Diners Club ProjectDesign Research, Synthesis and Concept DevelopmentInteractive Art DirectorHyper Island, March 2011
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011IntroductionAs part of its initiative to establish User Experience Design...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Goals:• Design a social media strategy able to convince SEB Diners Club`s...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Framework:                                                       Findings...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Top Findings:What we have learnedUser interviews and business opportuniti...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Top Finding #01Members as brand ambassadorsSEB Kort operates Diners Scand...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Top Finding #02Club feeling as a powerful tool to builda community around...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Top Finding #03The joy of travelDiners Club is a “travel and entertainmen...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Top Finding #04Positive planningThe experience of travel starts before th...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Top Finding #05From discounts topersonal and service-minded approachWith ...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Top Finding #06Fear of Innovation“As a player in a conservative business ...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Top Finding #07The Diners Club ExperienceWhen asked about the main core o...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011 Personas:                                                         CORPOR...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Design Principles:1. Smart usage of Social media.2. From costumer to cont...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Principle #01Smart usage of Social mediaDiners Club don’t have to take co...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Principle #02From costumer to contributorNew role of the user as co-creat...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Principle #03Community AspectThe feeling of being part of a private club ...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Principle #04Focus on services, celebratingAirport Lounge as Brand Experi...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Principle #05Belong as invitingThe concept of belong does not imply exclu...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Challenges:How might we initiate conversation betweens members x members,...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Diners Club ConciergeDinners Club Concierge: an application that joins th...
DINERS CLUB PROJECT    |   HYPER ISLAND      |   2011Workflow:                           Partnership Database             ...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Experience:                               Before                       Du...
DINERS CLUB PROJECT              |   HYPER ISLAND   |   2011        Good Timer ScenarioAT&T     AT&T 12:34 PM 12:34 PM PM ...
DINERS CLUB PROJECT                                |     HYPER ISLAND         |   2011         Good Timer Scenario      AT...
DINERS CLUB PROJECT                            |     HYPER ISLAND       |   2011            Good Timer Scenario        AT&...
DINERS CLUB PROJECT   |   HYPER ISLAND             |     2011                                                     Good Tim...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Experience:                               Before                       Du...
DINERS CLUB PROJECT              |   HYPER ISLAND   |   2011        Travel Optimizer ScenarioAT&T     AT&T 12:34 PM 12:34 ...
DINERS CLUB PROJECT                             |    HYPER ISLAND             |   2011             Travel Optimizer Scenar...
DINERS CLUB PROJECT   |   HYPER ISLAND             |     2011                                                     Travel O...
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011
DINERS CLUB PROJECT   |   HYPER ISLAND   |   2011Challenges:How might we incentivize the users to contribute to the improv...
Thanks for taking your time.Client:SEB Kort - Diners Club Division - Philip EverøyTeam:Mateja Aleksic - Beatriz Areilza - ...
Diners Club Concierge APP
Diners Club Concierge APP
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Diners Club Concierge APP

  1. 1. Diners Club ProjectDesign Research, Synthesis and Concept DevelopmentInteractive Art DirectorHyper Island, March 2011
  2. 2. DINERS CLUB PROJECT | HYPER ISLAND | 2011IntroductionAs part of its initiative to establish User Experience Design within the company,SEB Kort approached Hyper Island and asked it to collaborate on designing a strategy toreach Diners Club Members in social media, in order to move them closer to the company.
  3. 3. DINERS CLUB PROJECT | HYPER ISLAND | 2011Goals:• Design a social media strategy able to convince SEB Diners Club`s board (internal stakeholder) that it should be ahead of competitors regarding digital media.• Design a trustful platform to initiate a conversation between SEB Diners and costumers, increasing relationship between brand and users.• Tie the customers closer to SEB Diners and make it the first choice/ number one in the front of the wallet (not priority).
  4. 4. DINERS CLUB PROJECT | HYPER ISLAND | 2011Framework: Findings What we have learned (opportunity areas) Design Principles Background Research Personas Audience for whom User Observations we are designing IAD Guidelines Moments Experience moments
  5. 5. DINERS CLUB PROJECT | HYPER ISLAND | 2011Top Findings:What we have learnedUser interviews and business opportunities1. Members as brand ambassadors.2. Club feeling as a powerful tool to build a community around the brand.3. The joy of travel.4. Positive planning.5. From discounts to personal and service-minded approach.6. Fear of Innovation.7. The Diners Club Experience.
