013 NETWORK Anderson França Dinho – Activist working in favelas of Rio de Janeiro, Dinho is founder of the Dharma Agency and FunkYou. He is a TEDx Organizer. Rio de Janeiro, RJ. Bruno Ayers – Cofounder and CEO of Argus Control, Cofounder of V2V.net and board member of Centro Ruth Cardoso. São Paulo, SP. Renato Kiyama – Director of Artemisia, facilitator of innovation processes and advisor for several startups. São Paulo, SP. Reinaldo Pamponet – Partner and Cofounder of the ItsNoon Network and Ashoka Fellow. São Paulo, SP. Gregório Marin Júnior – CEO of Mowa, partner and cofounder of Universo.mobi and co-creator of Casa do Zezinho. São Paulo, SP. Rodrigo Vieira da Cunha – Journalist, Founder of Profile and Senior Ambassador of TEDx in Brazil. São Paulo, SP. Maure Pessanha – Executive Director of Artemisia. Board member of social enterprises and nonprofit organizations. São Paulo, SP. Marcelo Estraviz – Social Entrepreneur, Board member for Greenpeace and Ambassador of the Impact Hub. São Paulo, SP. Rafael Assunção – Business angel and advisor, cofounder of several startups. Florianópolis, SC.
  • 14. SOCIAL GOOD BRAZIL 2013 Background The Social Good Brazil Seminar is a partner and a part of the official program “+ Social Good” community. + Social Good gathers innovative people from more than 120 countries and annually holds the Social Good Summit during the UN Week in New York. The Social Good Brazil Seminar 2013 was held simultaneously with the Social Good Summit in NY. Others Press Corporate Foundations Nonprofit Organizations Companies 34% 26% 21% 11% 6% 301 people attended the seminar held in the ‘Vivo Theater’ on September 24th 5.000 views via lives- tream PARTICIPANTS PROFILE 14
  • 15. SOCIAL GOOD BRASIL 2013 More than a seminar, and environment for innovation During the seminar, participants could count on a communal room for networking and a digital media lounge. 73% of the participants considered that the rooms and the environment were as expected or better than expected. 15 SOCIAL GOOD BRAZIL 2013
  • 16. 30 speakers SOCIAL GOOD BRAZIL 2013 The speakers were all volunteers. The audience heard from 29 inspired Brazilian speakers and an international keynote. 16
  • 17. Profile of the audience in the theater SOCIAL GOOD BRAZIL 2013 301 people were present at the seminar; 51 declared that they work in the nonprofit sector; 30 in communication; 22 in consuming goods industry; 22 as entrepreneurs and social business; 19 in sustainability. Entrepreneurs Directors Coordinators Managers, consultants, bloggers, analysts, journalists and others. 22% 15% 17% 9% 17
  • 18. Profile of the audience in the theater SOCIAL GOOD BRAZIL 2013 71% of the participants declared to have heard about Social Good before the event 97% declared to have learned something, even though they were familiar with the subject 14% considered themselves as engaged with social causes; 27% declared themselves as not engaged in social causes but intended to after the seminar; and 50% considered themselves as engaged in social causes and wanted to get even more engaged. 67%declaredthatduringtheevent theycontactedpeoplewithwhomthey cancreateorimprovetheiractivitiesin innovationorSocialGood. 86%consideredthatthespeakers’ performancewasastheyexpectedor betterthanexpected. 86%consideredthattheorganization ofpanelsandpresentationswasas theyexpectedorbetterthanexpected. 85%considered that the themes of the panels and presentations were as they expected or better than expected. 18
  • 19. Testimonials SOCIAL GOOD BRASIL 2013 It was great to see so many successful initiatives happening in Brazil! I left the seminar very optimistic about the future and confident that it is possible to build the country we want! Camila Figueiredo I left wanting to get engaged in new social causes and work for social projects that can really make a difference. The seminar helped me to see that we are able to create brilliant initiatives, we just have to persist. Nicolle Guimarães Silva The seminar was innovative and broad. Broad because the presentations brought up deep knowledge and the seminar allowed for strengthening networks. Moreover, it stimulated the curiosity needed to produce more knowledge and experiences of high social impact! I wish you lots of success. Thiago J. Chaves 19
  • 20. VIP Meeting with Kriss Deiglmeier SOCIAL GOOD BRAZIL 2013 On September 23rd, the Director of Stanford University’s Center for Social Innovation, Kriss Deiglmeier, met a group of partners and “links” of the program for a Q & A session on social innovation. The meeting was held in Centro Ruth Cardoso in São Paulo, for an audience of approximately 40 people. 20
