Twitter basics

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A brief tutorial on the basic Twitter terms, branding, gaining followers, and resources to learn from.

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Twitter basics

  1. 1. “With every tweet you’re either giving people a reason toretweet or you’re giving them a reason to unfollow”@claymabbitt
  2. 2. Five NEED to knowtwitter terms
  3. 3. #hashtags are ways to tie various tweets together and relatethem to a common topic. People tag tweets on specificsubjects so they can be found by followers and non-followers.Use hashtag search engines like paid site Tweet Archivist(twitter analytics) and free sites like Tweet Charts (dataabout any word, phrase, URL, hashtag, or username) orwww.hashtags.org to see what’s trending.
  4. 4. From What the Trend wthashtag.com
  5. 5. An @reply is any update posted by clicking the Reply button on aTweet. Any Tweet that is an @reply to you begins with yourusername and will show up in your Mentions tab on the Connectpage.A mention is any Twitter update that contains "@username"anywhere in the body of the Tweet. (Yes, this means that @repliesare also considered mentions.)
  6. 6. A retweet is a re-posting of someone elses Tweet. Twittersretweet feature helps you and others quickly share that Tweetwith all of your followers.Sometimes people type RT at the beginning of a Tweet toindicate that they are re-posting someone elses content. Thisisnt an official Twitter command or feature, but signifies thatthey are quoting another users Tweet.
  7. 7. A direct message (DM) is a private message sent viaTwitter to one of your followers. You can only send adirect message to a user who is following you; you canonly receive direct messages from users you follow.
  8. 8. Favorites, represented by a small star icon next to a Tweet,are most commonly used when users like a Tweet.“Favoriting” a Tweet can let the original poster know thatyou liked their Tweet, or you can save the Tweet for later.@FernDickey’s Tweet was favorited. @FernDickey favorited these tweets.
  9. 9. The right content converts people into customers,and turns customers into advocates
  10. 10. Regularly go to search.twitter.com and use keywords associated with ourbusiness to look for related hashtags and keywords that are associated withsimilar businesses. In this search, I used “Executive Leadership.” Read through these results to get inspired by what people are already saying. You can engage your customers by building content from your insights about their interests and comments.
  11. 11. Enter your product(s) names , your name, and your company’sname to see what people are saying about you.
  12. 12. Goal: Tweet at least 2x a dayShare your unique material/knowledge.Start conversations with the people who have followed you.Retweet.But don’t just retweet and post links. Make sure you carry on conversations sopeople know a little about you.Use Google Alerts to get daily email updates about things that will be of interest toyour audience.Be the first to share. Get an RSS feed of topical news for your industry an post alink as soon as breaking news hits the search engines.Follow people from outside your industry to get ideas about interesting content.Thank a customer#followfriday or commenting on others’ tweets, and retweeting what others haveposted is a great way to build community.Photos and videos are proving to be key engagement tools – helping you talk TOpeople and not through them.
  13. 13. Leverage the followings you’ve built on Twitter onlineand offline. Promote your accounts on your website,your blog, your emails, business cards, signage,advertising, product packaging, Anywhere yourcustomers interact with your brand is an opportunityto encourage them to follow you on Twitter. “Promote your twitter name, I have a link to my twitter profile in my email signature, on my business cards, and at the end of all my posts” @jacobm
  14. 14. Bringing our accounts to life
  15. 15. You can now create a Twitter page that performs like a business welcomepage for existing and potential customers (e.g., new profile headerimages).
  16. 16. “Social media gives you the opportunity to share a bit morepersonality than your website may allow.“In fact, personality is often what gets you noticed in social media.After all, “People don’t fall in love with hex colors and logos -- theyfall in love with people,” as branding strategist Erika Napoletano(@RedHeadWriting) shared.“Show the personality behind your brand and people to make yoursocial media marketing more lovable so people naturally want toconnect and engage with you.”Source: blog.hubspot.com
  17. 17. Reply when people tweet about you.Favorite and retweet messages.Thank those who are praising you.Promptly address critical Tweets about your business
  18. 18. As a company…
  19. 19. As individuals…
  20. 20. Measure our impact, how do we know if we’re successful?
  21. 21. Incorporate this into the overall marketing planUse it to help introduce new products and offersBuild brand awarenessUse it to establish you and your corporatepartners as subject matter experts.
  22. 22. Number of desirable followersNumber of retweetsYour tweets are favoritedGoogle Analytics: How much traffic is comingfrom Twitter?Use Klout or Tweetdeck to understand youronline influence.
  23. 23. Resources and References
  24. 24. Business.twitter.comStories.twitter.comwww.hivemindmap.com tracks globally popular/trending tagsfrom the last 7 days plus strongly-associated other tags.Updated nightly, minus spamTwilert.com is a free service that streamlines searches forkeywords or competitors or mentions of your name or brand(like Google Alerts)Tweetbeep: Keep track of your brand reputation by gettingalerts through email when your brand is mentioned on Twitter.Tweetmeme: Puts a button on your blog that allows yourreaders to more easily retweet your posts.Hashdictionary: Keep track of conversations that includehashtags on Twitter.
  25. 25. Jeff Bullas Mari SmithChris Brogan David Meerman ScottJohn Jantsch Dave LarkinAnn Handley Steve RubelPam Moore Brian EisenbergGuy Kawasaki Danny BrownPete Cashmore Jason FallsScott Stratten Liz StraussBrian Solis Chris Voss
  26. 26. Why Experts Think Twitters 6-Second Videos Could Be Huge - Wired www.wired.com/business/2013/01/experts- on-twitter-vine/ Jan 25, 2013 – Academics say the six-second constraint imposed by Twitters new video system could unleash an unpredictable flurry of creativity.Presentation sources: blog.hubspot.com, huffingtonpost.com,socialmediaexaminar.com, jeffbullas.com, mediabistro.com, slideshare.com,mashable.com, twitter.com, pcmagazine.com.

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