  6. 6. DINERS CLUB PROJECT | HYPER ISLAND | 2011Top Finding #01Members as brand ambassadorsSEB Kort operates Diners Scandinavia in Sweden, Denmark, Finland and Norway.In these relatively small, wealthy countries, card-members are easily identified as higheducated, of high net worth, and connected. Card-members frequently travel between thesecountries, sometimes leaving SEB recommendations about hotels and restaurants, operatingas ambassadors of the brand.
  7. 7. DINERS CLUB PROJECT | HYPER ISLAND | 2011Top Finding #02Club feeling as a powerful tool to builda community around the brand.The feeling of belong to a private club is one of the biggest values of Dinners.Members enjoy being part of a special community in which they can contribute, participateand help each other out.We also noticed that members enjoy posting a comment on a portal,their major activity online.
  8. 8. DINERS CLUB PROJECT | HYPER ISLAND | 2011Top Finding #03The joy of travelDiners Club is a “travel and entertainment” card.The brand has many opportunities in this capacity/ travel experience. Members describedthemselves as more open-minded, curious, impulsive, and desiring of new experiences. And,since 50% of travelers use digital platforms for travel information, it seems natural combinedigital connectivity and travel.
  9. 9. DINERS CLUB PROJECT | HYPER ISLAND | 2011Top Finding #04Positive planningThe experience of travel starts before the actual trip and people see that part - of thinkingwhere to go and how to get there - as very positive.
  10. 10. DINERS CLUB PROJECT | HYPER ISLAND | 2011Top Finding #05From discounts topersonal and service-minded approachWith a large database of members, Diners Club already keeps track of purchases, sendingpersonalized offers that might suit the members.Diners Club has an opportunity to blend these factors (travel, internet, and information) intoa personal service that understands shopping, eating, and travel habits, providing memberswith a “special feeling” of being part of a club that understands them.
  11. 11. DINERS CLUB PROJECT | HYPER ISLAND | 2011Top Finding #06Fear of Innovation“As a player in a conservative business (financial) that are over regulated, security and riskfocuse, the presence in digital media is a large decision for Diners Club. There are manyforces that would like it present, but just as much fear for the unknown and not at least theuncertainty of the effect of it.”
  12. 12. DINERS CLUB PROJECT | HYPER ISLAND | 2011Top Finding #07The Diners Club ExperienceWhen asked about the main core of Diners Club, 100% of the interviewed membersanswered “airport lounges”. The “airport lounge brand experience” represents how Dinersunderstand member`s needs more than themselves and that’s what stands up among theothers competitors.
  13. 13. DINERS CLUB PROJECT | HYPER ISLAND | 2011 Personas: CORPORATE Business Travel Optimizer Consumers I want to make smart decisions. • in the know Business travel should • Smooth works ne, without worries. LOW INTEREST Brand Experience HIGH INTERESTFOR TECHNOLOGY Airport Lounge FOR TECHNOLOGY “Make life easier” Consumers Good Timer I want it easy & convenient. I want that Diners Club listens to me and take part of a world of possibilities. • Invitating to explore • Service-minded and personal • Flexible PRIVATE
  14. 14. DINERS CLUB PROJECT | HYPER ISLAND | 2011Design Principles:1. Smart usage of Social media.2. From costumer to contributor.3. Community Aspect.4. Focus on services: Airport Lounge as Brand Experience;5. Belong means inviting.
  15. 15. DINERS CLUB PROJECT | HYPER ISLAND | 2011Principle #01Smart usage of Social mediaDiners Club don’t have to take control of all traditional internet channels.The company can create their own channel within social media; that definitively wouldincrease the “Club inside club feeling”. Doing so it aims to control the way the membersinteracts with the brand in a controlled scenario.
  16. 16. DINERS CLUB PROJECT | HYPER ISLAND | 2011Principle #02From costumer to contributorNew role of the user as co-creator of the product he is using and the system/communityit belongs to. It’s about engaging the members as opposed to selling to them: creating anenjoyable two-way dialogue as opposed to a hollow one-way monologue.