  • 21. Twitter SOCIAL GOOD BRAZIL 2013 On September 24th 2013: 1,940 mentions to #socialgoodbr Reach of 9.1 million during the day 438 users actively involved Twitter Trending Topic in the cities: São Paulo, Rio de Janeiro, Belém, Goiânia and Guarulhos. Trending Topic Brazil by 3.50pm Profile of the most active users 54% 46% 21 BRAZILIAN STATES OTHERS
  • 23. Coverage on online portals, Blogs, Youtube, Instagram and Slideshare SOCIAL GOOD BRAZIL 2013 #socialgoodbr There was a total of 1,912 occurrences for the terms “Social Good Brasil”, “#socialgoodbr” and “Social Good Brazil”. The occurrences had a reach of 4.8 million people on the internet. Out of the 1,675 mentions to these terms, 1,659 were mapped as ‘positive mentions’. The most used social media were Twitter (1,675 mentions), Facebook (133 posts) and Instagram (68 posts). There were mentions also on Google Plus and Blogs. *mentions collected on Seeker from August 22nd and September 30th 2013. 23
  • 24. Youtube and Slideshare as source of relevant content on the web SOCIAL GOOD BRAZIL 2013 Slideshare is a strong source of content on Social Good. On the program’s channel there are 62 presentations (including those used by the speakers in the seminar) that sum more than 700 views. The program’s channel on youtube has videos about the concept of social good, interviews and videos of each of the panels and presentations of the seminar. Views sum more than 550, growing exponentially. 24
  • 25. Seminar’s international impact SOCIAL GOOD BRAZIL 2013 Counting on the support of international partners such as the UN Foundation and +Social Good, as well as the support of ‘Links’ such as Beth Kanter and Simon MainwaIring, more than 20 posts referring to the Seminar were identified. 25
  • 26. The Social Good Summit 2013, connected to the Social Good Brazil Seminar had: SOCIAL GOOD BRAZIL 2013 83,000 mentions to #2030NOW on Twitter 81,000 views via livestream from more than 200 countries (summing the several concurrent seminars) The online platform +SocialGood grew to 15,000 users, counting on 2,500 very active users. 26
  • 28. MEDIA COVERAGE Coverage of Social Good Brazil on regional media (Santa Catarina) TV - 5 Radio – 6 Regional Newspaper (Diário Catarinense) – 29 Regional Newspaper (Notícias do Dia) – 22 Other regional newspapers and magazines - 24 Total publications in regional printed newspapers – 75 Total publications in regional based online media - 99 28
  • 29. Coverage of Social Good Brazil in national media Interview in Época Magazine Interview for Estadão Interview in PEGN Magazine Article in Planeta Sustentável portal Article in Meio e Mensagem portal Article in Folha de São Paulo online 29 MEDIA COVERAGE
  • 30. Examples in Newspapers and TV MEDIA COVERAGE The program was the cover of Diário Catarinense and NA newspapers. Diário Catarinense produced a full page article about the program In the same newspapers, several columnists wrote about the program, including a two page article by Juliana Wosgraus and mentions by the widely read Cacau Menezes and Estela Bennetti. Check out some of the articles (in Portuguese) and interviews on the next pages. Carlos Damião, Ponto Final, Notícias do Dia, Pág.21, 4/10 Juliana Wosgraus, Variedades, Pág.2, 5/7 30
  • 31. Examples in Newspapers and TV MEDIA COVERAGE Bom Dia SC, RBS TV, 25/7 RIC Record - Programa Ver Mais 31
  • 32. Examples in Newspapers and TV MEDIA COVERAGE 32
  • 33. Examples in Newspapers and TV MEDIA COVERAGE 33
  • 35. PLATFORM AND DIGITAL MOBILIZATION Theonlinepositioninganddigitalmobilizationofthe SocialGoodBrazilProgramisconstantlyincreasing Facebook: 38.394 Twitter: 2.107 Youtube: 234 subscribed and 15,539 views Slideshare: 152 followers and 33,961 views Since the beginning of the program: Google +: 631 followers Pinterest: 131 followers Fale Conosco: + 1,500 e-mails 35
  • 36. Theonlinepositioninganddigitalmobilizationofthe SocialGoodBrazilProgramisconstantlyincreasing The Social Good Brazil Program’s fanpage on Facebook was launched in February 2012. In August 2012, after launching the website, the page counted on 461 fans. By the end of 2013, the fanpage counted on 38,394 fans, which means a great development of the program’s presence on this social media site. The annual outreach in 2013 was 34.972.932 people. The Social Good Brazil Seminar was essential to increase the number of fans to over 30,000. The stats on Facebook for September 24th were: 87 posts on the program´s wall (73 photos posted by the participants via Instagram); 641 likes 186 shares *numbers collected and updated on October, 30th 2013. 36 PLATFORM AND DIGITAL MOBILIZATION