  17. 17. DINERS CLUB PROJECT | HYPER ISLAND | 2011Principle #03Community AspectThe feeling of being part of a private club is the major core value for Diners; this feling shouldbe celebrate by an exclusive platform for members and generated by members.
  18. 18. DINERS CLUB PROJECT | HYPER ISLAND | 2011Principle #04Focus on services, celebratingAirport Lounge as Brand ExperienceFocus on premium and exclusive services, through a more individual and targeted approachto reach the members.
  19. 19. DINERS CLUB PROJECT | HYPER ISLAND | 2011Principle #05Belong as invitingThe concept of belong does not imply exclusion.Diners Club should readjust the way it communicates nowadays, adding extra-values andalso expanding their target group to younger generations.
  20. 20. DINERS CLUB PROJECT | HYPER ISLAND | 2011Challenges:How might we initiate conversation betweens members x members, and members x brand?How might we increase the private club/community feeling on a digital platform?How might we provide an “airport lounge” experience on digital platform?How might we use navigation to support spontaneous routing?How might we engage the “good timers” to use the platform?How might we promote the new platform within the member’s community?How might we build trust as we are working an over regulated business?How might we tie the customers closer to SEB Diner, making it the first choice of payment?
  21. 21. DINERS CLUB PROJECT | HYPER ISLAND | 2011Diners Club ConciergeDinners Club Concierge: an application that joins the best travel and dining guides withmembers reviews. One premium platform, affirming a card that offers premium service to aninviting, yet exclusive community.
  22. 22. DINERS CLUB PROJECT | HYPER ISLAND | 2011Workflow: Partnership Database Cardmember Amalgamation of existing services, Reccomendations like the Michelin Guide and Time Out online. Partnership would be a business decision, the technical implementation is simple. Diners Club Cardmember History/ Purchases Database Personal Route Destination Dinners Destination non- Dinners Digital Concierge DINE SHOP ENTERTAIMENT TRANSPORT BOOK A TABLE SEND SHOP TO HOTEL BUY TICKETS SKIP THE LINE CALL A CAB RENT A CAR Restaurants and bars Theaters, Concerts, Museums and Nightlife
  23. 23. DINERS CLUB PROJECT | HYPER ISLAND | 2011Experience: Before During AfterGood Timer º Don’t plan ahead º Explore the route is º Disengage º Curious and spontaneous part of the experienceOptimizer º Planners º Community of friends º Engage to review own º Aim for best suggestions has an important role experience and share on decision-making. it on community.
  24. 24. DINERS CLUB PROJECT | HYPER ISLAND | 2011 Good Timer ScenarioAT&T AT&T 12:34 PM 12:34 PM PM AT&T 12:34 AT&T AT&T 12:34 PM 12:34 PM PM AT&T 12:34 AT&T AT&T 12:34 PM 12:34 PM PM AT&T 12:34 Concierge Concierge Concierge Concierge Concierge Concierge My Planner My Planner My Planner City: Stockholm -Stockholm - Sweden City: Stockholm - Sweden City: SwedenLOGIN LOGIN LOGIN PLANPLAN PLAN Location: Current location - 4km radious - 4km radious Location: Current location - 4km radious Location: Current location Keywords: Keywords: Keywords: Date: Today, Sat 17 September 2011 Date: Today, Sat Sat September 2011 Date: Today, 17 17 September 2011CVC CODECVC CODE CVC CODE ADD ADD ADD Time: right nowTime: right now Time: right now Duration: 2h Duration: 2h Duration: 2h Price: Price: Price: $$$ $$$$$$ OK OKOK FAVOURITES FAVOURITES FAVOURITES SEARCH SEARCH SEARCH Dine Shop Dine Entertaiment Dine Shop Shop Entertaiment Suggestions Transport EntertaimentTransport Transport Suggestions Suggestions Before
  25. 25. DINERS CLUB PROJECT | HYPER ISLAND | 2011 Good Timer Scenario AT&T AT&T AT&T 12:3412:34 PM PM PM 12:34 AT&T AT&T 12:34 PM AT&T 12:34 PM 12:34 PM AT&T AT&T 12:34 PM 12:34 PM AT&T My Route Route List My Route My List List My Route Route List My List Landet Landet Landet 15m A perfect combination of restaurant, bar and club A perfect combination of restaurant,of restaurant, bar and club A perfect combination bar and club in the southern suburbs of Stockholm. The best in the southern the southern suburbs of Stockholm. The best in suburbs of Stockholm. The best place of Södermalm for a complete evening out. place of Södermalm for a complete evening out. evening out. place of Södermalm for a complete Dinner on the first floor and drinks and music later Dinner on theDinner on and first floor and drinks and music later first floor the drinks and music later on one floor up. The crowd is a strange mixture of on one floor up. one floor up. The crowdmixture of mixture of on The crowd is a strange is a strange locals in all ages and students from School of Arts. locals right on Stora Nygatanand students of Arts. Turn in all ages and students from School from School of Arts. locals in all ages and visit Tur Gamla Stan Cycel Ga LM Ericssons vag 27, Stockholm 12637 The store is one of the oldest and has kept its LM EricssonsLM Ericssons vag 27, Stockholm 12637 vag 27, Stockholm 12637 The +46-8-410 193 20 +46-8-410 193 20 from the 1930s. historic furnishings +46-8-410 193 20 hist www. landet.nu www. landet.nu standard bicycles as Swedish They sale from landet.nu www. The Landet Landet Landet built Skeppshult bike to Pashley ... buil 04 Phillip, mhauer, jasminyaya, katrinejo 04 04 Phillip, mhauer, jasminyaya, katrinejo Phillip, mhauer, jasminyaya, katrinejo Great place, great food, great people, Great place, great food, great people, great people, Great place, great food, and a great club upstairs. Really everything and a great club upstairs.club upstairs. Really everything and a great Really everythingons Dine Dine Shop Dine Shop Entertaiment Shop Entertaiment Entertaiment Suggestions Transport Transport Transport Suggestions Suggestions Dine BOOK A TABLE is superb here. Worth the taxi! Shop Dine Entertaiment Shop Entertaiment Transport Transport Suggestions Suggestions BOOK A TABLE A TABLE BOOK is superb here. superbthe taxi! is Worth here. Worth the taxi! During
  26. 26. DINERS CLUB PROJECT | HYPER ISLAND | 2011 Good Timer Scenario AT&T AT&T AT&T 12:34 PM 12:34 PM 12:34 PM AT&T AT&T AT&T 12:34 PM 12:34 PM 12:34 PM AT&T AT&T AT&T 12:34 PM 12:34 PM 12:34 PM AT&T AT&T My Route My RouteList My Route List List My Route My RouteList My Route List List Landet Landet Landet A perfect combination of combinationbar restaurant, bar and club A perfect combination of restaurant, bar and club A perfect restaurant, of and club in the southernin the southern suburbs The best in the southern suburbs of Stockholm. The best suburbs of Stockholm. of Stockholm. The best place of of Södermalm forcomplete forevening out.evening out. place Södermalm forSödermalm evening out. place of a a complete a complete Dinner onon the first floorthe first floor and drinks and music later Dinner the first floor and drinks and music later Dinner on and drinks and music later onon one floor on one floor up. The crowd mixture of mixture of one floor up. The crowd is a strange mixture of up. The crowd is a strange is a strange locals in all all ages and all ages and School of from School of Arts. locals in ages and in students from School of Arts. locals students from students Arts. Turn r Tur Gam Ga LM Ericssons vag Ericssons vag 27, Stockholm 12637 LM Ericssons vag 27, Stockholm 12637 LM 27, Stockholm 12637 The s The +46-8-410 193+46-8-410 193 20 +46-8-410 193 20 20 histori hist www. landet.nu www. landet.nu landet.nu www. They The Landet Landet Landet built S buil 0404 04 Phillip, mhauer, jasminyaya, katrinejo Phillip, mhauer, jasminyaya, jasminyaya, katrinejo Phillip, mhauer, katrinejo Great place, great food, great people, great people, Great place, Great food, great people, great place, great food, and a great club upstairs. Really everything and a great club upstairs. Really everything everything and a great club upstairs. Reallyons Dine Dine Shop Dine Shop Entertaiment Entertaiment Transport Shop Entertaiment Suggestions Transport Transport Suggestions Suggestions Dine Dine Shop Dine Shop Entertaiment Entertaiment Transport Shop Entertaiment Suggestions Transport Transport Suggestions Suggestions BOOK A A BOOK A TABLE BOOK TABLE TABLE is superb here.is superb the taxi! is superb here. Worth here. Worth the taxi! Worth the taxi! During