  • 37. Facebook is an essential channel to raise awareness PLATFORM AND DIGITAL MOBILIZATION 37
  • 38. Online Platform Results PLATFORM AND DIGITAL MOBILIZATION The platform was launched on September 28th 2012. By December 31st 2013: 240.020* (181,347 single visits) 284 blog posts 26 real cases published in the section “Stories” 70 posts showing options for engagement in the section “Start Now”. *Between December 12th and 22nd 2013, the 38
  • 39. The new Social Good Brazil Platform was launched PLATFORM AND DIGITAL MOBILIZATION 39
  • 40. New features on the platform: “Start Now” and SGBLab PLATFORM AND DIGITAL MOBILIZATION The new platform was launched during the final event of the Social Good Brazil Lab 2013, on December 11th 2013. The platform brings innovation and solutions based on the demands of the Social Good Brazil Program’s audience: • A section for entrepreneurs, with multimedia tools to support the first steps of a social initiative using new technologies (part of the section “Action”) • A section dedicated to any citizen that wants to engage in social causes using the internet. The section presents either a theme (education, health, or others) or the form of engagement (donation, volunteering, online petition) 40
  • 42. SOCIAL GOOD BRAZIL LAB The importance of partners to disseminate the program during the application period – Florianópolis, August 5th-28th The team used two teaser videos, email marketing and posters, distributed among local partners. Counting on local partners to spread the word about the Social Good Brazil Lab was an essential part of the dissemination strategy. View video 1 and video 2. The link to the application form is: https://socialgoodbrasillab.typeform.co m/to/poHDbz? 42
  • 43. 4 Mini-Labs in the Universities Florianópolis, August 5th–28th SOCIAL GOOD BRAZIL LAB During the period of announcement and application to participate in the Lab, the Social Good Brazil team promoted 4 workshops called mini-lab, in the following universities: Faculdade SOCIESC/FGV Faculdades ASSESC Instituto Federal de Santa Catarina 43
  • 44. 109 applications SOCIAL GOOD BRAZIL LAB 44 0 2 4 6 8 10 Access/Inclusion Energy consumption Culture Children’s Education College Education Sport Housing Digital Inclusion Environment/Conscious consumerism Environment/other Mobility/environment Safety in the traffic Safety/violence Tourism Tourism/Mobility Accessibility Maker Culture Conscious consumerism Human Rights Entrepreneurship Citizenship Education Environment Mobility Health
  • 45. 02 Meetings of the Selection Committee Florianópolis, August 30th and September 16th SOCIAL GOOD BRASIL LAB The selection committee was formed by the SGB team and people invited to serve as mentors for the participating ideas. The group counted 08 people. The participation of the mentors in the selection process was proven to be very fruitful. Mentors could know more about the ideas and prepare their own activities with the ones selected, as well as the SGBLab benefitting greatly from the mentors’ contributions. 45
  • 46. 15 initiatives were selected and started the process SOCIAL GOOD BRAZIL LAB Encontros Urbanos – An app to gather and engage people in offline activities (Diego Max) Educapais – A virtual platform with tips on education to help parents and carers (Marcelo Michelson) FabLab – Place for creative people to put their ideas in practice (Cláudia Bär) Mais Saúde – App that offers information and engages users to follow nutritional plans developed by their own nutritionists (Thiago Marques) CorAção – Game to demystify blood donation and encourage people to donate (Ana Dantas) CriançAtiva – Platform to prevent child obesity (Djali Valois) Social Food – App to track the food production from its original producer. (Suzeli Simon) Saúde Delivery – Platform to centralize requests from customers of organic products and to control their origin. (Emiliano Machado) Flagra – App to register problems in the city and alert the government (Carlos Eduardo Pereira) Rede PCD – Professional social network to help people with disabilities enter the labor market (Isabel Hammes) Caronilha – Platform to help employees working in the same companies to organize car share (Simone de Ávila) Mensagem de Alegria – Social networks and videos aiming to take happy messages to people in hospitals, hospices and orphanages (Ana Jofre) Motorista Seguro – App to help sober drivers to detect and avoid zones where drunk drivers are likely to be found (Rebbeca Goulart) Wasty – App where users can inform they have separated their recycling and make it possible for recycling companies/organizations to pick up the material. (Rafael Gonçalves) Plano de aula colaborativo – Platform where teachers can share, produce and classify teaching plans (Rodrigo Vieira) 46