  27. 27. DINERS CLUB PROJECT | HYPER ISLAND | 2011 Good Timer Scenario 12:34 PM AT&T 12:34 PM AT&T 12:34 PM AT&T 12:34 PM AT&T 12:34 PM AT&T 12:34 PM Home My Review Review Home My Done Done Fernanda Barbato Fernanda Barbato @febarbato @febarbato Price: Price: $$$ $$$ 15m 15m ht on Stora Nygatan and visit Would you like to like to Would you Valuation: Valuation: review Landet? Landet? Turn right on Stora Nygatan and visita Stan Cycel Gamla Stan Cycel re is one of the oldest and has kept its The store is one of the oldest and has kept its review furnishings from the 1930s. Add as favourite: historic furnishings from the 1930s. Add as favourite:ale from standard bicycles as Swedish They sale from standard bicycles as Swedish eppshult bike to Pashley ... No, Thanks No, Thanks Yes Yes built Skeppshult bike to Pashley ... Add a comment: Add a comment: SUBMIT SUBMIT After
  28. 28. DINERS CLUB PROJECT | HYPER ISLAND | 2011Experience: Before During AfterGood Timer º Don’t plan ahead º Explore the route is º Disengage º Curious and spontaneous part of the experienceOptimizer º Planners º Community of friends º Engage to review own º Aim for best suggestions has an important role experience and share on decision-making. it on community.
  29. 29. DINERS CLUB PROJECT | HYPER ISLAND | 2011 Travel Optimizer ScenarioAT&T AT&T 12:34 PM 12:34 PM PM AT&T 12:34 AT&T AT&T 12:34 PM 12:34 PM PM AT&T 12:34 AT&T AT&T 12:34 PM 12:34 PM PM AT&T 12:34 Concierge Concierge Concierge Concierge Concierge Concierge My Planner My Planner My Planner City: Stockholm -Stockholm - Sweden City: Stockholm - Sweden City: SwedenLOGIN LOGIN LOGIN PLANPLAN PLAN Location: Current location - 4km radious - 4km radious Location: Current location - 4km radious Location: Current location Keywords: Keywords: Keywords: Date: Today, Sat 17 September 2011 Date: Today, Sat Sat September 2011 Date: Today, 17 17 September 2011CVC CODECVC CODE CVC CODE ADD ADD ADD Time: right nowTime: right now Time: right now Duration: 2h Duration: 2h Duration: 2h Price: Price: Price: $$$ $$$$$$ OK OKOK FAVOURITES FAVOURITES FAVOURITES SEARCH SEARCH SEARCH Dine Shop Dine Entertaiment Dine Shop Shop Entertaiment Suggestions Transport EntertaimentTransport Transport Suggestions Suggestions Before
  30. 30. DINERS CLUB PROJECT | HYPER ISLAND | 2011 Travel Optimizer Scenario AT&T AT&T AT&T 12:34 PM PM 12:34 PM 12:34 AT&T AT&T AT&T 12:34 PM PM 12:34 PM 12:34 AT&T AT&T AT&T 12:34 PM PM 12:34 PM 12:34Listt MyMy Route Route My Route Map Map Map MyMy Route Route My Route Map Map Map SORTSORT SORT SORTSORT SORT Landet Landet Landet Landet Landet Landet Landet Landet Landet A perfect combination of restaurant, barbarbar and club A perfect combination of restaurant, and club A perfect combination of restaurant, and club LM LMLM Ericssons vag 27, Stockholm 12637 Ericssons vag 27, 27, Stockholm 12637 Ericssons vag Stockholm 12637 LM LMLM Ericssons vag 27, Stockholm 12637 Ericssons vag 27, 27, Stockholm 12637 Ericssons vag Stockholm 12637 in the thethe southern suburbs Stockholm. The best in in southern suburbsStockholm. The best best southern suburbs of of of Stockholm. The place of Södermalm for for forcomplete evening out. place of Södermalm a complete evening out. out. place of Södermalm a a complete evening Dinner on theon the firstand drinks drinks and music later Dinner on the first floor and drinks and music later Dinner first floor floor and and music later on one floor up. up.up. The crowda strange mixture of of on on one floor The crowdais is a strange mixture one floor The crowd is strange mixture of LillaLilla Karachi Lilla Karachi Karachi LillaLilla Karachi Lilla Karachi Karachi locals localsages and students from School of Arts. Arts. localsall all all ages and students from School Arts. in in in ages and students from School of of Lilla Nygatan, Stockholm 1263712637 Lilla Nygatan, Stockholm 12637 Lilla Nygatan, Stockholm Lilla Nygatan, Stockholm 1263712637 Lilla Nygatan, Stockholm 12637 Lilla Nygatan, Stockholm Cancel Cancel Cancel LM LMLM Ericssons vag 27, Stockholm 12637 Ericssons vag 27, 27, Stockholm 12637 Ericssons vag Stockholm 12637 +46-8-410 193 20 20 20 +46-8-410 193 +46-8-410 193 Operakallarens Operakallarens Operakallarens Operakallarens Operakallarens Operakallarens More Popular More Popular More Popular www. landet.nu www. landet.nu www. landet.nu Bakficka Bakficka Bakficka Bakficka Bakficka Bakficka LM LMLM Ericssons vag 27, Stockholm 12637 Ericssons vag 27, 27, Stockholm 12637 Ericssons vag Stockholm 12637 Least LMLM expensive Stockholm 12637 Least expensive 27, Least Ericssons vag Stockholm 12637 LM expensive 27, Ericssons vag 27, Stockholm 12637 Ericssons vag 04 0404 Phillip,Phillip, mhauer, jasminyaya, katrinejo Phillip, mhauer, jasminyaya, katrinejo mhauer, jasminyaya, katrinejo Reccomended by friends Reccomended by friends Reccomended by friends NemNem Nem Quan Nem Nem Quan Nem Quan NemNem Nem Quan Nem Nem Quan Nem Quan Great Great place, food, great people, Great place, great food, great people, place, great great food, great people, and a andgreat club upstairs. Really everything and a a club upstairs. ReallyReally everything great great club upstairs. everything Your favourites Your favourites Your favouritesestionsuggestionsns DineDine Dine Shop ShopEntertaiment Shop Entertaiment Transport Entertaiment Transport Suggestions Transport Suggestions Suggestions DineDine Dine Shop ShopEntertaiment Shop Entertaiment Transport Entertaiment Transport Suggestions Transport Suggestions Suggestions BOOK A TABLE BOOK A A TABLE BOOK TABLE is superb here. Worth Worth the taxi! is superb here. Worth the taxi! is superb here. the taxi! Before
  31. 31. DINERS CLUB PROJECT | HYPER ISLAND | 2011 Travel Optimizer Scenario 12:34 PM AT&T 12:34 PM AT&T 12:34 PM AT&T 12:34 PM AT&T 12:34 PM AT&T 12:34 PM Home My Review Review Home My Done Done Fernanda Barbato Fernanda Barbato @febarbato @febarbato Price: Price: $$$ $$$ 15m 15m ht on Stora Nygatan and visit Would you like to like to Would you Valuation: Valuation: review Landet? Landet? Turn right on Stora Nygatan and visita Stan Cycel Gamla Stan Cycel re is one of the oldest and has kept its The store is one of the oldest and has kept its review furnishings from the 1930s. Add as favourite: historic furnishings from the 1930s. Add as favourite:ale from standard bicycles as Swedish They sale from standard bicycles as Swedish eppshult bike to Pashley ... No, Thanks No, Thanks Yes Yes built Skeppshult bike to Pashley ... Add a comment: Add a comment: SUBMIT SUBMIT After
  32. 32. DINERS CLUB PROJECT | HYPER ISLAND | 2011
  33. 33. DINERS CLUB PROJECT | HYPER ISLAND | 2011Challenges:How might we incentivize the users to contribute to the improvement of the platform?How might we keep people engaged over time?
  34. 34. Thanks for taking your time.Client:SEB Kort - Diners Club Division - Philip EverøyTeam:Mateja Aleksic - Beatriz Areilza - Fernanda Barbato - Robert BjurshagenNathaniel Kerksick - Richard Landerus - John Martinsson - Rodrigo MoranPatricia Varella - Kristoffer ÖbergInteractive Art DirectorHyper Island, March 2011

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