  • 47. Lab’s evaluation questionnaire SOCIAL GOOD BRAZIL LAB During the meetings with the participants of the Lab, the team conducted constant evaluation of the process. The results are great, as can be seen in the graphics below. 47 Satisfaction with the Lab (Please share your opinion with us) Insufficient Low satisfaction Sufficient Very much satisfied Insufficient Low satisfaction Sufficient Very much satisfied Acquired knowledge Insufficient Low satisfaction Sufficient Very much satisfied Insufficient Low satisfaction Sufficient Very much satisfied
  • 48. Evaluation Survey SOCIAL GOOD BRAZIL LAB 48 In comparison to the survey applied at the first meetings of the Lab, some development was identified: • About the meetings/workshops: In the first surveys, 66% of the respondents considered them “Very Good”. This percentage increased to 88% in the last survey. The other 12% considered these activities as “good”. • Understanding the Content: 97% of the participants found it “easy” and “very easy”, showing the content was well understood. • All participants declared to have matched their expectations or to have experienced more than they expected. Testimonials: “During the Lab I had all the support I needed to develop my project and put it into practice”. “It helped me to improve my idea and to come up with a viable product.” “Social Good Brazil Lab was important to ask some questions about our project and it led us to validate these questions with potential users/customers in the streets”. “The challenges put by the program helped to develop and structure the project”.
  • 49. Social Good Brazil Lab Demoday SOCIAL GOOD BRAZIL LAB 49 The Lab participants presented their ideas on December 11th in a special night called Demoday which completed the Lab cycle. Nonprofit organizations, accelerators of social businesses, angel investors and other invitees attended the event. The Demoday took place at Sapiens Park, a technological park in Florianópolis. During the afternoon, the invitees were offered the opportunity to visit some projects that are using social innovation and technology which included social businesses working in education as well as a guided tour from the Director of Sapiens Park around both the park and the company Sábia (also onsite at Sapiens Park).
  • 51. OTHER EXPERIENCES Together with the main projects, the Social Good Brazil LAB Program engaged in other innovative experiences to evaluate new possible projects #Vemprarua survey Workshop with nonprofit organizations Festival of Ideas #VemPraRua 51
  • 52. OTHER EXPERIENCES Festival of Ideas and the culture of co-creation A meeting of around 40 people interested in co-creating ideas was held at ACATE the State Association of Tech Companies. In addition, the Social Good Brazil Program supported some of the ideas so they could participate at the Great Co-creation Meeting promoted by the Festival of Ideas in São Paulo in May 2013. 26 ideas were presented and 03 of them were chosen to go to São Paulo: #EuTeLevo (Gabriel Lana) (#I take you) #Rádio Digital em parceira com a juventude da comunidade Vila União (Maçan Guedes) (#Digital radio station in partnership with youth from the community ‘Vila União’) #Shopping de Sonhos (Adriana abriella da Silva) (#Mall of Dreams) 52
  • 53. OTHER EXPERIENCES Workshop on Social Good for nonprofit organizations In June 2013, the program held a workshop entitled “Strategies for Social Media”, in partnership with IBM Brazil. Around 40 participants learned how to use the internet to leverage the work done by their organizations and social projects. There were two groups, one in the morning and one in the afternoon. 53
  • 54. OTHER EXPERIENCES Survey about the #VemPraRua movement that happened all over the country in July 2013 The promoters of Social Good Brazil, ICom and IVA, mobilized their networks through a survey to investigate what took thousands of people in protests all over the country in 2013. The #VemPraRua survey collected 1,519 responses and showed the following results: - 95% of the respondents declared that the movement was inspired through social media. - 37% followed the protests via the internet and other channels, and 32% disseminated information on their personal networks. - 28% of the respondents actually participated in protests on the streets, and 60% of them had never participated in a protest before. - Education and corruption were the main reasons to lead people to go to the streets in protest (22% of the responses each), followed by the request for political reform and improvements to health care (21% of the responses each). Free bus tickets for students was in fifth place (11%). - 70% declared they were dissatisfied with the problems in the country and through the protests, found the opportunity to vindicate for their rights; 25% declared it was the first time their generation participated in a movement such as this one, and they wanted to be part of History. - Considering those that declared they had not previously participated in any way in the protests, just 8% said they were not interested at all and 54% said they had not had the time to engage in the protests. The results proved the impact social media has had in the social movements in our times. 54
  • 55. OTHER EXPERIENCES Partnership with Centro Ruth Cardoso and the Festival of Education At the beginning of the year we spoke to two youth groups participating in social projects in the region of Florianópolis and neighboring cities (Centro Cultura Escrava Anastácia and Conselho Comunitário Ponte do Imaruim). They were invited to help in the co-creation of an initiative to be implemented with Centro Ruth Cardoso. The initiative aimed to engage youth as protagonists of the challenges in education. The groups were made up of around 16 – 20 underprivileged young people with an average age of 15 years old, who participated in reflective and informative programs outside school hours. It was striking to realize that all of them were facebook users and very familiar with social media. One of the schools where the Festival of Education organized by Centro Ruth Cardoso is piloted is IFSC – São José, in the region of Florianópolis and neighboring cities. The idea chosen as the finalist of the Festival of Education and that went to the national meeting in November 2013 is a laboratory for innovative ideas inside the school. 55
  • 56. LESSONS LEARNED • Thepowerofco-creationtobuildinitiativesinamorecreativeandparticipativeway • TheimportanceforSGBtogatherdiversesectorsinaneutraldebateonsocialinnovationduringtheannualSeminars • SGBhasafundamentalroleofsharingpracticalexperiencesfromanewtypeofentrepreneur.Theyarethemovement entrepreneurs,withfocusonmicro-revolutions • Theopportunitytomakeuseofthegeneralknowledgeobtainedinthefirsttwoseminars,aswellasinresearchdonetoorganize thosemeetings.Thisknowledgecanbetransformedintomultimediacontentandintegratedintherestoftheinitiativesofthe ThepilotoftheSGBLabhasvalidatedsomehypothesis andprovidedseverallessonstobelearned: •Itispossibletooffercontenttobeaccessedonlineanduse themeetingsasopportunitytostimulatepeer-to-peer exchange,mentorship,workshopsandtoofferpractical exercises. • Prototypingdoesnotneedalotoffinancialresources.In mostofthecases,thisactivitydidnotuseanymoneyandcost lessthanUSD150. •Thephaseofapplicationandselectionarecrucialforthe successoftheLab.Ithastobefocusedmoreonthe entrepreneur’sprofilethanontheideas,anduseagamified processthathelpstoassesstherealefforttheentrepreneuris willingtoputtodeveloptheiridea.Themodelalsooffersthe possibilityfortheentrepreneurtoleavetheLabwhentheyare notabletoaccomplishtheexigenciesoftheprogram. •Itisnecessarytoputtogetheracombinationofmentalmodels, includinghiredconsultants,SGBteamandvolunteerentrepreneurs. •ThecalendarofactivitiesoftheLabcanbelighteratthebeginning oftheprogram,andoffermoretimefortheparticipantstotesttheir ideas.Inthiswaytheycanvalidatemoreelementsoftheirideaand improvetheirmodel. •ThemajorityoftheideasparticipatingintheSocialGoodBrazilLab in2013preferredtoberegisteredassocialbusinesses. 56
  • 57. SOCIAL GOOD BRAZIL TEAM From the experience obtained in 2012 and our ambition for 2013, two new people integrated the team: • Fernanda Bornhausen Sá – Strategic Committee • Lucia Dellagnelo – Strategic Committee • Carolina de Andrade – General Coordinator • Bruna Pires – Communications Coordinator • Ana Paula Santos – Content Analysis (platform) • Bruno Evangelista – Lab Coordinator • Cecília da Silva – Event Consultant 57 • Anderson Giovani da Silva – Executive Manager of ICom • Ana Maria Warken do Vale Pereira General Coordinator IVA
  • 58. Special thanks to our Master partners, who believe in the power of Social Good Brazil 58